AGATA

What AGATA does

AGATA Privathospital is a founder-owned Danish private hospital specializing in plastic surgery and non-surgical cosmetic treatments, operating three physical locations across North Zealand and the Copenhagen metropolitan area (Frederikssund, Rungsted Kyst, and Hellerup). The company was established in 2004/2005 by Aneela Tareen (CEO) and Abdul Hayee Tareen (lead plastic surgeon, 40+ years surgical experience), rebranded to AGATA in 2019, and has accumulated 13,000+ surgical procedures under its clinical team. Its core service lines are facial surgery (facelifts, rhinoplasty, eyelid and brow lifts), breast surgery (augmentation, reduction, lift), body contouring (liposuction, tummy tuck, mommy makeover, post-weight-loss body lifts), and non-surgical aesthetic treatments (Botox, fillers, Fraxel laser, DermaPen microneedling, PRP/PRF vampire treatments).

The technology layer is clinical rather than digital: AGATA deploys advanced surgical techniques including Deep Plane and Composite Facelift, an Ellipse Nordlys Fraxel 1550 laser system, DermaPen 4 Pro microneedling, and a next-generation PRF protocol using lower centrifuge speeds to preserve stem cells. The business operates a hybrid revenue model combining one-time surgical fees (e.g., breast augmentation from 29,500 DKK, structured as 25% deposit plus remainder 21 days pre-surgery), non-surgical treatment fees, financing partnerships with Resurs Bank (interest-free loans up to 60,000 DKK) and Sundhed+, and a public healthcare contract with Danske Regioner that captures patients under the 'Udvidet frit sygehusvalg' (extended free hospital choice) scheme when public wait times exceed 30 days.

Go-to-market is direct-to-consumer with a consultation-led sales motion (free initial examinations, mandatory pre-examinations with 48-hour reflection for injectables), supported by FACE events and mommy makeover events, a multi-channel digital presence (website, Instagram, Facebook, TikTok, YouTube, email newsletter), and a referral channel through Danish public healthcare. The company is privately held by the Tareen family with no external institutional investors or PE/VC backing, and employs 11-50 staff across its locations.

Name

AGATA

Legal name

AGATA Nordsjællands Privathospital ApS

Website

https://agata-privathospital.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

AGATA Privathospital is a founder-owned Danish private hospital operating three clinics in Frederikssund, Rungsted Kyst, and Hellerup, delivering plastic surgery and non-surgical cosmetic treatments to private patients and publicly referred Danish patients.

Ownership category

akta.pro rank

Product category

Plastic Surgery & Cosmetic Medical Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

akta.pro secondary industry

Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ)

Keywords

• Plastic surgery services
• Cosmetic treatments
• Facial surgery
• Breast surgery
• Body contouring

Headquarters

HQ city

Frederikssund

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time fees for plastic surgery procedures including facelifts, breast surgery, body contouring, nose operations, and other surgical interventions. Payment structured in two installments (25% deposit, remainder 21 days before surgery).
2. Cosmetic Treatments: Non-surgical treatments including botox, fillers, laser treatments, microneedling, PRP/PRF (vampire treatments), chemical peels, and skincare procedures. These include both one-time treatments and potential follow-up sessions.
3. Financing Services: Partnership with Resurs Bank and Sundhed+ for patient financing, providing installment payment options for procedures. Interest-free loans up to 60,000 DKK available.
4. Public Healthcare Contracts: Agreement with Danske Regioner to treat public patients through 'Udvidet frit sygehusvalg' (extended free hospital choice) for patients waiting more than 30 days in public system. Covers various surgical procedures.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

AGATA Privathospital is a Danish private hospital and cosmetic clinic delivering plastic surgery and non-surgical aesthetic treatments. Its surgical portfolio covers facial operations (facelifts, rhinoplasty, eyelid surgery, brow lifts), breast operations (augmentation, lift, reduction), and body operations (liposuction, tummy tuck, mommy makeover, body lifts after weight loss). Its non-surgical portfolio includes Botox, dermal fillers, laser treatments, microneedling, PRP/PRF (vampire treatments), and skin rejuvenation, delivered through three physical locations.

Product overview

AGATA Privathospital operates as a private hospital and cosmetic clinic offering a comprehensive portfolio of plastic surgery procedures and non-surgical aesthetic treatments. The core offering consists of surgical procedures (facial surgery including facelifts, nose surgery, eyelid operations; breast surgery including augmentation, reduction, lift; body contouring including liposuction, tummy tuck, body lift after weight loss) and cosmetic treatments (Botox, fillers, laser rejuvenation, microneedling, PRP). The company also provides financing services through partnerships with Resurs Bank and Sundhed+. Services are delivered at clinic locations in Rungsted Kyst and Hellerup, with surgical operations performed at the private hospital facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Surgery (Plastikkirurgi)
• Cosmetic Treatments (Kosmetiske Behandlinger)
• Botox Treatment
• PRF / PRP (Vampire Treatment)
• Fraxel Laser Treatment
• DermaPen 4 Microneedling
• Patient Financing (Finansiering)
• Public Patient Services (Udvidet frit sygehusvalg)

Quantifiable outcome

• Surgeons have performed over 13,000 operations
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Beast FitnessminorGTM or Marketing Partner · 17 August 2025Marketing partnership with fitness studio created for clients who want combined fitness and cosmetic surgery services. Announced August 2025. Targets health-conscious consumers interested in body transformation.
• Danske RegionercoreChannel Partner/ Reseller/ DistributorAgreement with Danish regions to treat public patients through 'Udvidet frit sygehusvalg' (extended free hospital choice). Public patients can choose AGATA if public hospital wait time exceeds 30 days. Covers procedures including breast surgery, gynecomastia, scar correction, tummy tuck, eyelid surgery, and more.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Københavns Privathospital: Smaller Copenhagen-based private hospital offering select plastic surgery procedures. Comparable peer in the Danish private hospital space but with narrower procedure set and smaller footprint than AGATA.

Direct peers

• Nygart Privathospital: Danish private hospital offering plastic surgery and cosmetic treatments across multiple locations including Copenhagen. Direct competitor to AGATA in the same patient segment with overlapping procedure set (facelifts, breast surgery, body contouring) and similar premium positioning.
• Bellaklinikken: Danish private plastic surgery clinic focused on cosmetic surgery and aesthetic treatments. Direct competitor offering comparable procedures including breast surgery, facial surgery, and body contouring to the same Danish consumer base as AGATA.
• Cosmo Clinic: Scandinavian private cosmetic surgery provider with Danish presence. Direct peer offering comparable breast surgery, facial surgery, and body contouring procedures to AGATA's patient demographic.
• Plastikkirurgisk Klinik Danmark: Danish private clinic focused exclusively on plastic surgery with multiple specialist surgeons. Direct competitor offering comparable surgical procedures and competing for the same Danish private-pay cosmetic patient base.
• Akademikliniken: Swedish private clinic chain specializing in plastic surgery and aesthetic treatments. Direct peer in the Nordic region with comparable premium positioning, multi-site footprint, and similar procedure portfolio including facelifts, breast surgery, and injectables.
• Cicero Kirurgi & Estetik: Danish clinic offering both plastic surgery and non-surgical aesthetic treatments. Direct competitor to AGATA in the Danish market with comparable service portfolio across surgical and non-invasive cosmetic procedures.
• Amalieklinikken: Danish private plastic surgery and aesthetic clinic. Direct competitor to AGATA in the Danish market; notably, AGATA's surgeon Lilan Engel previously worked there, indicating direct talent and patient overlap.

Broad incumbents

• Aleris Privathospital: Large Nordic private hospital group with multiple specialties including cosmetic and plastic surgery. Broader incumbent with greater scale, multiple Danish locations, and capital backing — overlapping with AGATA on cosmetic procedures but operating as a multi-specialty provider.
• Teres Hospitalet (Capio): Danish private hospital group offering a range of surgical specialties including some cosmetic procedures. Broader incumbent with greater capital backing and multi-specialty positioning; partial overlap with AGATA's surgical offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCehdTIBN9VZI5Okj9-aaPCA
• Facebookfacebook.com/AGATAprivathospital
• LinkedInlinkedin.com/company/35632236
• Instagraminstagram.com/agataprivathospital
• TikToktiktok.com/@agataprivathospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGATA