Kunert Corrugated Board

What Kunert Corrugated Board does

Kunert Wellpappe is a German family-owned manufacturer of custom corrugated board transport packaging, founded around 1956 by Walter and Karl Kunert and operated today as the fourth-generation business of the broader Kunert Gruppe (founded 1893). The company runs two integrated production facilities in Bad Neustadt an der Saale and Biebesheim am Rhein, employing 380 people and producing more than 100,000 tonnes of corrugated board annually on InLine systems that enable specialty constructions for heavy loads (up to 126 kg per crate with fourfold stacking), hazardous materials, overseas shipping, e-commerce, and bulk goods. Its product range spans KuBIN/KuBOX automatic packaging, the award-winning Waben (honeycomb) design, oktabins, displays, and industry-specific solutions for automotive, machinery, chemical, electronics, and food customers; named accounts include Würth (since 2002), Siemens DF MC, Metz mecatech, and Smo-King.

The company operates a pure B2B direct-sales model with regional enterprise sales teams at each plant coordinated centrally so customers access the full product portfolio through a single contact. Pricing is quote-based and customized to specification, volume, and complexity, with no public price list; revenue is generated through one-off orders and ongoing co-development partnerships rather than subscriptions or licensing. As part of Kunert Gruppe — a 17-plant, 2,000-employee family conglomerate spanning Europe and Asia — Kunert Wellpappe benefits from group-level scale, capital access, and international footprint while remaining operationally focused on the German corrugated board packaging segment. The business holds ISO 9001, ISO 14001, ISO 50001, and FSC certifications, achieved EcoVadis Silver in 2017, and has invested double-digit million euros in an automated high-bay warehouse at Bad Neustadt to scale throughput and delivery reliability.

Name

Kunert Corrugated Board

Legal name

Kunert Wellpappe Bad Neustadt GmbH & Co KG

Website

https://kunertwellpappe.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Kunert Wellpappe is a family-owned German corrugated board packaging manufacturer operating two production plants (Bad Neustadt and Biebesheim) that produce 100,000+ tonnes annually of custom transport packaging for automotive, machinery, chemical, electronics, food, and e-commerce industrial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Neustadt An Der Saale

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Corrugated Board Packaging: Production and sale of customized corrugated board packaging solutions for industrial applications. Solutions include specialty constructions, heavy-load packaging, dangerous goods packaging, e-commerce packaging, and display solutions. Revenue is generated through direct B2B sales with custom pricing based on specifications, order volume, and complexity.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kunert Wellpappe manufactures customized corrugated board transport packaging solutions from two production facilities in Bad Neustadt an der Saale and Biebesheim am Rhein, Germany. Using InLine production systems, the company produces specialty packaging constructions including heavy-load crates (up to 126 kg), hazardous goods containers, e-commerce packaging, bulk goods packaging, displays, and innovative honeycomb-design packaging for industrial customers across automotive, mechanical engineering, chemical, electronics, food, and e-commerce sectors.

Product overview

Kunert Wellpappe is a specialist manufacturer of corrugated cardboard transport packaging solutions operating two production facilities in Bad Neustadt and Biebesheim, Germany. The company offers a comprehensive portfolio of standardized and customized packaging products including KuBIN and KuBOX automatic packaging systems, e-commerce packaging, hazardous goods packaging, heavy-duty packaging, bulk goods packaging, overseas containers, point-of-sale displays, storage containers, and Oktabins. The product range spans from single-wall lightweight packaging with high-gloss printing to triple-wall heavy-duty solutions, complemented by custom KuLösungen tailored to specific customer needs. The company serves diverse industries including automotive, mechanical engineering, chemical, electronics, household appliances, and food sectors, utilizing InLine production facilities for specialized constructions. The company emphasizes sustainable packaging made from 100% recyclable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• KuBIN & KuBOX Automatic Packaging Standardized and custom automatic corrugated packaging solutions designed for efficient high-volume filling and packing operations, suitable for industrial customers with automated packaging lines.
• E-Commerce Packaging Specialized corrugated packaging designed for online retail shipping and fulfillment, including express-shipping-ready, individually printable, and easy-to-handle formats for e-commerce shippers.
• Dangerous Goods Packaging (Gefahrgutverpackungen) Certified corrugated packaging solutions for the transport of hazardous materials, compliant with regulations for dangerous goods shipping in chemical and industrial applications.
• Heavy-Duty Packaging (Schwerlastverpackungen) Heavy-duty corrugated packaging solutions for heavy and oversized industrial products, including folding crates capable of holding up to 126 kg per crate with fourfold stacking capability and integrated structural compartments.
• Bulk Goods Packaging (Schüttgutverpackungen) Custom corrugated packaging for flowable bulk products such as seeds, grain, and sunflower kernels, designed with anti-bulging features to optimize space utilization in trucks and warehouses.
• Overseas / Export Packaging (Überseeverpackungen) Single-material corrugated containers engineered for ocean freight and international shipping, including the award-winning one-way overseas container recognized with the 2016 Goldene Welle (Golden Wave) Innovation Prize.
• Point-of-Sale Displays (Verkaufsförderer / Displays) Point-of-sale promotional corrugated displays designed to enhance product visibility and sales at retail, serving customers in food, beverage, and consumer goods sectors.
• Corrugated Storage Containers (Lagerbehälter aus Wellpappe) Reusable storage containers made from corrugated board with attached foldable lids, offered as sustainable plastic alternatives for warehouse and intra-logistics operations.
• Oktabin Bulk Containers Octagonal bulk corrugated containers engineered for storage and transport of large-volume goods, used as an alternative to rigid industrial containers.
• Heavy Corrugate Folding Boxes (Faltkisten aus Schwerwellpappe) Heavy-duty folding boxes made from heavy corrugated board with internal constructive fixtures such as bearing dividers, enabling fourfold stacking and organized transport of heavy industrial components.
• Honeycomb Packaging (Wabenverpackung) Innovative hexagonal honeycomb-design corrugated packaging for yarn and wound goods, featuring free-hanging product suspension and 100% recyclable materials; recognized with 2nd place at the 2018 VDW Innovationspreis Wellpappe.
• Custom Packaging Solutions (KuLösungen) Bespoke co-developed packaging solutions engineered to individual customer specifications, product dimensions, weights, and complexity requirements across all industry verticals served.

Quantifiable outcome

• 4x stacking capability for heavy-load folding crates (126 kg per crate)
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Adolf Würth GmbH & Co. KGcoreStrategic or Co-development Partner · 28 June 2017Since 2002, Kunert Wellpappe has been a reliable partner for Würth in packaging development and supply. The partnership has been repeatedly recognized with A-Level certification for quality and delivery reliability. Würth serves customers in the fastener and tools sector.
• Siemens DF MCcoreStrategic or Co-development Partner · 11 May 2017Kunert Wellpappe supplies motion control packaging to Siemens DF MC and was nominated for 'Best Overall' supplier recognition. The partnership covers logistics, quality, customer service, and innovation aspects.
• Verband der Wellpappen-Industrie e.V. (VDW)coreOthersKunert Wellpappe is an active member of the German corrugated board industry association. The company participates in industry events, innovation awards, and standards development through this membership.
• FEFCOcoreOthersEuropean Federation of Corrugated Board Manufacturers; provides access to industry standards, technical guidelines, and European packaging regulations.
• Metz mecatechminorStrategic or Co-development PartnerDeveloped custom e-scooter ('moover') packaging for this innovative electric mobility company. The packaging was designed for lightweight, express-shipping ready, individually printable, easy-to-handle characteristics.
• Smo-KingminorStrategic or Co-development PartnerDeveloped retail packaging for cold smoker BBQ products. Evolved from simple online shipping packaging to three-size retail solution distributed through Baumärkte (hardware stores).
• EcoVadisminorOthersCSR rating agency that assessed Kunert Wellpappe's environmental and social practices, awarding Silver status ranking the company among top 30% of assessed companies.
• Tour der Hoffnung e.V. / Team BensheimminorOthersKunert Wellpappe Biebesheim supports the charity cycling event for children with cancer and other serious illnesses. Participated in Tour de Riva 2017 covering 777 km through three countries.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat6 records

Customer concentration

• LinkedInlinkedin.com/company/kunert-wellpappe

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunert Corrugated Board