New South Associates, Inc.

What New South Associates, Inc. does

New South Associates, Inc. is a privately held, women-owned cultural resource management (CRM) consulting firm founded in 1988 and headquartered in Stone Mountain, Georgia, with five additional staffed offices across the Southeast (Columbia, SC; Athens, GA; Nashville, TN; Greensboro, NC; Fairfax, VA) and documented work in the Caribbean. The firm delivers Section 106 National Historic Preservation Act compliance services and broader historic-preservation consulting organized into eight practice areas: Archaeology, History, Architectural History, Historic Preservation Planning, Cemetery Studies, Geophysics, Public Interpretation of Heritage Sites, and Museum Services. Its technical differentiator within these practices is an in-house geophysics capability using ground-penetrating radar (GSSI SIR 4000 with 200/350/400/900-MHz antennas, MALA MIRA HDR array), magnetic gradiometry (Bartington GRAD-601, Sensys MXPDA), electrical resistivity (TAR-3), and electromagnetic conductivity (Geonics EM38), complemented by GIS, RTK GPS, and total-station survey.

The firm operates on a project-based professional services revenue model, bidding and executing custom field and analytical engagements rather than selling recurring subscriptions. Go-to-market is enterprise field sales targeting federal agencies (US Army Corps of Engineers, National Park Service, U.S. Army Installation Management Command, Department of Energy sites), state departments of transportation and historic preservation offices, local governments, federally recognized Native American tribes, energy and utility companies (Georgia Power, Dominion Energy), universities (Clemson, University of Georgia), and preservation non-profits (National Trust for Historic Preservation). Pricing is quote-based and not publicly disclosed. Marketing relies on a professional-services mix of case studies, the corporate website, LinkedIn/Facebook presence, professional conferences, and staff contributions to peer-reviewed publications.

Commercial positioning is reinforced by SBA WOSB, WBENC, and DBE certifications, which provide set-aside and subcontracting preference in public procurement, and by a credentialed leadership team of RPA-qualified archaeologists, historians, and architectural historians structured into branch management (state offices) and Practice Directors (Archaeology, History, Geophysics, Cemetery Studies, Museum, Production, Lab). The firm claims 5,500+ CRM projects completed in 35 years and an active subcontractor role with more than 35% of Engineering News-Record's Top 200 Environmental Firms. Ownership is founder/board-led with no disclosed private equity, venture capital, or acquisition history, and no patents, partnerships, or M&A activity are recorded in the source material.

Name

New South Associates, Inc.

Legal name

New South Associates, Inc.

Website

https://newsouthassoc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

New South Associates is a privately held, women-owned cultural resource management firm founded in 1988 that delivers Section 106 compliance, archaeology, architectural history, cemetery studies, geophysics, and museum services to federal, state, and local government agencies, Native American tribes, and private clients across the southeastern United States and Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

Stone Mountain

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Cultural Resource Management Services: Project-based professional services for cultural resource management including archaeological surveys, historic preservation planning, architectural history services, cemetery studies, and geophysical surveys. Services are provided to government agencies, private developers, and organizations requiring compliance with the National Historic Preservation Act.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New South Associates is a women-owned cultural resource management firm providing professional consulting services to ensure compliance with the National Historic Preservation Act, particularly Section 106. Its core offering is delivered through eight practice areas—archaeology, history, architectural history, historic preservation planning, cemetery studies, geophysics, public interpretation of heritage sites, and museum services—applied to federal, state, local, tribal, and private sector projects. The firm pairs interdisciplinary professional expertise with geophysical instrumentation (GPR, magnetometry, resistivity, EM) and GIS-based mapping to deliver technically accurate compliance studies end-to-end.

Product overview

New South Associates is a women-owned cultural resource management (CRM) firm established in 1988 that provides comprehensive professional consulting services organized into eight interconnected practice areas: Archaeology Services, History Services, Architectural History Services, Historic Preservation Planning Services, Cemetery Studies Services, Geophysics Services, Public Interpretation of Heritage Sites Services, and Museum Services. The firm integrates these specialized disciplines to deliver technically accurate compliance studies ensuring adherence to the National Historic Preservation Act (NHPA), particularly Section 106 requirements. The company serves federal, state, and local government agencies, tribal nations, private developers, and non-profit organizations across the southeastern United States and Caribbean. Their technological capabilities include GIS analysis, ground-penetrating radar, and digital data collection systems that complement their professional consulting expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Archaeology Services Archaeological identification, study, data recovery, site monitoring, and laboratory analysis services covering precontact Native American sites through domestic, industrial, and military contexts. Scope includes reconnaissance, Phase I identification surveys, Phase II NRHP assessments, Phase III data recovery excavations, site monitoring, and artifact curation; delivered for federal, state, local, tribal, and private clients requiring NHPA compliance.
• History Services Historical research services including archival and courthouse research, oral history collection, land use history studies, administrative histories, historic context development, cultural landscape research, and ethnography and tribal consultation supporting Section 106 compliance.
• Architectural History Services Research and documentation of historic buildings, structures, and objects, including architectural surveys, Historic Structure Reports, Determinations of Eligibility and Assessments of Effects, HABS/HAER/HALS documentation packages for the Library of Congress, and National Register of Historic Places nominations.
• Historic Preservation Planning Services Historic preservation planning including Integrated Cultural Resource Management Plans (ICRMPs) and Historic Property Management Plans (HPMPs), Environmental Assessments and Environmental Impact Statements, Geographic Information Systems services, city and county historic contexts, and Traditional Cultural Property studies.
• Cemetery Studies Services Cemetery mapping using total stations and Ground Penetrating Radar, surveying unmarked burials, cemetery relocation with descendant community consultation, and physical anthropology skeletal analysis services.
• Geophysics Services Non-invasive geophysical survey methods including Ground-Penetrating Radar (GPR), magnetic gradiometer, electrical resistivity, and electromagnetic conductivity to map buried archaeological resources without excavation, with RTK GPS and total station precision data mapping.
• Public Interpretation of Heritage Sites Services Public interpretation services including project websites, posters and brochures, popular histories, and interpretive signage to communicate historical research findings to the public.
• Museum Services Museum exhibit planning, content creation, image sourcing, interpretive panels and exhibits, and curation and collection management services for historic sites, museums, federal and state agencies, and tribal organizations.

Quantifiable outcome

• Over 5,500 cultural resource management projects completed in 35 years
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AECOM: AECOM is a global infrastructure consulting firm with a cultural resources practice within its environmental services division, frequently serving as a prime contractor on the same federal infrastructure programs NSA supports as a subconsultant.
• Tetra Tech: Tetra Tech is a global consulting and engineering firm with a cultural resources and archaeology practice that competes for similar Section 106 and NEPA compliance engagements, typically in a prime contractor role versus NSA's sub-tier positioning.
• TRC Companies: TRC is a large environmental and engineering consulting firm operating a cultural resources practice that competes for the same Section 106 and NEPA compliance work NSA pursues, but at substantially greater scale across broader geographies.

Direct peers

• PaleoWest: PaleoWest is a cultural resource management firm providing archaeological, historical, and architectural services across the U.S., with a service mix and federal/state client base that closely mirrors NSA.
• Gray & Pape: Gray & Pape is a cultural resource management firm providing archaeology, architectural history, and historic preservation services, with a full-service CRM model directly comparable to NSA's interdisciplinary practice.
• Commonwealth Heritage Group: Commonwealth Heritage Group is a CRM firm offering archaeology, architectural history, and historic preservation services nationwide, with a service portfolio and client mix closely aligned with NSA's eight practice areas.
• SWCA Environmental Consultants: SWCA is one of the largest U.S. environmental and cultural resource management consulting firms, offering archaeology, historic preservation, geophysics, and planning services directly comparable to NSA's full-service CRM model, but at substantially greater scale across more geographies.
• SEARCH (Southeastern Archaeological Research, Inc.): SEARCH is a cultural resource management firm headquartered in the Southeast U.S. providing archaeological, historical, and architectural services to federal, state, and private clients — directly comparable to NSA in service mix and Southeastern geographic focus.
• R. Christopher Goodwin & Associates: R. Christopher Goodwin & Associates is a cultural resource management firm providing archaeology, historic preservation, and architectural history services to federal and state agencies — directly comparable to NSA's core CRM offerings.
• Brockington and Associates: Brockington is a cultural resource management firm specializing in archaeology, historic preservation, and GIS services with deep Southeast roots, directly comparable to NSA in scope of practice and core client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newsouthassociates
• LinkedInlinkedin.com/company/860993
• Xx.com/newsouthassoc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New South Associates, Inc.