Loop Wheels
Loopwheels Ltd is a UK-based, founder-owned manufacturer of carbon-composite in-wheel suspension wheels for manual wheelchairs (Urban, Extreme, LT), sold direct-to-consumer and through exclusive distributors in ~14 countries, validated by University of Pittsburgh clinical studies.
- Company typePrivate
- Founded2013
- HeadquartersNewark, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loop Wheels does
Loopwheels Ltd is a UK-incorporated, founder-owned manufacturer of in-wheel suspension wheels for manual wheelchairs and related accessories, headquartered and hand-built in Boughton, Nottinghamshire. The core product replaces conventional bicycle-style spokes with three carbon-composite spring blades that allow the hub to float within the rim, claiming up to 70% vibration reduction. The catalogue comprises three wheelchair wheel models — Urban (mixed-terrain everyday, >66% of production), Extreme (off-road and power-assist, up to 25 km/h), and LT (softest suspension, 40–60kg users) — alongside a complementary accessories line (Gekko and Gekko S push rims distributed from CarboLife, Lignorim wooden push rims, silicone grip strips, axles, and wheel bags). Independent vibration, shock, and 12-week longitudinal studies from the University of Pittsburgh Human Engineering Research Laboratories (2024, 2025) form the clinical-evidence backbone of the value proposition, alongside ISO 2631 whole-body-vibration framing and in-vehicle crash-test certification.
Revenue is generated principally through direct e-commerce sales of made-to-order wheel pairs (1-3 week dispatch) on loopwheels.com, with UK-only £35 try-before-you-buy trials, Partial.ly 0% interest instalment plans, Stripe and PayPal payment rails, and a globally distributed model built on exclusive territorial distributors in roughly fourteen countries (Canada, USA, France, Germany, Netherlands, Norway, Luxembourg, Belgium, Italy, Spain, Ireland, Australia, New Zealand, Korea) plus a charity channel via the Spinal Injuries Association. The company remains bootstrapped, with the only disclosed capital being a £61,217, 173-backer Kickstarter raise in April 2013, a 1-10 employee headcount band stable at approximately six people, and no venture or growth-equity financing to date. Premium pricing, hand-built production, and clinical-evidence-led positioning target wheelchair users with pain, fatigue, and specific medical conditions (spinal cord injury, Ehlers-Danlos, joint hypermobility, neurodegenerative disease) as well as clinicians prescribing assistive equipment.
Loop Wheels firmographics
Firmographics- Name
- Loop Wheels
- Legal name
- Loopwheels Ltd
- Website
- https://loopwheels.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loopwheels Ltd is a UK-based, founder-owned manufacturer of carbon-composite in-wheel suspension wheels for manual wheelchairs (Urban, Extreme, LT), sold direct-to-consumer and through exclusive distributors in ~14 countries, validated by University of Pittsburgh clinical studies.
- Ownership category
- akta.pro rank
Loop Wheels industry classification
Industry- Product category
- Assistive Mobility Equipment
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Loop Wheels is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Loop Wheels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wheelchair Wheel Sales: Primary revenue from direct sales of Loopwheels wheels (Urban, LT, Extreme models) and accessories (push rims, axles, wheel bags) via e-commerce website. Made-to-order production with 1-3 week dispatch timeline.
- Payment Plans: Installment payment option via Partial.ly allowing customers to spread cost over time with 0% interest. Full product shipped within 1-3 weeks of initial order and downpayment.
- Distributor/Reseller Revenue: Sales through network of international distributors in France, Luxembourg, Canada, Germany, Netherlands, Norway, USA, Australia and other countries who purchase wholesale and resell locally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | UK Trial - 2 week commitment-free trial |
| Unit Pricing | Pay-as-you-go | Lignorim WOODRUBB push rims |
| Unit Pricing | Pay-as-you-go | Ergo-Gripp Strip |
| Unit Pricing | Pay-as-you-go | CarboLife Replaceable Silicone Strap |
| Unit Pricing | Pay-as-you-go | Lignorim Big (6-tab 24") |
| Unit Pricing | Pay-as-you-go | Gekko Push Rims |
| Other | Pay-as-you-go | UK Delivery |
| Other | Pay-as-you-go | Europe Delivery |
| Other | Pay-as-you-go | Worldwide Delivery |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels11 records
Loop Wheels product offering
Product offeringCore offering
Loopwheels designs, hand-builds, and sells shock-absorbing wheelchair wheels with integral in-wheel suspension. The proprietary design uses three carbon composite springs in place of traditional spokes so the hub floats within the rim, reducing vibrations by up to 70% and absorbing shock from uneven terrain. The portfolio comprises the Urban, Extreme, and LT models (plus push rims, axles, and wheel bags), sold direct to wheelchair users in the UK and through exclusive international distributors worldwide.
