Billig-arbejdstoj
Billig-arbejdstøj.dk is a Danish e-commerce retailer selling workwear, safety footwear, sportswear, hunting apparel, and accessories to individual consumers, trades, and businesses across Denmark via its consumer storefront and a dedicated B2B portal.
- Company typePrivate
- Founded2010
- HeadquartersSpjald, Denmark
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Billig-arbejdstoj does
Billig-arbejdstøj.dk, operated by AO Workwear A/S, is a Danish e-commerce retailer specializing in workwear, safety footwear, professional uniforms, sportswear, hunting/outdoor apparel, and related safety equipment. The company is headquartered in Spjald, Denmark, sells exclusively to the Danish market, and positions itself as Denmark's largest online workwear selection, carrying multi-brand inventory from suppliers such as Mascot, Kansas, Snickers, Carhartt, Engel, Blåkläder, Airtox, Brynje, Helly Hansen Workwear, Solid Gear, and Cofra. The platform is built on Demandware/SiteGenesis (Salesforce Commerce Cloud) and provides standard e-commerce functionality including product catalog browsing, customer accounts, wishlists, order tracking, and payment processing through Visa, Dankort, Mastercard, MobilePay, PayPal, and EAN (B2B invoicing).
The revenue model is direct retail product sales through two channels: a consumer-facing storefront at billig-arbejdstøj.dk and a dedicated B2B portal at b2b.workwear-group.com for business and association customers. The company operates a self-serve e-commerce model with customer service support via phone, email, and chat, backed by a 100-day full return policy and free shipping on orders over 599 DKK. Pricing is unit-based with a significant surplus/clearance ("restpartier") category providing discounted inventory, and a custom embroidery and printing service adds branded corporate uniform capability. Customer segments are served horizontally — individual consumers, trade and SMB buyers (craftsmen, healthcare, food service), and corporate/association accounts — with the B2B portal and add-on embroidery service representing the primary levers for higher-value, repeat business contracts.
The marketing approach combines email/newsletter, organic social (Facebook, Instagram, LinkedIn), SEO, and an extensive educational content library ("Godt at vide") covering textile guides, safety shoe certifications, hunting clothing, and layering methods. The company is privately held by AO Workwear A/S with no disclosed venture capital, private equity, or public ownership, and reports no patents, regulatory actions, or M&A activity. No AI/ML capabilities, proprietary technology beyond the e-commerce platform, or disclosed management team are present in the source material.
Billig-arbejdstoj firmographics
Firmographics- Name
- Billig-arbejdstoj
- Legal name
- Billig-arbejdstøj.dk v/ AO Workwear A/S
- Website
- https://billig-arbejdstoj.dk/
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Billig-arbejdstøj.dk is a Danish e-commerce retailer selling workwear, safety footwear, sportswear, hunting apparel, and accessories to individual consumers, trades, and businesses across Denmark via its consumer storefront and a dedicated B2B portal.
- Ownership category
- akta.pro rank
Billig-arbejdstoj industry classification
Industry- Product category
- Workwear E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets) (CRAAALAH)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)
Keywords
Where Billig-arbejdstoj is headquartered
LocationHeadquarters
- HQ city
- Spjald
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Billig-arbejdstoj business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of workwear, safety footwear, accessories, and related products to consumers and businesses through their e-commerce platform. Products include surplus/clearance items alongside regular inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Billig-arbejdstoj product offering
Product offeringCore offering
Billig-arbejdstøj is a Danish e-commerce retailer selling workwear, safety footwear, chef/waiter uniforms, healthcare clothing, corporate profile wear, sportswear, and safety accessories from well-known brands (Mascot, Kansas, Snickers, Carhartt, Engel, Blåkläder, Airtox, Helly Hansen Workwear, Solid Gear, Cofra, Brynje, Joha, Hellberg). The company also offers a custom embroidery and printing service for company logos, sells surplus/clearance items ("restpartier") at discount, and runs a dedicated B2B portal for corporate buyers alongside its consumer-facing online store.
Product overview
Billig-arbejdstøj is Denmark's largest online workwear retailer offering a comprehensive e-commerce platform with products organized into core categories: workwear (arbejdstøj) for craftsmen and various trades, safety shoes (sikkerhedssko) in multiple protection classes, chef and waiter clothing (kokke- & tjenertøj), healthcare clothing (pleje- & kliniktøj), profile/corporate clothing with embroidery services, sports and leisure wear including hunting and ski apparel, and accessories & safety equipment. The company also sells surplus/discounted items (restpartier) and offers custom embroidery and printing services for corporate branding. Product portfolio includes branded items from suppliers such as Mascot, Kansas, Snickers, Carhartt, Engel, Blåkläder, Airtox, Brynje, Helly Hansen, Joha, Hellberg, Cofra, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Arbejdstøj (Workwear)
Companies that use Billig-arbejdstoj
Customer profileSegments3 records
Ideal customer profiles2 records
Billig-arbejdstoj technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Billig-arbejdstoj partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Billig-arbejdstoj competitors and assessment
Company assessmentDirect peers
- Engelbert Strauss: German family-owned workwear manufacturer and direct retailer with strong e-commerce presence; comparable as a European workwear specialist combining own-brand products with multi-channel B2B/B2C distribution across skilled trades.
