What Atsko does

Atsko Holdings, Inc. is a privately held specialty chemical company headquartered in Orangeburg, South Carolina, that formulates and sells performance-driven waterproofing, cleaning, odor control, and UV-protection products directly to consumers through its Bigcommerce e-commerce storefront. The company's product portfolio is anchored by Sno-Seal, the original beeswax leather waterproofing created in 1933, and has expanded over roughly the past twenty years into a diversified lineup of aerosols, detergents, fabric treatments, skin creams, and accessory items such as the Rapid-Rod folding gun cleaning rod. Core technical differentiators include CO2-propellant aerosol technology that delivers 82% more usable product per can than propane/isobutene competitors, residue-free detergent formulations designed to preserve Gore-Tex and other performance fabrics, and U-V-Killer chemistry developed from published research on deer and game-animal UV vision. Atsko also operates sub-brand systems including ZERO (scent and UV control for hunters), CareTex (horse blanket care), and Sensi-Clean (sensitive-skin detergents), alongside eight registered trademarks spanning the product portfolio.

Name

Atsko

Legal name

Atsko Holdings, Inc.

Website

https://atsko.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Atsko Holdings is a privately held Orangeburg, South Carolina specialty chemical company that formulates and sells waterproofing, residue-free laundry detergents, odor oxidizers, UV-blocking treatments, and care products directly to hunters, outdoor athletes, pet owners, and sensitive-skin consumers via its atsko.com e-commerce site.

Ownership category

akta.pro rank

Product category

Specialty Outdoor and Performance Fabric Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Surface Active Agent Manufacturing (325613)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Leather & Suede Upholstery Care (Cleaners & Conditioners) (CRAJALAJ)

akta.pro secondary industries

Natural/Eco All-Purpose Cleaners (CRAJAMAM), Shampoo & Scalp Cleansers (CRABABAA)

Keywords

• Outdoor gear waterproofing
• Laundry detergent products
• Odor elimination solutions
• UV fabric protection
• Specialty chemical care

Headquarters

HQ city

Orangeburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Atsko generates revenue through direct consumer sales via their Bigcommerce-powered e-commerce website at atsko.com. Products are shipped directly to consumers with a flat $7 shipping rate within the United States. The company sells a wide range of specialty chemical products for waterproofing, cleaning, odor control, and personal care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atsko formulates, manufactures, and sells branded specialty chemical care products for outdoor and performance gear under trademarks including Sno-Seal (beeswax leather waterproofing), Silicone Water-Guard / Water-Guard Extreme (water repellents), Sport-Wash and Sensi-Clean (residue-free laundry detergents), N-O-DOR (odor oxidizers), U-V-Killer and U-V-Block (UV treatments for hunting camouflage and sun protection), and Pro-Tech-Skin (beeswax skin barrier cream). The portfolio also includes bundled scent-control kits for hunters, the RAPID-ROD folding gun cleaning rod, and pet and horse care cleaners, all sold primarily through the company's direct e-commerce website.

Product overview

Atsko is a specialty chemical company offering a diversified portfolio of waterproofing, cleaning, odor control, and outdoor gear protection products. The core product line includes Sno-Seal beeswax waterproofing (the original product created in 1933) and Silicone Water-Guard/Water-Guard Extreme water repellents for footwear, clothing, and outdoor gear. The laundry care lineup features Sport-Wash Residue-Free Detergent, Sensi-Clean for sensitive skin, and the ZERO line for hunters requiring scent-free products. Personal care includes Pro-Tech-Skin barrier cream, N-O-DOR odor oxidizers, and pet care products. Hunting-specific products include U-V-Killer (which blocks ultraviolet reflection invisible to deer), U-V-Block sun protection, blaze orange vests, and RAPID-ROD gun cleaning rods. Products are primarily sold direct-to-consumer through their Bigcommerce-powered website.

Differentiator

Problem solved

Functional benefit

Products and services

• Sno-Seal Beeswax Waterproofing Original beeswax-based waterproofing for leather footwear and gear that protects from rain, sun, snow, and salt. The beeswax formula dries to a solid wax that stays put on the leather surface and outlasts competitor greases and oils that migrate through leather.
• Silicone Water-Guard Silicone-based water repellent in a CO2-propellant aerosol for outerwear, footwear, tents, sleeping bags, and suede. Delivers maximum repellency in a single application while allowing materials to breathe and provides more usable product per can than propane-based competitors.
• Water-Guard Extreme Heavy-duty water repellent with cross-linking polymers for maximum waterproofing and durability in a single application. Includes U-V-BLOCK sun protection and a fungicide to protect against mold and mildew on treated fabrics and gear.
• Sport-Wash Laundry Detergent Residue-free laundry detergent safe for all washable fabrics that removes odors and tough stains while rinsing completely clean. Leaves nothing behind to clog fabric pores, is safe for Gore-Tex, and helps restore waterproofing and breathability of technical apparel.
• Sensi-Clean Laundry Detergent Laundry detergent free of perfumes and brightening dyes that rinses completely clean, leaving no chemical residue. Designed for people with sensitive skin or those wanting to avoid excess chemical exposure.
• U-V-Killer Trigger-spray treatment that blocks ultraviolet reflection and luminescence for hunting camouflage and blaze orange. Absorbs UV wavelengths to eliminate the blue glow caused by fabric dyes and detergent brighteners, making hunters nearly invisible to deer and dichromate game animals.
• U-V-Block Sun Protection Permanent UV absorber applied to fabrics that turns ordinary clothing into a UV barrier. One application raises the UPF of a thin white cotton t-shirt from 6 dry (3 wet) to 30+ wet or dry, achieving UPF 50+ ratings that meet the highest ASTM Fabric Labeling Standard while protecting fabric colors from fading.
• N-O-DOR Oxidizer Odor oxidizer that permanently destroys human and organic odors by converting organic molecules into odorless, non-volatile compounds on clothing, hair, skin, and wettable surfaces. Backed by a 100% satisfaction guarantee when used as directed.
• N-O-DOR Pet Shampoo Unscented pet shampoo that washes fleas and ticks away without insecticide. Mild enough for frequent use and recommended for newborn puppies and kittens, with no scent, medication, insecticide, residue, or irritation.
• Pro-Tech-Skin Care Cream Skin protection cream formulated with natural unbleached beeswax to protect skin from dehydration, washing, and friction. Contains no perfume, protein, or vitamins and is intended for hands, face, feet, knees, elbows, and lips.
• RAPID-ROD Gun Cleaning Rod Folding emergency firearm-cleaning rod designed to remove barrel obstructions in the field. Collapses to 4.5 inches, weighs 1.875 ounces, assembles in seconds with no loose parts, and carries a limited 3-year warranty.
• 1 Liter Pro-Pump Bottle Reusable pump spray bottle for applying Silicone Water-Guard, Water-Guard Extreme, Permanent Water-Guard, U-V-Killer, and N-O-DOR gallon-sized products.
• 4" LED Rechargeable Ultra Violet Light Rechargeable UV light used to detect brighteners in camouflage, blaze orange, or laundry. Fabrics or detergents that glow under UV contain brighteners that should be treated with U-V-Killer to remove UV signatures visible to game animals.
• Scent & UV Control System Kit Complete hunting scent-control kit bundling N-O-DOR Oxidizer Spray, Sport-Wash Hair and Body Soap, Sport-Wash Laundry Detergent, and U-V-Killer to eliminate UV glow and human odor for hunters.
• ZERO Scent Control System Kit Scent-control kit pairing N-O-DOR ZERO Odor Destroyer, Sport-Wash ZERO Odor Hair and Body Soap, and Sport-Wash ZERO Residue Laundry Detergent to ensure game animals cannot smell or detect the hunter.
• Sport-Wash ZERO Odor Hair and Body Soap Hair and body soap in the ZERO line that rinses completely clean and leaves nothing behind that game animals can detect; free of brighteners, fragrances, and perfumes.
• CareTex Horse Blanket Wash Specialized laundry detergent formulated for horse turnouts and blankets that maintains DWR coatings, breathable waterproof laminates, insulation, and wicking layers at maximum performance without leaving residue.
• ZERO Fish Stink Kit Kit for destroying fish and organic odors on fishing equipment, including N-O-DOR concentrate, activator, detergent packs, and hair and body gel for treating clothing and boats.
• U-V-Killer Camo Blaze Orange Vest Hunter safety vest that appears as solid blaze orange to humans but as camouflage to deer and dichromates thanks to the difference between human and animal UV vision. Contains no UV brighteners and is fade resistant.
• U-V-Killer ZERO UV Fabric Treatment Zero-scent UV-blocking treatment for hunting fabrics that eliminates the blue glow from brighteners without adding any scent that could alert game animals.
• Repair-All by Sno-Seal Flexible all-in-one adhesive for repairing seams, punctures, edges, tears, and overlaps on vinyl, rubber, leather, fabric, plastic, glass, wood, neoprene, nylon, and most porous and non-porous materials.

Quantifiable outcome

• Silicone Water-Guard achieves ASTM D-1913 score of 90+ in single application vs competitors requiring 2 applications
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atskoproducts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atsko