SimpleFund
SimpleFund (DBA 海岸线文学网 / Haianxian Literature Network) is a Chinese-language web novel aggregator offering freemium access to multi-genre fiction including romance, fantasy, xianxia, and adult content, serving Chinese-speaking readers via a single website.
- Company typePrivate
- Founded2016
- HeadquartersAmherst, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SimpleFund does
SimpleFund, doing business as 海岸线文学网 (Haianxian Literature Network), operates a Chinese-language web novel reading platform at getsimplefund.com. The site aggregates free and premium fiction content across multiple verticals — including urban romance (都市言情), danmei/Boys' Love (耽美同人), yuri (百合), xianxia/wuxia (仙侠武侠), fantasy (玄幻奇幻), and historical/time-travel (穿越历史) — and includes a substantial share of explicit adult content (H-tagged novels). The platform is built on a web-based architecture with genre-based content organization, sub-categorization for adult chapters, and reader features such as bookmarking and reading progress tracking. Content is sourced from individual authors (e.g., 稳心颗粒, 苍龙抬棺, 虞绾, 存在, 海岱苗) who upload works for promotional purposes; the platform aggregates and curates them by category.
The business model is freemium: the majority of the catalog is freely accessible, with monetization coming from advertising and microtransaction purchases of premium adult content chapters at approximately 450 units per 1,000 characters. The site has no mobile app, no app store presence, and no API or SDK exposure; distribution is direct via the website, relying on organic SEO and on-site genre navigation. The only disclosed funding event is a 2018 round from Launch NY with no reported dollar value. There is a material discrepancy between the firmographic profile (Amherst, United States; "Mobile Fundraising Platform using ad revenue to fund non-profit organizations"; founded 2016; 1-10 employees) and the actual operating business (a Chinese-language adult novel aggregator serving East Asia), which warrants direct verification before any investment decision.
SimpleFund firmographics
Firmographics- Name
- SimpleFund
- Legal name
- 海岸线文学网
- Website
- https://getsimplefund.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimpleFund (DBA 海岸线文学网 / Haianxian Literature Network) is a Chinese-language web novel aggregator offering freemium access to multi-genre fiction including romance, fantasy, xianxia, and adult content, serving Chinese-speaking readers via a single website.
- Ownership category
- akta.pro rank
SimpleFund industry classification
Industry- Product category
- Online Literature Platform
- NAICS
- Book Publishers (51313), Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Digital Comics, Manga & Serialized Reading Platforms (BPAMAJAJ)
- akta.pro secondary industry
- Adult/Seinen/Josei Comics Publishing (MPAJAGAJ)
Keywords
Where SimpleFund is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Markets served
SimpleFund business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Others, Marketing or Sales
Revenue model
- Freemium Reading Model: Most novel content is freely accessible with advertising support. Premium content includes specialized chapters (收费章千字45o), with some novels having premium/paid chapters for adult content scenes. The platform generates revenue from page views and premium chapter purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free reading with optional premium chapters |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SimpleFund product offering
Product offeringCore offering
SimpleFund runs the 海岸线文学网 (Haianxian Literature Network), a Chinese online literature platform that aggregates and publishes web novels across multiple genres including urban romance, fantasy, xianxia/wuxia, time travel/historical, danmei (Boys' Love), yuri, and adult content. The platform organizes novels into genre categories (精品小说, 百合小说, 耽美同人, 都市言情, 玄幻奇幻, 仙侠武侠, 穿越历史), provides daily chapter updates, and offers free reading with optional paid premium chapters at approximately 450 per thousand characters.
Product overview
SimpleFund operates as a Chinese online literature platform (海岸线文学网) providing free access to novel content across multiple genres including urban romance (都市言情), fantasy (玄幻奇幻), xianxia/wuxia (仙侠武侠), time travel (穿越), and Boys' Love (耽美同人). The platform aggregates novel chapters and organizes content by category.
Differentiator
Problem solved
Functional benefit
Products and services
- 海岸线文学网 (Haianxian Literature Network) A Chinese online novel reading platform accessible at getsimplefund.com that aggregates and publishes web novels across genres including urban romance, fantasy, xianxia/wuxia, time travel/historical, danmei (Boys' Love), yuri, and adult content. Free reading with optional paid premium chapters at approximately 450 per thousand characters.
