Selmach Machinery
Selmach Machinery is a UK-based specialist distributor of metalworking machinery, selling CNC fibre lasers, plasma cutters, waterjets, press brakes, saws, drills and consumables from its Hereford HQ and three UK showrooms to fabrication workshops across multiple industries.
- Company typePrivate
- Founded1800
- HeadquartersHereford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selmach Machinery does
Selmach Machinery Ltd is a UK-based specialist distributor of metalworking machinery, headquartered in Hereford and operating as part of the UK Machinery Group alongside sister branches Bison Metalworking Machinery (Midlands) and RS Machinery (Scotland). The company traces its heritage to the 1800s through the Morgan & Rushworth brand (officially established 1872) and today sells primarily third-party industrial machinery under its own Morgan Rushworth label and via distribution partnerships with Ajan, CMS, Hypertherm, RVD, IPG Photonics, Sterling, Bianco, Meyer, Promotech and others. The product portfolio spans CNC fibre lasers (up to 30kW), CNC plasma cutters, CMS waterjet cutting systems, press brakes (30 to 1,000 tonnes), turret punch presses, bandsaws, drills, lathes, turret mills, guillotines, handheld laser welding, and a full consumables and spare parts range.
The business operates a direct B2B sales model with no resellers, combining three UK branch showrooms with live demonstration capability, a virtual 360° showroom tour, a website-driven quote funnel, and direct international export. Pricing is quote-based for capital equipment and transactional e-commerce for consumables through a separate Selmach Tooling storefront. Revenue is generated from new machinery sales (predominantly), used and clearance machines, tooling and consumables, and after-sales service, installation, training, and service contracts. The customer base is broad and horizontal, covering general fabrication workshops, structural steel fabricators, architectural metalwork, agricultural and trailer manufacturers, automotive and engineering components, furniture and light fabrication, education and training institutions, and bespoke project-based fabricators across the UK and internationally. Selmach holds ISO 9001, ISO 14001, ISO 45001, Cyber Essentials, JOSCAR, and Safe Contractor certifications, and is positioned as a full-package, single-supplier solution for metalworking equipment, with differentiation built on heritage, multi-brand depth, showroom-based demonstration, and aftersales support rather than proprietary technology.
Selmach Machinery firmographics
Firmographics- Name
- Selmach Machinery
- Legal name
- Selmach Machinery Ltd
- Website
- https://selmach.com
- Company type
- Private
- Founded year
- 1800
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selmach Machinery is a UK-based specialist distributor of metalworking machinery, selling CNC fibre lasers, plasma cutters, waterjets, press brakes, saws, drills and consumables from its Hereford HQ and three UK showrooms to fabrication workshops across multiple industries.
- Ownership category
- akta.pro rank
Selmach Machinery industry classification
Industry- Product category
- Industrial Metalworking Machinery
- NAICS
- Metalworking Machinery Manufacturing (33351)
- SIC
- Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)
- akta.pro secondary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
Keywords
Where Selmach Machinery is headquartered
LocationHeadquarters
- HQ city
- Hereford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Selmach Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Metalworking Machinery Sales: Sale of new CNC metalworking machines including fibre lasers, plasma cutters, press brakes, waterjet cutters, bandsaws, tube lasers, turret punch presses, and other fabrication equipment. Revenue is primarily one-time capital purchase with brands such as Morgan Rushworth, Ajan, CMS, RVD, Sterling, and Bianco.
- Used & Clearance Machinery Sales: Occasional sale of used, ex-demonstration, and clearance machinery acquired through part-exchange transactions. Lower-volume revenue stream complementing new machine sales.
- Tooling & Consumables: Sale of consumable parts and tooling through the Selmach Tooling website, including bandsaw blades, circular saw blades, coolants, lubricants, punches and dies, plasma consumables, abrasives, and Karnasch mag cutters.
- Service, Spare Parts & Support: After-sales service support, spare parts, service kits, installation, commissioning, operator training, and service contracts to maintain long-term customer relationships and recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Quote-based capital equipment pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Selmach Machinery product offering
Product offeringCore offering
Selmach Machinery supplies and distributes industrial metalworking machinery to UK and international fabricators. The company sells CNC fibre lasers, CNC plasma cutters, waterjet cutters, CNC press brakes, bandsaws, turret punch presses, tube lasers, tube benders, drills, lathes, and supporting accessories, alongside tooling consumables and after-sales service. Offerings are sold as new machinery, used/ex-demo stock, and consumables, with installation, commissioning, operator training, and ongoing service contracts.
