Atlas Holz

What Atlas Holz does

Atlas Holz AG is a Swiss specialty wood products distributor founded in 2002 and headquartered in Trübbach, Switzerland, operating as a privately held Aktiengesellschaft under CEO Marc Quirici. The company curates and sells a broad portfolio of wood materials spanning six core categories: veneers (raw, technical, and semi-finished), solid wood lumber and beams, reclaimed wood (Altholz), panels, parquet and floors, and garden/outdoor wood products. Its catalog depth is a defining feature, with 818+ veneer SKUs alone and several thousand products across the full range, supported by certification positioning (FSC, PEFC) and specialty lines in engineered veneers (ALPI, UNILINE, Fineline) and salvaged antique timber.

The company's go-to-market combines direct-to-consumer e-commerce through a multilingual four-language platform (German, English, French, Italian) on Swiss country domains with a physical showroom/exhibition space in Trübbach and bookable expert consultation services. It targets three distinct customer segments — private retail customers (Privatkunden), architects and builders (Architekten/Bauherrschaft), and professional carpenters/woodworkers (Schreiner/Holzbauer) — served through both standard consumer checkout and business-customer (Geschäftskunde) account registration. Pricing is transactional, per unit (m², piece, sheet), with specialty burl veneers reaching CHF 778/m² and standard maple veneers starting around CHF 22/m².

The business model is primarily one-time product sales supplemented by professional consultation services and showroom-driven discovery. Inventory of 519+ stock items delivers within 3–6 working days. The firm operates without disclosed external funding, parent company, partnerships, patents, awards, or named enterprise customers, indicating an independently financed, transactionally distributed specialty distributor serving the Swiss market with limited customer concentration risk.

Name

Atlas Holz

Legal name

Atlas Holz AG

Website

https://atlasholz.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Holz AG is a Swiss specialty wood products distributor (Trübbach, founded 2002) selling 800+ veneer SKUs and broader wood categories to private customers, architects, and carpenters via a multilingual e-commerce platform, physical showroom, and expert consultation services.

Ownership category

akta.pro rank

Product category

Specialty Wood Products Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)

Keywords

• Veneer products
• Solid wood lumber
• Reclaimed wood materials
• Parquet flooring supplies
• Wood panel products

Headquarters

HQ city

Trübbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Atlas Holz AG generates revenue primarily through direct sales of wood products to customers. The company operates an e-commerce platform where customers can purchase products directly. Products are priced per unit (m², piece, etc.) with prices ranging from CHF 5 to CHF 778 for specialty items. The business serves both private retail customers (Privatkunde) and business customers (Geschäftskunde) with account registration options.
2. Consultation Services: The company offers consultation appointments through Outlook booking system, suggesting revenue may include fees for expert consultation services on product selection and wood materials for architects, builders, and woodworkers.
3. Showroom Experience: The company operates a physical exhibition/showroom where customers can experience products in person before purchasing, complementing their e-commerce operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Atlas Holz AG is a Swiss specialty wood products distributor selling veneers (raw, technical, semi-finished), solid wood (planks, beams, table tops, window wood), reclaimed antique wood, panels (veneered, relief, solid), parquet and wooden floors, wall and ceiling products, and garden wood products. The company operates a multilingual e-commerce storefront complemented by a physical showroom and bookable expert consultation services, serving both private customers and trade professionals across the Swiss market.

Product overview

Atlas Holz AG is a Swiss specialty wood products company offering a comprehensive portfolio of high-quality wood materials for professionals (carpenters, woodworkers, architects) and private customers. The core offering spans six major categories: (1) Veneers — raw, technical, and semi-finished varieties; (2) Lumber — solid wood planks, beams, table tops, and window wood; (3) Reclaimed Wood — antique and salvaged wood products; (4) Panels — veneered, relief, and solid wood panels; (5) Floors — parquet and wooden floors in multiple wood species; (6) Garden — decking and outdoor wood products. The company operates a multi-language e-commerce platform (German, English, French, Italian) with product filtering by wood type, certification (FSC, PEFC), dimensions, and color tone.

Differentiator

Problem solved

Functional benefit

Products and services

• Veneers (Furniere)

Quantifiable outcome

• Over 818 veneer products available, with 519+ items in stock for immediate delivery
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atlasholz
• Xx.com/atlasholz
• Facebookfacebook.com/atlasholz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Holz