Companies that use SimpleFund
Customer profileSegments1 record
Ideal customer profiles1 record
SimpleFund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SimpleFund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Individual Novel AuthorscoreThe platform hosts content from individual authors including 稳心颗粒 (author of '得了怪病想死'), 苍龙抬棺 (author of '道友请停止散发香气'), 虞绾 (author of '没心没肺'), 存在 (author of '女尊小说最鸳鸯'), 海岱苗 (author of '娇媳妇七零家属院日常'). Authors upload content for promotional purposes; the platform aggregates and organizes their works.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
SimpleFund competitors and assessment
Company assessmentDirect peers
- 晋江文学城 (JJWXC): JJWXC is the leading Chinese platform for danmei/boys love, yuri, and romance web novels with a VIP paid-chapter model. It is the closest functional peer to SimpleFund given the heavy danmei/yuri/adult genre emphasis on getsimplefund.com.
- 长佩文学 (Changpei Literature): Chinese danmei/boys love and general fiction platform with paid VIP chapters and similar genre specialization to SimpleFund's adult-leaning catalog.
- GoodNovel: Mobile-first serialized fiction platform with a coin/chapter microtransaction model and a strong romance/fantasy catalog, operating on the same paid-chapter-per-thousand-characters mechanic as SimpleFund.
- 七猫小说 (Qimao Novel): Free, ad-supported Chinese web novel aggregator and publisher competing in the same free-reading tier as SimpleFund, with multi-genre catalog and per-thousand-character paid chapter upsell.
- Dreame: Global mobile serialized novel platform with paid per-chapter monetization across romance, fantasy, and adult-leaning genres, directly comparable to SimpleFund's freemium Chinese-novel reading experience.
- 话本小说 (Huaben Fiction): Free Chinese web novel platform with genre-organized catalog (romance, fantasy, xianxia) and per-chapter paid unlocks, mirroring SimpleFund's freemium reading and genre-tab discovery model.
Broad incumbents
- 起点中文网 (Qidian): Operated by Tencent's Yuewen Group, Qidian is the dominant Chinese serialized web novel platform with a paid VIP chapter model that directly parallels SimpleFund's freemium-plus-paid-chapter structure, and is the primary rights holder whose works appear aggregated across the niche.
- Wattpad: Global serialized fiction platform with free reading and premium paid stories, monetizing via ads and paid chapter unlocks; comparable business model to SimpleFund but oriented to English-language user-generated content.
- 番茄小说 (Fanqie Novel / Tomato Novel): ByteDance's free, ad-supported serialized novel platform dominating the Chinese free-reading segment with a mobile-first app. Comparable on revenue model (ad-funded free reading) but vastly larger scale and IP-licensed catalog.
- Webnovel (Yuewen): Yuewen Group's international flagship for translated Chinese serialized novels, offering free chapters with paid-coin unlocks per chapter — essentially the same freemium microtransaction model SimpleFund uses, but at global scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
SimpleFund social profiles
Digital presenceSimpleFund financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleFund leadership team
Management profileNumber of profiles
Profiles1 record
SimpleFund funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleFund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleFund
What does SimpleFund do?
SimpleFund runs the 海岸线文学网 (Haianxian Literature Network), a Chinese online literature platform that aggregates and publishes web novels across multiple genres including urban romance, fantasy, xianxia/wuxia, time travel/historical, danmei (Boys' Love), yuri, and adult content. The platform organizes novels into genre categories (精品小说, 百合小说, 耽美同人, 都市言情, 玄幻奇幻, 仙侠武侠, 穿越历史), provides daily chapter updates, and offers free reading with optional paid premium chapters at approximately 450 per thousand characters.
Is SimpleFund a public or private company?
SimpleFund is a private company. It is classified as unknown and is currently operating.
When was SimpleFund founded?
SimpleFund was founded in 2016. It employs 1 to 10 people.
Where is SimpleFund based?
SimpleFund is headquartered in Amherst, United States, in the North America region.
How does SimpleFund make money?
One revenue line is on record: freemium Reading Model.
Who are SimpleFund's main competitors?
Direct peers on record are 晋江文学城 (JJWXC), 长佩文学 (Changpei Literature), GoodNovel, 七猫小说 (Qimao Novel), Dreame and 话本小说 (Huaben Fiction). Broad incumbents are 起点中文网 (Qidian), Wattpad, 番茄小说 (Fanqie Novel / Tomato Novel) and Webnovel (Yuewen).
Does SimpleFund have an API?
No public API is recorded for SimpleFund.
What industry is SimpleFund in?
SimpleFund's product category is Online Literature Platform. Its primary akta.pro industry code is BPAMAJAJ, Digital Comics, Manga & Serialized Reading Platforms, with a secondary code of MPAJAGAJ, Adult/Seinen/Josei Comics Publishing. Its NAICS code is 51313 and its SIC code is 2731.