- Fristads Kansas Group: Swedish workwear manufacturer/retailer group behind Fristads and Kansas Workwear; directly comparable as a Nordic-based workwear specialist serving both trades and corporate buyers with branded apparel and corporate uniform programs.
- Tricorp Workwear: Dutch workwear brand and B2B supplier specializing in corporate identity wear and uniforms; comparable to Billig-arbejdstøj as a European workwear specialist selling through both its own e-commerce and B2B uniform programs.
- CKS Workwear: Polish workwear and PPE retailer operating a similar e-commerce model focused on brands like Mascot, Snickers, and Carhartt; comparable as an online workwear specialist serving trades customers across Europe.
- Viking (Office Depot Europe): European e-commerce retailer of office supplies, workwear, and workplace essentials serving SMB and enterprise customers; comparable to Billig-arbejdstøj in targeting workplace procurement via self-serve e-commerce with B2B account functionality.
Broad incumbents
- Lyreco: Large European distributor of workplace supplies, PPE, and workwear serving B2B customers across multiple geographies; broader portfolio but overlapping product categories and B2B uniform programs make it an incumbent benchmark for Billig-arbejdstøj.
- Manutan: European B2B distributor of workplace equipment, PPE, and workwear; comparable as a broader incumbent operating across multiple countries with e-commerce and account-based procurement for trade customers.
- MASCOT Workwear: Danish workwear manufacturer and brand sold by Billig-arbejdstøj; relevant incumbent peer because it both competes upstream (own-brand workwear) and is a key supplier, reflecting the vertical integration Billig-arbejdstøj would need to defend against.
- Blåkläder: Swedish workwear manufacturer with strong direct sales and B2B uniform programs across Europe; comparable incumbent since it is both a supplier to Billig-arbejdstøj and a competitor in branded workwear for trades.
- Helly Hansen Workwear: Norwegian workwear division of Helly Hansen; carries comparable categories sold by Billig-arbejdstøj and is both a brand partner and a competitor in the Nordic workwear market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Billig-arbejdstoj social profiles
Digital presenceBillig-arbejdstoj compliance and trust
Trust signalCompliance6 records
Billig-arbejdstoj financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billig-arbejdstoj leadership team
Management profileNumber of profiles
Billig-arbejdstoj funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billig-arbejdstoj M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billig-arbejdstoj
What does Billig-arbejdstoj do?
Billig-arbejdstøj is a Danish e-commerce retailer selling workwear, safety footwear, chef/waiter uniforms, healthcare clothing, corporate profile wear, sportswear, and safety accessories from well-known brands (Mascot, Kansas, Snickers, Carhartt, Engel, Blåkläder, Airtox, Helly Hansen Workwear, Solid Gear, Cofra, Brynje, Joha, Hellberg). The company also offers a custom embroidery and printing service for company logos, sells surplus/clearance items ("restpartier") at discount, and runs a dedicated B2B portal for corporate buyers alongside its consumer-facing online store.
Is Billig-arbejdstoj a public or private company?
Billig-arbejdstoj is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billig-arbejdstoj founded?
Billig-arbejdstoj was founded in 2010. It employs 101 to 250 people.
Where is Billig-arbejdstoj based?
Billig-arbejdstoj is headquartered in Spjald, Denmark, in the Europe region.
How does Billig-arbejdstoj make money?
One revenue line is on record: retail Product Sales.
Who are Billig-arbejdstoj's main competitors?
Direct peers on record are Engelbert Strauss, Fristads Kansas Group, Tricorp Workwear, CKS Workwear and Viking (Office Depot Europe). Broad incumbents are Lyreco, Manutan, MASCOT Workwear, Blåkläder and Helly Hansen Workwear.
Does Billig-arbejdstoj have an API?
No public API is recorded for Billig-arbejdstoj.
What industry is Billig-arbejdstoj in?
Billig-arbejdstoj's product category is Workwear E-commerce. Its primary akta.pro industry code is CRAAALAH, Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets), with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 45811 and its SIC code is 5600.