Hannans360

What Hannans360 does

Hannans360, trading legally as Hannans & Associates Pty Ltd, is an Australian accounting and financial services firm founded circa 2010 and headquartered in Cornubia, Queensland. The firm serves small to medium businesses across health, construction, service, and e-commerce verticals, as well as individual taxpayers, offering a comprehensive compliance and advisory suite that includes business tax and financials, bookkeeping and BAS lodgement, corporate and trust administration, ATO management, tax planning, individual and business tax returns, business coaching, mortgage broking via AFG, and household budgeting services. Delivery combines in-person consultations with a hybrid remote model (Teams, phone, email) and is supported by a proprietary client portal called Hannans Online, built on top of the Xero accounting platform and integrated with Single Touch Payroll for ATO reporting.

The firm operates a dual revenue model: recurring fixed-fee 12-month subscription accounting packages collected via EziDebit direct debit, and transactional fee-for-service work (individual tax returns from $194 to $400+, business tax returns $400–$1,200, sole-trader tax returns up to $1,200, and bookkeeping from $132/month). It is founder-led, bootstrapped, and privately held, with CPA-qualified CEO Jacqueline Hannan at the helm and a team reported in the 1–10 employee range. Customer acquisition leans on content marketing, a multi-platform social presence, client referrals, and community workshops; customer retention is anchored by long-tenured SMB relationships, with named clients spanning 6 to 12 years of engagement across unrelated industries.

Technology underpins rather than defines the offering — Hannans Online is positioned as a convenience layer for clients, while Xero remains the core accounting engine and EziDebit handles payment collection. No AI/ML capability, external funding, or M&A activity is disclosed. The principal strategic vectors visible in the data are the shift to subscription recurring revenue, geographic broadening through remote delivery, and modest adjacent expansion into mortgage broking and business coaching.

Name

Hannans360

Legal name

Hannans & Associates Pty Ltd

Website

https://hannans360.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Hannans360 (Hannans & Associates Pty Ltd) is an Australian accounting and financial services firm in Queensland serving small to medium businesses and individuals with tax, bookkeeping, BAS, business advisory, mortgage broking, and financial planning via subscription packages and fee-for-service delivery on the Xero platform.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Loan Brokers (6163)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Accounting services
• Tax preparation
• Bookkeeping services
• Business advisory
• Financial planning

Headquarters

HQ city

Loganholme

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fixed-Fee Accounting Packages: Monthly subscription-based accounting packages providing ongoing accounting, tax preparation, and support services over a 12-month contract period. Payment collected via weekly or monthly direct debit using EziDebit.
2. Fee-for-Service Model: One-time fees charged for specific accounting services for clients not on subscription packages, including upfront fees before commencement and hourly billing for ongoing support.
3. Tax Return Preparation: Individual tax return services priced at $254 standard, $319+ with rental properties, $194 for pensioners/students, and $400+ for self-employed. Business tax returns vary from $400-$1,200 depending on complexity.
4. Business Coaching Programs: Fast-track cashflow management and business coaching programs providing strategic business advice, planning tools, and ongoing mentorship for business growth.
5. Bookkeeping Services: Monthly bookkeeping and BAS lodgement services starting at $132/month for small businesses, including account reconciliation and financial record management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hannans360 is an Australian accounting and financial services firm that delivers tax compliance, bookkeeping, BAS lodgement, corporate and trust administration, ATO management, tax planning, and business coaching services to small and medium businesses and individuals. The firm also offers a proprietary online accounting tool (Hannans Online) and fixed-fee monthly accounting subscription packages delivered through in-person and remote (video, phone, email) channels.

Product overview

Hannans360 is an Australian accounting and financial services firm offering a comprehensive suite of services for small to medium businesses and individuals. The core offerings include business tax and financials, bookkeeping and BAS services, corporate administration, trust administration, ATO management, business coaching, and tax planning. The company also provides an online accounting tool called Hannans Online (free for clients), a Fast-Track Cashflow Management Program for business coaching, and fixed-fee monthly accounting packages. Services are delivered in-person or remotely via video conferencing, phone, or email.

