WVOW Radio

What WVOW Radio does

WVOW Radio is a local terrestrial radio station serving Logan County, West Virginia, broadcasting on FM 101.9 and AM 1290 under FCC license and operated by Logan Broadcasting Corporation. The station's programming is oriented around local news, weather, and sports coverage — including West Virginia University and Marshall University athletics, NFL content via an ESPN Radio affiliation, and local high school sports — positioning it as a community-information outlet for a small Appalachian market. Its content is delivered via over-the-air AM/FM signal and extended through online streaming and podcast distribution on a Wix-based website, with additional presence on social media platforms.

The business model is the conventional small-market U.S. local radio model: advertising-supported broadcasting. Revenue is generated primarily from local spot advertising sold to Logan-area businesses and organizations, with the on-air audience and digital streams providing the inventory base. Content production and on-air operations appear to be run by a small local team, with syndicated sports content (ESPN Radio) supplementing original local programming to broaden appeal without proportionate cost. There is no evidence of subscription, paywall, or significant programmatic digital ad revenue mechanics in the supplied data.

Name

WVOW Radio

Legal name

Logan Broadcasting Corporation

Website

https://wvowradio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

WVOW Radio is a local AM/FM radio station in Logan County, West Virginia, operated by Logan Broadcasting Corporation, broadcasting news, weather, and sports on FM 101.9 and AM 1290 to a small Appalachian community and monetized through local advertising.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Local radio broadcasting
• Sports radio coverage
• Community news media
• Broadcast advertising sales
• Podcast streaming services

Headquarters

HQ city

Beckley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast Advertising: Revenue generated through selling advertising spots to local businesses in the Logan County area. The station operates an 'Advertise' page suggesting direct sales of radio advertising slots to local businesses, sponsors, and community advertisers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WVOW Radio operates a local broadcast radio station on FM 101.9 and AM 1290 serving Logan County and surrounding areas in southern West Virginia. The station delivers local news, sports coverage (including Marshall University, West Virginia University, NFL, and high school athletics), original on-air programming, community event coverage, and local weather updates. Content is distributed through traditional AM/FM signals, online streaming via its website, and on-demand podcasts. Revenue is generated through the sale of local advertising spots and sponsorships to area businesses.

Product overview

WVOW Radio is a local radio station serving Logan, West Virginia through dual broadcast frequencies (FM 101.9 and AM 1290), positioning itself as 'West Virginia's PREMIERE sports station.' The station delivers a unified media experience combining traditional over-the-air radio broadcasting with digital streaming capabilities. Its product portfolio centers on three integrated offerings: live radio broadcasts spanning local news, sports coverage, and original programming such as 'What's Your Opinion,' 'Trading Post,' and 'The Friendly Neighbor Show'; digital streaming and podcast services accessible via its website; and comprehensive local news reporting across categories including courts, politics, community events, and schools. The station also offers advertising opportunities to local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• WVOW FM 101.9 / AM 1290 Broadcast Radio Traditional AM/FM radio broadcasting service delivering local news, sports coverage, and original programming to Logan County, West Virginia and surrounding areas through FM 101.9 and AM 1290 frequencies.
• WVOW Radio Streaming and Podcasts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio operator, broadcasting across hundreds of markets including AM/FM signals, streaming, and podcasts. It competes with WVOW for audience and advertiser spend but operates at vastly greater scale and as a broad incumbent rather than a local-market specialist.
• Cumulus Media: Cumulus Media operates AM/FM radio stations nationwide alongside the Westwood One network. Comparable to WVOW as a terrestrial radio broadcaster, but at national scale with sports programming via Westwood One — overlapping with WVOW's sports positioning.
• Audacy: Audacy operates a large portfolio of AM/FM radio stations and the Audacy digital audio platform. As a multi-market radio and podcasting incumbent, it competes with WVOW for digital audio listener attention and ad budgets, though it does not focus on small West Virginia markets.

Direct peers

• Townsquare Media: Townsquare Media is a publicly traded operator of small- and mid-market local radio stations across the U.S., with a comparable business model of local advertising sales, local content production, and digital extensions — directly comparable to WVOW's operating playbook at scale.
• Salem Communications: Salem Communications (now Salem Media Group) operates small- and mid-market local radio stations, frequently in secondary markets, with a similar advertising-driven, locally produced content model — comparable to WVOW's small-market positioning.
• Lotus Communications: Lotus Communications owns and operates a portfolio of small- and mid-market AM/FM radio stations. Its model of locally managed small-market radio stations with local advertising revenue is structurally similar to WVOW's Logan Broadcasting Corporation operation.
• WV Metro News (Dominion Post MetroNews Network): WV Metro News is a West Virginia statewide sports and news radio network serving local audiences across the state. It directly competes with WVOW for sports content rights, advertising dollars, and West Virginia sports listener attention.

Regional players

• BBN (Bott Radio Network): Bott Radio Network is a Christian talk radio network with stations across the central and eastern U.S. It competes with WVOW for talk-radio listeners on AM/FM frequencies in the broader region, though its content focus (religious talk) differs from WVOW's sports and local news positioning.
• EMF Broadcasting (K-LOVE / Air1): EMF Broadcasting operates the K-LOVE and Air1 Christian music radio networks across hundreds of U.S. markets, including stations in West Virginia. It competes for listener attention in the same regional geography on AM/FM signals but focuses on religious music rather than WVOW's sports/talk format.
• West Virginia Public Broadcasting: West Virginia Public Broadcasting operates the statewide NPR affiliate network covering news, talk, and music. It overlaps with WVOW's news/talk format in the same geography but operates on a non-commercial, member-supported model rather than WVOW's advertising model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WVOWradio
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/wvow-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WVOW Radio