Sarthi Group

What Sarthi Group does

Sarthi Group is a privately held, Mumbai-headquartered financial services group founded in 2009 by Mr. Deepak Sharma. The group delivers a multi-line financial services platform spanning investment banking and transactional advisory, merchant banking and capital markets services, corporate advisory, asset management via SEBI-registered portfolio management (Acepro Advisors), and asset financing via an RBI-registered NBFC (Acepro Finance). Sarthi also extends into corporate legal and compliance management through a 49% stake in Proind Business Solutions and operates a JV, Sarthi SCK Advisors LLP, with Singhi Chugh & Kumar Chartered Accountants for transaction advisory, restructuring, valuation, and legal due diligence.

The firm sells through direct, relationship-led enterprise field sales targeting three primary segments: small and medium enterprises seeking capital market access and IPO/listing support, ultra-high-net-worth individuals requiring wealth and portfolio management, and corporate clients needing M&A, restructuring, and compliance services. Revenue streams include transactional advisory fees (M&A, IPOs, rights issues, buybacks), recurring portfolio management fees, interest income from NBFC lending, and professional services fees for corporate advisory. Supporting technology consists of in-house compliance management software (via Proind), an online dispute resolution platform (SMART ODR), and an SME listing knowledge portal (smelisting.net).

The group is founder-owned and managed, with no disclosed external institutional investment. Sarthi has scaled via subsidiary buildout rather than M&A or external capital, maintaining offices in Mumbai, New Delhi, and Chandigarh. Recognized clients span HDFC Bank, ICICI Bank, Tata Group, Reliance Industries, Vivo India, Sahara Group, Arvind Limited, and TRF Limited, with recognized awards from NSE (2017) and BSE for capital markets work.

Name

Sarthi Group

Legal name

Sarthi Group

Website

https://sarthi.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarthi Group is a Mumbai-headquartered, founder-owned Indian financial services firm offering investment banking, merchant banking, corporate advisory, SEBI-registered portfolio management, and RBI-registered NBFC lending, primarily serving SMEs, ultra-HNIs, and corporate clients.

Ownership category

akta.pro rank

Product category

Investment Banking & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Miscellaneous Financial Investment Activities (523999)

SIC

Investment Advice (6282), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

SME Term Loans & Growth Capital (FSAKAGAB), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Investment banking services
• Merchant banking services
• Corporate advisory services
• Portfolio management services
• Asset financing services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Transactional Advisory Fees: Fees earned from investment banking transactions including M&A advisory, capital market services, IPOs, rights issues, buybacks, takeovers, and delisting services.
2. Portfolio Management Services: Discretionary portfolio management services (PMS) provided through Acepro Advisors, a SEBI registered Portfolio Manager. Generates management fees from managing client investment portfolios.
3. Asset Financing/Lending: NBFC operations through Acepro Finance Private Limited providing structured term financing to corporates and SME borrowers. Revenue generated from interest on loans and financing arrangements.
4. Corporate Advisory Services: Transaction advisory, corporate restructuring, compliance and governance, valuation, and legal due diligence services provided through Sarthi SCK Advisors LLP partnership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sarthi Group is an integrated financial services firm offering customized solutions including investment banking (M&A advisory, capital market access), merchant banking (IPOs, rights issues, buybacks, takeovers, delisting), corporate advisory (restructuring, valuation, legal due diligence), asset management (discretionary PMS through SEBI-registered Acepro Advisors), and asset financing (structured term loans through RBI-registered NBFC Acepro Finance). The firm primarily targets the SME segment, ultra high net worth individuals, and corporates through its subsidiaries and partnership entities.

Product overview

Sarthi Group offers a comprehensive suite of financial services through its integrated platform and subsidiary brands. The core services include Transactional/Investment Banking, Merchant Banking, Corporate Advisory, Compliance/Legal Management, Asset Management, and Asset Financing. The group's subsidiary ecosystem includes Acepro Advisors (SEBI registered Portfolio Manager offering discretionary PMS with strategies like Mid Cap, Large Cap, Wealth Builder, Galaxy, C3B, and Emerging Business), Acepro Finance (NBFC providing SME financing), and Proind (49% stake in ISO certified legal and compliance solutions). The group also operates specialized platforms including SMART ODR for dispute resolution and various capital market service portals. Together, these offerings provide end-to-end financial solutions for individuals and corporates, with prime focus on the SME segment.

