Arkansas Farm Bureau Federal Credit Union

What Arkansas Farm Bureau Federal Credit Union does

Arkansas Farm Bureau Federal Credit Union is a not-for-profit, member-owned cooperative financial institution chartered in 1992 and regulated by the National Credit Union Administration. Its defined field-of-membership is restricted to regular full-time employees of Arkansas Farm Bureau and its associated companies, with a $1.00 one-time membership fee and $5.00 par value share required to join. The credit union operates from a single office location in Little Rock, Arkansas (P.O. Box 31; physical address at 10720 Kanis Road), with member access delivered through online banking (hosted via homecu.net), phone support, and in-branch service Monday-Friday 8:00am-4:30pm.

The product set is narrow and commodity-standard: two deposit products (a Regular Share Savings Account earning 0.50% APY on a $5.00 minimum, and a One Year Notice Account earning 1.61% APY on a $500 minimum with a 10% early-withdrawal forfeiture penalty) and four loan products (unsecured Signature Loans of $0-$5,000 at 11.50%-14.50% APR, Share-Secured Loans at 5.00%-9.00% APR, Vehicle Loans up to $75,000 at 5.00%-9.00% APR over up to 60 months, and Recreational Vehicle Loans at 7.00%-10.00% APR). Underlying technology is described as a standard credit union online banking platform; no proprietary systems, APIs, mobile applications, or AI-driven features are disclosed.

Revenue is generated primarily through net interest spread on member loans, supplemented by fee income from membership fees and disclosed account penalties, with funds pooled and invested at the cooperative level. The board is volunteer and elected by members annually. Distribution relies on the parent Farm Bureau's internal employee communications as the principal growth channel, supported by a website and a social media presence on Facebook, LinkedIn, and Twitter. Headcount, total assets, membership counts, and financial statements are not publicly disclosed; the firmographic headcount range of 501-1,000 is inconsistent with single-branch operations and likely reflects the parent Arkansas Farm Bureau organization rather than the credit union itself.

Name

Arkansas Farm Bureau Federal Credit Union

Legal name

Arkansas Farm Bureau Federal Credit Union

Website

https://afbfcu.virtualcu.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arkansas Farm Bureau Federal Credit Union is a nonprofit, NCUA-chartered cooperative credit union serving only regular full-time employees of Arkansas Farm Bureau and its associated companies from a single office in Little Rock, Arkansas, offering basic share savings, One Year Notice accounts, signature loans, share-secured loans, vehicle loans, and recreational vehicle loans.

Ownership category

akta.pro rank

Product category

Cooperative Credit Union / Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Employer/Occupational Credit Unions (FSABAEAB)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Credit union services
• Share savings accounts
• Consumer lending
• Vehicle loan financing
• Cooperative banking

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Loan Interest Income: The credit union generates revenue primarily through interest charged on loans to members, including vehicle loans, signature loans, share-secured loans, and recreational vehicle loans. Interest rates range from 3.99% APR for secured vehicle loans to 14.50% APR for unsecured signature loans.
2. Fee Income: Revenue generated from membership fees, potential service fees on accounts, and fees disclosed in the fee schedule including potential penalties for early withdrawal from One Year Notice accounts.
3. Investment Income: As a credit union, funds deposited by members are pooled and invested, generating dividend income from loans to other members and investment of deposits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Arkansas Farm Bureau Federal Credit Union is a nonprofit, member-owned cooperative credit union that provides basic retail financial services to its members. It offers share savings accounts, one-year notice savings accounts, signature/unsecured loans, share-secured loans, new and used vehicle loans, and recreational vehicle loans, delivered through a single Little Rock branch, phone support, and an online banking platform.

