Mobilturi

What Mobilturi does

Mobilturi is the consumer kitchen brand of Gruppo Turi srl, an Italian private limited company headquartered in Modugno (Bari). Founded in 1987 and operating with 11–50 employees, the company manufactures and sells modern and classic kitchen furniture primarily to Italian residential homeowners, both for new construction and renovation projects. Its catalog spans 14 modern models (Diamante, Gaia PET, Incanto, Lea, Luna, Nala, Nevada, Nina, Onda, Pop, Star, Stratos, Tiffany, Zante) and 2 classic models (Aisha, Olimpia), supplemented by a Living Solutions line of modular shelving and complementary furniture. Materials technology is the central technical asset: the proprietary Pannello Ecologico (a 100% post-consumer recycled wood panel produced under a long-standing partnership with Gruppo Saviola), plus premium surface options in PET, glass, solid wood, HPL, FENIX, GRES, and Cosentino's Dekton. The Stratos line offers up to 60 colors across five material finishes.

Mobilturi operates a pure B2B2C go-to-market: it does not sell directly to end consumers, instead distributing exclusively through an authorized dealer network across Italy and through branded Mobilturi Point showrooms in Milano, Cagliari, and Marsala. Customers are routed to local dealers via a website-based dealer locator. Demand generation combines RAI 1 television advertising during flagship Italian programs (I Soliti Ignoti, Ulisse, Domenica In), organic social (Facebook, Instagram) under campaigns such as #MobilturiStories, content marketing via a corporate blog, email newsletter, and a multilingual website (Italian, English, French). A virtual showroom (virtualtour.mobilturi.it) supports online product visualization.

The business model is one-time sale of manufactured kitchen units through wholesale dealers, with pricing not publicly disclosed. Revenue, ARR, headcount trend, and any ownership structure beyond the stated €3,000,000 fully paid-up share capital are not disclosed in available sources. The company is privately held with no parent, subsidiaries, funding rounds, M&A, or external institutional investors mentioned, consistent with a family-controlled Italian manufacturing SME.

Name

Mobilturi

Legal name

GRUPPO TURI SRL

Website

https://mobilturi.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobilturi is an Italian kitchen manufacturer (Gruppo Turi srl, Modugno) producing modern and classic kitchen collections using eco-friendly recycled-wood panels, sold through an authorized dealer network and branded Mobilturi Point showrooms across Italy.

Ownership category

akta.pro rank

Product category

Kitchen Furniture

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Kitchen manufacturing
• Modular kitchens
• Kitchen furniture
• Custom kitchens
• Italian kitchen design

Headquarters

HQ city

Modugno

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Kitchen cabinet and furniture sales: Mobilturi generates revenue through the sale of manufactured kitchens, both modern and classic styles, through their authorized dealer network across Italy and internationally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mobilturi designs, manufactures, and distributes modern and classic kitchen collections in Italy. The company produces a range of customizable kitchen furniture (14 modern models and 2 classic models) plus integrated living solutions, leveraging eco-friendly materials such as the Pannello Ecologico (100% recycled wood). Products are sold to end consumers through a nationwide authorized dealer network and dedicated Mobilturi Point showrooms.

Product overview

Mobilturi is an Italian kitchen manufacturer belonging to Gruppo Turi SRL, producing functional kitchens with high-quality materials. The product portfolio consists of two main collections: Modern Kitchens (14 models including Diamante, Gaia PET, Incanto, Lea, Luna, Nala, Nevada, Nina, Onda, Pop, Star, Stratos, Tiffany, Zante) and Classic Kitchens (2 models: Aisha and Olimpia). The company also offers Living space solutions, open shelving units, and operates Mobilturi Point retail showrooms. Mobilturi partners with Gruppo Saviola for ecological panels made from recycled wood, emphasizing sustainability and Made in Italy quality. Digital services include virtual tour experiences for kitchen visualization.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Kitchens Collection A collection of 14 modern kitchen models designed and manufactured by Mobilturi, sold to residential customers through authorized dealers and Mobilturi Point showrooms.
• Classic Kitchens Collection A collection of 2 classic kitchen models manufactured by Mobilturi, targeting residential customers seeking traditional kitchen designs.
• Living Solutions Integrated living room furniture solutions designed to complement Mobilturi's kitchen collections, sold to residential customers.
• Pannello Ecologico

Quantifiable outcome

• 10,000 trees saved per day through use of Pannello Ecologico recycled wood panels
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gruppo SaviolacoreStrategic or Co-development PartnerLong-standing collaboration with Gruppo Saviola enabling production of high-quality kitchens with sought-after textures and designs while respecting the environment. The partnership centers on the Pannello Ecologico (Ecological Panel), made 100% with post-consumer recycled wood, allowing Mobilturi to offer sustainable products that save 10,000 trees per day.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snaidero: Established Italian kitchen manufacturer with strong designer collaborations and an international dealer footprint. Comparable to Mobilturi on core product (modular kitchens) but materially larger and more internationally distributed.
• Aran Cucine: Italian kitchen furniture brand offering modern and classic kitchen collections via a dealer network, with strong emphasis on customization and Italian craftsmanship — closely comparable to Mobilturi's product and go-to-market approach.
• Scic: Italian-made kitchen brand producing premium modular kitchens distributed through dealer and showroom channels; comparable to Mobilturi on product type, though positioned at a higher price tier.
• Scavolini: One of Italy's largest kitchen manufacturers, producing a broad range of modern and classic modular kitchens through an extensive dealer and showroom network — directly comparable to Mobilturi on product category, channel model, and Italian-market positioning, but at significantly greater scale.
• Lube Cucine: Major Italian kitchen manufacturer selling modern and classic kitchens through a country-wide authorized dealer network, with sustained TV and media brand campaigns. Directly comparable on product offering, channel structure, and Italian-made positioning.
• Arrex Cucine: Italian kitchen manufacturer producing modern and classic kitchen collections distributed through dealer networks across Italy and Europe. Closely comparable in scale, channel model, and Made-in-Italy positioning.
• Valdesign Cucine: Italian kitchen manufacturer focused on contemporary modular kitchens with customization and dealer-based distribution — closely comparable to Mobilturi's modern-kitchen and customization emphasis.
• Stosa Cucine: Italian kitchen manufacturer with a wide catalog of modern and classic kitchens sold through Italian and international dealers. Comparable in channel model and product breadth, with a larger export footprint.

Broad incumbents

• IKEA: Global furniture and kitchen retailer with significant kitchen cabinet and countertop offerings; competes for the same residential kitchen renovation wallet but at a fundamentally different price tier and through a direct-to-consumer retail model rather than a dealer network.

Others

• Gruppo Saviola: Italian producer of recycled wood panels (Pannello Ecologico) and Mobilturi's core strategic supplier for sustainable panels. Adjacent to Mobilturi via its key input partnership rather than direct product competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mobilturi
• Instagraminstagram.com/mobilturi
• LinkedInlinkedin.com/company/mobilturi-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilturi