S.HE Business
S.HE Business GmbH is a German boutique consultancy providing transition management, M&A advisory, advisory board services, executive search, and leadership coaching to mid-market and enterprise clients in fashion, e-commerce, IT, insurance, and real estate.
- Company typePrivate
- Founded2002
- HeadquartersAhaus, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What S.HE Business does
S.HE Business GmbH is a German boutique management consultancy and professional services firm headquartered in Ahaus, founded by Sandra Herdering. The company operates under two complementary brands: the S.HE Business Group, which provides transition management, M&A advisory, advisory board participation, and consulting on growth, digitalization, and process optimization, and H.E.R. People Business® (launched 2020), which delivers executive and professional search alongside leadership coaching, employer branding, and Corporate Health Management programs. Services target mid-market to enterprise clients, primarily in fashion, e-commerce, IT, insurance, and real estate management, with a named roster that includes FALKE, Escada, Otto, Uvex, LLOYD, Fashionette, The Platform Group, Wiha Werkzeuge, and Hitschies.
The company runs a founder-led, direct-sales go-to-market with no public pricing: fees for advisory engagements are negotiated individually per project, while executive search mandates use a no-retainer, free-replacement-during-probation model for exclusive contracts, with multi-year engagement cadences. Distribution is high-touch and referral-driven, supported by a LinkedIn and Instagram presence and Sandra Herdering's external brand as a Textilwirtschaft-recognized industry voice (TOP 100 in 2018, TOP 15 Digital Fashion decision-maker in 2019).
Beyond services, the founder operates a Family Office investing personal capital into startups across IT, Corporate Health Management, Consumer Goods, and Agriculture. In 2021 the group established a wholly-owned Spanish subsidiary, Personality & Lifestyle SL in Palma de Mallorca, focused on art trading and lifestyle activities, and previously ran software development (London, 2015) and a data-enrichment unit (added 2017) before divesting those non-core operations in 2018-2019 to refocus on advisory and search. The firm reports 1-10 employees and discloses no revenue, headcount trend, or funding.
S.HE Business firmographics
Firmographics- Name
- S.HE Business
- Legal name
- S.HE Business GmbH
- Website
- https://she-business.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- S.HE Business GmbH is a German boutique consultancy providing transition management, M&A advisory, advisory board services, executive search, and leadership coaching to mid-market and enterprise clients in fashion, e-commerce, IT, insurance, and real estate.
- Ownership category
- akta.pro rank
S.HE Business industry classification
Industry- Product category
- Management Consulting
- NAICS
- Executive Search Services (561312), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Consumer & Retail Leadership Search (BPACAAAG)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), Technology & Product Leadership Search (CIO/CTO/CDO/CPO) (BPACAAAC)
Keywords
Where S.HE Business is headquartered
LocationHeadquarters
- HQ city
- Ahaus
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
S.HE Business business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advisory & Consulting Services: Revenue generated from management consulting, transition management, M&A advisory, and Advisory Board membership services. Fees are negotiated individually based on project scope and engagement type.
- Executive & Professional Search: Recruitment services placing C-level, board members, and experts in consumer goods, IT, e-commerce, insurance, and real estate management. No-risk model with no retainer for exclusive contracts and free replacement during probation period.
- Coaching Services: Leadership coaching, employer branding consulting, and Corporate Health Management programs offered to clients.
- Family Office Investment: Sandra Herdering invests capital through her Family Office in startups and projects in IT, Corporate Health Management, Consumer Goods, and Agriculture sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory and consulting engagements |
| Outcome Based/ Performance | Multi-year contract | Executive & Professional Search |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
S.HE Business product offering
Product offeringCore offering
S.HE Business is a boutique management consultancy that sells transition management, M&A advisory, and advisory board services under the S.HE Business Group brand, and executive & professional search plus leadership coaching under the H.E.R. People Business® sub-brand. Engagements are delivered personally by founder Sandra Herdering to mid-market and enterprise clients, primarily in fashion, e-commerce, IT, insurance, and real estate sectors.
Product overview
S.HE Business is a management consulting and professional services company operating under two main brands. The S.HE Business Group provides core consulting services including transition management, M&A support, and advisory board services, while H.E.R. People Business® focuses on executive and professional search recruitment, leadership coaching, and corporate health management. The company leverages over 20 years of experience to help companies with growth strategies, process optimization, digital transformation, and talent acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- H.E.R. People Business®: Executive & Professional Search, Coachings, and Corporate Health Management services launched in 2020 and expanded in 2022.
Products and services
- S.HE Business Group Advisory Services Boutique advisory and management consulting umbrella offering transition management, M&A support, and advisory board membership, delivered personally by founder Sandra Herdering to mid-market and enterprise clients.
- H.E.R. People Business® Sub-brand delivering executive and professional search, leadership and personal coaching, employer branding guidance, and corporate health management programs for executives, management teams, and organizations.
