Speciality Drinks Group

Name

Speciality Drinks Group

Legal name

Speciality Drinks Limited

Website

https://specialitydrinks.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Speciality Drinks Limited, founded 1999 in the UK, operates three wholly-owned online platforms—The Whisky Exchange (retail), The Whisky Exchange Trade (B2B), and Whisky.Auction—selling whiskies and spirits to consumers, trade buyers, and collectors worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. The Whisky Exchange (Retail): Retail sales of whiskies and spirits to consumers through online storefront at thewhiskyexchange.com
2. The Whisky Exchange Trade: B2B trade sales to the drinks industry through trade.thewhiskyexchange.com
3. Whisky.Auction: Online auction platform for collectors and enthusiasts to buy and sell whisky and spirits, generating revenue through auction fees

Go-to-market motion1 record

Distribution channels1 record

Core offering

Speciality Drinks Limited sells premium and rare whiskies and spirits through three distinct online businesses: The Whisky Exchange retails spirits to individual consumers worldwide via an e-commerce storefront; The Whisky Exchange Trade supplies whiskies and spirits to bars, restaurants, retailers and distributors through a dedicated B2B trade platform; and Whisky.Auction operates an online auction marketplace where collectors and enthusiasts buy and sell rare bottles, earning commission fees on transactions.

Differentiator

Problem solved

Functional benefit

Brands

• The Whisky Exchange: Retail platform for whisky and spirits sales to consumers
• The Whisky Exchange Trade
• Whisky.Auction

Products and services

• The Whisky Exchange A consumer-facing retail e-commerce platform that sells premium and rare whiskies and spirits to individual consumers and enthusiasts worldwide through an online storefront.
• The Whisky Exchange Trade A B2B trade platform serving the drinks industry, providing wholesale and business-to-business services for whiskies and spirits to bars, restaurants, retailers and distributors.
• Whisky.Auction An online auction marketplace for collectors and enthusiasts to buy and sell rare and exceptional whiskies and spirits, generating revenue through auction commission fees.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Emerging players

• Catawiki: Online auction marketplace with dedicated whisky and spirits auctions serving collectors. Comparable as a digital auction platform for collectibles, though diversified across many categories rather than whisky-focused.
• Flaviar: US-based spirits discovery and e-commerce platform with a subscription model offering premium spirits including whisky. Comparable as a digitally-native premium spirits retailer targeting enthusiasts, though differentiated by its subscription-led model.

Direct peers

• The Whisky Shop: UK chain of physical and online whisky specialist shops selling premium and rare whiskies. Directly comparable retail proposition targeting enthusiast consumers in the same category and price segments.
• Master of Malt: UK-based online spirits retailer offering a broad range of whiskies and other premium spirits to consumers globally. Directly comparable as an e-commerce specialist competing in the same retail channel and product category as The Whisky Exchange.
• Whisky Hammer: Online whisky auction platform serving collectors and enthusiasts, competing directly with Whisky.Auction in the rare-bottle secondary market. Comparable business model with transaction-fee revenue on auction sales.
• Royal Mile Whiskies: Long-established UK whisky retailer with both physical and online presence, offering premium and rare bottles. Closely comparable in product mix, customer segment (enthusiasts and collectors), and channel strategy.
• The Really Good Whisky Company: UK-based online whisky retailer offering premium and rare bottles to enthusiast consumers. Comparable in product, channel, and customer segment to The Whisky Exchange retail proposition.

Broad incumbents

• Bonhams Wine & Spirits: Major global auction house running dedicated whisky and rare spirits auctions. Comparable in the auction channel for rare bottles, though operating as a broad incumbent rather than a whisky specialist.
• Berry Bros. & Rudd: Long-established UK wine and spirits merchant with a substantial whisky retail operation and rare-bottle trading. Comparable in retail and trade channels for premium spirits, though broader in scope across wine.
• Acker Merrall & Condit: Established wine and spirits auction house with significant rare-whisky auction business. Comparable as a competitor in the rare-spirits auction category, though broader in scope across wine and other collectibles.

Market position

Customer concentration

• LinkedInlinkedin.com/company/speciality-drinks-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speciality Drinks Group