Speciality Drinks Group
Speciality Drinks Limited, founded 1999 in the UK, operates three wholly-owned online platforms—The Whisky Exchange (retail), The Whisky Exchange Trade (B2B), and Whisky.Auction—selling whiskies and spirits to consumers, trade buyers, and collectors worldwide.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Speciality Drinks Group firmographics
Firmographics- Name
- Speciality Drinks Group
- Legal name
- Speciality Drinks Limited
- Website
- https://specialitydrinks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- Speciality Drinks Limited, founded 1999 in the UK, operates three wholly-owned online platforms—The Whisky Exchange (retail), The Whisky Exchange Trade (B2B), and Whisky.Auction—selling whiskies and spirits to consumers, trade buyers, and collectors worldwide.
- Ownership category
- akta.pro rank
Where Speciality Drinks Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Speciality Drinks Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- The Whisky Exchange (Retail): Retail sales of whiskies and spirits to consumers through online storefront at thewhiskyexchange.com
- The Whisky Exchange Trade: B2B trade sales to the drinks industry through trade.thewhiskyexchange.com
- Whisky.Auction: Online auction platform for collectors and enthusiasts to buy and sell whisky and spirits, generating revenue through auction fees
Go-to-market motion1 record
Distribution channels1 record
Speciality Drinks Group product offering
Product offeringCore offering
Speciality Drinks Limited sells premium and rare whiskies and spirits through three distinct online businesses: The Whisky Exchange retails spirits to individual consumers worldwide via an e-commerce storefront; The Whisky Exchange Trade supplies whiskies and spirits to bars, restaurants, retailers and distributors through a dedicated B2B trade platform; and Whisky.Auction operates an online auction marketplace where collectors and enthusiasts buy and sell rare bottles, earning commission fees on transactions.
Differentiator
Problem solved
Functional benefit
Brands
- The Whisky Exchange: Retail platform for whisky and spirits sales to consumers
- The Whisky Exchange Trade
- Whisky.Auction
Products and services
- The Whisky Exchange A consumer-facing retail e-commerce platform that sells premium and rare whiskies and spirits to individual consumers and enthusiasts worldwide through an online storefront.
- The Whisky Exchange Trade A B2B trade platform serving the drinks industry, providing wholesale and business-to-business services for whiskies and spirits to bars, restaurants, retailers and distributors.
- Whisky.Auction An online auction marketplace for collectors and enthusiasts to buy and sell rare and exceptional whiskies and spirits, generating revenue through auction commission fees.
Companies that use Speciality Drinks Group
Customer profileSegments3 records
Ideal customer profiles3 records
Speciality Drinks Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Speciality Drinks Group partnerships and signals
Strategic signalScale indicators1 record
Speciality Drinks Group competitors and assessment
Company assessmentEmerging players
- Catawiki: Online auction marketplace with dedicated whisky and spirits auctions serving collectors. Comparable as a digital auction platform for collectibles, though diversified across many categories rather than whisky-focused.
- Flaviar: US-based spirits discovery and e-commerce platform with a subscription model offering premium spirits including whisky. Comparable as a digitally-native premium spirits retailer targeting enthusiasts, though differentiated by its subscription-led model.
Direct peers
- The Whisky Shop: UK chain of physical and online whisky specialist shops selling premium and rare whiskies. Directly comparable retail proposition targeting enthusiast consumers in the same category and price segments.
- Master of Malt: UK-based online spirits retailer offering a broad range of whiskies and other premium spirits to consumers globally. Directly comparable as an e-commerce specialist competing in the same retail channel and product category as The Whisky Exchange.
- Whisky Hammer: Online whisky auction platform serving collectors and enthusiasts, competing directly with Whisky.Auction in the rare-bottle secondary market. Comparable business model with transaction-fee revenue on auction sales.
- Royal Mile Whiskies: Long-established UK whisky retailer with both physical and online presence, offering premium and rare bottles. Closely comparable in product mix, customer segment (enthusiasts and collectors), and channel strategy.
- The Really Good Whisky Company: UK-based online whisky retailer offering premium and rare bottles to enthusiast consumers. Comparable in product, channel, and customer segment to The Whisky Exchange retail proposition.
Broad incumbents
- Bonhams Wine & Spirits: Major global auction house running dedicated whisky and rare spirits auctions. Comparable in the auction channel for rare bottles, though operating as a broad incumbent rather than a whisky specialist.
- Berry Bros. & Rudd: Long-established UK wine and spirits merchant with a substantial whisky retail operation and rare-bottle trading. Comparable in retail and trade channels for premium spirits, though broader in scope across wine.
- Acker Merrall & Condit: Established wine and spirits auction house with significant rare-whisky auction business. Comparable as a competitor in the rare-spirits auction category, though broader in scope across wine and other collectibles.
Market position
Customer concentration
Speciality Drinks Group social profiles
Digital presenceSpeciality Drinks Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speciality Drinks Group leadership team
Management profileNumber of profiles
Speciality Drinks Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Speciality Drinks Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speciality Drinks Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speciality Drinks Group
What does Speciality Drinks Group do?
Speciality Drinks Limited sells premium and rare whiskies and spirits through three distinct online businesses: The Whisky Exchange retails spirits to individual consumers worldwide via an e-commerce storefront; The Whisky Exchange Trade supplies whiskies and spirits to bars, restaurants, retailers and distributors through a dedicated B2B trade platform; and Whisky.Auction operates an online auction marketplace where collectors and enthusiasts buy and sell rare bottles, earning commission fees on transactions.
Is Speciality Drinks Group a public or private company?
Speciality Drinks Group is a private company. It is classified as unknown and is currently operating.
When was Speciality Drinks Group founded?
Speciality Drinks Group was founded in 1999.
Where is Speciality Drinks Group based?
Speciality Drinks Group is headquartered in London, United Kingdom, in the Europe region.
How does Speciality Drinks Group make money?
Three revenue lines are on record. The Whisky Exchange (Retail) is the primary driver. The others are the Whisky Exchange Trade and whisky.Auction.
Who are Speciality Drinks Group's main competitors?
Emerging players on record are Catawiki and Flaviar. Direct peers are The Whisky Shop, Master of Malt, Whisky Hammer, Royal Mile Whiskies and The Really Good Whisky Company. Broad incumbents are Bonhams Wine & Spirits, Berry Bros. & Rudd and Acker Merrall & Condit.
Does Speciality Drinks Group have an API?
No public API is recorded for Speciality Drinks Group.