Geomar

What Geomar does

Geomar Chile is a privately held Chilean seafood producer founded in 1993 that processes, packages, and sells canned and smoked seafood products through an integrated omnichannel model. Its core product portfolio spans shellfish (Locos, Centolla, Erizos, Choritos, Machas, Centollón), fish (multiple salmon formats including smoked, water-packed, and oil-packed, plus trout), ready-to-heat soups, gift boxes, and packs, organized under the Geomar retail brand and the Cole's export sub-brand.

The company sources from more than 400 artisanal Chilean fishermen and approximately 1,600 people involved in the supply chain, using low-impact methods such as traps and free-diving. Operations are anchored in BRC and IFS food safety certifications and ASC certification for its Patagonia-farmed salmon, with production lines dedicated to both domestic and export-grade output. The consumer-facing surface is a Shopify e-commerce storefront integrated with Judge.me reviews and email marketing, supporting individual unit, multi-can pack (3/6/12/18 unit) wholesale, and subscription purchases.

Revenue is generated through four streams: retail e-commerce sales of individual units and gift boxes in Chile, a B2B/wholesale channel for bulk buyers, the Cole's export line primarily to the USA, and the recurring Club de Amigos Geomar membership subscription that delivers curated monthly boxes at a 10% member discount. Customer segments are dominated by individual Chilean consumers purchasing for personal use or gifting, with secondary segments in resellers/restaurant supply and international distributors. The company is led by CEO Francisco Javier Donoso and operates from Las Condes, Santiago.

Name

Geomar

Legal name

Geomar Chile

Website

https://geomar.cl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Geomar Chile is a privately held Chilean seafood producer and online retailer founded in 1993, sourcing from 400+ artisanal fishermen to sell canned and smoked shellfish, salmon, trout, and gift boxes via Shopify e-commerce, wholesale, and exports under the Cole's brand.

Ownership category

akta.pro rank

Product category

Canned Seafood Products

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (445250)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

akta.pro secondary industries

Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Canned seafood
• Smoked salmon
• Premium shellfish
• Seafood subscription
• Wholesale seafood

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail e-commerce sales: Direct-to-consumer online sales of seafood products through their Shopify e-commerce platform, including individual items and gift boxes
2. Subscription membership (Club de Amigos Geomar): Monthly subscription program where members receive a gourmet box with selected products, exclusive 10% discount (from second month), promotions, and birthday surprises
3. Wholesale/Bulk sales: Bulk sales to retailers and businesses through dedicated wholesale section with multi-unit boxes
4. Export products: Export selection products sold internationally under Cole's brand, including smoked salmon, smoked trout, and other premium seafood

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Geomar produces, hand-packs and distributes premium canned and smoked Chilean seafood products, including shellfish (locos, centolla, erizos, machas, choritos), smoked salmon and trout in multiple flavors, and ready-to-heat seafood soups. The company sells these products through its own Shopify e-commerce store, wholesale bulk boxes for resellers and restaurants, a monthly subscription membership (Club de Amigos Geomar), and export distribution under the Cole's brand to international markets such as the United States.

Product overview

Geomar Chile is a Chilean seafood company producing and selling canned seafood products. The portfolio is organized across two main sub-brands: Geomar (retail/e-commerce) and Cole's (premium export brand). Core products include shellfish (Mariscos): Locos, Centolla, Erizos, Choritos, Machas, Centollón; and fish products (Pescados): various smoked salmon preparations (Salmón Ahumado, Salmón en Agua, Salmón en Aceite, Salmón Ahumado Merkén, Filete de Salmón Ahumado con Quinoa, Filete de Salmón Ahumado con Vegetales), and smoked trout varieties. Additional offerings include soups (Sopas), gift boxes, and subscription membership (Club de Amigos). The company also serves wholesale buyers with bulk packaging options.

Differentiator

Problem solved

Functional benefit

Brands

• Cole's: Premium export brand for smoked seafood products including salmon, trout, and mussels, sold under Cole's brand name in international markets.

Products and services

• Locos (canned Chilean sea snail)

Quantifiable outcome

• 3.5x greater packaging recyclability compared to most other packaging options
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cole's BrandcoreChannel Partner/ Reseller/ DistributorCole's is the export brand for Geomar's premium smoked seafood products. Products include smoked salmon, smoked trout, and smoked mussels sold internationally in markets like the USA. The brand represents Geomar's export selection products with BRC and IFS certifications.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crown Prince: US-based canned seafood brand offering shellfish, smoked fish, and specialty seafood. Comparable product mix (canned mussels, smoked salmon, clams) and similar wholesale/specialty retail distribution model.
• Multi X (Multiexport Foods): Chilean salmon and seafood exporter focused on value-added and processed products for international markets. Comparable as a Chilean seafood producer with sustainability certifications serving global retail and food service customers.
• King Oscar: Norwegian premium canned seafood brand (tuna, sardines, anchovies, salmon). Comparable as a premium canned seafood brand with international distribution and sustainability positioning, focused on shelf-stable value-added products.
• Conservas de Cambados: Spanish premium canned seafood producer specializing in mussels, octopus, and shellfish. Closely comparable product category (canned value-added seafood) and similar D2C-plus-specialty-retail go-to-market approach with premium positioning.
• Camanchaca: Major Chilean seafood company producing shellfish, fish, and aquaculture products with international export operations. Directly comparable as a Chilean-based seafood processor/exporter targeting retail and food service channels, though at significantly larger scale.
• Conservas Peña: Spanish canned seafood brand with broad portfolio of premium shellfish and fish products. Comparable as a traditional canned seafood specialist selling through specialty retail and export channels.
• Bar Harbor Foods: US specialty canned seafood brand offering smoked fish, clams, and seafood products. Comparable as a mid-sized canned/seafood packaged-goods company with branded D2C and wholesale distribution.

Emerging players

• Patagonia Provisions: US premium sustainable food brand with a smoked salmon line and similar regenerative/provenance storytelling. Comparable as a premium-sustainable seafood brand, though broader in food category scope and US-based.

Broad incumbents

• Thai Union Group: Global seafood incumbent producing canned tuna, sardines, shrimp, and salmon under brands like Chicken of the Sea and Bumble Bee. Comparable category and channel overlap but operates at vastly larger scale across many species and geographies.
• Maruha Nichiro: Japan-based global seafood conglomerate with extensive canned and processed seafood operations. Comparable as a major incumbent in packaged seafood but with vastly greater scale and product diversification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCWzBmQXpwRumCQar1cRaRbQ
• Facebookfacebook.com/Geomarseafood
• LinkedInlinkedin.com/company/geomar-s-a-
• Instagraminstagram.com/geomarseafood

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geomar