Brewer-Clifton
Brewer-Clifton is a boutique Sta. Rita Hills winery (founded 1996) producing estate Chardonnay and Pinot Noir across four labels. Owned by Jackson Family Wines since 2017, it sells direct-to-consumer via e-commerce, a Los Olivos tasting room, a three-tier wine club, and limited trade distribution.
- Company typePrivate
- Founded1996
- HeadquartersLos Olivos, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brewer-Clifton does
Brewer-Clifton (legal entity: By Greg Brewer) is a boutique Sta. Rita Hills winery founded in 1996 by Greg Brewer and Steve Clifton, headquartered in Los Olivos, California with production operations in Lompoc. The company produces cool-climate Chardonnay and Pinot Noir from four estate vineyards totaling 60 acres (3D, Machado, Hapgood, Perilune), with all vineyards certified sustainable under the CCSW and SIP programs. Its core technology is minimal-intervention winemaking: whole cluster fermentation, neutral Sirugue barrel aging for 12-18 months, and concrete egg fermentation for the Perilune line, all oriented toward expressing the geographic, geologic, and climatic character of the Sta. Rita Hills AVA. Greg Brewer was signatory on the 2001 AVA petition and named Wine Enthusiast's 2020 Winemaker of the Year.
The company operates a multi-label portfolio: the original Brewer-Clifton brand (estate Chardonnay and Pinot Noir, $45-$85), the Diatom sub-brand (Chardonnay-focused, entry-tier at $27, with the 2024 vintage ranked #18 on Wine Spectator's Top 100 in 2025), Ex Post Facto (Syrah and Pinot Noir exploration launched 2021), and Perilune (vineyard-designate wines, including a concrete-egg Chardonnay at $125 and a high-elevation Pinot Noir). The portfolio spans vineyard-designate single-vineyard wines, a traditional-method Sparkling Blanc de Blancs, and curated gift sets.
Brewer-Clifton is privately held and has been owned by Jackson Family Wines since 2017. Revenue is generated primarily through direct-to-consumer channels: a proprietary e-commerce storefront (store.bygregbrewer.com), a reservation-only tasting room in Los Olivos, and a three-tier wine club (4-bottle at 10% off, 6-bottle at 15% off, 12-bottle at 20% off) that provides allocation priority and recurring revenue. Distribution is supplemented by third-party marketplace partnerships (Drizly, Instacart) and a Salsify-powered trade catalog for restaurant and retail accounts. Wine shipments are restricted in approximately 40 U.S. states, and the company is not disclosed in any public revenue filings.
Brewer-Clifton firmographics
Firmographics- Name
- Brewer-Clifton
- Legal name
- By Greg Brewer
- Website
- https://bygregbrewer.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brewer-Clifton is a boutique Sta. Rita Hills winery (founded 1996) producing estate Chardonnay and Pinot Noir across four labels. Owned by Jackson Family Wines since 2017, it sells direct-to-consumer via e-commerce, a Los Olivos tasting room, a three-tier wine club, and limited trade distribution.
- Ownership category
- akta.pro rank
Brewer-Clifton industry classification
Industry- Product category
- Premium Estate Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Brewer-Clifton is headquartered
LocationHeadquarters
- HQ city
- Los Olivos
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brewer-Clifton business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Wine sales through owned e-commerce platform (store.bygregbrewer.com) with shipping to states where direct shipment is permitted by law. Tasting room sales in Los Olivos, CA.
- Wine Club Membership: Subscription-based wine club with three tiers (4-bottle at 10% discount, 6-bottle at 15% discount, 12-bottle at 20% discount). Members receive primary acquisition on wine allocations, complimentary shipping on 12-bottle tier, and access to library vintages.
- Retail Distribution: Sales through third-party platforms including Drizly and Instacart for consumer delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 4 Bottle Member - 10% discount with standard rate shipping |
| Subscription | Annual | 6 Bottle Member - 15% discount with $20 flat rate shipping |
| Subscription | Annual | 12 Bottle Member - 20% discount with complimentary shipping |
| Unit Pricing | Pay-as-you-go | Single Bottle Wine Prices |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Brewer-Clifton product offering
Product offeringCore offering
Brewer-Clifton produces and sells estate-grown Chardonnay, Pinot Noir, Syrah, and sparkling wines from its four Sta. Rita Hills vineyards under four distinct labels (Brewer-Clifton, Diatom, Ex Post Facto, Perilune). The company sells primarily direct-to-consumer via its owned e-commerce site and Los Olivos tasting room, supplemented by a recurring tiered wine club and trade distribution to restaurants and retailers. Winemaking emphasizes minimal intervention through whole cluster fermentation and 12-18 month neutral barrel aging to express terroir.