Product overview
Selmach Machinery is a specialist supplier of high quality metalworking machinery in the UK, offering a comprehensive portfolio of industrial fabrication equipment. The product range centers on CNC-controlled cutting and forming machinery including CNC fibre lasers (Morgan Rushworth, RVD brands) ranging from entry-level compact machines to heavy-duty 30kW production lasers with automation towers; CNC plasma cutting systems (Morgan Rushworth, Ajan, Hypertherm) from compact 3m beds to large-format 36m machines; CMS waterjet cutting systems for cold cutting of various materials; and CNC press brakes (Morgan Rushworth) from 30 to 1,000 tonnes with widths up to 8.1m and tandem configurations up to 32m. Supporting equipment includes box & pan folders, H-frame presses, horizontal bending presses, sheet bending rolls, CNC turret punch presses, tube benders, bandsaws, circular saws, drilling equipment (pillar drills, radial arm drills, magnetic drills), engineering machines (lathes, turret mills, surface grinders), shearing machinery (guillotines, steelworkers), grinding/notching equipment (belt grinders, tube notchers, corner notchers, deburring machines), and handheld laser welding systems. The company also provides essential accessories including nitrogen generators, lifting equipment, filtration/extraction systems, and a full range of tooling consumables.
Differentiator
Problem solved
Functional benefit
Products and services
- CNC Fibre Laser Cutting Machines High-performance CNC fibre laser cutting systems for sheet metal processing, available in power levels from 3kW to 30kW with cutting widths up to 4m and lengths up to 24m. Includes entry-level compact machines, mid-range shuttle table systems, and heavy-duty gantry machines with full automation and tower stacking for lights-out manufacturing. Sold under Morgan Rushworth and RVD brands to fabrication workshops and industrial manufacturers.
- CNC Tube and Section Fibre Laser Cutters Fibre laser machines for cutting round, square, rectangular tubes, and open profiles including angle, channel and beams. Available in compact, standard, and heavy-duty configurations with various chuck sizes and automated loading, unloading and nesting capabilities. Sold under Morgan Rushworth and RVD brands to fabricators processing structural steel, chassis components, and architectural metalwork.
- CNC Plasma Cutting Machines CNC plasma cutting machines ranging from compact entry-level models (ECP series) to high-definition production machines (HDP, HDPX series), including tube and section plasma machines and grid cutting systems. Distributed under Morgan Rushworth, Ajan and Hypertherm technology brands. Includes models with single gas, multi-gas, and high-definition cutting configurations for fabricators, structural steel processors, and shipbuilders.
- CMS Waterjet Cutting Machines Italian CMS Waterjet systems capable of cutting metal, plastic, glass, stone and other materials using high-pressure waterjet and abrasive mineral. Features cold cutting technology with no heat affected zone and burr-free edges. Available in Smartline (entry-level) and Proline (advanced) configurations. Distributed for engineering firms, prototyping shops, and fabricators handling diverse materials.
- CNC Press Brakes CNC hydraulic, hybrid and fully electric press brakes for sheet metal bending, ranging from 30 to 1,000 tonnes capacity with bending widths up to 8.1m and tandem configurations up to 32m combined length. Features multi-axis CNC control and advanced crowning systems. Sold under Morgan Rushworth brand to fabrication workshops and structural steel manufacturers.
- Box and Pan Folders Manual, powered and CNC-controlled box and pan folding machines for creating folded metal components. Includes counterbalance manual folders and automated CNC combi folders for precision bending of box and pan shapes. Sold under Morgan Rushworth brand.
- CNC Turret Punch Presses CNC turret punch presses for high-speed production of holes, slots, cut-outs and formed features in sheet metal. Features rotating turrets with multiple tool stations, precision indexing, and CNC control for consistent accuracy at high stroke rates. Sold under Morgan Rushworth brand with Lantek nesting software integration.
- Tube Benders Electric and hydraulic tube bending machines with mandrel technology for accurate bending of round and rectangular tubes in stainless steel, aluminium, copper and thin-wall steel applications. Distributed under CBC brand.
- Metal Cutting Bandsaws Manual gravity downfeed, semi-automatic and fully automatic metal cutting bandsaws including vertical bandsaws. Range covers various cutting capacities and automation levels for workshop requirements. Distributed under Bianco and Sterling brands.
- Circular Saws Metal cutting circular saws including standard and aluminium-specific models, available in semi-automatic configurations with various blade sizes and cutting capacities. Distributed under Sterling brand.
