BBREAD
Bbrood is a privately held Dutch artisan bakery founded in 2008, operating 21 retail storefronts across Amsterdam and East Africa. The company produces traditional two-day sourdough bread from local Dutch grain, selling direct-to-consumer and to corporate office clients.
- Company typePrivate
- Founded2008
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What BBREAD does
Bbrood is a privately held Dutch artisan bakery founded on February 14, 2008, when it opened its first store on the Zeedijk in Amsterdam. The company specializes in pure sourdough bread produced through a traditional fermentation process requiring more than two days of dough development, baked in stone-floor ovens using locally sourced Dutch grain grown on nutrient-rich soil. Bbrood operates 11 retail bakery storefronts across Amsterdam neighborhoods (Centrum, Noord, West, Oost, Zuid) and 10 stores across East Africa in Uganda, Rwanda, and Kenya, with all bread produced at a centralized production facility in Volendam, Netherlands. The portfolio comprises roughly ten distinct sourdough varieties ranging from 100% whole-grain loaves (Allinson, Spelt volkoren) to lighter options (Boeren brood, Tarwe licht, Mais), seeded specialty breads (Granen, Pompoen, Haverbrood, Spelt zonnepit), and fruit-and-nut variants (Noten vruchtenbrood), all emphasizing biodynamic ingredients, local sourcing, and sustainable soil practices.
The company pursues a direct-to-consumer model through physical retail storefronts, supplemented by a B2B "zakelijke klanten" program that allows businesses to apply via a form for office bread delivery. There is no e-commerce sales channel. Bbrood runs a Bbrood Creator influencer program targeting Instagram content creators with 1,000-5,000 followers, conducts baker training in East Africa as part of a social impact strategy, and is working toward its first fully biodynamic retail store. The company is privately held with no disclosed funding rounds, acquisitions, parent company, or institutional investors in the source material.
BBREAD firmographics
Firmographics- Name
- BBREAD
- Legal name
- Bbrood
- Website
- https://bbrood.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bbrood is a privately held Dutch artisan bakery founded in 2008, operating 21 retail storefronts across Amsterdam and East Africa. The company produces traditional two-day sourdough bread from local Dutch grain, selling direct-to-consumer and to corporate office clients.
- Ownership category
- akta.pro rank
BBREAD industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where BBREAD is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
BBREAD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail bakery sales: Direct sales of artisan sourdough bread through physical retail storefronts in Amsterdam and East Africa. Customers purchase bread in-store.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
BBREAD product offering
Product offeringCore offering
Bbrood is an artisan sourdough bakery that produces and sells a portfolio of approximately 10 distinct sourdough bread varieties through 21 physical retail storefronts (11 in Amsterdam, 10 in East Africa). All breads are made using traditional sourdough fermentation with dough developed over 2 days, baked in stone-floor ovens, and crafted from local Dutch grain grown on biodynamic nutrient-rich soil. The company also offers a corporate office bread delivery program for business customers in Amsterdam.
Product overview
Bbrood is an artisanal sourdough bakery operating 11 stores in Amsterdam and 10 stores across East Africa (Uganda, Rwanda, Kenya). The company offers a portfolio of 10 distinct sourdough bread products, all made with natural sourdough fermentation taking over 2 days to develop. Products range from 100% whole grain varieties (Allinson, Spelt volkoren) to lighter options (Boeren brood, Tarwe licht, Mais), specialty breads with seeds and grains (Granen, Pompoen, HAVERBROOD), and fruit-and-nut varieties (Noten vruchtenbrood). The company emphasizes local Dutch grain, biodynamic ingredients, and sustainable farming practices across its product line.
Differentiator
Problem solved
Functional benefit
Products and services
- Allinson
Companies that use BBREAD
Customer profileSegments2 records
Ideal customer profiles2 records
BBREAD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BBREAD partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
BBREAD competitors and assessment
Company assessmentDirect peers
- Kam's Bakehouse: Multi-location artisan bakery in the Netherlands emphasizing sourdough and traditional methods. Comparable as a multi-outlet Dutch artisan bakery with similar craft production approach.
- De Veldkeuken: Dutch artisan bakery and café concept emphasizing local, organic ingredients. Closely comparable to BBROOD in artisan positioning, ingredient sourcing philosophy, and multi-outlet retail in the Netherlands.
- Le Perron: Amsterdam-based artisan bakery operating multiple locations, focused on traditional sourdough and specialty breads. Comparable in craft sourdough production, Amsterdam retail footprint, and premium positioning.
- Jordy's Bakery: Amsterdam artisan bakery focused on sourdough and specialty breads with neighborhood storefronts. Closely comparable as a craft sourdough bakery targeting the same Amsterdam premium consumer.
- Daily Bread: Amsterdam-based artisan bakery with multiple locations focused on high-quality bread and viennoiserie. Directly comparable as an Amsterdam multi-store artisan bakery competing for the same premium bread consumer.
- Brood (Bakkerij Brood): Dutch bakery chain operating multiple stores across the Netherlands with focus on artisanal breads. Directly comparable multi-store bakery operating model and target Dutch consumer base.
Broad incumbents
- Bakkerij Vink: Larger established Dutch commercial bakery with broader retail distribution. Comparable as a multi-outlet Dutch bakery operator, but competes at a more scaled, less artisan-focused level than BBROOD.
- Albert Heijn (Bakkerij): Largest Dutch supermarket chain with in-store bakeries offering fresh bread daily. Comparable as a competing bread distribution channel for Dutch consumers, though positioned at a lower price and broader scale.
- Le Pain Quotidien: International bakery-café chain with locations in Amsterdam emphasizing organic, artisanal bread. Comparable in organic/sourdough positioning and Amsterdam presence, but operates at a much broader international scale.
Regional players
- The Cake Shop (East Africa): Regional bakery retail chain operating in Kenya and East Africa. Comparable to BBROOD's East African retail footprint as a multi-location bakery operator competing for the same premium urban consumer in cities like Nairobi.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BBREAD social profiles
Digital presenceBBREAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBREAD leadership team
Management profileNumber of profiles
BBREAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBREAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBREAD
What does BBREAD do?
Bbrood is an artisan sourdough bakery that produces and sells a portfolio of approximately 10 distinct sourdough bread varieties through 21 physical retail storefronts (11 in Amsterdam, 10 in East Africa). All breads are made using traditional sourdough fermentation with dough developed over 2 days, baked in stone-floor ovens, and crafted from local Dutch grain grown on biodynamic nutrient-rich soil. The company also offers a corporate office bread delivery program for business customers in Amsterdam.
Is BBREAD a public or private company?
BBREAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BBREAD founded?
BBREAD was founded in 2008. It employs 51 to 100 people.
Where is BBREAD based?
BBREAD is headquartered in Amsterdam, Netherlands, in the Europe region.
How does BBREAD make money?
One revenue line is on record: retail bakery sales.
Who are BBREAD's main competitors?
Direct peers on record are Kam's Bakehouse, De Veldkeuken, Le Perron, Jordy's Bakery, Daily Bread and Brood (Bakkerij Brood). Broad incumbents are Bakkerij Vink, Albert Heijn (Bakkerij) and Le Pain Quotidien. The Cake Shop (East Africa) is listed as a regional player.
Does BBREAD have an API?
No public API is recorded for BBREAD.
What industry is BBREAD in?
BBREAD's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311811 and its SIC code is 2050.