Product overview
By Greg Brewer operates three distinct wine labels—Brewer-Clifton (the original brand founded 1996), Diatom (Chardonnay-focused), and Ex Post Facto (Syrah-focused)—alongside the vineyard-designate Perilune line. The portfolio centers on cool-climate Sta. Rita Hills Chardonnay and Pinot Noir, with wines produced from four estate vineyards (3D, Machado, Hapgood, and Perilune) totaling 60 acres. The winemaking philosophy emphasizes minimal intervention, whole cluster fermentation, neutral barrel aging, and expression of terroir. All estate vineyards are certified sustainable through CCSW and SIP programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Ex Post Facto Pinot Noir Inaugural 2024 vintage Pinot Noir under the Ex Post Facto label; grapes entirely destemmed by hand and aged in neutral barrels, allowing exploration outside the Brewer-Clifton paradigm.
- Ex Post Facto Brand (Syrah and Pinot Noir) Wine brand encapsulating Greg Brewer's exploration of Syrah and lighter Pinot Noir outside his Brewer-Clifton paradigm. Targets wine enthusiasts seeking alternative expressions from the Sta. Rita Hills.
- Diatom Brand (Chardonnay) Single-variety Chardonnay-focused wine brand pursuing subtraction and refinement. Named for diatomaceous earth in the Santa Barbara County landscape; recognized with Wine Spectator Top 100 #18 (2024) and #37 (2023).
- Brewer-Clifton 3D Chardonnay Single-vineyard Chardonnay from the predominantly sandy 10-acre 3D vineyard. Made from five clones (4, 76, Hyde, Mount Eden, Wente) with whole cluster pressing and neutral barrel aging.
- Brewer-Clifton 3D Pinot Noir Single-vineyard Pinot Noir from 3D vineyard planted to Swan, Pommard, 667, and 828 clones. Whole cluster fermentation with neutral barrel aging for 12-18 months.
- Brewer-Clifton Machado Chardonnay Single-vineyard Chardonnay from the 15-acre Machado parcel with sandy clay loam soils. Whole cluster pressed with neutral barrel aging.
- Brewer-Clifton Machado Pinot Noir Single-vineyard Pinot Noir from Machado family land adjacent to Clos Pepe. Features Pommard, Merry Edwards, Mount Eden, and 459 clones with whole cluster fermentation.
- Brewer-Clifton Hapgood Chardonnay Single-vineyard Chardonnay from Hapgood Vineyard at the end of Hapgood Road. 100% clone 76 from a sandy, north-facing incline.
- Brewer-Clifton Hapgood Pinot Noir Single-vineyard Pinot Noir from Hapgood Vineyard planted to Mount Eden and Merry Edwards clones. Clay loam soils produce a dense palate expression.
- Brewer-Clifton 459 Pinot Noir Single-vineyard Pinot Noir from clone 459 at Machado vineyard. Exhibits deep, carnal expression of fruit with balanced spice.
- Brewer-Clifton Perilune Pinot Noir Single-vineyard Pinot Noir from the highest elevation portion of Perilune vineyard at over 1,000 feet. Clone 114, entirely de-stemmed prior to fermentation and aged in a single concrete egg.
- Perilune Syrah Syrah from high elevation, south-facing dune sand slopes at Perilune vineyard. Clones 174, 470, and Estrella with whole cluster fermentation for 60 days.
- Sparkling Blanc de Blancs Traditional method sparkling wine from Chardonnay planted in sandy upper blocks of 3D vineyard. Late disgorgement after 8 years on yeast lees.
- Wine Club Membership (4, 6, and 12-bottle tiers) Subscription wine club with three tiers (4-bottle at 10% discount, 6-bottle at 15% discount, 12-bottle at 20% discount with complimentary shipping). Members receive primary acquisition on wine allocations and access to library vintages.
- Tasting Room Experiences (Los Olivos, CA) Reservation-only tasting room experiences at 2367 Alamo Pintado Ave, Los Olivos, CA 93441. Offers complimentary tastings for wine club members and private tastings for corporate and trade clients.
