Bergmann

What Bergmann does

Bergmann GmbH & Co. KG is a German family-owned specialist supplier in the Zweithaar (hair replacement) industry, headquartered in Laupheim since its founding as a hair trading business in 1873. The company designs, produces, and distributes wigs and hair systems for men and women — including the hand-tied Luxury Line in European human hair, the synthetic LadyLine and Inspiration ranges, the Natural Line in human hair, and men's systems under the MenLine and Basic Pro brands — alongside training manikins, the proprietary volu-med™ scalp treatment concept (pH-balancing using organic oils, amino acids, vitamins, and proteins), and the Skinfront transparent hairline material. Production is partly in-house (since 1998) and partly delivered via a long-standing partnership with the European Hair Factory, a family-run atelier manufacturer.

Revenue is generated through B2B sales exclusively to trained Zweithaar specialists and hair replacement salons (the company exited online retail in January 2016), complemented by paid seminars and workshops (compatible with the German 'Fachkraft für Zweithaar' certification), channel-driven sales of Wild Beauty / Paul Mitchell Flaunt Tape Extensions under a 2024 partnership, and facilitation of hair transplantation procedures (FUE/FUT) through partner Bergmann KORD in Greece, which operates nine clinics with over 100 doctors. Go-to-market is sales-led and event-driven: external Area Sales Managers, a WhatsApp ordering service, and an active trade-show presence across Europe (Die Zweithaar, TopHair Düsseldorf, StyleCom, COSMOBEAUTY Barcelona). The customer base spans women and men with hair loss or fashion needs, chemotherapy patients, the entertainment industry (theater, film, TV, musical), and — most importantly — the professional salons and stylists who resell and fit Bergmann products to end consumers.

Ownership sits with Hedda Freund (CEO and proprietor), with Faik Ünüvar as Managing Director and a stable back-office, marketing, and external sales team. The company has no disclosed external investors, parent company, or public listing, and reports no revenue figures publicly. It celebrated its 150th anniversary in 2023.

Name

Bergmann

Legal name

Bergmann GmbH & Co. KG

Website

https://bergmann.de

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergmann GmbH & Co. KG is a 1873-founded, family-owned German specialist supplier of wigs, men's and women's hair systems, scalp treatment, and training media, selling exclusively through trained Zweithaar professionals and salons and facilitating hair transplantation via partner Bergmann KORD in Greece.

Ownership category

akta.pro rank

Product category

Wigs and Hair Replacement Products

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK)

akta.pro secondary industries

Hair Extensions, Wigs & Hairpieces (CRABABAH), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Wig Styling, Customization & Maintenance (HSALAAAL)

Keywords

• Wig manufacturing
• Hair replacement systems
• Hair transplantation services
• Professional hairdressing training
• Scalp treatment products

Headquarters

HQ city

Laupheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hair Replacement Products: Bergmann generates primary revenue from selling wigs (human and synthetic hair), hair systems for men and women, hair integrations, training manikins, and care products. Products are sold to hair replacement specialists and salons, with individual sales to end consumers through trained professionals.
2. Education and Training Services: Bergmann offers year-round seminars and workshops for beginners, intermediate, and professional stylists covering hair techniques and attachment methods. Modules are compatible with the 'Fachkraft für Zweithaar' (Hair Replacement Specialist) continuing education certification.
3. Hair Transplantation Services: Through partnership with Bergmann KORD in Greece, the company facilitates and organizes hair transplant procedures for customers, including consultation, travel arrangement, procedure, and aftercare. The service includes PRP therapy and volu-med aftercare products.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bergmann manufactures and supplies wigs, hair systems, and hair integrations for women and men through professional hair replacement specialists and salons. The portfolio spans European human hair wigs (Luxury Line, Natural Line), synthetic wig lines (LadyLine, Inspiration), men's hair systems (MenLine, BASIC PRO), scalp treatment concepts (volu-med), and training media/seminars. The company also coordinates hair transplantation services via its Bergmann KORD partner in Greece.

