GIAT Group

What GIAT Group does

GIAT Group (legal name PT. Gunung Intan Abadi Terus) is an Indonesian property development company founded on May 19, 1998 by Herry Sugianto, originally established as a housing contractor before expanding into full-scale property development, recreation, and architecture services. Headquartered in Kelapa Gading, Jakarta Utara, the company operates a portfolio of six residential developments spanning subsidized, commercial, and premium townhouse segments (Lavita/Green Walantaka, Permata Cileungsi, Imperial Gading, Pondok Gading Residence, Grand Pesona Cilegon, and Bumi Citayam Asri) across Jakarta, Banten, Bogor, Depok, Bekasi, and Tangerang. It also owns three commercial recreation facilities in Cilegon (Pesona Waterpark, Pesona Sport Center, and Pesona Grand Hall), positioning it as an integrated small-cap Indonesian developer of "kota terpadu" (integrated township) concepts.

The company's core offering is residential property development built around modern minimalist architectural design, one-gate security systems, and integrated amenities. Underlying technical components are conventional for the sector: in-house architect and contractor services, standardized unit typologies (e.g., Type 30/60 subsidi, Ruby 36/60, and St. Andrew/St. Vincent townhouse lines), and project-specific marketing infrastructure including dedicated Instagram accounts, a corporate website, and on-site marketing galleries. The business model is primarily one-time unit sales, with revenue streams from residential property sales (subsidized KPR FLPP and commercial KPR financing), commercial recreation venue operations, and ancillary architect/contractor services. Go-to-market is direct-to-consumer and sales-led: the company runs on-site marketing offices at each project, deploys WhatsApp-based inside sales teams, and works with multiple Indonesian banks for KPR mortgage financing. Pricing spans entry-level subsidized units through commercial housing starting at 200 million IDR and Kelapa Gading townhouses at premium price points, with promotional levers including cashback up to 10 million IDR, free AC units, waived BPHTB and processing fees, and zero-down-payment programs with bank subsidies.

Name

GIAT Group

Legal name

PT. Gunung Intan Abadi Terus

Website

https://giatgroup.id

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

GIAT Group (PT. Gunung Intan Abadi Terus) is an Indonesian property developer founded in 1998, operating residential housing developments and commercial recreation facilities (waterpark, sport center, multi-purpose hall) across Greater Jakarta and West Java, serving middle-income families, subsidy-eligible buyers, and property investors through direct on-site sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Property Sales: Sales of residential properties including subsidized housing (subsidi), commercial housing (komersil), and luxury townhouses. Properties are sold through direct sales with KPR (mortgage) financing options from banks.
2. Commercial Property Development: Development and operation of commercial facilities including waterparks, sport centers, and multi-purpose halls (gedung serbaguna).
3. Architect and Contractor Services: GIAT Group provides architect and contractor services as part of their service offerings, supporting their property development activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GIAT Group is an Indonesian property developer that builds and sells residential housing units (both government-subsidized and commercial) and operates commercial recreational facilities (waterpark, sport center, multi-purpose hall). The company develops integrated townships (kota terpadu) across Java, with projects in Jakarta, Banten, Bogor, and surrounding regions, and additionally provides in-house architect and contractor services supporting its development pipeline.

Product overview

GIAT Group (PT. Gunung Intan Abadi Terus) is an Indonesian property development company established in 1998, operating a portfolio of residential housing and commercial recreational facilities. The residential segment includes seven housing developments: Lavita/Green Walantaka (Serang), Permata Cileungsi (Bogor), Imperial Gading (Jakarta), Pondok Gading Residence (Jakarta), Grand Pesona Cilegon (Cilegon), and Bumi Citayam Asri (Bogor). The commercial segment encompasses three recreational facilities: Pesona Waterpark, Pesona Sport Center, and Pesona Grand Hall, all located in Cilegon. Additionally, the company provides Architect and Contractor services, having originally started as a housing contractor before expanding into property development.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavita / Green Walantaka A subsidized housing development located on Ciruas road in Serang city, featuring a modern minimalist residential concept with unit types 30/60 and 32/60, equipped with a 24-hour security post. Targeted at middle-income families eligible for the KPR FLPP government subsidy program.
• Permata Cileungsi An affordable luxury residential development in the Bogor area featuring a one-gate security system, with unit types including Ruby (36/60) and subsidized 30/60 options. Targeted at middle-income and subsidized-housing-eligible buyers.
• Imperial Gading A townhouse minimalist development located in Kelapa Gading North Jakarta urban area, offering a serene atmosphere within the city with unit types including St. Peter Sanctuary, St. Andrew Premier (Hook), St. Vincent 1LT, and St. Andrew Luxury. Targeted at upper-middle-income urban families.
• Pondok Gading Residence A residential development strategically located in Kelapa Gading North Jakarta near the Imperial Gading project, offering various unit types including St. John Residence 7A/7B, St. Andrew Luxury 3LT, St. Louis Residence, and St. Louis Sanctuary. Targeted at middle-income urban families.
• Grand Pesona Cilegon A safe and comfortable residential development in Cilegon with affordable pricing, featuring unit types including Jasper, New Jasper, 2-story shophouses (Ruko 2LT), and Akasia, with amenities such as the Grand Pesona Waterpark within the housing complex. Targeted at middle-income families and small business owners.
• Bumi Citayam Asri A minimalist, safe, and comfortable housing development for new families in Bogor, offering affordable pricing with unit types Tipe 36-183 and Kios T.20. All housing units have been sold out. Targeted at first-time homebuyer families.
• Pesona Waterpark A water recreation park complementing family leisure activities in Cilegon city, featuring children's slides, wave pools, adult swimming pools, and water buckets. Targeted at families and tourists in the Cilegon area; received the largest and most compliant entertainment tax payment award from Serang Regent for fiscal year 2021.
• Pesona Sport Center A sports facility offering football field (Lapangan Sepak Bola), badminton court (Lapangan Bulu Tangkis), and karate room (Lapangan Karate) for various sporting activities. Targeted at local sports clubs, schools, and event organizers in Cilegon and surrounding areas.
• Pesona Grand Hall A multi-purpose hall (Gedung Serbaguna) facility in Cilegon available for events and gatherings, operating daily from 9:00 to 21:00 WIB. Targeted at event organizers, community groups, and businesses requiring event space.
• Architect Service Professional architectural design services offered as part of GIAT Group's service offerings, supporting its in-house property development pipeline. Targeted at internal development projects and external clients seeking modern minimalist residential and commercial design.
• Contractor Service Construction and contracting services offered as part of GIAT Group's service offerings, originally starting as a housing contractor in 1998 and now supporting the company's property development pipeline. Targeted at internal development projects and external construction clients.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• PT Samudra Marine IndonesiaminorOthers · 5 August 2022Co-organized a 22-day Futsal Tournament at Pesona Futsal Hall to celebrate Indonesia's 77th Independence Day (HUT 77 RI). The event utilized 3 futsal fields and was held from August 5-26, 2022.
• Gapura Prima GroupminorStrategic or Co-development Partner · 1 January 1998GIAT Group is supported by Mr. Gunarso Susanto Margono, founder of Gapura Prima Group, as one of Indonesia's renowned property developers. This partnership provides advisory support and leverages the established reputation of Gapura Prima Group in the Indonesian property market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bukitserangindah
• LinkedInlinkedin.com/company/pt-gunung-intan-abadi-terus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIAT Group