Quantifiable outcome
- Wine Spectator Top 100 recognition (#18, #37, #42 rankings)
- +2 more outcomes
Companies that use Brewer-Clifton
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Brewer-Clifton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Brewer-Clifton partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Brewer-Clifton competitors and assessment
Company assessmentDirect peers
- Domaine de la Côte: Sta. Rita Hills Pinot Noir specialist producing vineyard-designate wines from multiple estate sites. Comparable in its terroir-driven minimal-intervention philosophy, premium pricing, and allocation-driven allocation model for collectors.
- Lompoc Wine Co. Santa Barbara County winery collective operating from the Lompoc wine ghetto near Brewer-Clifton's production facility. Comparable in its Sta. Rita Hills focus, Burgundy-inspired winemaking, and DTC tasting room presence.
- Paul Lato Wines: Boutique California Pinot Noir and Chardonnay producer with vineyard-designate wines across Santa Barbara and Central Coast sites. Comparable premium pricing, allocation model, and critic-driven demand.
- Melville Winery: Sta. Rita Hills estate winery producing Chardonnay and Pinot Noir from sandy soils with whole-cluster and neutral barrel techniques. Greg Brewer worked at Melville, and the wineries share production philosophy and geographic proximity.
- Sea Smoke Cellars: Iconic Sta. Rita Hills Pinot Noir and Syrah producer located in Lompoc alongside Brewer-Clifton. Operates a similar estate-vineyard, allocation-based DTC model targeting collectors with single-vineyard Pinot Noirs in the same ultra-premium price tier.
- Zaca Mesa Winery: Santa Barbara County estate winery producing Rhône and Burgundian varieties including Syrah and Chardonnay. Comparable in its estate-farming emphasis and DTC tasting room model, though at higher volume scale.
- Alma Rosa Winery: Sta. Rita Hills pioneer producing Pinot Noir and Chardonnay with organic and biodynamic estate farming. Comparable in its terroir-driven approach, sustainable certifications, and DTC-focused go-to-market model.
- Fiddlestix Vineyard: Sta. Rita Hills Pinot Noir producer operating vineyard-designate wines from a single estate site. Shares Burgundian winemaking approach, Sta. Rita Hills terroir focus, and small-batch premium positioning.
- Sanford Winery: Historic Sta. Rita Hills winery producing Chardonnay and Pinot Noir from estate vineyards. Shares appellation focus, varietal mix, and premium positioning with Brewer-Clifton's core portfolio.
Broad incumbents
- Kistler Vineyards: Premium California Chardonnay and Pinot Noir producer with established cult status and broad distribution. Comparable varietal focus and ultra-premium positioning, though operating at meaningfully larger scale across multiple Sonoma and Russian River sites.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brewer-Clifton social profiles
Digital presenceBrewer-Clifton compliance and trust
Trust signalCompliance5 records
Brewer-Clifton financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brewer-Clifton leadership team
Management profileNumber of profiles
Profiles4 records
Brewer-Clifton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brewer-Clifton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brewer-Clifton
What does Brewer-Clifton do?
Brewer-Clifton produces and sells estate-grown Chardonnay, Pinot Noir, Syrah, and sparkling wines from its four Sta. Rita Hills vineyards under four distinct labels (Brewer-Clifton, Diatom, Ex Post Facto, Perilune). The company sells primarily direct-to-consumer via its owned e-commerce site and Los Olivos tasting room, supplemented by a recurring tiered wine club and trade distribution to restaurants and retailers. Winemaking emphasizes minimal intervention through whole cluster fermentation and 12-18 month neutral barrel aging to express terroir.
Is Brewer-Clifton a public or private company?
Brewer-Clifton is a private company. It is classified as corporate owned and is currently operating.
When was Brewer-Clifton founded?
Brewer-Clifton was founded in 1996. It employs 1 to 10 people.
Where is Brewer-Clifton based?
Brewer-Clifton is headquartered in Los Olivos, United States, in the North America region.
How does Brewer-Clifton make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wine Club Membership and retail Distribution.
Who are Brewer-Clifton's main competitors?
Direct peers on record are Domaine de la Côte, Lompoc Wine Co., Paul Lato Wines, Melville Winery, Sea Smoke Cellars, Zaca Mesa Winery, Alma Rosa Winery, Fiddlestix Vineyard and Sanford Winery. Kistler Vineyards is listed as a broad incumbent.
Does Brewer-Clifton have an API?
No public API is recorded for Brewer-Clifton.
What industry is Brewer-Clifton in?
Brewer-Clifton's product category is Premium Estate Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.