Rising PR

What Rising PR does

Rising PR is a privately held PR and artist management company headquartered in Dungannon, Northern Ireland, operating in the Irish and UK country, folk, and traditional music segment. Founded in 2013 by Brian Jordan (a former 20-year Sony Music PR and Marketing Executive) and Matthew Jordan (formerly of Island Records), the firm represents a roster of seven named artists including Derek Ryan, Lisa McHugh, All Folk'd Up, The Byrne Brothers, Calum MacPhail, and The Highstool Prophets. The company delivers three integrated service lines: artist representation and management, event organization and promotion (notably Farmers Bash, scaling to 20,000-capacity outdoor venues, and Camp Dalfest at Glenarm Castle), and the Arts Council N.I.-supported Emerging Artists Programme, which provides free mentorship in PR, publishing, digital marketing, and touring. Beyond its core roster services, Rising PR brokers event sponsorships (Randox has renewed as Camp Dalfest headline sponsor for a fourth consecutive year) and has facilitated international touring into the US market with Culture Ireland support.

The underlying technology stack is minimal: Rising PR is not a software or platform business. Its operations rely on conventional tools — a WordPress website, standard social media profiles (Facebook, Instagram, TikTok, LinkedIn), newsletter/email marketing, and streaming platform distribution (Spotify, Apple Music, YouTube). Distribution occurs through regional venue and festival bookings across Ireland, the UK, and Europe, plus US touring; ticketing runs through Ticketmaster, Universe, Eventbrite, and TicketSolve. There is no proprietary AI, no API, no SDK, and no app product.

The business model is professional services revenue generated through artist management commissions, PR service fees, event promotion economics (ticket sales partnerships, sponsorship fees, and promoter coordination), and emerging artist programme delivery. Pricing is not publicly disclosed. The company is founder-owned, has no external investment or parent entity, and operates with a small core team of three named members (Brian Jordan as Director, Matthew Jordan as Music Executive, Chloe Campbell as PR & Events Marketing Executive). Customer segments span represented artists (primary revenue), corporate sponsors and event partners (secondary), and emerging musicians served through the mentoring programme (tertiary, subsidized by public arts funding).

Name

Rising PR

Legal name

Rising PR

Website

https://risingpr.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Rising PR is a Northern Ireland-based PR and artist management company founded in 2013, representing seven Irish and UK country/folk artists (including Derek Ryan and Lisa McHugh), organizing major music events like Farmers Bash and Camp Dalfest, and running an Arts Council N.I.-backed Emerging Artists mentorship programme.

Ownership category

akta.pro rank

Product category

Artist Management & Music PR Services

NAICS

Public Relations Agencies (541820), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Festival & Event Producers/Organizers (MPAIAFAC), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Music artist management
• Entertainment public relations
• Music event promotion
• Festival organization services
• Country folk music publicity

Headquarters

HQ city

Cookstown

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Artist Representation and Management: Rising PR provides PR services, promotional support, and strategic guidance to musicians and artists. Revenue is generated through management and representation services for their artist roster.
2. Event Organization and Promotion: The company organizes and promotes large music events and festivals, generating revenue through ticket sales partnerships, sponsorships, and event promotion fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rising PR provides public relations, promotional, and management services for a roster of Irish and UK country, folk, and pop musicians, handling media relations, tour booking, event organization, and career development. The company also organizes and promotes large-scale music events — including Farmers Bash, Camp Dalfest, and the Dungannon Comedy Festival — and runs an Arts Council N.I.-backed Emerging Artists Programme offering free mentorship to developing musicians. Revenue is generated via artist management fees, event ticketing/sponsorship partnerships, and promotional service contracts.

Product overview

Rising PR is a PR and artist management company operating in the Irish and UK music industry. The company functions as a single unified service offering rather than a platform architecture. Its core offerings consist of PR and promotional services for musicians, artist management across a roster of country and folk artists, event organization and promotion for music festivals and concerts, and an Emerging Artists Programme that provides free mentorship to developing musicians. The company also facilitates event sponsorship partnerships. Rising PR does not offer software products, technology platforms, or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• PR and Artist Management Services Public relations, promotional, and management services for country, folk, and pop musicians in Ireland and the UK, including strategic guidance, creative promotion, media relations (RTÉ, UTV, BBC, Cool FM), tour promotion, social media marketing, and career development support for artists at various stages.
• Emerging Artists Programme A free mentorship programme supported by the Arts Council N.I. that provides musicians with guidance across PR knowledge, music publishing, digital marketing, streaming, and tour pitching to help develop their careers in the music industry. Delivered via mentoring, workshops, and one-to-one consultations.
• Event Organization and Promotion End-to-end organization, promotion, and PR support for music festivals and concerts including Camp Dalfest (Glenarm Castle), Farmers Bash (SSE Arena, Boucher Playing Fields, Ormeau Park), Dungannon Comedy Festival, and other country/folk music events across Ireland and the UK.
• Event Sponsorship Services Sponsorship partnership packages connecting brands with Rising PR's artist network and flagship music events for promotional visibility, audience engagement, and community alignment; sold to corporate partners such as Randox (headline sponsor of Camp Dalfest, multiple years).

