What Haugaard Company does

Haugaard Company A/S is a Danish privately held contract manufacturer founded around 1970 with 55+ years of operating history, specializing in metal tube processing and integrated manufacturing services for B2B customers. The company operates a 10,500 m² production facility in Otterup, Denmark (headquarters), supported by a wholly-owned subsidiary — Haugaard Baltic SIA — with production operations in Jelgava, Latvia. Its core capabilities span CNC tube bending, robotic welding, laser cutting, painting, assembly, quality control, and delivery, delivered under an integrated "ONE Haugaard" one-stop model that consolidates prototyping, supply chain management, and finishing for the customer. The company maintains ISO 9001 (quality) and ISO 14001 (environmental) certifications.

The company's primary customer segment is the furniture and design industry — manufacturing frames and complete furniture solutions (barstools, chairs, tables) for the affordable luxury category — with a secondary segment in industrial manufacturing covering hydraulics, tube systems, and industrial frames. Revenue is generated through custom, project-based manufacturing contracts priced on a quote basis (phone/email inquiry), with direct sales engagement and no intermediaries. The 2024 partnership with ReFramed exemplifies its product-development collaboration model, taking furniture/design products from initial concept through to market-ready, packaged delivery. The company is privately held with no identified external investors, parent company, or public ownership disclosures.

Name

Haugaard Company

Legal name

Haugaard Company A/S

Website

https://haugaard.dk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Haugaard Company A/S is a Danish privately held contract manufacturer offering CNC tube bending, robotic welding, laser cutting, and integrated assembly services to B2B customers in the furniture, design, and industrial sectors under its "ONE Haugaard" one-stop model.

Ownership category

akta.pro rank

Headquarters

HQ city

Otterup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Manufacturing Services: Revenue generated through custom manufacturing services including CNC tube bending, robotic welding, laser cutting, painting, assembly and delivery. The company provides complete solutions from product development to finished packaged product, suggesting project-based or long-term contract manufacturing relationships with B2B customers in furniture, design, and industrial sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Haugaard Company A/S is a B2B contract manufacturer that produces metal tube frames for furniture (barstools, chairs, tables), complete assembled furniture solutions, and industrial components (hydraulics, tube systems, industrial frames). Its "ONE Haugaard" offering consolidates product development, supply chain management, CNC tube bending, robotic welding, laser cutting, quality control, painting, assembly, packaging, and delivery under a single manufacturing partner, primarily serving furniture/design brands and industrial customers across Northern Europe.

Product overview

Haugaard Company A/S is a manufacturing partner offering a unified "ONE Haugaard" manufacturing solution that consolidates prototyping, development, and finished packaged product delivery. The company operates three core product lines: Frames (barstools, chairs, tables featuring CNC tube bending and robotic welding), Furniture (complete solutions with assembly, packaging, and delivery), and Industry Products (hydraulics, tube systems, and industrial frames). Services include product development, supply chain management, laser cutting, quality control and assurance, painting, and final delivery—all delivered from their 10,500 m2 facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Frames Metal tube frames for barstools, chairs, tables and other furniture applications, produced using CNC tube bending and robotic welding. Targeted at furniture and design brands seeking precision tube-frame components.
• Furniture Complete furniture solutions including assembly, packaging, and delivery services for end customers. Targeted at furniture and design companies that need a full-service manufacturing partner.
• Industry Products Industrial components including hydraulics, tube systems, and custom frames for various industry applications, produced using CNC bending, welding, and laser cutting. Targeted at industrial manufacturers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ReFramedcoreStrategic or Co-development Partner · 1 January 2024ReFramed is a collaboration partner for whom Haugaard is developing products from idea to market-ready stage. This partnership exemplifies Haugaard's ONE Haugaard one-stop manufacturing solution approach, supporting product development, prototyping, and production for ReFramed's furniture/design products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• USM U. Schärer Söhne: Swiss manufacturer of modular metal and glass furniture systems. Comparable to Haugaard in combining precision metal fabrication with finished furniture offerings for design-conscious commercial and residential customers.
• Brunner GmbH: German manufacturer of office and contract furniture, producing metal-frame seating, tables, and furniture systems. Directly comparable to Haugaard in combining metal fabrication with finished furniture for B2B and contract customers.
• Kinnarps AB: Swedish office furniture manufacturer with in-house production capabilities. Comparable to Haugaard as a Nordic manufacturer combining metal frame expertise with finished furniture solutions, serving Scandinavian and European B2B customers.
• Thonet GmbH: German furniture manufacturer with a long heritage of bentwood and bent-metal tube furniture production. Directly comparable to Haugaard in combining metal tube processing expertise with furniture frame and finished furniture manufacturing for design-led customers.
• Montana Furniture: Danish modular furniture manufacturer with a strong design heritage. Comparable to Haugaard as a Scandinavian furniture producer serving design-led customers, with overlapping end-market exposure in the Nordic affordable-luxury segment.
• Wilkhahn Wilkening + Hahne GmbH: German office seating and furniture manufacturer with a focus on design and engineering quality. Comparable to Haugaard as a European manufacturer of metal-frame furniture for commercial and design-led customers.

Others

• Benteler International AG: Large European metal processing and component manufacturer serving automotive, industrial, and engineering customers. Comparable to Haugaard's industrial segment in metal fabrication, processing, and component production capabilities, though at far greater scale and breadth.

Broad incumbents

• Haworth Inc. Privately held global office furniture manufacturer with integrated metal and wood manufacturing. Comparable as a broad incumbent operating in the same end-markets as Haugaard (commercial and design furniture) but at much greater scale.
• Steelcase Inc. Global leader in office furniture with extensive in-house metal fabrication and finishing. Comparable as a broad incumbent in office/commercial furniture with integrated manufacturing capabilities, though far larger and globally diversified.

Regional players

• Fritz Hansen A/S: Danish premium design furniture manufacturer with iconic chairs and tables. Comparable as a Danish furniture industry participant; however, Fritz Hansen is a design-led brand rather than a contract fabricator, operating in a different segment of the value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedIndk.linkedin.com/company/haugaard-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haugaard Company