Product overview
Loop Wheels offers a portfolio of shock-absorbing wheelchair wheels with integral suspension as their core product line, comprising three main models: Loopwheels Urban (their most popular everyday all-terrain wheel), Loopwheels Extreme (designed for off-road and power-assist use), and Loopwheels LT (softest suspension for lighter users 40-60kg). The wheels feature carbon composite springs replacing traditional spokes to absorb vibrations and shocks. Complementing the wheel products are CarboLife ergonomic push rims (Gekko and Gekko S), Lignorim wooden push rims, and accessories including axles and wheel bags. The company also offers a try-before-you-buy trial service in the UK for £35. All products are hand-built in their Nottinghamshire workshop and are designed to reduce back pain, neck pain, and fatigue for wheelchair users.
Differentiator
Problem solved
Functional benefit
Products and services
- Loopwheels Urban The best-selling Loopwheels model, designed for wheelchair users who regularly navigate mixed terrains such as city streets, park paths, and uneven surfaces. Features regular or stiff suspension options, available in 24" and 25" sizes, with up to 120kg load capacity, and represents over two-thirds of total production.
- Loopwheels Extreme Loopwheels model designed for use with power add-ons, handbikes, or e-bikes for off-road, rugged environments, or long-distance commuting. Features deeper MTB tyres combined with the suspension system for greater grip and shock dampening over rough terrain, optimised for trail, gravel, and rough outdoor terrain, with the best cornering grip in wet conditions.
- Loopwheels LT Loopwheels model designed for lighter wheelchair users weighing 40-60kg or those who prefer a softer, more cushioned ride. Features soft suspension with the highest amount of suspension travel, available in 24" diameter with green anodised hub options, and particularly recommended for slow-speed use with electric handbikes.
- Loopwheels Lacquered Springs (Crimson Red, Ocean Blue, Midnight Purple)
Quantifiable outcome
- Vibration reduction of up to 70%
- +5 more outcomes
Companies that use Loop Wheels
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Loop Wheels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Loop Wheels partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- French and Luxembourg DistributorscoreNew distribution announced June 2026 for France and Luxembourg, expanding European market presence.
- Spinal Injuries Association (SIA)coreLoopwheels works with SIA to connect people affected by spinal cord injury with products that can help achieve a fulfilled life. SIA members access 10% discount on Loopwheels purchases, and 10% of sale price is donated to SIA (Registered Charity No. 1054097). Loopwheels listed on SIA Shop.
- Batec MobilitycoreBatec electric handbikes and power attachments tested and recommended for use with Loopwheels. Joint content marketing with article published on Batec website in Spanish and English. Loopwheels reduce vibration and shock when using power attachments at higher speeds.
- MMS MedicalsecondaryIrish distributor with HQ in Cork. Part of ongoing dealer network visits throughout 2025. Handles local sales and support for Irish customers.
- University of Pittsburgh Human Engineering Research LaboratoriescoreIndependent research partner conducting studies on Loopwheels in-wheel suspension. Published findings in 2024 (vibration reduction) and 2025 (12-week longitudinal study on pain and fatigue). One of world's leading research institutes in wheelchair use.
- CarboLife TechnologiescoreUK distribution partnership for CarboLife ergonomic hand rims. Includes Gekko, Gekko S, and Curve Grip models designed for various hand sizes and grip functions. Loopwheels became UK distributor in March 2016. The Gekko with replaceable silicone strip is Loopwheels' best-selling push rim.
- LignorimsecondaryUK distribution of Lignorim wooden push rims with unique thermal properties (never too hot or cold) and multiple colour options. Ash wood construction with excellent grip in wet weather.
- Move All The WaysecondaryFirst Belgian stockist with showroom in Deerlijk. Multi-coloured demo Loopwheels on display. Handles local sales and provides in-person trial opportunities.
- Active MobilitysecondaryFirst Australian dealer in Lidcombe, NSW. Eliminates shipping costs and import duties for Australian customers. Offers appointment-based trials.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Loop Wheels competitors and assessment
Company assessmentBroad incumbents
- Permobil: Permobil is a major power wheelchair and seating systems manufacturer. Their powered wheelchairs could integrate Loopwheels suspension technology, making them a strategic partner or competitor in mobility solutions.
- Sunrise Medical: Sunrise Medical is one of the largest wheelchair manufacturers globally (Quickie, Zippie, RGK brands). A broad incumbent whose products are commonly paired with Loopwheels wheels; potential acquirer or competitor if they develop in-wheel suspension.
- Ottobock: Ottobock is a global leader in prosthetics, wheelchairs, and mobility solutions. They serve the same disability/mobility market and have the resources to develop or acquire suspension wheel technology.
- Magic Mobility: Magic Mobility makes extreme off-road power wheelchairs serving the same active/adventure wheelchair user segment. Their power wheelchairs benefit from suspension components like Loopwheels.
Emerging players
- Mountain Trike: Mountain Trike manufactures all-terrain lever-drive wheelchairs serving the same active/adventure wheelchair user segment targeted by Loopwheels Extreme model.
- Batec Mobility: Batec makes electric handbike power attachments for manual wheelchairs. Existing Loopwheels technology partner; their products are designed to work with Loopwheels suspension wheels for off-road and longer-distance use.
- CarboLife Technologies: CarboLife makes ergonomic push rims and handbike components. Loopwheels became their UK distributor in 2016; they serve the same wheelchair user market with complementary components.
Direct peers
- Spinergy: Spinergy makes high-performance wheelchair wheels including sport and everyday models. Competes with Loopwheels in the premium wheelchair wheel category serving active users seeking performance upgrades.
- SoftWheel: SoftWheel developed in-wheel suspension technology for wheelchairs using a similar concept of springs within the wheel hub, making it the most direct technical peer to Loopwheels. Both compete in the premium wheelchair suspension wheel category with comparable target customers.
- Frog Legs (EPO Inc.): Frog Legs manufactures suspension forks for wheelchairs using a different mechanical approach (shock absorber in front forks) but addresses the same vibration reduction problem for wheelchair users. Direct competitor in wheelchair suspension components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loop Wheels social profiles
Digital presenceLoop Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Wheels leadership team
Management profileNumber of profiles
Profiles6 records
Loop Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Wheels
What does Loop Wheels do?
Loopwheels designs, hand-builds, and sells shock-absorbing wheelchair wheels with integral in-wheel suspension. The proprietary design uses three carbon composite springs in place of traditional spokes so the hub floats within the rim, reducing vibrations by up to 70% and absorbing shock from uneven terrain. The portfolio comprises the Urban, Extreme, and LT models (plus push rims, axles, and wheel bags), sold direct to wheelchair users in the UK and through exclusive international distributors worldwide.
Is Loop Wheels a public or private company?
Loop Wheels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loop Wheels founded?
Loop Wheels was founded in 2013. It employs 1 to 10 people.
Where is Loop Wheels based?
Loop Wheels is headquartered in Newark, United Kingdom, in the Europe region.
How does Loop Wheels make money?
Three revenue lines are on record. Wheelchair Wheel Sales are the primary driver. The others are payment Plans and distributor/Reseller Revenue.
Who are Loop Wheels's main competitors?
Broad incumbents on record are Permobil, Sunrise Medical, Ottobock and Magic Mobility. Emerging players are Mountain Trike, Batec Mobility and CarboLife Technologies. Direct peers are Spinergy, SoftWheel and Frog Legs (EPO Inc.).
Does Loop Wheels have an API?
No public API is recorded for Loop Wheels.
What industry is Loop Wheels in?
Loop Wheels's product category is Assistive Mobility Equipment. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 336330 and its SIC code is 3751.