DOQ
DOQ is a Dutch online platform serving 19,000+ verified healthcare professionals across 17+ medical specialties, providing peer-written clinical articles, case studies, and specialty newsletters. It operates as a freemium community monetized through B2B advertising to medical companies in the Netherlands.
- Company typePrivate
- Founded2014
- HeadquartersLangbroek, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What DOQ does
DOQ is a privately held Dutch online platform that serves healthcare professionals across the Netherlands. Founded in 2011 and operating as DOQ B.V. from Langbroek, the platform provides a closed, BIG-register-verified community where more than 19,000 doctors, pharmacists, nurses, and researchers share clinical knowledge, professional visions, and case studies across 17+ medical specialties including cardiology, dermatology, internal medicine, neurology, and oncology. Content is organized into three pillars: 'Vakinhoudelijk' (professional content), 'Visie op zorg' (vision on healthcare), and 'Casuïstiek' (case studies), with twice-monthly specialty e-newsletters distributed to registered members.
The platform is built on a WordPress-based stack with user authentication, specialty-based content personalization, and e-newsletter delivery. It is free for verified HCPs and generates revenue exclusively through B2B advertising — knowledge partner advertorials, banners, product pages, and newsletter sponsorships sold to medical companies. The company holds ISO 27001/27002 and Dutch GDPR (AVG) compliance certifications and operates without a mobile app, API, or disclosed technology partnerships.
DOQ is owner-operated by Helma Alferink with a small editorial team of five named personnel (project coordinator, editor-in-chief, web editor, and medical editor). It has not raised external funding, has no disclosed subsidiaries, acquisitions, or partnerships, and is confined geographically to the Netherlands. The business model is best characterized as a niche vertical media property monetized via long-tail professional advertising.
DOQ firmographics
Firmographics- Name
- DOQ
- Legal name
- DOQ B.V.
- Website
- https://doq.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DOQ is a Dutch online platform serving 19,000+ verified healthcare professionals across 17+ medical specialties, providing peer-written clinical articles, case studies, and specialty newsletters. It operates as a freemium community monetized through B2B advertising to medical companies in the Netherlands.
- Ownership category
- akta.pro rank
DOQ industry classification
Industry- Product category
- Healthcare Professional Content Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where DOQ is headquartered
LocationHeadquarters
- HQ city
- Langbroek
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
DOQ business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: DOQ offers advertising solutions including knowledge partner messages (advertorials), banners, and product pages. Advertisements are also distributed via e-newsletters to targeted medical specialties.
- Freemium Platform Access: The core platform is free for verified healthcare professionals, with free registration providing access to hundreds of articles and e-newsletters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for verified healthcare professionals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DOQ product offering
Product offeringCore offering
DOQ operates a free, online community platform for Dutch healthcare professionals (doctors, pharmacists, nurses, researchers) where members—verified via the Dutch BIG-register—publish and consume peer-written articles, clinical vision pieces, and case studies across 22+ medical specialties. The platform is supported by targeted advertising offerings (knowledge partner messages, banners, and product pages) sold to medical companies that want to reach the professional audience via the site and twice-monthly specialty e-newsletters.
Product overview
DOQ is a single, unified online platform for healthcare professionals in the Netherlands. It provides a content and networking environment where physicians, pharmacists, nurses, and researchers share knowledge, clinical visions, and practical experiences. The platform organizes content into three main categories: 'Vakinhoudelijk' (professional content), 'Visie op zorg' (vision on healthcare), and 'Casuïstiek' (case studies), covering over 20 medical specialties including cardiology, dermatology, internal medicine, neurology, and oncology.
Differentiator
Problem solved
Functional benefit
Products and services
- DOQ Platform Free, online community platform where Dutch healthcare professionals (doctors, pharmacists, nurses, researchers) verified through the BIG-register read and contribute peer-written content organized into 'Vakinhoudelijk' (professional content), 'Visie op zorg' (vision on healthcare), and 'Wat is uw diagnose?' (case studies) across 22+ medical specialties, with twice-monthly specialty e-newsletters.
