A&A Management Group
A&A Management Group is a Cleveland-based sports and entertainment management agency founded in 2010 that provides off-the-court athlete representation, brand deal negotiation, and endorsement management to NFL, NBA, and WNBA players. The firm was acquired by 3 Arts Sports in 2025.
- Company typePrivate
- Founded2010
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A&A Management Group does
A&A Management Group is a full-service sports and entertainment management company founded in 2010 and based in Cleveland, Ohio. The firm provides athlete representation services to professional athletes in the NFL, NBA, and WNBA, managing off-the-court business activities including brand deal negotiation, endorsement management, and overall career representation. Co-founded by Travis Kelce's business managers, A&A built a roster of professional athlete clients through relationship-driven client acquisition typical of boutique talent agencies.
The company operates on a professional services revenue model, charging management fees to athlete clients and affiliated organizations such as charitable foundations. Pricing details are not publicly disclosed. With 1-10 employees, A&A functions as a boutique agency focused on personalized representation rather than scale-driven volume services. The firm has no proprietary technology products; its core value is in human-driven relationship management and deal negotiation.
In 2025, A&A Management Group was acquired by 3 Arts Sports, which used the acquisition to launch its sports division less than eight months after inception. The deal brought A&A's NFL and NBA client roster into 3 Arts Sports, and shortly after integration, the combined entity signed WNBA player Sophie Cunningham as 3 Arts' first WNBA client. Post-acquisition, A&A operates under the 3 Arts Sports umbrella, with the combined platform now offering athlete representation alongside broader entertainment and music talent management.
A&A Management Group firmographics
Firmographics- Name
- A&A Management Group
- Legal name
- A&A Management Group
- Website
- https://aamanagementgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- A&A Management Group is a Cleveland-based sports and entertainment management agency founded in 2010 that provides off-the-court athlete representation, brand deal negotiation, and endorsement management to NFL, NBA, and WNBA players. The firm was acquired by 3 Arts Sports in 2025.
- Ownership category
- akta.pro rank
A&A Management Group industry classification
Industry- Product category
- Sports Management / Athlete Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
Keywords
Where A&A Management Group is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Markets served
A&A Management Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Athlete Representation and Management Services: Agency representation fees for professional athletes including NFL, NBA, and WNBA players. Revenue derived from management fees charged to athlete clients and affiliated organizations such as charitable foundations.
Distribution channels1 record
A&A Management Group product offering
Product offeringCore offering
A&A Management Group is a sports and entertainment management agency that represents professional athletes (NFL, NBA, WNBA) for off-the-court activities, including brand deal negotiations, endorsement management, and overall career representation. The firm was co-founded by Travis Kelce's business managers and was acquired by 3 Arts Sports in 2025 to anchor its newly launched sports division. Revenue is generated through agency representation fees and commissions on deals handled for athlete clients and affiliated entities such as charitable foundations.
Product overview
A&A Management Group is a sports management company that was acquired by 3 Arts Sports to build its sports division. The company provides athlete representation services for professional athletes (NFL, NBA, WNBA players), managing off-the-court activities including brand deals, endorsements, and overall career representation.
Differentiator
Problem solved
Functional benefit
Products and services
- Athlete Representation Services Full-service sports and entertainment management for professional athletes (NFL, NBA, WNBA players), providing off-the-court representation, brand deal negotiation, endorsement management, and overall off-field career representation.
Companies that use A&A Management Group
Customer profileSegments1 record
Ideal customer profiles1 record
A&A Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A&A Management Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 3 Arts Sportscore3 Arts Sports acquired A&A Management Group to launch its sports division less than eight months prior to the January 2026 announcement. The acquisition brought A&A's roster of NFL and NBA player clients to 3 Arts Sports. A&A's expertise and client relationships enabled 3 Arts to expand into sports representation, securing their first WNBA client Sophie Cunningham shortly after.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
A&A Management Group competitors and assessment
Company assessmentDirect peers
- Klutch Sports Group: Athlete representation agency known for managing top NBA and NFL players with a focus on negotiating major contracts and endorsements. Direct competitor for high-profile athlete clients.
- Athletes First: Full-service athlete representation and marketing firm focused primarily on NFL players. Comparable to A&A in offering integrated representation, marketing, and off-field business management to professional athletes.
- Wasserman: Global sports marketing, talent management, and representation firm with deep athlete client roster across NFL, NBA, MLB, and soccer. Comparable to A&A in core athlete representation and brand partnership services.
- Octagon: Global sports marketing and talent representation agency owned by Interpublic. Competes directly with A&A in athlete representation and endorsement brokerage across major U.S. sports leagues.
- Rep 1 Sports: Independent athlete representation agency managing clients in NFL, NBA, MLB, and media talent. Closely comparable to A&A as a boutique-to-mid-market sports management firm with similar client mix and service scope.
- Roc Nation Sports: Jay-Z-founded full-service sports management division representing elite athletes across multiple leagues. Directly comparable to A&A in targeting high-profile professional athletes for representation, brand deals, and endorsements.
- Excel Sports Management: Independent athlete representation agency managing marquee clients across MLB, NFL, NBA, and golf. Direct competitor to A&A in the boutique-to-mid-market agent tier with similar service mix and deal-based revenue model.
Regional players
- Sportfive: Global sports marketing and rights agency with strong European footprint in athlete marketing and sponsorship. Comparable to A&A in sports talent representation and brand deal services but primarily competes outside the U.S. market.
Broad incumbents
- WME Sports: Sports division of WME (Endeavor), representing athletes, broadcasters, and coaches. Competes with A&A in elite athlete representation but as part of a much broader talent and entertainment portfolio.
- CAA Sports: Sports division of Creative Artists Agency, one of the largest talent and sports agencies globally. Overlaps with A&A in athlete representation but operates at significantly larger scale across multiple entertainment verticals.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights5 records
Customer concentration
A&A Management Group social profiles
Digital presenceA&A Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
A&A Management Group leadership team
Management profileNumber of profiles
A&A Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A&A Management Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A&A Management Group
What does A&A Management Group do?
A&A Management Group is a sports and entertainment management agency that represents professional athletes (NFL, NBA, WNBA) for off-the-court activities, including brand deal negotiations, endorsement management, and overall career representation. The firm was co-founded by Travis Kelce's business managers and was acquired by 3 Arts Sports in 2025 to anchor its newly launched sports division. Revenue is generated through agency representation fees and commissions on deals handled for athlete clients and affiliated entities such as charitable foundations.
Is A&A Management Group a public or private company?
A&A Management Group is a private company. It is classified as corporate owned and is currently acquired.
When was A&A Management Group founded?
A&A Management Group was founded in 2010. It employs 1 to 10 people.
Where is A&A Management Group based?
A&A Management Group is headquartered in Cleveland, United States, in the North America region.
How does A&A Management Group make money?
One revenue line is on record: athlete Representation and Management Services.
Who are A&A Management Group's main competitors?
Direct peers on record are Klutch Sports Group, Athletes First, Wasserman, Octagon, Rep 1 Sports, Roc Nation Sports and Excel Sports Management. Sportfive is listed as a regional player. Broad incumbents are WME Sports and CAA Sports.
Does A&A Management Group have an API?
No public API is recorded for A&A Management Group.
What industry is A&A Management Group in?
A&A Management Group's product category is Sports Management / Athlete Representation Services. Its primary akta.pro industry code is MPAKAKAA, Athlete & Talent Representation (Agents, Managers). Its NAICS code is 711410 and its SIC code is 8742.