What TEN31 Productions does

TEN31 Productions Inc. is a privately held, Pawtucket, Rhode Island-based creative studio founded in 2000 that designs and delivers bespoke living art and immersive performance experiences. The company's portfolio centers on signature living statues, themed immersive packages (Human Nature, White Marble, Patina & Stone, Gold, BRONZE), immersive dance, and specialty performances (Live Action, Glamour, Live Paintings, Fortune Teller), with a fully bespoke Custom Creations arm and a Tours and Speaking service line. A sub-brand, Metamorphosis Dance Company, extends the offering into adult dance classes and custom wedding choreography through an in-house dance studio. The company identifies as LGBTQ-owned and operates as an equal-opportunity employer, without disclosed venture or institutional capital.

The underlying technology is artistic rather than digital. There is no disclosed software stack, platform, or proprietary tooling; what TEN31 builds is customized choreography, costume and makeup design, performer curation, and event logistics executed by a small in-house team (11-50 employees). The company holds registered trademarks on the TEN31 logo and the tagline "we make pretend," but no patents or broader IP filings are disclosed.

Revenue is generated project-by-project through custom, quote-based engagements. Pricing is not publicly disclosed and varies by performance type, duration, customization, and event requirements; the relationship is one-time-license in structure. Distribution is direct: prospective clients inquire through the website's 'Book Us' page, by phone (401-725-1031), or by email, and performers travel to client event locations. Served segments include event organizers and planners, wedding clients, corporate and marketing clients (brand activations, trade shows, product launches), and film, video, and production companies. No named customer logos, partnership agreements, M&A activity, or funding rounds are disclosed.

Name

TEN31 Productions

Legal name

TEN31 Productions Inc.

Website

https://wemakepretend.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

TEN31 Productions is a privately held, Pawtucket, Rhode Island-based creative studio that designs and delivers bespoke living art performances and immersive dance experiences for events, weddings, corporate activations, trade shows, and film productions.

Ownership category

akta.pro rank

Product category

Live Event Entertainment Services

NAICS

Other Performing Arts Companies (711190), Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Event Theming, Mood Boards & Concept Design (HSACAOAH), Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live event entertainment
• Immersive art performances
• Living statue services
• Event entertainment services
• Wedding choreography services

Headquarters

HQ city

Pawtucket

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Performance Services: TEN31 Productions generates revenue through custom artistic performances for events. Services include living statues, immersive dance performances, specialty performances (live action, glamour, live paintings, fortune teller), and fully custom creations. Revenue appears to be project-based, with pricing determined per engagement based on event requirements, performance type, duration, and customization level.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TEN31 Productions is a live performance and event entertainment company that creates immersive living art performances for events, weddings, corporate gatherings, marketing experiences, trade shows, and film/video production. Its offerings include themed performance packages (Immersive Themes such as Human Nature, White Marble, Patina & Stone, Gold, and BRONZE), Living Art (living statues), Immersive Dance, Specialty Performances (Live Action, Glamour, Live Paintings, Fortune Teller), Custom Creations tailored to client vision, and Tours and Speaking engagements. The Metamorphosis Dance Company sub-brand provides Adult Classes and Custom Wedding Choreography.

Product overview

TEN31 Productions is a live performance and immersive experience company offering a portfolio of artistic services. The core offerings include Immersive Themes (customizable themed performance packages), Living Art (living statue performances), Immersive Dance, and Specialty Performances (Live Action, Glamour, Live Paintings, Fortune Teller). The company also provides Custom Creations for bespoke performances and Tours And Speaking engagements. A complementary division, the Dance Studio, offers Adult Classes and Custom Wedding Choreography through the Metamorphosis Dance Company sub-brand. The product portfolio spans event entertainment, weddings, celebrations, marketing experiences, trade shows, and video/film production.

Differentiator

Problem solved

Functional benefit

Brands

• Metamorphosis Dance Company: Fluid beauty of motion and art fused in breathtaking performances, featuring adult dance classes and custom wedding choreography.

Products and services

• Immersive Themes Artistically customized themed performance packages for events, weddings, celebrations, marketing experiences, trade shows, video and film production. Includes sub-themes such as Human Nature, White Marble, Patina & Stone, Gold, and BRONZE.
• Living Art Signature living statues that bring historical and fantastical characters to life, offering a unique blend of art and entertainment for any event.
• Immersive Dance Dynamic dance performances integrated into immersive experiences, combining motion and artistry.
• Specialty Performances Specialized performance offerings including Live Action, Glamour, Live Paintings, and Fortune Teller acts.
• Custom Creations Tailor-made performances crafted to client specifications, from conceptualization to execution.
• Tours and Speaking Performance tours and speaking engagements for various venues and audiences.
• Adult Classes Dance classes for adult students offered through the TEN31 Dance Studio.
• Custom Wedding Choreography Bespoke dance choreography services for weddings and wedding parties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Man Group: Blue Man Group operates signature artistic live performance productions built around a distinctive creative concept and recurring character-driven experiences. TEN31 mirrors this model at event scale — monothematic artistic experiences delivered to live audiences on a custom basis.
• Spiegelworld: Spiegelworld creates immersive theatrical shows and live entertainment experiences (e.g., residency-style productions in hotels and resorts). Comparable to TEN31 in its emphasis on immersive, bespoke audience experiences that blur stage and reality.
• Big Apple Circus: Big Apple Circus produces live variety and specialty-act entertainment for family and event audiences. Overlaps with TEN31's specialty performances category (fortune teller, glamour, live action, variety acts) for live event clients.
• Living Statue NYC: Living Statue NYC is a boutique living statue entertainment company serving corporate events, parties, and brand activations in the Northeast. Most directly comparable niche competitor to TEN31's signature Living Art line on a regional basis.
• Cirque du Soleil: Cirque du Soleil produces large-scale immersive theatrical performance experiences combining artistry, costumes, and spectacle for events and venues globally. Like TEN31, its core product is transforming live audiences through bespoke performance art, though at vastly greater scale.

Broad incumbents

• Sterling Events Group: Sterling Events is a full-service corporate event production firm offering entertainment, AV, and production services to Fortune 500 clients. Comparable as a broader incumbent that aggregates entertainment vendors (including niche performers) into packaged corporate events.

Others

• Eventbrite: Eventbrite operates an event ticketing and discovery marketplace used by event organizers and entertainment providers. Relevant as an ecosystem channel through which TEN31 could distribute adult dance classes, tours, and speaking engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ten31-productions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEN31 Productions