- DOQ Advertising Solutions Paid advertising offerings sold to medical and pharmaceutical companies, including knowledge partner messages (advertorials), banner placements, and product pages on doq.nl, with ads also distributed via twice-monthly e-newsletters targeted by medical specialty to reach the platform's 19,000+ verified healthcare professional members.
Companies that use DOQ
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
DOQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DOQ partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
DOQ competitors and assessment
Company assessmentBroad incumbents
- Medscape: Large, established physician content, news, and education platform owned by WebMD. Comparable in audience (HCPs) and content-led monetization, but operates as part of a much broader health-media portfolio rather than a Dutch-niche community.
- Healthline: Large-scale health content platform with content marketing and advertising monetization aimed at health-interested audiences. Comparable in ad-funded content model, though targeting consumers broadly rather than a verified-HCP community like DOQ.
Direct peers
- Medisch Contact: Leading Dutch medical magazine and online platform for physicians, covering clinical, professional, and policy topics. Comparable to DOQ in Dutch HCP audience, content-led model, and advertiser-supported monetization.
- Doximity: US-based professional network for physicians offering verified HCP-only content, case sharing, and CME. Most directly comparable in product model (verified HCP community) to DOQ, though operating at vastly greater scale in the US.
- ReachMD: HCP-focused digital media platform providing medical education, expert commentary, and clinical content. Comparable to DOQ in serving verified clinicians with content and continuing education.
- Figure 1: HCP-only platform for sharing and discussing medical cases and images. Overlaps directly with DOQ's 'Wat is uw diagnose?' case study format and verified-clinician community model.
- Sermo: Global physician community platform for clinical case discussion, peer insight exchange, and HCP-only forums. Closely mirrors DOQ's verified HCP network and peer-content positioning.
- Artsennet (KNMG): Dutch medical association's online portal for physicians, providing specialty content, professional resources, and community features. Most direct domestic peer to DOQ, sharing the Dutch HCP audience and BIG-register verified user base.
Emerging players
- QuantiaMD: Physician community and education platform with peer-to-peer case sharing and expert-led content. Similar HCP-only community model to DOQ, focused on US clinicians.
Regional players
- Geneesmiddelenbulletin: Dutch pharmacology bulletin providing independent drug information and clinical content to Dutch HCPs. Comparable in Dutch HCP audience and clinical content focus, with an academic/pharmacology rather than multi-specialty positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DOQ social profiles
Digital presenceDOQ compliance and trust
Trust signalCompliance2 records
DOQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOQ leadership team
Management profileNumber of profiles
Profiles5 records
DOQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOQ
What does DOQ do?
DOQ operates a free, online community platform for Dutch healthcare professionals (doctors, pharmacists, nurses, researchers) where members—verified via the Dutch BIG-register—publish and consume peer-written articles, clinical vision pieces, and case studies across 22+ medical specialties. The platform is supported by targeted advertising offerings (knowledge partner messages, banners, and product pages) sold to medical companies that want to reach the professional audience via the site and twice-monthly specialty e-newsletters.
Is DOQ a public or private company?
DOQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DOQ founded?
DOQ was founded in 2014. It employs 1 to 10 people.
Where is DOQ based?
DOQ is headquartered in Langbroek, Netherlands, in the Europe region.
How does DOQ make money?
Two revenue lines are on record. Advertising is the primary driver. The others are freemium Platform Access.
Who are DOQ's main competitors?
Broad incumbents on record are Medscape and Healthline. Direct peers are Medisch Contact, Doximity, ReachMD, Figure 1, Sermo and Artsennet (KNMG). QuantiaMD is listed as an emerging player. Geneesmiddelenbulletin is listed as a regional player.
Does DOQ have an API?
No public API is recorded for DOQ.
What industry is DOQ in?
DOQ's product category is Healthcare Professional Content Platform. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 518 and its SIC code is 7372.