Erika Record
Erika Record is a privately held, New Jersey-based commercial bakery equipment distributor founded in 1991 that holds exclusive North American rights for 16+ European OEMs and serves retail, wholesale, industrial, and commissary bakeries across the U.S.
- Company typePrivate
- Founded1991
- HeadquartersWest Caldwell, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Erika Record does
Erika Record (operating under the trade name Erika Baking Equipment; legal entity Erika Record LLC) is a New Jersey-based commercial bakery equipment distributor founded in 1991 by Max Oehler and now under the ownership of president Daniel DaRocha (since 2015). The company distributes a full-spectrum catalog of dough-processing and bakery production hardware — planetary and spiral mixers, sheeters, divider/rounders (its own Erika Record brand, originating in 1928 Germany), bread moulders and slicers, cookie and confectionery depositors, ovens, chocolate tempering and enrobing equipment, glazing systems, and waterjet cutters — sourced through exclusive or authorized distribution agreements with at least 16 European manufacturers based in Germany, Italy, Spain, and France (including Tagliavini, LP Group, Varimixer, Tonelli, Colbake, JAC, Deighton, Janssen, KRUMBEIN, HYDROPROCESS, MONO, Pomati, STM, Frisch Spritzmatic, and Z.Matik).
The business runs a consultative, sales-led go-to-market targeting retail, wholesale, industrial, and commissary bakeries, plus adjacent segments such as chocolatiers, French patisseries, pizzerias, in-store supermarket bakeries, government/military food service, cruise/hospitality, cannabis edibles producers, and pet treat manufacturers. Customers can validate equipment against their own recipes in the Baker's Lab test kitchen at the West Caldwell, NJ headquarters (relocated there in 2020 from Clifton, NJ), or via remote virtual demonstrations. Revenue derives from one-time capital equipment sales (new and certified used/remanufactured units, quote-based pricing), recurring parts and service contracts, and financing partner referrals; on-site repair coverage spans NJ, NY, CT, and Eastern PA, with nationwide service through partner repair networks.
The 2025 brand evolution to "Erika Baking Equipment," supported by a website relaunch and ongoing content marketing (Baker's Insight blog, YouTube, IBIE trade show participation, open-house events), indicates continued investment in digital presence and vertical breadth rather than franchise expansion. Headcount of 11–50, a single distribution facility, and no disclosed institutional funding characterize Erika as a mature, privately-held specialty industrial distributor rather than a venture-backed growth company.
Erika Record firmographics
Firmographics- Name
- Erika Record
- Legal name
- Erika Record LLC
- Website
- https://erikarecord.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Erika Record is a privately held, New Jersey-based commercial bakery equipment distributor founded in 1991 that holds exclusive North American rights for 16+ European OEMs and serves retail, wholesale, industrial, and commissary bakeries across the U.S.
- Ownership category
- akta.pro rank
Erika Record industry classification
Industry- Product category
- Commercial Bakery Equipment
- NAICS
- Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
Keywords
Where Erika Record is headquartered
LocationHeadquarters
- HQ city
- West Caldwell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Erika Record business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Bakery Equipment Sales: Erika Baking Equipment generates revenue through the sale of commercial bakery equipment including mixers, sheeters, divider-rounders, ovens, cookie machines, confectionery depositors, slicers, and chocolate equipment. The company also offers certified used/remanufactured equipment.
- Equipment Financing Services: The company connects customers with financing partners to help secure purchases for capital-intensive equipment upgrades.
- Parts, Service & Technical Support: Post-sale technical support, replacement parts, troubleshooting, repair services, and warranty support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New equipment purchases include parts and labor warranty with terms outlined in quotes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Erika Record product offering
Product offeringCore offering
Erika Baking Equipment distributes and supports commercial bakery equipment for retail, wholesale, industrial, and commissary bakeries across North America. The offering combines its own Erika Record divider/rounder brand (since 1928, Germany) with exclusive North American distribution of European equipment lines covering mixing, dividing, proofing, moulding, depositing, baking, slicing, and finishing. Sales are consultative and quote-based, supported by the Baker's Lab test kitchen for pre-purchase trials and post-sale technical service, parts, and warranty.
Product overview
Erika Baking Equipment is a commercial bakery equipment distributor offering a comprehensive portfolio of physical equipment solutions for retail, wholesale, industrial, and commissary bakeries. The product lineup centers on their proprietary Erika Record divider/rounders alongside exclusive partnerships with European manufacturers including Tagliavini (ovens), LP Group (spiral mixers), Pomati (chocolate equipment), Varimixer and Tonelli (planetary mixers), Colbake and JAC (bread production), Deighton and Janssen (cookie machines), MONO (confectionery depositors), Frisch Spritzmatic (glazing/enrobing), KRUMBEIN (slicers), HYDROPROCESS (waterjet cutting), STM (water dosing), and Z.Matik (sheeters). These equipment lines cover the full production spectrum from mixing, dividing, proofing, moulding, depositing, baking, slicing, and finishing, supported by the Baker's Lab test facility and ongoing technical service.
Differentiator
Problem solved
Functional benefit
Brands
- Erika Record: The company's flagship divider/rounder brand, originally founded in 1928 by Karl Schmidt in Germany, known for precision dough dividers and rounders.
Products and services
- Erika Record Divider/Rounders Flagship divider/rounder solutions for dough portioning, including manual, semi-automatic, and fully automatic models with a removable knife head assembly system for processing multiple weight ranges in one machine. For retail, wholesale, and industrial bakeries needing accurate dough portioning.
- LP Group Spiral Mixers & Bowl Lifts Spiral mixers in fixed bowl, removable bowl, and self-tilting configurations plus bowl lifts for dough handling and transfer. Models include STAR-R, VIS-R, LUX-R, Imperium, LYNX-R, and ISA. For wholesale and industrial bakeries.
- Varimixer Planetary Mixers High-capacity planetary mixers for wholesale bakeries with V-Series manual controls and Ergo models with programmable eye-level controls. Features include bowl scrapers, computerized controls, and powder coating finish.
- Tonelli Industrial Planetary Mixers High-capacity, twin-tool vertical planetary mixers with ingredient handling and product transfer systems for large-scale wholesale and industrial bakery production.
- Tagliavini Bakery Ovens Full range of oven solutions including combination, convection, deck, rack, and tunnel ovens with electric and gas options. Includes oven loaders and retarder proofers. For artisan bread and confectionery production.
- Colbake Bread & Roll Production Systems Volumetric dividers, moulders (telera, bolillo, long roll), intermediate proofers, and automatic panning systems for artisan bread and wholesale production.
- JAC Dough & Bread Solutions Hydraulic dough dividers, French bread moulders (UNIC), and bread slicers including Full, Picomatic One, and Duro models. JAC is recognized globally as one of the best-selling bread slicer manufacturers.
- Deighton Cookie Machines Formatic and Traymatic wire-release cookie machines for production with and without inclusions, plus Spreadmatic condiment spreaders.
- Janssen Rotary Cookie Machines F-Series rotary cookie machines for embossed and imprinted cookies, suitable for butter and short dough style cookies including Spekulatius and specialty cookies.
- KRUMBEIN Bakery Slicers Horizontal and vertical slicers for bread, cakes, pastries, brownies, and in-pan processing. Models include BBS-IV, HS300, HGS, BBS-VE, TKSM, VSM, and KSSM.
- MONO Confectionery Depositors Tabletop and floor model confectionery depositors including Epsilon and Omega Series for cakes, cookies, pastries, macarons, eclairs, and wire-cut applications.
- Frisch Spritzmatic Glazing & Enrobing Equipment COMBINO, SMARTLINE, and MIDI-JET systems for glazing, spraying, and enrobing pastries, confectionery, fondants, and gel-coating applications.
- Pomati Chocolate Equipment Complete chocolate production line including melting machines (T8 ICE, Tank, Cube), tempering machines (T5, T8, T20, T35), enrobing systems, cooling tunnels, one shot depositors, panning machines, and moulding equipment. Production rates up to 140% faster than competition per company claim.
