What Groupe Morneau does

Groupe Morneau is a privately held, fourth-generation family-owned freight transportation and logistics company headquartered in Saint-Arsène, Quebec, operating since 1942. The company runs three integrated divisions: GEO provides general less-than-truckload (LTL) and truckload (TL) freight across Quebec, Ontario, and Labrador via the largest LTL network in Eastern Canada (18 GEO terminals); BOREA offers temperature-controlled transport and cold-chain warehousing, including blast freezing, cross-docking, and HACCP/GFSI-compliant storage; and GLOBAL provides domestic and international freight brokerage, cross-border transport, intermodal, and air/ocean forwarding through WCA Inter Global and ATIC/CIFFA memberships.

The company operates a 24-terminal network with 1,500+ pieces of company-owned equipment, 1,115,000 sq ft of warehousing and dock space, 1,200+ employees, and handles 2,500+ shipments and deliveries per day. Its technology stack is built on TMS Truckmate for operations, Isaac Telematics for fleet/driver monitoring, and TM4 Web and SynchroWeb client portals providing 24/7 shipment visibility with EDI/API integration for enterprise customers.

Revenue is generated primarily through transaction-based pricing on LTL, TL, refrigerated transport, and freight brokerage services, supplemented by unit pricing for cold storage warehousing. The go-to-market is sales-led, combining direct enterprise field sales with dedicated brokers, inside sales, and self-serve digital portals. Primary customer segments are food and beverage (cold chain), general manufacturing and distribution (LTL/TL), and international shippers (cross-border and overseas). Geographic footprint spans Quebec, Ontario, and Labrador, with recent expansion signals pointing toward broader pan-Canadian reach via the Bolton, Ontario hub and Saint-Hyacinthe, Quebec terminal.

Name

Groupe Morneau

Legal name

Groupe Morneau

Website

https://groupemorneau.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Morneau is a fourth-generation family-owned freight transportation and logistics company operating the largest LTL network in Eastern Canada through 24 terminals and three divisions (GEO general freight, BOREA refrigerated, GLOBAL brokerage) serving enterprise and mid-market customers across Quebec, Ontario, and Labrador.

Ownership category

akta.pro rank

Product category

Freight Transportation and Logistics Services

NAICS

General Freight Trucking, Long-Distance (48412), Freight Transportation Arrangement (48851), Specialized Freight Trucking (4842)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

National/Regional LTL General Freight Carriers (TLADAEAA)

akta.pro secondary industries

Reefer Less-Than-Truckload (LTL) & Multi-Stop Distribution (TLADAHAB), Cold Chain Cross-Docking, Transloading & Temperature-Controlled Drayage (TLAIAIAM)

Keywords

• LTL freight transportation
• Refrigerated trucking services
• Cold chain logistics
• Freight brokerage services
• Warehousing and distribution

Headquarters

HQ city

Saint-arsène

HQ country

Canada

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. LTL Freight Transportation: Less-than-truckload (LTL) general freight transport services across Quebec, Ontario, and Labrador. Core revenue stream, optimized daily with 2,500+ shipments per day. Pricing influenced by origin/destination, weight, volume, equipment type, access constraints, and seasonality.
2. TL Freight Transportation: Truckload (TL) full-load transport services covering major centers and regional markets with speed, efficiency and sustainability focus.
3. Refrigerated Transport (BOREA): Temperature-controlled LTL-TL transport for perishable goods across Quebec, Ontario and Labrador. Multi-temperature fleet allows simultaneous transport of fresh and frozen goods. Revenue based on shipment characteristics and temperature requirements.
4. Refrigerated Warehousing (BOREA): Cold storage warehousing services including blast freezing, cross-docking, stamping and labeling, import/export support. Services include cold storage, rapid freezing, cross-docking, and labeling for food industry clients.
5. Logistics and Brokerage (GLOBAL): Domestic and international freight brokerage coordinating tailored transport solutions. Includes North American cross-border trucking, intermodal transport, specialized and oversized shipments, air freight, and ocean transport. Personalized support from dedicated broker with flexible handling of urgent and complex shipments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Groupe Morneau is a freight transportation and logistics company operating three divisions: GEO provides general LTL-TL freight transport across Eastern Canada through the largest LTL network in the region with 18 terminals; BOREA offers refrigerated transport and temperature-controlled warehousing for the food industry with multi-temperature fleet and cold storage; GLOBAL delivers domestic and international freight brokerage including cross-border, intermodal, air, and ocean transport solutions. The company manages over 1,500 units of equipment and handles 2,500+ shipments and deliveries per day.

Product overview

Groupe Morneau operates a three-division portfolio built around its core GEO (general freight), BOREA (refrigerated transport and warehousing), and GLOBAL (logistics and brokerage) product lines. GEO, the foundational brand dating to 1965, provides the largest LTL network in Eastern Canada. BOREA, evolved from the 1996 launch of Eskimo Express, extends the offering with temperature-controlled transport and cold storage. GLOBAL, added in 2007, provides international logistics and brokerage services across all divisions. Together, the three divisions share infrastructure across 24 terminals in Quebec, Ontario, and Labrador, enabling centralized logistics coordination from warehousing through last-mile delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Morneau GEO: General LTL-TL freight transportation services covering Quebec, Ontario, and Labrador with 18 strategically located terminals.
• Morneau BOREA
• Morneau GLOBAL

Products and services

• Morneau GEO General freight LTL-TL transport service backed by the largest LTL network in Eastern Canada. Offers Less-Than-Truckload (LTL) and Truckload (TL) shipping with real-time tracking via SynchroWeb client portal, 18 strategically located terminals, and 100% company-operated fleet serving Quebec, Ontario, and Labrador.
• Morneau BOREA Refrigerated transport and warehousing service with multi-temperature fleet and temperature-controlled storage facilities. Offers integrated cold chain solutions including blast freezing, cross-docking, stamping and labeling, import/export, and distribution. Complies with HACCP principles and GFSI standards, serving food industry clients across Quebec, Ontario and Labrador.
• Morneau GLOBAL Logistics and brokerage service covering domestic and international transport. Coordinates North American cross-border trucking, intermodal transport, specialized and oversized shipments, as well as overseas air and ocean freight. Provides digital transport solutions for supply chain digitization. Member of WCA Inter Global (ID: 60642) and ATIC/CIFFA, with dedicated broker support from planning to final delivery.

Quantifiable outcome

• 2,500+ shipments and deliveries per day across the network
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Robin des BasminorGTM or Marketing Partner · 21 October 2025Quebec-based company that creates commemorative Morneau-branded socks for company events. For every pair purchased, Robin des Bas donates a pair to someone in need. Partnership used during Bolton terminal inauguration to reinforce the company's community-focused values.
• WCA Inter GlobalcoreStrategic or Co-development PartnerMorneau GLOBAL is a member of WCA Inter Global (Member ID: 60642), an international network of freight forwarders and logistics providers. This membership provides access to a global network of partners for international freight forwarding, enabling cross-border and overseas transport solutions for clients.
• ATIC | CIFFA (Association des transitaires internationaux canadiens / Canadian International Freight Forwarders Association)coreStrategic or Co-development PartnerMorneau GLOBAL is a recognized member of ATIC | CIFFA, the Canadian International Freight Forwarders Association. This membership reflects commitment to excellence, industry standards, and continuous improvement, and enables reliable, efficient, and recognized international logistics solutions.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/c/GroupeMorneau1
• Facebookfacebook.com/GroupeMorneau
• LinkedInlinkedin.com/company/groupe-morneau
• Instagraminstagram.com/groupemorneau/?hl=fr
• Xx.com/groupemorneau

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Morneau