Lanair Products
Lanair Products LLC manufactures and directly sells waste oil heaters, ductable heaters, radiant heaters, and waste oil boilers to US commercial customers, converting used motor oil into facility heat. Primary buyers are auto repair shops, farms, construction firms, and industrial facilities.
- Company typePrivate
- Founded1976
- HeadquartersJanesville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lanair Products does
Lanair Products LLC is a US-based manufacturer and direct-to-consumer seller of waste oil heating equipment, headquartered in Janesville, Wisconsin, and in continuous operation since 1976. The company designs and builds combustion-based heating systems that convert used motor oil, transmission fluid, and (in newer models) 100% used synthetic oil into thermal energy for commercial and industrial facilities. Its core product family is the XT Series waste oil heater line (XT75 through XT300, spanning roughly 75,000 to 320,000 BTU), supplemented by ductable XTD variants, waste oil boilers (200B/375B/500B) for hydronic systems, and the SunFire sub-brand of portable diesel/kerosene radiant heaters (SF80/SF120/SF160). Supporting hardware includes chimney kits, storage tanks, HVLS and industrial fans, and an extensive proprietary parts catalog with maintenance kits and burner/chamber rebuild kits.
Lanair's revenue mechanics are anchored in factory-direct hardware sales through its e-commerce website (lanair.com) supplemented by phone-based inside sales, with no disclosed distributor or dealer channel in the United States. Pricing is per-unit across a range from approximately $30 in small parts to mid-thousands for complete heater units and around $3,500 for a SF160 radiant heater, with bundles (Value Packages) sold at package discounts. Financing partnerships with PEAC Solutions and New Lane Financial add monthly installment options at checkout, while free lifetime phone technical support is bundled with purchases to reinforce the DIY/self-install positioning. Customer segments are organized by use case: auto repair shops and vehicle service centers are primary, with construction, agriculture, and broader industrial/commercial warehouse facilities as adjacent verticals. Marketing is content-led through the website, how-to video library, newsletter, organic social, SEO, and an opt-in SMS channel, with industry credibility supported by membership in the Used Oil Management Association (UOMA).
Lanair Products firmographics
Firmographics- Name
- Lanair Products
- Legal name
- Lanair Products LLC
- Website
- https://lanair.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lanair Products LLC manufactures and directly sells waste oil heaters, ductable heaters, radiant heaters, and waste oil boilers to US commercial customers, converting used motor oil into facility heat. Primary buyers are auto repair shops, farms, construction firms, and industrial facilities.
- Ownership category
- akta.pro rank
Lanair Products industry classification
Industry- Product category
- Industrial Heating Equipment
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)
- akta.pro secondary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Lanair Products is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lanair Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Waste Oil Heater Sales: Direct sales of waste oil heating equipment including XT Series, XTD Series (ductable), and Radiant heaters. One-time hardware purchase with factory direct pricing.
- Replacement Parts & Components: Sales of individual parts including burners, chambers, pumps, motors, filters, gaskets, and repair kits for maintenance and repair.
- Maintenance Kits: Pre-packaged maintenance solutions including Annual Tune-Up Kits, Burner Replacement Kits, Chamber + Burner Replacement Kits, and Burner Rebuild Kits.
- Equipment Financing: Financing partnerships with PEAC Solutions and New Lane Financial provide installment payment options for customers, enabling higher-value purchases.
- Technical Support Services: Free lifetime phone support included with purchases. Additional paid technical support and service parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waste Oil Heaters (XT Series) |
| Unit Pricing | Pay-as-you-go | Ductable Heaters (XTD Series) |
| Unit Pricing | Pay-as-you-go | Radiant Heaters |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
| Unit Pricing | Pay-as-you-go | Maintenance Kits |
| Unit Pricing | Pay-as-you-go | Value Packages |
| Unit Pricing | Pay-as-you-go | Cooling Products |
| Other | Monthly | Financing Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Lanair Products product offering
Product offeringCore offering
Lanair Products manufactures and sells factory-direct waste oil and used oil-fired heaters, radiant heaters, and boilers for commercial and industrial customers. The company also supplies HVLS and industrial fans, along with maintenance kits, replacement parts, chimney kits, and storage tanks that support its installed heating equipment.
Product overview
Lanair Products is a manufacturer and direct seller of waste oil heating solutions headquartered in Janesville, Wisconsin. The company operates a single unified product line centered on converting used oil into free, reliable heat for commercial facilities. The core product portfolio consists of the XT Series waste oil heaters (including XT75, XT150, XT200, XT250, XT300) and XTD Series ductable variants, complemented by Sunfire portable radiant heaters (SF80, SF120, SF160) and waste oil boilers (200B, 375B, 500B). Supporting the heating products are extensive maintenance and replacement parts including tune-up kits, burner rebuild kits, chamber replacements, chimney kits, and storage tanks in various capacities. The company also offers HVLS and industrial fans for facility climate control. A Package Builder tool allows customers to configure complete turnkey installations combining heaters with necessary accessories. Lanair provides factory direct pricing, free lifetime phone support, and financing options through PEAC Solutions and New Lane Financial.
Differentiator
Problem solved
Functional benefit
Brands
- SunFire: Commercial-grade portable radiant heaters including SF160, SF120, SF80 models. Manufactured in the USA in Janesville, Wisconsin. Features dual fuel capabilities (diesel/kerosene), infrared radiant heating technology, and up to 160,000 BTU output.
Products and services
- XT Series Waste Oil Heaters Portable and stationary waste oil-fired heaters for auto shops, farms, and industrial facilities that generate used/synthetic oil on site.