- Transition Management Consultancy service for companies undergoing organizational transformation, covering growth strategy development, process optimization, digitalization, and change management.
- M&A Support Advisory and hands-on support for mergers and acquisitions processes, including company acquisitions, consolidations, and due diligence facilitation.
- Advisory Board Membership Board-level advisory participation by Sandra Herdering providing strategic guidance, honest feedback, and decision support to company leadership.
- Executive & Professional Search Recruitment service placing C-level executives, board members, and experts, featuring a no-retainer model for exclusive contracts and free replacement during the probation period.
- Coachings & Corporate Health Management Leadership coaching, personal coaching, employer branding guidance, and corporate health management programs for executives, management teams, and organizations undergoing change.
Quantifiable outcome
- Successfully placed executives at leading companies including FALKE, Escada, Otto, Uvex, LLOYD, and others
- +1 more outcomes
Companies that use S.HE Business
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
S.HE Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
S.HE Business partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
S.HE Business competitors and assessment
Company assessmentEmerging players
- Lincoln International: Global mid-market investment bank with a dedicated Consumer practice. Comparable to S.HE Business's M&A advisory module in supporting mid-market mergers, acquisitions, and succession transactions in consumer goods.
- Houlihan Lokey: Global investment bank with a strong Consumer, Food, and Retail M&A advisory practice. Comparable to S.HE Business's M&A advisory service module in supporting consumer and fashion sector transactions.
Direct peers
- Heidrick & Struggles: Global executive search firm with a strong Consumer Markets practice covering fashion, retail, and luxury. Closely comparable in C-level and board-level search for consumer/fashion brands and in leadership advisory services.
- Spencer Stuart: Leading global executive search and leadership advisory firm with a dedicated Consumer practice serving fashion, beauty, luxury, and retail. Directly competes for senior executive and board mandates in the same customer base.
- DHR International: Global executive search firm (now DHR Global) with deep consumer, retail, and fashion sector practices. A comparable boutique-to-mid-sized peer in placing C-level executives and board members for fashion and lifestyle companies.
- Egon Zehnder: Global executive search and leadership advisory firm with a dedicated Consumer & Retail practice. Directly comparable to S.HE Business's H.E.R. People Business® in serving fashion, lifestyle, and consumer goods executive search mandates.
- Stanton Chase: International executive search firm with a dedicated Consumer Products & Services practice. A mid-sized boutique-style peer directly comparable to H.E.R. People Business® in placing senior talent into fashion, retail, and consumer goods organizations.
- Russell Reynolds Associates: Global executive search firm with Consumer, Retail, and Luxury sector expertise. Directly comparable to H.E.R. People Business® in placing senior executives for fashion and consumer goods companies across Europe.
Broad incumbents
- Roland Berger: Major German-headquartered management consulting firm serving consumer goods, retail, and industrial clients. Comparable to S.HE Business's transition management and M&A advisory offerings for mid-market and enterprise German companies.
- Korn Ferry: Large-scale global organizational consulting firm spanning executive search, talent management, and advisory. A broader incumbent offering overlapping capabilities with S.HE Business's combined advisory and search platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
S.HE Business social profiles
Digital presenceS.HE Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
S.HE Business leadership team
Management profileNumber of profiles
Profiles1 record
S.HE Business subsidiaries and ownership
Company hierarchySubsidiaries1 record
S.HE Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S.HE Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S.HE Business
What does S.HE Business do?
S.HE Business is a boutique management consultancy that sells transition management, M&A advisory, and advisory board services under the S.HE Business Group brand, and executive & professional search plus leadership coaching under the H.E.R. People Business® sub-brand. Engagements are delivered personally by founder Sandra Herdering to mid-market and enterprise clients, primarily in fashion, e-commerce, IT, insurance, and real estate sectors.
Is S.HE Business a public or private company?
S.HE Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S.HE Business founded?
S.HE Business was founded in 2002. It employs 1 to 10 people.
Where is S.HE Business based?
S.HE Business is headquartered in Ahaus, Germany, in the Europe region.
How does S.HE Business make money?
Four revenue lines are on record. Advisory & Consulting Services are the primary driver. The others are executive & Professional Search, coaching Services and family Office Investment.
Who are S.HE Business's main competitors?
Emerging players on record are Lincoln International and Houlihan Lokey. Direct peers are Heidrick & Struggles, Spencer Stuart, DHR International, Egon Zehnder, Stanton Chase and Russell Reynolds Associates. Broad incumbents are Roland Berger and Korn Ferry.
Does S.HE Business have an API?
No public API is recorded for S.HE Business.
What industry is S.HE Business in?
S.HE Business's product category is Management Consulting. Its primary akta.pro industry code is BPACAAAG, Consumer & Retail Leadership Search, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 561312 and its SIC code is 8742.