- Pillar Drills Heavy-duty pillar drilling machines for general workshop drilling operations, featuring robust construction with manual controls, adjustable table and solid base for light to medium-duty tasks. Distributed under Meyer brand.
- CNC Drilling and Tapping Machines CNC-controlled drilling and tapping machines for automated hole making and thread cutting operations in metal components. Distributed under Volumec brand.
- Sheet Metal Guillotines Mechanical and hydraulic sheet metal guillotines for straight cutting of metal sheets, available in various cutting capacities and automation levels. Sold under Morgan Rushworth brand.
- Handheld Laser Welding Systems Portable handheld laser welding machines for metal joining applications, offering precision welding capability with reduced heat input compared to traditional welding methods. Distributed under IPG LightWeld brand (LightWeld XC and Torch 2).
- Tooling and Consumables Comprehensive range of consumables including abrasives, bandsaw blades, circular saw blades, coolants, lubricants, Karnasch mag cutters, punches and dies, and plasma consumables. Sold through dedicated Selmach Tooling e-commerce website for ongoing workshop operation.
- Service, Spare Parts and After-Sales Support After-sales service support including installation, commissioning, operator training, spare parts, service kits, and service contracts to maintain long-term customer relationships and recurring revenue across all sold machinery brands.
Quantifiable outcome
- Morgan Rushworth fibre laser machines offer power up to 30kW, cutting widths up to 4m, lengths up to 24m, and positioning accuracy of ±0.05mm with repeatability of ±0.03mm
- +5 more outcomes
Companies that use Selmach Machinery
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles4 records
Selmach Machinery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Selmach Machinery partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, minor and major.
- UK Machinery GroupcoreSelmach Machinery is a member of the UK Machinery Group, a well-recognised market leader in metalworking machinery distribution. The group has three branches: Selmach Machinery (South East and South West), Bison Metalworking Machinery (Midlands), and RS Machinery (Scotland). The group is built on personal supplier-customer relationships as its core ethos.
- Bison Metalworking MachineryminorMidlands branch of the UK Machinery Group network. Shares the group's ethos of providing local, personal machinery supply across the UK regions.
- RS MachineryminorScotland branch of the UK Machinery Group network. Part of the coordinated group approach to UK-wide machinery supply coverage.
- Morgan RushworthcoreOwn-brand range of metalworking machinery including CNC fibre lasers, plasma cutters, press brakes, bending rolls, saws, tube lasers, and tube benders. Heritage dating to 1872. One of Selmach's most important branded product ranges, covering the majority of the product portfolio.
- HyperthermcoreAuthorised distributor of Hypertherm plasma technology including Powermax, HPR XD, and XPR power sources used in Morgan Rushworth plasma cutters. Hypertherm technology is featured as the power source across the plasma range.
- AjancoreExclusive UK distributor of Ajan high-definition CNC plasma cutting machines. Ajan is described as international market leaders known for quality, reliability, and in-house manufacturing of all components and consumables.
- CMS Waterjet (Technocut)coreUK distributor of CMS Technocut waterjet cutting systems (Smartline and Proline). CMS manufactures complete waterjet systems in-house including machine structure, pump, controls and software. Over 2,000 machines installed worldwide.
- RVDmajorDistributor of RVD fibre laser cutting machines and tube lasers, including the Smart Fibre C compact series, Smart Fibre TF tube laser, and combination machines.
- IPG PhotonicsmajorSupplier of IPG handheld laser welding systems (LightWeld XC and Torch 2) for sale through Selmach's laser welding category.
- SterlingmajorDistributor of Sterling metal cutting circular saws, semi-automatic bandsaws, and vertical bandsaws for metal fabrication applications.
- BiancomajorDistributor of Bianco manual, semi-automatic, and fully automatic metal cutting bandsaws including PLC-controlled and fully automatic single mitre models.
- MeyermajorDistributor of Meyer machinery including pillar drills, turret milling machines, and other engineering equipment.
- PromotechmajorDistributor of Promotech hydraulic portable punching machines (PRO-HP) and magnetic drills for drilling and punching applications.
- VolumecminorDistributor of Volumec drilling and tapping machines (Drilltronic DT134500) for precision engineering applications.
- CurvassiminorDistributor of Curvassi MTX32/MTX32H bow top fencing bending machines for agricultural fencing applications.
- CBCminorDistributor of CBC Uni 89 manual tube benders with optional mandrel for tube bending applications.
- TranslasminorDistributor of Translas on-torch welding extraction systems for operator safety and workshop air quality management.
