Bethany Christian School

What Bethany Christian School does

Bethany Christian School (BCS) is a private, nonprofit Christian day school serving over 150 students from preschool (age 2) through 8th grade at a single campus at 93 N. Baldwin Avenue in Sierra Madre, California. The school is co-located with Bethany Church of Sierra Madre, from which it shares a Christian foundation while maintaining distinct governance. BCS offers a traditional liberal-arts curriculum — math, science, language arts, history, and Bible — taught from a Christian worldview, supplemented by weekly enrichment in art, music, Spanish, physical education, and library. Core instructional technology is conventional K-12: Chrome books for middle school, a computer lab, and RenWeb/FACTS for school management; no proprietary AI or ML systems are disclosed. Differentiated programs include the Lion Learning Academy (on-site tutoring using the Barton Reading & Spelling System), competitive athletics in the Foothill Sports League, fine and performing arts (award-winning choir, school musicals), and a STEM track anchored in a computer lab and a planned renovated science lab.

BCS makes money primarily through recurring tuition from preschool through 8th-grade enrollment, with ancillary recurring revenue from LionsGate before- and after-school child care priced at $125-$315 per month, a seasonal Summer Enrichment Program, and an Annual Fund donation campaign ($90,000 goal for 2024-25, with $87,000 raised at last disclosure). Pricing tiers are explicit for child care but full tuition schedule is not publicly itemized in source data. Distribution is a sales-led admissions funnel built around campus tours, Preview Day events, shadow days, and entrance exams for grades K-8, with word-of-mouth referrals from current families and an active Parent Teacher Fellowship as a key retention and acquisition lever. The school holds dual ACSI and WASC accreditation and has been continuously operating since its 1976 founding under Head of School Jonathan Hawes, MA (appointed July 2022).

Name

Bethany Christian School

Legal name

Bethany Christian School

Website

https://bcslions.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Bethany Christian School is a private nonprofit K-8 Christian day school in Sierra Madre, California, serving over 150 students preschool through 8th grade with tuition-funded academics, enrichment programs, and ancillary child care and summer programming.

Ownership category

akta.pro rank

Product category

Private K-8 Christian Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Literacy Intervention & Dyslexia Support Programs (Gen Ed) (EDAJAGAF)

akta.pro secondary industries

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD), Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)

Keywords

• K-12 Christian education
• Private school education
• Preschool programs
• After-school child care
• Summer enrichment programs

Headquarters

HQ city

Sierra Madre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition: The primary revenue stream comes from tuition payments for students from preschool through 8th grade. Tuition information is available on the school's tuition page, though specific price points are not fully captured in the source data.
2. Child Care Services (LionsGate): Before and after school child care services provide additional recurring revenue. Morning only (7-8am) at $125/month, afternoons (dismissal-6pm) at $220/month, or both at $315/month. Extra charges for early release days at $39/month. Occasional drop-in care available at $3.26 per quarter hour.
3. Summer Enrichment Program: Summer program running June 16 - August 8, 2025, open to both BCS families and the community. Registration available for full duration, specific weeks, or individual weeks.
4. Annual Fund Donations: The school conducts an Annual Fund campaign to support campus improvements. The 2024-25 campaign aimed for $90,000 for science lab renovation, with $87,000 in current donations. Additional giving options include General Fund, Science Lab Renovation Fund, and Tuition Assistance Fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Bethany Christian School delivers a Christ-centered preschool-through-8th-grade academic program in Sierra Madre, California, combining core academics (math, science, history, language arts, Bible) with weekly enrichment in Art, Music, Spanish, PE, and Library. The core academic offering is bundled with ancillary paid services including LionsGate before/after-school child care, a Summer Enrichment Program, competitive interscholastic athletics, Fine and Performing Arts, Lion Learning Academy on-site tutoring for students with learning differences, and a STEM program.

Product overview

Bethany Christian School offers a unified educational program spanning Preschool (age 2) through 8th Grade, centered on Christ-centered excellence in academics, Christian character, and servant leadership. The core academic program is supplemented by enrichment offerings including Art, Music, Spanish, PE, and Library. Additional programs include LionsGate Child Care (before/after school care), Summer Enrichment Program, competitive Interscholastic Athletics (Foothill Sports League), Fine and Performing Arts (award-winning choir, musicals, keyboard studio), Lion Learning Academy (tutoring with Barton Reading & Spelling System), and a STEM program with computer lab and Chrome books.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool through 8th Grade Academic Program

Quantifiable outcome

• Students perform 2+ grade levels above national average on standardized tests
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bethany Church of Sierra MadrecoreStrategic or Co-development PartnerBethany Christian School is located on the campus of Bethany Church of Sierra Madre. The church and school maintain a close relationship with the church sanctuary used for school performances. The school maintains its own governance and is distinct from the church while sharing the same campus and Christian foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Campbell Hall School: Large Episcopal K-12 day school in the Los Angeles area with a strong academic and arts program. Broader incumbent competitor for Christ-centered, college-prep families across greater LA.
• Stratford School: Large private preschool-through-middle-school chain across California with an enrichment-focused curriculum. Represents the scaled, multi-campus incumbent model BCS competes against on convenience, marketing, and breadth of program.

Direct peers

• Chandler School: Independent K-8 school in Pasadena with a focus on academic rigor, character development, and enrichment. Comparable as a small private K-8 in the same regional market competing for similar families.
• Heritage Christian School: Private Christian K-12 school in the Los Angeles area offering college-prep academics alongside athletics and arts. Comparable in faith-based mission, grade span, and curricular emphasis to BCS.
• The Wesley School: Independent K-6 school in Pasadena emphasizing individualized instruction and strong academics in a small setting. Comparable to BCS in scale, location, and emphasis on low student-to-teacher ratios and enrichment.
• Mayfield Junior School: Catholic K-8 school in Pasadena with strong academics and enrichment. Closely comparable in grade span, geographic market, and faith-based whole-child educational positioning.
• Pasadena Christian School: Small private Christian K-8 school in the greater Pasadena / San Gabriel Valley area serving a similar Christ-centered, college-preparatory mission. Closely comparable in size, faith-based orientation, and target family demographic.
• Whittier Christian School: Private Christian K-12 school in Whittier, CA, combining faith-based education with college-prep academics and athletics. Comparable to BCS in faith-based K-12 model and Southern California setting, though slightly larger.

Regional players

• Flintridge Preparatory School: Highly regarded private K-12 prep school in La Cañada Flintridge in the San Gabriel Valley. Competes for similar college-prep-oriented families in the same regional market as BCS, though larger and broader in grade span.

Emerging players

• Bridges Academy: Private K-12 school in Studio City specializing in twice-exceptional (2e) and gifted students with learning differences. Comparable to BCS's Lion Learning Academy in its focus on literacy and learning-difference support, though operating at a larger and more specialized scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT8-CFelazFhtXw53rGz6VA
• Facebookfacebook.com/bcslions
• Instagraminstagram.com/bcslions
• Xx.com/BethanyLions
• LinkedInlinkedin.com/company/bethany-christian-school-sierra-madre

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethany Christian School