- XTD Series Ductable Waste Oil Heaters Ductable waste oil-fired heaters that allow heated air to be directed through ductwork to specific zones of a shop or warehouse.
- Sunfire Radiant Heaters (SF80, SF120, SF160) Dual-fuel radiant heaters designed for large-area heating of commercial and industrial spaces, available in SF80, SF120, and SF160 models.
- Waste Oil Boilers (200B, 375B, 500B) Waste oil-fired boilers in 200B, 375B, and 500B sizes that provide hot water/heat for larger commercial applications using on-site waste oil as fuel.
- HVLS Fans High-Volume Low-Speed ceiling fans for air circulation in commercial and industrial spaces, offered alongside Lanair's heating product line.
- Industrial Fans Industrial fans for air movement in shops, warehouses, and industrial facilities, sold alongside the heater and boiler product lines.
- Waste Oil Heater Value Packages Pre-bundled packages that combine a waste oil heater with a chimney kit, storage tank, and/or maintenance kit for a complete installation.
- Waste Oil Heater Maintenance Kits Standalone service kits (annual tune-up, burner replacement, chamber + burner replacement, burner rebuild, XT tune-up, and Diamond Service package) for maintaining installed waste oil heaters.
- Chimney Kits Vented chimney kits sold as standalone accessories for waste oil heater installations.
- Waste Oil Heater Storage Tanks Storage tanks sold as standalone accessories for storing waste/used oil used as fuel in waste oil heaters.
Quantifiable outcome
- Eliminate heating fuel costs by converting waste oil into thermal energy
- +2 more outcomes
Companies that use Lanair Products
Customer profileSegments4 records
Ideal customer profiles2 records
Lanair Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lanair Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Used Oil Management Association (UOMA)minorIndustry trade association for used oil management. Lanair is a proud member, providing industry credibility and networking opportunities within the waste oil recycling and heating sector.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Lanair Products competitors and assessment
Company assessmentBroad incumbents
- Modine Manufacturing: Large manufacturer of unit heaters, heat exchangers, and HVAC components for commercial and industrial buildings. Comparable in industrial heating equipment and parts ecosystem, but Modine operates at much greater scale across many HVAC categories.
- US Boiler Company: Manufacturer of residential and light commercial hydronic boilers including oil-fired models. Overlaps with Lanair's boiler product line and parts/accessory business, though focused primarily on conventional fuel rather than waste oil.
- Burnham Commercial: Manufacturer of commercial and industrial boilers for hydronic and steam applications. Comparable in commercial boiler manufacturing and parts/service model, though focused on conventional fuels rather than waste oil.
- Crown Boiler Company: Established manufacturer of hydronic boilers including oil-fired units. Comparable on the boiler product line (Lanair 200B/375B/500B) but Crown serves a broader residential and commercial boiler market, not waste oil specifically.
- Weil-McLain: Major commercial and residential hydronic boiler manufacturer. Overlaps with Lanair on hydronic heating and boiler product offerings, but serves a much wider market with conventional fuel sources.
- Reznor (Thomas & Betts / Nortek): Established manufacturer of unit heaters, duct furnaces, and HVAC equipment for commercial and industrial spaces. Comparable in commercial/industrial heating equipment, though broader in scope than waste oil specialty.
Direct peers
- L.B. White: Manufacturer of portable and industrial heaters including radiant and forced-air models for construction, agriculture, and industrial markets. Highly comparable in target customer base and commercial/industrial portable heating.
- Heat Wagon: Manufacturer of portable indirect-fired and radiant heaters for construction and industrial use. Comparable on portable radiant heating (Sunfire SF160) and DIY-friendly industrial heater distribution.
- Camus Hydronics: Manufacturer of commercial hydronic boilers and water heaters for institutional, industrial, and high-rise applications. Comparable on hydronic boiler product line and commercial heating customer base.
- Clean Energy Heating Systems: Direct competitor manufacturing waste oil furnaces and heaters for shops and industrial facilities. Highly comparable on product, customer base (auto/industrial), and DIY-friendly factory-direct sales approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lanair Products social profiles
Digital presenceLanair Products compliance and trust
Trust signalCompliance4 records
Lanair Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lanair Products leadership team
Management profileNumber of profiles
Lanair Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lanair Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lanair Products
What does Lanair Products do?
Lanair Products manufactures and sells factory-direct waste oil and used oil-fired heaters, radiant heaters, and boilers for commercial and industrial customers. The company also supplies HVLS and industrial fans, along with maintenance kits, replacement parts, chimney kits, and storage tanks that support its installed heating equipment.
Is Lanair Products a public or private company?
Lanair Products is a private company. It is classified as unknown and is currently operating.
When was Lanair Products founded?
Lanair Products was founded in 1976. It employs 11 to 50 people.
Where is Lanair Products based?
Lanair Products is headquartered in Janesville, United States, in the North America region.
How does Lanair Products make money?
Five revenue lines are on record. Waste Oil Heater Sales are the primary driver. The others are replacement Parts & Components, maintenance Kits, equipment Financing and technical Support Services.
Who are Lanair Products's main competitors?
Broad incumbents on record are Modine Manufacturing, US Boiler Company, Burnham Commercial, Crown Boiler Company, Weil-McLain and Reznor (Thomas & Betts / Nortek). Direct peers are L.B. White, Heat Wagon, Camus Hydronics and Clean Energy Heating Systems.
Does Lanair Products have an API?
No public API is recorded for Lanair Products.
What industry is Lanair Products in?
Lanair Products's product category is Industrial Heating Equipment. Its primary akta.pro industry code is IMAHAKAD, Boilers, Furnaces & Process Heating Equipment, with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 333414 and its SIC code is 3433.