- HYDROPROCESS ChefCut Waterjet Cutters ChefCut waterjet cutting machines for slicing cakes, pastries, chocolates, pastillage, nougatine, marshmallow, and other fresh and frozen food products using high-pressure waterjet cutting.
- STM Water Dosing & Chillers Water dosers/meters, water mixers, and water chillers for accurate and energy-efficient water temperature control in dough production.
- Z.Matik Reversible Sheeters Tabletop, floor, and automatic reversible pastry sheeters including SHE 507BL, SHE 600 Series, and SFA Series with optional cutting stations for high-volume continuous production.
- Baker's Lab Test Kitchen & Showroom Fully equipped test-kitchen and showroom at the West Caldwell, NJ headquarters where customers can test commercial bakery equipment with their own recipes, compare production methods, and evaluate equipment performance before purchasing. Supports pre-purchase validation alongside virtual demonstrations.
- Technical Support, Parts & Repair Service Post-sale technical support including troubleshooting, video-conferencing diagnostics, repair requests, warranty services, and replacement parts inventory. On-site service area covers New Jersey, New York, Connecticut, and Eastern Pennsylvania, with nationwide repair support via a network of trusted repair partners.
Companies that use Erika Record
Customer profileSegments14 records
Ideal customer profiles5 records
Erika Record technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Erika Record partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- TagliavinicoreExclusive U.S. distributor of Tagliavini ovens including combination, convection, deck, rack, and tunnel ovens. Tagliavini is an Italian manufacturer founded in 1934, recognized for high-quality baking solutions for artisan bread and confectioneries.
- LP GroupcoreExclusive North American source for LP Group spiral mixers and bowl lifts. LP Group provides fixed bowl, removable bowl, and self-tilting mixer configurations along with bowl lifts for removable-bowl systems.
- VarimixercoreExclusive distributor of Varimixer planetary mixers for wholesale bakeries. Varimixer is noted for industry innovations including bowl scrapers, computerized controls, and powder coating finish.
- TonellicoreExclusive U.S. distributor of Tonelli industrial planetary mixers. Tonelli manufactures high-capacity vertical planetary mixers and comprehensive ingredient handling and product transfer systems.
- ColbakecoreExclusive distributor of Colbake bread and roll production systems. Colbake produces volumetric dividers, bread moulders, and intermediate proofing solutions with over 30 years of engineering expertise.
- JACcoreAuthorized distributor of JAC bread slicers and dough production equipment. JAC is recognized globally as one of the best-selling bread slicer manufacturers in the world.
- DeightoncoreExclusive U.S. distributor of Deighton cookie depositing and food-forming solutions including Formatic, Traymatic, and Spreadmatic machines. Deighton Manufacturing is an industry-leading producer of cookie depositing equipment.
- JanssencoreExclusive distributor of Janssen rotary cookie machines. Janssen is the premier manufacturer of rotary cookie machines for embossed/imprinted cookies, suitable for butter and short dough style productions.
- Z.MatikcoreExclusive U.S. distributor of Z.Matik reversible sheeters and pastry production solutions. Products include tabletop sheeters, manual floor sheeters, automatic sheeters, and sheeters with cutting stations.
- KRUMBEINcoreExclusive U.S. distributor of KRUMBEIN slicers including horizontal and vertical solutions for bread, cakes, pastries, brownies, and confectionery products.
- HYDROPROCESScoreExclusive U.S. distributor of HYDROPROCESS ChefCut waterjet cutting machines. HYDROPROCESS has been an industry leader since 1986 in high-pressure waterjet cutting systems for food industry applications.
- MONOcoreExclusive distributor of MONO confectionery depositors. MONO is the longest established confectionery depositor manufacturer in the world, offering tabletop and floor models for cakes, cookies, pastries, and confectionery.
- PomaticoreExclusive distributor of Pomati professional chocolate equipment including tempering machines, enrobers, one shot depositors, cooling tunnels, and complete chocolate production lines. Pomati equipment is noted for achieving production rates up to 140% faster than competition.
- STMcoreAuthorized distributor of STM water dosing solutions including water dosers/meters, water mixers, and water chillers for retail and wholesale bakeries.
- Frisch SpritzmaticcoreExclusive distributor of Frisch Spritzmatic glazing and enrobing equipment. Frisch has been a leading manufacturer for over 30 years, producing equipment for fondant, glazing, and gel-coating applications.
- Erika RecordcoreErika Baking Equipment is the exclusive distributor of Erika Record divider rounders. The brand was founded in 1928 by Karl Schmidt in Germany and represents the company's heritage product line of divider/rounder solutions.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Erika Record competitors and assessment
Company assessmentDirect peers
- Baker Perkins: UK-based manufacturer and supplier of industrial bakery equipment for bread, biscuits, cookies, and confectionery. Comparable as a long-established European equipment specialist serving North American bakeries.
- Reading Bakery Systems: U.S.-based commercial bakery equipment manufacturer and supplier of oven, proofing, and production lines for cookies, crackers, and bread. Directly comparable to Erika's industrial/wholesale bakery equipment distribution model.
- Kaak Group: Dutch supplier of integrated bakery production lines for bread, pastry, and snack applications. Comparable as a European industrial bakery equipment competitor targeting North American wholesale and industrial customers.
- Sottoriva: Italian manufacturer of bakery equipment including dividers, moulders, and proofing systems sold internationally. Comparable as a European equipment producer whose products are distributed by U.S. partners similar to Erika's portfolio.
- American Baking Systems: Distributor and integrator of commercial bakery equipment serving retail and wholesale bakeries across the U.S. Closely comparable to Erika's portfolio of European distributed brands and consultative sales approach.
- WP Bakery Group: European manufacturer of industrial bakery equipment including ovens, proofers, and complete production lines. Comparable as a multi-category European bakery equipment specialist whose products reach North American bakeries.
Broad incumbents
- Middleby Corporation: Large diversified commercial foodservice and food processing equipment conglomerate that competes broadly with Erika across bakery, cooking, and refrigeration categories. Relevant incumbent benchmark for market sizing and competitive positioning.
- Bühler Group: Swiss-based global supplier of food processing equipment with significant bakery and confectionery systems. Relevant comparable for industrial-scale bakery equipment projects that exceed Erika's footprint.
- Ali Group: Global foodservice equipment manufacturer and distributor with broad bakery equipment exposure. Represents an incumbent competitive alternative for large bakery operators considering equipment vendors.
Emerging players
- Salva Industrial: Spanish manufacturer of industrial bakery ovens and proofing systems exporting globally. Comparable as an emerging European equipment brand distributed through partner channels in North America.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Erika Record social profiles
Digital presenceErika Record financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erika Record leadership team
Management profileNumber of profiles
Profiles1 record
Erika Record funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erika Record M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erika Record
What does Erika Record do?
Erika Baking Equipment distributes and supports commercial bakery equipment for retail, wholesale, industrial, and commissary bakeries across North America. The offering combines its own Erika Record divider/rounder brand (since 1928, Germany) with exclusive North American distribution of European equipment lines covering mixing, dividing, proofing, moulding, depositing, baking, slicing, and finishing. Sales are consultative and quote-based, supported by the Baker's Lab test kitchen for pre-purchase trials and post-sale technical service, parts, and warranty.
Is Erika Record a public or private company?
Erika Record is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Erika Record founded?
Erika Record was founded in 1991. It employs 11 to 50 people.
Where is Erika Record based?
Erika Record is headquartered in West Caldwell, United States, in the North America region.
How does Erika Record make money?
Three revenue lines are on record. Commercial Bakery Equipment Sales are the primary driver. The others are equipment Financing Services and parts, Service & Technical Support.
Who are Erika Record's main competitors?
Direct peers on record are Baker Perkins, Reading Bakery Systems, Kaak Group, Sottoriva, American Baking Systems and WP Bakery Group. Broad incumbents are Middleby Corporation, Bühler Group and Ali Group. Salva Industrial is listed as an emerging player.
Does Erika Record have an API?
No public API is recorded for Erika Record.
What industry is Erika Record in?
Erika Record's product category is Commercial Bakery Equipment. Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.