Differentiator

Problem solved

Functional benefit

Brands

• Acepro Advisors: SEBI registered Portfolio Manager (Registration No. INP000004854) providing discretionary portfolio management services (PMS)
• Acepro Finance
• Sarthi SCK Advisors LLP
• Sarthi Angel Venture Foundation
• SMART ODR
• SME Listing Portal (smelisting.net)

Products and services

• Transactional Services
• Merchant Banking Services
• Corporate Advisory Services
• Portfolio Management Services (PMS)
• Asset Financing Services
• Compliance/Legal Management Services

Quantifiable outcome

• SEBI registered Portfolio Manager with multiple portfolio strategies
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Singhi Chugh & Kumar Chartered Accountants (SCK)coreStrategic or Co-development PartnerSarthi Financials Services Private Limited partnered with SCK to form Sarthi SCK Advisors LLP for carrying out Corporate Advisory services including transaction advisory, corporate restructuring, valuation, and legal due diligence.
• Proind Business Solutions Pvt LtdcoreStrategic or Co-development PartnerSarthi acquired 49% stake in Proind, an ISO 9001 and ISO 27001 certified global corporate legal advisory and technology service company. Proind provides compliance management, litigation, contracts and IPR solutions using state-of-the-art software and in-house legal team.
• Acepro AdvisorscoreStrategic or Co-development PartnerAcepro Advisors is the asset management arm of Sarthi, a SEBI registered Portfolio Manager (Registration No. INP000004854) providing discretionary portfolio management services (PMS) with various investment strategies.
• Acepro Finance Private LimitedcoreStrategic or Co-development PartnerAcepro Finance Private Limited is the asset financing arm of Sarthi, an RBI-registered non-systemically important non-deposit taking NBFC providing structured term financing to corporates and SME borrowers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SMC Global Securities: Indian financial services company offering investment banking, wealth management, broking, and NBFC products — comparable multi-service structure with similar SME retail-investor client mix.
• Geojit Financial Services: Indian financial services group offering investment advisory, wealth management, and capital market services — comparable on wealth/PMS and capital market advisory lines.
• Anand Rathi Financial Services: Diversified Indian financial services firm offering investment banking, wealth management, broking, and NBFC lending — directly comparable to Sarthi's multi-vertical integrated model with significantly larger scale.
• Systematix Group: Indian diversified financial services company covering investment banking, wealth management, broking, and NBFC — comparable mid-sized integrated platform.
• SPA Capital: Indian financial services firm providing investment banking, wealth management, and PMS — comparable boutique integrated advisory and wealth platform.
• Centrum Capital: Indian financial services group offering investment banking, wealth management (Centrum Wealth), and NBFC lending (Centrum Microcredit) — directly comparable integrated platform with HNI wealth and SME focus overlap.
• Choice International: Indian financial services company with broking, investment banking, wealth management, and NBFC operations — comparable multi-vertical integrated structure with similar SME and HNI focus.
• Motilal Oswal Financial Services: Full-service Indian financial services platform with investment banking, wealth and asset management, and NBFC operations — overlaps with Sarthi across capital markets advisory, PMS, and lending.
• Keynote Financial Services: Indian boutique investment bank focused on SME IPOs, merchant banking, and corporate advisory — closely comparable niche positioning to Sarthi's SME capital markets focus.
• Antique Stock Broking: Indian boutique investment bank with strong focus on SME IPOs and capital markets services — closest direct peer to Sarthi's SME listing and merchant banking franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sarthi37975363
• Facebookfacebook.com/226225034212767
• LinkedInlinkedin.com/company/sarthiwm-consultants-p-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarthi Group