Product overview

Arkansas Farm Bureau Federal Credit Union is a nonprofit, cooperative financial institution offering a portfolio of basic banking products. The core offerings include two savings products (Regular Share Savings Account and One Year Notice Account) and four loan products (Signature Loans, Share-Secured Loans, Vehicle Loans, and Recreational Vehicle Loans). These products function as standalone offerings with no platform-plus-modules architecture; members access accounts and loans through the credit union's online banking system and traditional branch services.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Share Savings Account Basic share savings account for credit union members offering 0.50% APY with quarterly dividend compounding, no limitations on deposits or withdrawals, and a $5.00 minimum opening deposit.
• One Year Notice Account Long-term notice savings account for members requiring one-year notice for withdrawal and a $500.00 minimum balance, paying 1.60% dividend rate / 1.61% APY with a 10% forfeiture penalty on early withdrawal.
• Signature Loans (Unsecured) Unsecured personal loans up to $5,000 for members, with APR ranging from 11.50% to 14.50% based on credit score.
• Share-Secured Loans Loans for members secured by the member's share savings account balance, with APR ranging from 5.00% to 9.00%.
• Vehicle Loans Financing for new and used vehicles for members at 5.00%–9.00% APR. New and 1–2 year vehicles up to $75,000 with up to 60-month financing; used vehicles up to 48-month financing.
• Recreational Vehicle Loans Loans for members to finance recreational vehicles including boats and campers, up to $75,000 at 7.00%–10.00% APR based on credit score.

Quantifiable outcome

• Share savings accounts with 0.50% APY and One Year Notice accounts with 1.61% APY provide competitive returns for members

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• National Credit Union Administration (NCUA)coreOthersArkansas Farm Bureau Federal Credit Union is regulated by the National Credit Union Administration (NCUA), a federal independent agency that charters and supervises federal credit unions. The NCUA operates the National Credit Union Share Insurance Fund, insuring member deposits up to $250,000.
• Americas Credit UnionsminorOthersArkansas Farm Bureau Federal Credit Union displays the Americas Credit Unions branding, indicating membership in this industry trade association for credit unions in the Americas region.
• Joint Marketing PartnersminorGTM or Marketing PartnerThe privacy policy states that the credit union may disclose non-public personal information to companies that perform marketing services on their behalf or to other financial institutions with whom they have joint marketing agreements.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Emerging players

• Connexus Credit Union: Growing digital-first credit union with a national field of membership and a focus on high-yield deposits and consumer lending. Comparable as an FCU pursuing technology-led member growth, though serving a different member demographic.

Direct peers

• Tinker Federal Credit Union: One of the largest federal credit unions in the U.S., originally chartered to serve Tinker Air Force Base employees and now expanded to a broader community field of membership. Directly comparable as a classic employer/occupational FCU that grew from a closed SEG into a large institution.
• Star One Credit Union: Federal credit union originally serving employees of Lockheed Martin and related technology companies, now with a broad Silicon Valley-area field of membership. Directly comparable as an employer-anchored FCU that expanded its SEG over time.
• Arkansas Federal Credit Union: Statewide Arkansas-based federal credit union serving a broad community membership with deposit, lending, and digital banking services. Directly comparable in product mix, geography, and member-owned structure, though with a much larger field of membership.
• Arkansas Teachers Credit Union: Arkansas-based SEG-chartered credit union serving educators and associated groups, with a similar narrow-membership, community-rooted model. Directly comparable in employer-based structure, geographic focus, and member-owned cooperative identity.

Broad incumbents

• Digital Federal Credit Union (DCU): Large Massachusetts-based federal credit union with a digital-first model serving a national member base. Comparable as a federally chartered FCU but with a much broader field of membership and substantially more digital product depth.
• Alliant Credit Union: Large national digital-first federal credit union serving members across many employer SEGs and association partners. Comparable as a federally chartered FCU, but operates at materially larger scale with broader product depth and digital capabilities.
• PenFed (Pentagon Federal Credit Union): One of the largest U.S. credit unions, originally chartered for military personnel and now serving a broad national membership. Comparable as a federally chartered, employer/affinity-anchored credit union that has scaled well beyond its original SEG.

Others

• America's Credit Unions: National credit union industry trade association of which Arkansas Farm Bureau FCU is a member (its branding is displayed on AFBFCU's site). Comparable as an ecosystem partner rather than a competitor, providing advocacy, compliance, and shared-service support to the credit union.
• National Credit Union Administration (NCUA): Federal independent agency that charters and supervises federal credit unions and insures member deposits via the National Credit Union Share Insurance Fund. Directly relevant as AFBFCU's primary regulator and deposit-insurance backstop, though not a commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/arfb?lang=en
• Facebookfacebook.com/ArkansasFarmBureau
• LinkedInlinkedin.com/company/mercy-federal-credit-union

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas Farm Bureau Federal Credit Union