Quantifiable outcome

• Farmers Bash event has grown from SSE Arena shows to outdoor events at Boucher Playing Fields and Ormeau Park, expecting audiences of up to 20,000
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Country Music ToursminorChannel Partner/ Reseller/ Distributor · 23 November 2023Country Music Tours operates as a booking partner for Derek Ryan's 'Beat In The Heat' trip to Torremolinos, Costa Del Sol, handling flight, accommodation, and entertainment package sales.
• RandoxcoreGTM or Marketing Partner · 11 September 2023Randox served as headline sponsor for Camp Dalfest 2023 at Glenarm Castle, marking their fourth year of sponsorship. The partnership included promoting preventative healthcare messaging alongside the festival entertainment.
• Culture IrelandminorGTM or Marketing Partner · 15 August 2022Culture Ireland provided support for All Folk'd Up's 'Halfway to St Patrick's Day' US Tour 2022, enabling the band to tour venues in Detroit, New York, Media PA, Connecticut, and Boston.
• LSFX PromotionscoreChannel Partner/ Reseller/ Distributor · 16 March 2022LSFX Promotions (Darren Gardiner) serves as the promoter for the Farmers Bash event series, coordinating with Rising PR as PR partners for the annual country music event.
• Arts Council Northern IrelandcoreStrategic or Co-development Partner · 10 November 2020Arts Council N.I. provided support for Rising PR's Emerging Artists Programme, a free initiative helping musicians develop their understanding of the music business through mentoring, workshops, and one-to-one consultations covering PR, marketing, publishing, and touring.
• UTVcoreGTM or Marketing Partner · 3 October 2019Rising PR liaised with UTV to produce a Farmers Bash 2019 'One Hour Special' programme featuring live performances and backstage interviews with artists, organizers, and country music fans.
• Nik KershawminorGTM or Marketing PartnerRising PR facilitated PR activities and promotion for Nik Kershaw ahead of his Camp Dalfest performance, arranging UTV Life interview and radio appearances.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aiken Promotions: One of Ireland and the UK's leading concert, event and festival promoters with a long track record in country, folk and traditional music alongside mainstream acts. Comparable to Rising PR as a promoter of country/folk touring acts and large Irish live music events.
• The Outside Organisation: UK-based entertainment, music and lifestyle PR agency with artist representation, event PR and brand campaign work. Comparable to Rising PR in serving musicians, festivals and entertainment brands through media relations and event promotion.
• MCD Productions: Ireland's largest concert and event promoter, operating across concerts, festivals and live entertainment. Directly comparable as a promoter of large-scale Irish live music events including country, folk and pop acts, overlapping with Rising PR's Farmers Bash and Camp Dalfest activities.
• Murray Chalmers PR: UK-based music and entertainment PR agency representing artists, festivals and music brands. Directly comparable to Rising PR in offering PR services to a roster of music clients across genres, with a similar boutique agency model.
• Modest! Management: Ireland-based artist management company representing acts including Hozier. Comparable to Rising PR as a management firm rooted in Irish music with international touring artists, providing artist management alongside PR and label support.
• Chuff Media: UK-based music PR and marketing agency representing independent artists, bands and labels. Directly comparable as a boutique music PR firm delivering media relations, release campaigns and event support.
• LSFX Promotions: Northern Ireland-based promotions company run by Darren Gardiner, currently the promoter partner for Rising PR's Farmers Bash series. Directly comparable as a regional event promoter focused on country and Irish music festivals.
• Stampede PR: Independent UK and international music PR agency serving artists, tours, festivals and record labels. Directly comparable to Rising PR as a specialist music PR firm supporting artist campaigns, event promotion and media relations.

Broad incumbents

• WME (William Morris Endeavor): Global talent agency representing artists across music, touring, film and endorsements. A broad incumbent peer of Rising PR: as Rising PR's artists (e.g., The Byrne Brothers) scale internationally, WME is the type of global firm that competes for those clients.
• CAA (Creative Artists Agency): Global talent and entertainment agency representing musicians, touring artists, festivals and brands. A broad incumbent peer relevant to Rising PR as the global competitor most likely to poach growing roster artists at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RisingPR
• LinkedInlinkedin.com/company/rising-pr
• Instagraminstagram.com/risingpr
• Xx.com/risingpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising PR