Differentiator

Problem solved

Functional benefit

Products and services

• Business, Tax and Financials Tax compliance and financial statement preparation services for businesses, including regulatory compliance, precise financial statement preparation, and business insights to support decision-making.
• Bookkeeping and BAS Services Monthly bookkeeping and Business Activity Statement (BAS) lodgement services for small businesses, with packages starting at $132/month including account reconciliation and financial record management.
• Corporate Administration Comprehensive corporate governance, compliance, and administrative support including governance structure setup, compliance handling, and administrative task management for businesses.
• Trust Administration Comprehensive assistance for administering trust structures including initial setup advice, ongoing regulatory compliance, and guidance on maximising trust benefits within financial and wealth management strategy.
• ATO Management Handling all communication and compliance matters with the Australian Taxation Office on behalf of clients, simplifying ATO interactions and ensuring compliance.
• Business Advice and Coaching Strategic business advice and coaching for expansion planning and operations optimisation, providing tailored insights, personalised coaching, and actionable growth plans.
• Tax Planning Customised tax plans to minimise liabilities and maximise efficiency for businesses, including identification of tax-saving opportunities and ensuring compliance.
• Individual Tax Returns Tax return preparation services for individual taxpayers including salary earners, pensioners, students, and individuals with rental properties. Pricing tiers: Standard $254, with rental property from $319, pensioners/students $194, self-employed from $400.
• Hannans Online Proprietary online accounting solution free for Hannans360 clients, featuring mobile/desktop accessibility, Profit & Loss reports, BAS tracking, expense and revenue tracking, and digital filing for invoices and receipts. Designed for small businesses transitioning from spreadsheets or outdated software.
• Fast-Track Cashflow Management Program Business coaching program providing tools, knowledge, and a support network, including break-even analysis, what-if scenario planning, business plan generator, and action plans for growth.
• Fixed-Fee Accounting Packages Monthly subscription-based accounting packages spreading fees over 12 months with fixed pricing, including access to finance specialists, webinars, workshops, complimentary business plan, quarterly management reports, KPI tracking, and access to Silver Bullet Budgeting.
• Silver Bullet Budgeting Service Cashflow management program assisting clients with setting and tracking budgets, savings goals, and debt reduction strategies for household financial management.
• Mortgage Broking Services Mortgage broking services facilitated through partnership with AFG as mortgage aggregator, supporting client home loan and investment property financing needs.

Quantifiable outcome

• Emily negotiated $54,000 in interest and penalty remissions with the ATO for a client
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XerocoreTechnology or IntegrationXero is the preferred accounting software platform used by Hannans360 for client bookkeeping, accounting, and payroll services. The firm provides free Xero training (up to 1 hour) to help small business clients maximize value from the platform.
• AFG (Australian Finance Group)coreChannel Partner/ Reseller/ DistributorAFG serves as the mortgage aggregator for Hannans360's mortgage broking services. Hannans brokers and support staff attend AFG-organized lender updates and training sessions to stay current on policy changes and promotions.
• AMP CapitalminorStrategic or Co-development PartnerHannans360 references AMP Capital's Chief Economist Dr. Shane Oliver's investment insights and utilizes the AMP Super Simulator tool for client retirement planning consultations.
• GO CreativeminorImplementation/ SI/ Consulting PartnerWebsite design and development agency that created Hannans360's current website. Described as going above and beyond to deliver a functional and user-friendly website.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Regional players

• BlueRock: BlueRock is an Australian accounting, advisory, and wealth management practice offering tax, bookkeeping, and business advisory to SMBs and individuals. It overlaps significantly with Hannans360's holistic SMB-plus-individual service set in the same geography.
• Carbon Group: Carbon Group is an Australian accounting, tax, and advisory firm serving SMBs and individuals across multiple states. It is comparable in service mix and client type, and would be a direct competitor for Hannans360 in the Australian market.

Broad incumbents

• H&R Block: H&R Block is a global mass-market tax preparation brand with both digital and assisted offerings for individuals and small businesses. Hannans360's individual tax-return tier ($194–$400+) competes head-on with H&R Block's pay-as-you-go individual returns.
• RSM Australia: RSM Australia is a national accounting and advisory network offering tax, BAS, bookkeeping, and business advisory to SMBs and mid-market clients. It competes with Hannans360 on SMB tax and bookkeeping while also serving larger clients.
• Intuit QuickBooks: Intuit QuickBooks provides SMB accounting software, payroll, and tax tools with optional live bookkeeping add-ons. Although software-first rather than professional-services-led, QuickBooks is the platform that increasingly threatens Hannans360's manual bookkeeping service line.
• Crowe Australasia: Crowe Australasia is a top-tier accounting and advisory firm covering tax compliance, BAS, corporate administration, and business advice. While much larger, it overlaps in every one of Hannans360's named service categories for SMBs.

Direct peers

• Bench (by Floor23): Bench delivers monthly bookkeeping and accounting bundled with financial statements for SMBs. Its combination of software plus dedicated bookkeepers and tax filings mirrors Hannans360's fixed-fee subscription approach to SMB financial management.
• Pilot: Pilot provides outsourced bookkeeping, accounting, and CFO services for SMBs in a subscription model. Like Hannans360, it pairs recurring monthly bookkeeping with tax and advisory offerings aimed at small business owners.
• 1-800Accountant: 1-800Accountant offers on-demand CPAs and remote tax, bookkeeping, and entity services to small businesses and individuals, distributed via phone/online channels. This mirrors Hannans360's sales-led, hybrid in-person/remote delivery to SMBs and individuals.

Emerging players

• Botkeeper: Botkeeper combines AI bookkeeping software with human accountants for SMBs. As an AI-augmented emerging player, it directly threatens the manual bookkeeping/BAS portion of Hannans360's subscription offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hannansassoc
• YouTubeyoutube.com/channel/UCTGWhGe8RcNTu0tUqmVbg5Q?reload=9
• Facebookfacebook.com/hannans360
• LinkedInlinkedin.com/company/hannans-360
• Instagraminstagram.com/hannans360

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannans360