Novellu Solution

What Novellu Solution does

Novellu Solution is a privately held Brazilian engineering services and product development firm headquartered in Joinville, Santa Catarina, founded in 2011. The company delivers an integrated portfolio spanning product design and prototyping, engineering simulation (CAD, CAE, CFD for structural, plastic injection, and thermal/fluid analysis), operational excellence consulting (Lean, Six Sigma, ISO 9001), auditing, and corporate training, alongside specialized labor supply. Its core technology stack is built on established engineering simulation tools rather than proprietary software, with a documented specialization in rotomolding and polyurethane injection used in products such as the Focker pilot seat.

The firm serves manufacturing clients across at least five verticals — electro-electronic, automotive, naval, health, and hygiene/cleaning — with a horizontal segmentation approach. Its anchor relationship is with Whirlpool Latin America (owner of Brastemp and Consul), where Novellu describes itself as the "most active project partner" participating in nearly all white goods product segments. Secondary anchors include Naxos, with whom it has co-developed the VedaSaco and Cafeteira Pressca products, and ITW Construction Products, for which it converted over 1,500 CAD files to Creo format.

The business model is project-based B2B services delivered through direct enterprise engagement, with no public pricing and no disclosed external funding. Go-to-market is direct: a corporate website, blog content, and WhatsApp contact serve as the primary acquisition channels, consistent with a small (11-50 employees), founder-led firm operating in South America. The company has not pursued geographic expansion outside Brazil and has no disclosed M&A, funding rounds, or AI/ML capabilities in the available data.

Name

Novellu Solution

Legal name

Novellu

Website

https://novellu.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Novellu Solution is a Brazilian engineering services and product development firm in Joinville that delivers CAD/CAE/CFD design, prototyping, and operational excellence consulting to manufacturers across white goods, automotive, naval, health, and hygiene verticals, anchored by a long-standing Whirlpool Latin America partnership.

Ownership category

akta.pro rank

Product category

Engineering Consulting Services

NAICS

Industrial Design Services (541420), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Specialized Design Services (541490)

SIC

Services-Computer Programming Services (7371), Services-Help Supply Services (7363), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Manufacturing & Operations Excellence (Lean/Six Sigma) (BPAHAHAC)

akta.pro secondary industries

Prototype Program Management & Low-Volume Pilot Runs (Bridge to Production) (IMAAAFAO), Industrial Manufacturing Processes (Lean, Six Sigma, SPC) (EDAOAGAE)

Keywords

• Product development services
• Engineering consulting
• CAD CAE CFD
• Operational excellence consulting
• Specialized engineering labor

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Novellu Solution provides end-to-end product development and engineering services to manufacturing companies, integrating people, processes, and advanced CAD/CAE/CFD technologies. Its portfolio includes product projects from design and prototype through production and cost optimization, engineering simulation services, operational excellence consulting (Lean, Six Sigma, ISO), training, and auditing, with applied expertise in rotomolding and polyurethane injection for innovative products.

Product overview

Novellu Solution is a product development and engineering consulting company offering an integrated portfolio of services including product projects (from prototype to production), consulting for operational excellence, engineering services (CAD, CAE, CFD), training, and auditing. As the most active project partner of Whirlpool Latin America (Brastemp and Consul brands), the company executes projects for enterprises of all sizes across electro-electronic, automotive, naval, health, hygiene and cleaning sectors. They develop specialized products such as the Focker pilot seat (using rotomolding and polyurethane injection technology), B.Blend home appliance, VedaSaco packaging sealing solution, Biotecno thermal chamber, and Cafeteira Pressca.

Differentiator

Problem solved

Functional benefit

Products and services

• Projetos de Produtos (Product Projects)
• Consultoria (Consulting)
• Serviço de Engenharia (Engineering Services)
• Treinamento (Training)
• Auditoria (Auditing)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor, core and major.

• CEDUP (Centro de Educação Profissional)minorStrategic or Co-development Partner · 1 January 2017In partnership with Whirlpool Latin America, Novellu completed the first class of the PRONATEC federal government program alongside CEDUP students. This was a project designed between the private sector and government to open doors for future professionals.
• Whirlpool Latin AmericacoreStrategic or Co-development PartnerNovellu operates as the most active project partner for Whirlpool Latin America, owner of Brastemp and Consul brands. Novellu has participated in practically all white goods product line segments, bringing competitive advantage through the high knowledge and experience of their professionals. Notable collaborative projects include the B.BLEND high-technology product launched in 2014.
• NaxosmajorStrategic or Co-development PartnerLong-standing partnership where Novellu provides technical development support and expands Naxos's professional network for a more dynamic and optimized creation and development process. Novellu developed the VedaSaco product, converting design into finished product for market placement.

Recent moves5 records

Expansion highlights4 records

Regional players

• CI&T: Brazilian-based digital and product engineering services provider serving enterprise clients across Latin America and globally; comparable in servicing large manufacturers with engineering capacity, though weighted toward software/digital products.
• Stefanini: Large Brazilian-origin technology and engineering services firm with industrial engineering and digital transformation practices; competes for similar Brazilian enterprise engineering and labor-supply engagements, though at significantly greater scale.

Broad incumbents

• Tata Technologies: Global engineering services and product development digital company serving automotive, industrial machinery, and aerospace — directly comparable to Novellu's product engineering services for OEMs, but at global scale and with deeper automotive specialization.
• AFRY: European-headquartered engineering, design, and consulting firm serving industrial and manufacturing clients across the full asset and product lifecycle; overlaps with Novellu's industrial design and manufacturing consulting work, though at much larger scale and global reach.
• Capgemini Engineering: Global engineering services arm of Capgemini covering product engineering, digital manufacturing, and systems design; competes for the same enterprise product development RFPs Novellu addresses, but as part of a vastly larger portfolio.
• Infosys Engineering: Engineering services arm of Infosys offering product design, simulation, and manufacturing engineering; competes with Novellu for outsourced product development mandates from large manufacturers, with much greater scale, geographic reach, and offshore delivery capability.

Direct peers

• IDEO: Global design and innovation consultancy that takes physical and digital products from concept through prototype to production — directly comparable to Novellu's end-to-end product development model, but at global enterprise scale.
• Frog Design (Capgemini Engineering): Product design and engineering consultancy that designs and prototypes physical products across industrial and consumer categories, comparable in offering mix (design, engineering, prototyping) to Novellu's product projects line.
• Bresslergroup: US-based product design and engineering firm combining industrial design, mechanical engineering, and human factors research — closely aligned with Novellu's CAD/CAE/CFD-driven product development practice for manufactured goods.
• Questto|N7: Brazilian design and innovation consultancy that develops physical products, brands, and experiences end-to-end, making it the closest direct peer in Novellu's home market with comparable design-to-production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NovelluSolution
• LinkedInlinkedin.com/company/novellu-solution

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novellu Solution