Product overview

Bergmann is a traditional German hair industry company founded in 1873, operating as a supplier to the Zweithaar (wig and hairpiece) specialist market. The company offers a comprehensive portfolio of women's wigs (Luxury Line human hair, Ladyline and Inspiration synthetic), men's hair systems (Menline, BASIC PRO), training media and mannequins, as well as hair treatment services (volu-med scalp care, hair transplantation via Bergmann KORD partnership). Bergmann sells exclusively through qualified Zweithaar specialists rather than online retail, and provides professional training seminars for the industry. The product ecosystem spans from wigs and hair systems to complementary extensions (via Wild Beauty/Paul Mitchell partnership), creating a complete solution for hair replacement and enhancement needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Line (Europäisches Echthaar) High-quality European human hair wigs and hairpieces, hand-tied for a natural appearance and maximum comfort, sold through professional hair replacement specialists.
• LadyLine (Kunsthaar) Synthetic hair wigs with natural-looking hairlines adapted to current fashion trends in color and style, suitable for chemotherapy patients and fashion-conscious wearers.
• Inspiration (Kunsthaar) Synthetic hair wigs positioned as a fashion accessory for trendy looks, allowing women to reinvent themselves with current hairstyle trends.
• Echthaar (Natural Line) Human hair wigs and hair systems in Bergmann's Natural Line series, offering natural appearance and feel for women with hair loss or fashion needs.
• Integra Hair Integration System Hair integration system for women, part of the Natural Line series, designed to integrate with existing hair to add volume or coverage.
• MenLine Hair Systems Hair systems specifically designed for men experiencing hair loss, offering quick and invisible hair replacement using sophisticated attachment technology.
• BASIC PRO Hair System Heat-resistant fiber hair system for men with color stability, versatile cutting options, and freestyle knotting for various hairstyling; heat resistant up to 140°C, size 23 x 18 cm, hair length 10-12 cm.
• volu-med™ Scalp Treatment Concept Proprietary pH-balancing scalp and hair treatment concept targeting a 4.5-5.5 pH range with deep cleansing, rebuilding, and hair strengthening steps using organic oils, fruit and amino acids, vitamins, minerals, and proteins.
• Cool Synthetic Wig Line Synthetic wig line introduced to address comfort and style needs, complementing the existing LadyLine and Inspiration portfolios.
• NO SWEAT Scalp Deodorant Scalp deodorant product designed for wearers of wigs and hair systems, addressing comfort-related concerns.
• Bergmann KORD Hair Transplantation Service Hair transplantation service coordinated through Bergmann KORD in Greece, offering modern FUE and FUT techniques with over 40 years of experience and 70,000+ procedures completed, including pre-examination, travel arrangement, procedure, and aftercare.
• Training Media / Übungsköpfe (Mannequins) Training heads (mannequins) and educational materials for hairdressers and Zweithaar specialists, including coloring tutorials and care training videos.
• Hair Replacement Seminars and Workshops Year-round professional seminars and workshops for beginners, intermediate, and professional stylists covering modern hair techniques and attachment methods; many modules compatible with the Fachkraft für Zweithaar continuing education certification.
• Flaunt Tape Extensions (Paul Mitchell) Tape-in hair extensions from Paul Mitchell, distributed through the partnership with Wild Beauty GmbH to complement Bergmann's wig and hair system portfolio for salons seeking additional length, fullness, or color effects.

Quantifiable outcome

• Over 70,000 successful hair transplantations performed
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wild Beauty GmbHcoreChannel Partner/ Reseller/ Distributor · 1 May 2024Partnership with Germany's exclusive distributor of Paul Mitchell hair care products. Bergmann gains access to Wild Beauty's salon network for hair replacement products, while Wild Beauty adds Bergmann's wigs and hair systems to their portfolio. Joint roadshows and trade show appearances are planned. The collaboration includes Flaunt Tape Extensions from Paul Mitchell, complementing Bergmann's existing product range.
• Bergmann KORD (Greece)coreStrategic or Co-development PartnerLong-standing partnership with Bergmann KORD hair clinic in Greece, founded in 1979. Bergmann KORD has performed over 70,000 hair transplantations and operates 9 clinics with over 100 doctors. Bergmann GmbH coordinates German customer consultation, travel arrangements, and aftercare, with Faik Ünüvar serving as medical advisor.
• European Hair FactorycoreTechnology or IntegrationFamily-run hair manufacturer serving as reliable supplier for Bergmann's hair systems and wigs for over two decades. Produces hand-crafted, made-to-measure hair systems in newly built, light-filled ateliers. The manufacturer collaborates with renowned stylists to create new designs.
• GIG International School of HairminorImplementation/ SI/ Consulting PartnerCollaboration for 'Bald Barbering Workshop' teaching modern barbering techniques for men with little hair or bald spots using hair replacement techniques. The workshop is designed for those needing to learn classic men's grooming and modern barbering for clients with hair loss.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hairdreams: Austrian-headquartered specialist supplier of hair extensions, hairpieces, and made-to-measure hair systems sold exclusively through trained salons and Zweithaar specialists across Europe — same B2B specialist-channel model and premium human-hair positioning as Bergmann.
• Hair Club: US-based hair restoration and replacement company offering non-surgical hair systems and transplantation. Directly comparable to Bergmann's non-surgical-to-surgical continuum and specialist-delivered service model.
• Noriko (Alterna Hair): Wig brand (part of Alterna Haircare) offering synthetic and human-hair wigs distributed through professional salons. Comparable to Bergmann's LadyLine and Inspiration synthetic lines in product positioning and channel.
• Jon Renau: Designer and manufacturer of wigs and hairpieces (human and synthetic) sold through professional salons. Direct peer on product range (women's fashion and medical wigs, men's systems) and B2B salon channel.
• Aderans: Japanese global wig and hair replacement company (parent of Hair Club in the US). Direct peer as a vertically integrated hair-replacement manufacturer with branded wigs, men's hair systems, and complementary surgical/transplantation services.
• Great Lengths: Italian-origin global leader in professional hair extensions distributed through certified salons and stylists. Closely comparable to Bergmann on B2B specialist-channel model, premium positioning, and training/certification-driven customer relationships.

Emerging players

• Bosley: Specialist hair transplantation provider with US clinics. Comparable as a counterpart on the surgical/hair transplantation service layer that Bergmann accesses through Bergmann KORD in Greece.

Broad incumbents

• L'Oréal Professionnel: Global professional hair care incumbent within L'Oréal's portfolio. Overlaps with Bergmann's professional salon channel and haircare adjacencies but does not specialize in wigs/hair replacement.
• Wella Company: Major professional haircare brand serving salons globally. Adjacent incumbent with overlapping salon distribution relationships but no specialization in the Zweithaar/wig replacement niche where Bergmann operates.

Others

• Wild Beauty GmbH (Paul Mitchell distributor): Germany's exclusive Paul Mitchell distributor and Bergmann's distribution partner. Included because it is a directly relevant channel partner/ecosystem participant whose salon network materially shapes Bergmann's go-to-market trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeUFOhyabAos90K6sFaRAUg/videos
• Facebookde-de.facebook.com/BergmannHaareUndMehr
• Instagraminstagram.com/bergmann_haare

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergmann