What iLiv Water Purifiers does

iLiv Water Purifiers (operated as FASTRACK FILTRATION PRIVATE LIMITED, with reference in some documents to FASTRACK DEALCOMM PRIVATE LIMITED) is an India-based manufacturer of premium alkaline water purifiers founded in 2019 as a brand under the diversified KNS Group, which traces its origins to 1975. The company designs and manufactures a portfolio of domestic, commercial, and industrial water-purification systems that combine Reverse Osmosis (RO), Ultra Violet (UV), Ultra Filtration (UF), copper infusion, and alkaline mineral balancing in multi-stage configurations. Proprietary technological components include Aqua Reverse Technology (A.R.T.) for zero-water-wastage recycling, Crystal Growth Technology that uses Ruby and Sapphire crystal substrates to mimic natural spring-water enrichment, a 4-in-1 alkaline mineral cartridge delivering pH 7.5-9.5 water with ionized calcium, magnesium, potassium, and sodium alongside negative ORP and hydrogen, an integrated ozone generator for chemical-free produce sanitization, and interactive LED panels with real-time TDS monitoring. The brand was founded by Sandeep Taneja and emphasizes a Make-in-India positioning with products manufactured and serviced domestically.

Name

iLiv Water Purifiers

Legal name

FASTRACK FILTRATION PRIVATE LIMITED

Website

https://iliv.co.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

iLiv Water Purifiers (FASTRACK FILTRATION PRIVATE LIMITED) is a New Delhi-based manufacturer of premium multi-stage alkaline water purifiers (RO+UV+UF+Copper+Alkaline) for Indian residential, commercial, and industrial customers, with proprietary zero-water-wastage Aqua Reverse Technology and a Make-in-India positioning under the KNS Group.

Ownership category

akta.pro rank

Product category

Water Purification Systems

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Alkaline water purifiers
• RO water systems
• Domestic water filtration
• Industrial water treatment
• Water purification systems

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Water Purifier Hardware Sales: One-time sale of water purifier units across domestic, commercial, and industrial categories. Products include iLiv Grande, iLiv Alkaliv, iLiv UTC Touch, iLiv Trevi, iLiv Trevi Plus, iLiv Maestro for domestic; Evolve Crown for commercial; and Reva series for industrial applications.
2. Annual Maintenance Contracts (AMC): Extended maintenance contracts offering periodical servicing (3 services per year), genuine spare parts coverage, and priority support. AMC terms are 12 months, renewable. Pricing depends on purifier condition and usage; becomes void if continuity is broken.
3. Door-Step Service and Repair: On-demand service visits including maintenance servicing, breakdown repairs, installation/reinstallation. 24-hour turnaround time with genuine spare parts, labor and service charges.
4. Spare Parts Sales: Replacement filters, RO membranes, UV lamps, and other components sold separately for existing machine owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

iLiv designs, manufactures, and sells multi-stage alkaline water purifiers that combine RO, UV, UF, Copper infusion, and Alkaline mineral balancing for Indian households, with select models adding instant hot/cold dispensing and built-in ozone food detoxification. The portfolio extends to commercial and industrial RO systems (25 LPH to 10,000 LPH capacity), automatic water softeners, and carbon filters under the Reva and SOFTLIV lines. The company complements hardware sales with Annual Maintenance Contracts (AMC), door-step service and repair, and replacement spare parts.

Product overview

iLiv Water Purifiers offers a comprehensive portfolio of alkaline water purification products under a unified 'complete water system' concept. The domestic lineup includes premium models (iLiv Grande as flagship, iLiv MAESTRO, iLiv Trevi, iLiv Trevi Plus, iLiv UTC Touch, and iLiv Alkaliv) ranging from ₹29,990 to ₹174,990, all featuring multi-stage RO/UV/UF purification combined with alkaline mineral enrichment and copper infusion. Industrial solutions comprise the iLiv Reva Cabinet and Reva Softliv Series with capacities from 25 LPH to 10,000 LPH. Supporting products include SOFTLIV automatic water treatment systems (carbon filters, water softeners, sand filters) for commercial and industrial applications. Key differentiating features across the range include Aqua Reverse Technology for zero water wastage, built-in ozone generators for food detoxification, and instant hot/cold water dispensing.

Differentiator

Problem solved

Functional benefit

Products and services

• iLiv Grande Premium flagship domestic water purifier featuring RO+UV+UF+Copper+Alkaline 12-stage purification, 10L storage tank, instant hot water up to 95°C and cold water dispensing, built-in ozone generator for fruit and vegetable detoxification, and Aqua Reverse Technology for zero water wastage. Priced at ₹174,990 and marketed as the best seller.
• iLiv Alkaliv Domestic alkaline water purifier with UF+UV+Alkaline technology and 3 color variants, providing balanced pH water with essential minerals for residential users. Priced at ₹54,990.
• iLiv UTC Touch Under-the-counter RO+UV+UF domestic water purifier with touch panel interface, 3 color options, intelligent membrane flushing, and premium installation for modern kitchens. Priced at ₹129,990.
• iLiv Trevi Smart under-counter alkaline water purifier with RO+UV+UF+Copper+Alkaline 9-stage purification, 10L storage capacity, balanced alkaline output (pH 7.5-9), smart status indicators, and 100% water-savings design. Priced at ₹29,990.
• iLiv Trevi Plus Premium alkaline water purifier with RO+UV+UF+Copper+Alkaline multi-stage purification, 10L storage tank, 3-in-1 faucet (alkaline, hot, and normal tap water), balanced pH output (7.5-9), and smart status indicators. Priced at ₹37,990.
• iLiv MAESTRO Domestic alkaline water purifier with RO+UV+UF+Copper+Alkaline 10-stage purification, 7L storage tank, pH output 7.5-9.5, LED display showing TDS and service alerts, available in Black Matte and White finishes. Priced at ₹34,990.
• iLiv Reva Cabinet Industrial-scale RO water purification system with capacities from 25 LPH to 10,000 LPH, available in fibre-reinforced plastic (FRP) or stainless steel construction, designed for factories, institutions, and large commercial complexes.
• iLiv Reva Softliv Series (Stainless Steel) High-capacity industrial RO system with output ranging from 250 LPH to 10,000 LPH, featuring full stainless steel housing, digital monitoring, and optional alkaline balancing for manufacturing sites and institutional installations.
• SOFTLIV Automatic Carbon Filter (FRP) Commercial and industrial activated carbon filter with automated back-washing system, available in FRP (up to 60,000 litres capacity) or stainless steel variants, designed to remove chlorine, VOCs, and organic compounds for improved water taste and quality.
• SOFTLIV Automatic Water Softener Industrial water softener using food-grade cation resin (rated up to 1,200 ppm hardness), with capacities from 1,000 to 100,000 litres per day, automatic regeneration, and dual housing options (FRP or stainless steel).

Quantifiable outcome

• 100% water savings vs conventional RO wastage of 70-75%
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Blue Star India: Major HVAC and commercial refrigeration company with growing water purifier business, especially in commercial and institutional channels. Comparable to iLiv's commercial and industrial (Reva) product line.
• Pureit (Hindustan Unilever): HUL's water purifier brand offering RO+UV domestic systems backed by Unilever's distribution muscle. Comparable to iLiv in product category and customer segments but operates at vastly larger scale and with broader price-tier coverage.
• Eureka Forbes (Aquaguard): Long-established incumbent with the Aquaguard brand, offering domestic and commercial water purifiers plus vacuum cleaners and air purifiers. Competes head-on with iLiv in RO+UV household purification but at much larger scale with nationwide service network.
• Havells India: Established Indian appliances and electricals brand offering RO water purifiers alongside fans, lighting, and kitchen appliances. Competes with iLiv in domestic purification with stronger tier-2/3 distribution and brand trust.
• Whirlpool India: Multinational appliance maker offering water purifiers as part of broader kitchen and home appliance portfolio. Overlaps with iLiv in premium kitchen placement and whole-kitchen appliance integration narratives.
• LG Electronics India: Major consumer durables brand with water purifier line including RO+UV+UF and alkaline models. Competes with iLiv in premium kitchen placement, instant hot/cold features, and IoT-enabled interfaces in urban households.
• AO Smith India: Global water treatment major with strong India presence in water heaters and RO purifiers (residential and commercial). Comparable premium positioning and water-heating integration overlap with iLiv's hot-water dispensing feature.
• Pentair (India operations): Global water treatment company with India presence across residential and industrial filtration, softening, and RO. Overlaps with iLiv's industrial Reva series and SOFTLIV water softener/carbon filter offerings.

Direct peers

• Kent RO Systems: India's largest water purifier brand, offering RO+UV+UF+alkaline purifiers across domestic, commercial, and industrial segments with deep retail distribution. Directly comparable to iLiv across product categories, technology stack, and target customer base.
• Livpure: India-focused water purifier brand offering RO+UV+UF+alkaline domestic and commercial systems with AMC services. Closely comparable to iLiv in product mix, GTM (DTC + service network), and target customer, though with broader distribution and larger installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ilivhome
• Facebookfacebook.com/ilivhome
• Instagraminstagram.com/iliv_india
• LinkedInlinkedin.com/company/ilivindia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLiv Water Purifiers