What Cannon Viking does

Cannon Viking Ltd, headquartered in Stretford (Manchester), United Kingdom, designs and manufactures turnkey polyurethane foam block production machinery for industrial customers worldwide. Founded in 1956 and operating as a subsidiary of the Italian machinery conglomerate The Cannon Group, the company specializes in continuous and discontinuous slabstock processes, combining high-pressure chemical metering with proprietary foam liquid laydown technologies. Its core technology platform includes the patented CarDio® liquid CO₂ blowing-agent system (enabling low-density foams without methylene chloride), the LayDown Master and newly patented LayDown VariMaster laydown systems for continuous highly reactive foam production, PURFLAT closed-loop flat-top control, PURSCAN full-surface laser block profiling, and the OMEGA 4.0 control system capable of managing up to 64 chemical streams and over 1,000 stored formulations with remote diagnostics and ERP integration. Discrete machine offerings span the Eco-Slab, PURFORM®, PURFORM® Elite, and C-Max continuous lines, the Blockmatic discontinuous platform, rigid foam block production systems, and light-engineering equipment (filter plants, hot water cylinder plants, turntables, multi-daylight door presses).

Cannon Viking monetizes primarily through hardware sales of custom turnkey plants, complemented by professional services (installation, commissioning, project management, plant upgrading and modernization, sustainability conversions to liquid CO₂), spare parts, and the recently launched Cannon CARE Viking managed-service program. Sales are executed through direct enterprise field sales, supported by 22+ Cannon Group regional offices and a worldwide agent network, with pricing set project-by-project via contact-based quotations. The customer base consists of vertical foam manufacturers across flexible, rigid, specialty (Viscoelastic, HR, Super Soft, FR, Filled, Gel), filter, hot water cylinder, and composite-door segments, with named customers spanning Australia, Poland, the Middle East, India, Nigeria, and Argentina. The firm holds no disclosed VC/PE funding and operates as a private limited company under Italian group ownership, with quantifiable revenue, headcount, and pipeline metrics not publicly available.

Name

Cannon Viking

Legal name

Cannon Viking Ltd

Website

https://cannonviking.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Cannon Viking Ltd, founded 1956 and part of Italian conglomerate The Cannon Group, designs and manufactures turnkey polyurethane foam block production machinery — including patented CarDio®, LayDown VariMaster, PURFORM®, and OMEGA 4.0 platforms — serving enterprise foam producers worldwide across flexible, rigid, specialty, and light-engineering applications.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Foam Production Machinery and Plants: Sale of complete foam production plants including continuous machines (Eco-Slab, PURFORM, PURFORM Elite, C-Max) and discontinuous machines (Blockmatic), along with specialty foam equipment and rigid foam block production systems.
2. After-Sales Services and Support: Comprehensive technical support including machine installation, commissioning, project management, remote diagnostics, and ongoing operational support throughout plant lifecycle.
3. Spare Parts: Extensive inventory of spare parts for Cannon Viking equipment, supplied to maintain and service foam production plants.
4. Plant Upgrading and Modernization: Upgrading services for existing foam production plants including chemical metering systems, control systems, laydown technologies, sustainability conversions (e.g., integrating liquid CO₂), and quality enhancement equipment.
5. Cannon CARE Viking Service Program: Structured service program combining preventive maintenance, prioritised spare parts planning, and continuous technical support to maintain machine reliability and operational stability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cannon Viking manufactures turnkey polyurethane foam block production plants and machinery for both continuous and discontinuous slabstock processes, incorporating high-pressure chemical metering, liquid laydown technologies, and proprietary control systems. The company also delivers light engineering solutions such as filter plants, hot water cylinder plants, turntables, and multi-daylight door presses, along with upgrading, spare parts, and maintenance services through its Cannon CARE Viking program.