- AlmiminorDistributor of Almi tube notcher machines (AL100u) for metal fabrication and pipe work applications.
- KeppminorDistributor of Kepp high-speed belt grinders (755 series in 240V) for metal finishing and grinding applications.
- PEHUminorDistributor of PEHU roller track and measuring systems (LMS15) for automated material handling and measurement in fabrication workflows.
- RighettiminorBrand partner for metalworking machinery (specific product category not detailed in available sources).
- MG (Machine Brand)minorBrand partner for metalworking machinery (specific product category not detailed in available sources).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Selmach Machinery competitors and assessment
Company assessmentBroad incumbents
- Prima Power: OEM of sheet metal working machinery including laser cutting, punching, bending, and combined machines. Direct competitor in Selmach's tube and sheet laser as well as press brake categories.
- Trumpf: Global OEM manufacturer of CNC laser cutting, punching, bending, and tube processing machinery. Acts as both a competitor (direct sales) and a scale benchmark for Selmach's premium machine offerings.
- Bystronic: Global OEM supplying laser cutting, press brake, and automation systems to sheet metal fabricators. Competes with Selmach's distributed brands at the higher-end of the fibre laser and press brake market.
- Amada: Major global OEM of laser, punch, press brake, and bending machinery with direct UK presence. Overlaps with Selmach's profile in CNC fibre laser and press brake categories.
- Mazak: Global manufacturer of CNC machine tools including laser cutters and multi-tasking machining centres. Serves UK manufacturers through direct sales and authorised partners, competing in overlapping profile categories.
- LVD Group: Manufacturer of press brakes, laser cutters, and shears with a UK dealer network. Competes with Selmach's press brake and fibre laser product lines in the UK fabrication market.
Direct peers
- Bison Metalworking Machinery: Sister company under UK Machinery Group, covering the UK Midlands with metalworking machinery supply. Comparable business model, brand portfolio, and customer base as Selmach, with shared group ownership and coordinated regional coverage.
- MACH 1108 / Machinery Specialists (UK distributors): Independent UK distributors of CNC metalworking machinery serving fabrication workshops. Compete with Selmach on the same multi-brand distributor model for sheet metal and structural steel fabricators.
- RS Machinery: Scotland branch of UK Machinery Group, distributing metalworking machinery to Scottish fabricators. Directly analogous to Selmach in product range and go-to-market, differentiated only by geography.
Emerging players
- Adira (Metal Forming Solutions): Portuguese manufacturer of press brakes, guillotines, and laser cutting systems expanding into the UK market. Competes with Selmach's distributed press brake and fibre laser brands on price-performance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Selmach Machinery social profiles
Digital presenceSelmach Machinery compliance and trust
Trust signalCompliance6 records
Selmach Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selmach Machinery leadership team
Management profileNumber of profiles
Selmach Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selmach Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selmach Machinery
What does Selmach Machinery do?
Selmach Machinery supplies and distributes industrial metalworking machinery to UK and international fabricators. The company sells CNC fibre lasers, CNC plasma cutters, waterjet cutters, CNC press brakes, bandsaws, turret punch presses, tube lasers, tube benders, drills, lathes, and supporting accessories, alongside tooling consumables and after-sales service. Offerings are sold as new machinery, used/ex-demo stock, and consumables, with installation, commissioning, operator training, and ongoing service contracts.
Is Selmach Machinery a public or private company?
Selmach Machinery is a private company. It is classified as family owned and is currently operating.
When was Selmach Machinery founded?
Selmach Machinery was founded in 1800. It employs 11 to 50 people.
Where is Selmach Machinery based?
Selmach Machinery is headquartered in Hereford, United Kingdom, in the Europe region.
How does Selmach Machinery make money?
Four revenue lines are on record. New Metalworking Machinery Sales are the primary driver. The others are used & Clearance Machinery Sales, tooling & Consumables and service, Spare Parts & Support.
Who are Selmach Machinery's main competitors?
Broad incumbents on record are Prima Power, Trumpf, Bystronic, Amada, Mazak and LVD Group. Direct peers are Bison Metalworking Machinery, MACH 1108 / Machinery Specialists (UK distributors) and RS Machinery. Adira (Metal Forming Solutions) is listed as an emerging player.
Does Selmach Machinery have an API?
No public API is recorded for Selmach Machinery.
What industry is Selmach Machinery in?
Selmach Machinery's product category is Industrial Metalworking Machinery. Its primary akta.pro industry code is IMAHADAD, Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching), with a secondary code of IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping). Its NAICS code is 33351 and its SIC code is 3540.