Bluein Marketing Service

Name

Bluein Marketing Service

Legal name

bluein

Website

https://blueinms.co.kr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing & Event Management Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Brand activation services
• Event management
• Experiential marketing
• Product launch events
• Trade show exhibitions

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Services: Bluein generates revenue through providing marketing services to corporate clients, including brand launches, event management, media showcases, product launches, and offline/online event coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bluein Marketing Service is a Seoul-based marketing and event management agency that plans and executes brand launch events, media showcases, product launch activations, trade show exhibitions, and brand experience days for major corporate clients. The company coordinates both offline and online event components, delivering experiential marketing campaigns across automotive, gaming, lifestyle, and entertainment sectors in Korea.

Product overview

Bluein Marketing Service is a South Korean marketing and event management company that specializes in brand experiences, product launches, and experiential marketing campaigns. The company provides services including event planning and execution, brand activation, media showcases, and offline launch events for major clients in the automotive, gaming, lifestyle, and luxury sectors. Notable clients include Chevrolet, Mercedes-Maybach, Volvo, KRAFTON, Lotte World Tower, and GM. Based in Seoul, South Korea, Bluein operates as a single-service offering rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Launch Event Services End-to-end planning and execution of brand launch events for major Korean and international brands, including concept development, venue coordination, on-site production, and media engagement. Designed for enterprise marketing teams needing high-impact market entry or product introduction activations.
• Media Showcase & Test Drive Event Services Media showcase events combined with experiential test drive activations for automotive brands, enabling press previews, influencer engagement, and consumer driving experiences that communicate vehicle features. Targeted at automotive OEMs such as Chevrolet and Volvo.
• Popup Exhibition & Brand Activation Services Design and execution of popup exhibitions and brand activation installations, including fashion-brand collaborations and luxury automotive showcases. Used by luxury, lifestyle, and beauty brands seeking immersive consumer engagement environments.
• Trade Show & Exhibition Management Services Full-service trade show and exhibition management including booth design, online channel operation, stage programming, and visitor experience design. Designed for gaming, tech, and consumer brands exhibiting at major industry expos such as G-STAR.
• Brand Experience Day Services Curated brand experience day events that immerse customers, media, and stakeholders in a brand's product and values through location-based activities, test drives, and storytelling. Targeted at automotive and lifestyle brands seeking differentiated consumer engagement.
• Online/Offline Event Coordination Services Integrated coordination of online and offline event components, including digital streaming channels, online program operation, on-board entertainment, and physical stage management. Used by enterprise clients running hybrid launch events and exhibitions.
• Large-Scale Public Event Production Services Production of large-scale public celebration events including fireworks festivals and themed public gatherings for landmark venues and entertainment/tourism clients. Designed for venue operators and tourism brands seeking high-attendance public engagement events.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• DDB Korea: Korean office of the global DDB creative network, delivering advertising, brand activation, and integrated marketing — competing with Bluein on enterprise brand campaigns in Korea.
• BBDO Korea: Korean presence of the BBDO Worldwide creative network, providing integrated advertising and brand activation services to multinational clients in Korea — competing for the same large brand-experience engagements.
• Ogilvy Korea: Korean operation of WPP's Ogilvy network, providing advertising, brand experience, PR, and event services to multinational and Korean clients — overlapping with Bluein's enterprise brand-experience work as part of a much larger portfolio.
• McCann Worldgroup Korea: Korean arm of McCann Worldgroup, offering advertising, brand experience, and event marketing services — a broad global incumbent with comparable event and brand-launch capabilities for major clients.
• TBWA Korea: Korean arm of the global TBWA advertising network, offering integrated advertising and brand experience services — a broader incumbent competing for the same enterprise brand-launch RFPs as Bluein.

Direct peers

• Cheil Worldwide: South Korea's largest advertising and marketing agency network, providing brand experience, event marketing, and integrated campaign services for major Korean and global brands — directly comparable to Bluein's full-service event and brand launch offering.
• CJ LiveCity: CJ ENM-affiliated live event and experiential marketing specialist in Korea, producing brand activations, exhibitions, and large-scale public events — directly comparable in service scope and event production capabilities.
• Diamond Ad: Korean marketing and advertising agency with experience in brand campaigns and promotional activations for major Korean brands, operating in a similar service niche to Bluein.
• HS Ad: Established Korean advertising and marketing services firm offering brand campaigns, events, and promotional marketing to enterprise clients in Korea — directly overlapping with Bluein's core service portfolio and target customer profile.
• Innocean Worldwide: Major Korean integrated marketing agency affiliated with Hyundai Motor Group, with strong capabilities in automotive brand experiences, events, and digital campaigns — a close comparable given Bluein's heavy automotive OEM client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@blueinTV
• Instagraminstagram.com/bluein_only

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluein Marketing Service