Product overview

Cannon Viking is a machinery manufacturer specializing in turnkey solutions and advanced slabstock technology for producing polyurethane foam blocks. The product portfolio consists of core foam production technologies (CarDio®, LayDown Master, LayDown VariMaster, Specialty Foam Equipment, PURFLAT, PURSCAN), production machines (Eco-Slab, PURFORM®, PURFORM® Elite, C-Max continuous machines, Blockmatic discontinuous machines), light engineering equipment (Filter Plants, Hot Water Cylinder Plants, Turntables, Multi-daylight Door Press), and services (Omega 4.0 Control System, Product Upgrading, After-Sales, Cannon CARE Viking). The systems integrate with customers' ERP platforms and support both continuous and discontinuous foam production processes for flexible and rigid foams.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Slab Short and compact continuous foam production machine designed for high-volume manufacturing of flexible polyurethane foam blocks, used by industrial foam manufacturers.
• PURFORM® Top-efficient next-generation continuous slabstock foam block production plant with advanced chemical metering, direct-drive mixer, and laydown system delivering up to 3% chemical flow accuracy improvement, up to 2% waste reduction, and foam yields exceeding 95% for flexible foam manufacturers.
• PURFORM® Elite High-pressure version of PURFORM with enhanced capabilities for high-volume and technical foam block production, featuring advanced configurations and robust chemical metering for specialized foam applications.
• C-Max High-pressure top-range machine for continuous polyurethane foam block production, targeted at large-scale industrial foam manufacturers.
• Blockmatic Compact 5x5-meter discontinuous foam block production machine with modular, upgradeable features, capable of producing a wide range of foam grades including Conventional, Viscoelastic, Supersoft, HR, Filled, FR, and rigid foam options.
• Filter Plants Automated polyurethane filter production systems for air and oil filter manufacturers, integrating advanced robotics, precision dosing technologies, and PC-based recipe management supporting up to 99 filter configurations across round and non-round filters.
• Hot Water Cylinder Plants State-of-the-art foaming systems for insulated hot water cylinder manufacturing, featuring scalable automation, indexing turntables, robust safety systems, and turnkey delivery for high-capacity production environments.
• Turntables Continuous and indexing turntables engineered for seamless integration and long-term durability, supporting open mold pouring, closed mold pouring, product loading and unloading operations in industrial polyurethane processing.
• Multi-daylight Door Press Industrial mold clamping press for simultaneous production of up to 12 polyurethane composite doors, featuring up to eleven precision-machined platens, hydraulic-driven movements with adjustable clamping forces up to 45 tonnes, automatic mixing head traverse, and comprehensive safety systems.
• Omega 4.0 Control System Industry-leading control and monitoring system for continuous slabstock foam production in use since the early 1990s, managing up to 64 chemical streams, storing over 1,000 formulations, providing real-time monitoring, closed-loop chemical metering control, ERP integration, and remote access for troubleshooting, available for retrofit to existing foam production plants.
• Product Upgrading Service Comprehensive upgrade services for existing foam production plants including equipment modernization, chemical dosing system optimization, sustainable blowing agent integration (such as liquid CO2), product quality enhancement, and safety standard improvements for both Cannon and non-Cannon equipment.
• After-Sales and Spare Parts End-to-end after-sales services for Cannon Viking foam production plants including project management, technical support, global presence through the Cannon Group network, an extensive spare parts inventory, and pre-delivery training services.
• Cannon CARE Viking Service Program Structured service program combining preventive maintenance, prioritised spare parts planning, and continuous technical support designed to maintain machine efficiency, reliability, and operational stability of Cannon Viking foam block machines throughout the equipment lifecycle.
• Rigid Foam Block Production Plants Turnkey plants for producing rigid polyurethane foam blocks for thermal insulation, construction panels, transportation insulation, and industrial tooling applications, designed to optimize raw material usage while handling complex fillers such as fiberglass and PU ground powder.

Quantifiable outcome

• Up to 3% material savings with PURFLAT automated flat-top control system
• +7 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• The Cannon GroupcoreOthersCannon Viking is a subsidiary of The Cannon Group, an international machinery manufacturing holding comprising more than 30 companies and branches worldwide. The Group focuses on continuous innovation and commitment to reducing ecological footprint through energy efficiency, resource consumption reduction, and emissions reduction. The synergy and shared expertise within the Group enables Cannon Viking to design and supply turnkey plants for diverse industrial applications.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KraussMaffei: KraussMaffei is a major German industrial machinery group with a dedicated polyurethane processing equipment portfolio that includes foam production systems overlapping Cannon Viking's core offering. Both compete globally for enterprise foam plant orders across automotive, furniture, and construction segments.
• Impianti OMS: Impianti OMS is an Italian manufacturer of polyurethane processing and dosing equipment, including systems for foam production and industrial applications. It competes with Cannon Viking in select European and emerging markets on both foam machinery and polyurethane dispensing equipment.
• Linden Industries: Linden Industries is a US-based manufacturer of polyurethane processing and dispensing equipment, including foam production machinery. It competes with Cannon Viking in North American and select international markets for polyurethane foam manufacturer customers.
• Hennecke GmbH: Hennecke is a German-headquartered global leader in polyurethane processing machinery, including slabstock foam production plants that directly compete with Cannon Viking's continuous and discontinuous machines. Both companies serve the same flexible and rigid foam manufacturer customer base worldwide.
• Laader Berg (Behowe): Laader Berg (also known as Behowe) is a Norwegian-based machinery manufacturer specializing in flexible polyurethane foam block production equipment. Its Maxfoam-style continuous machines compete directly with Cannon Viking's Eco-Slab, PURFORM, and C-Max product lines for global foam producer customers.
• Gusbi S.r.l. Gusbi is an Italian foam machinery manufacturer producing continuous and discontinuous slabstock equipment as well as foam cutting machinery. It is a direct competitor to Cannon Viking in flexible foam production equipment, particularly for European furniture and bedding customers.

Emerging players

• H&S Anlagentechnik: H&S Anlagentechnik (Hütter) is a German engineering firm specializing in polyurethane processing plants and foam production systems. As a smaller specialist, it is an emerging competitor to Cannon Viking in regional European markets for flexible and rigid foam producer customers.

Broad incumbents

• Frimo Group: Frimo is a larger German industrial group offering polyurethane processing equipment, composites tooling, and plastics machinery. While it overlaps Cannon Viking in polyurethane foam-related equipment, its portfolio is much broader and it serves automotive and composites customers primarily rather than foam producers specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheCannonGroup
• LinkedInlinkedin.com/company/cannon-viking-ltd
• Xx.com/maxfoam
• Facebookfacebook.com/CannonViking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cannon Viking