Hanamasa

What Hanamasa does

Hanamasa Co., Ltd. (株式会社花正) is a Japanese specialty meat retailer founded in March 2008 and headquartered in Minato-ku, Tokyo. The company operates a chain of meat supermarkets under the 'Niku no Hanamasa' (肉のハナマサ) brand, with an enhanced sub-format called 'Hanamasa Plus+' (肉のハナマサ PLUS) introduced from 2018 onwards. Its core business is the retail sale of meats, processed meat products, frozen foods, and agricultural products through owned physical stores, franchise locations, and direct-to-consumer channels. Most stores operate 24 hours, addressing the convenience needs of both professional food service customers and general consumers.

Hanamasa's product portfolio spans fresh meats (beef, pork, chicken, lamb), frozen prepared foods (shrimp, oysters, gyoza, karaage), private-label products (original curry lines, Taiwanese street food, hot pot bases), and directly imported specialty items (wines, beers, olive oils). The company operates a beef traceability system that links individual product identification numbers to Japan's National Livestock Breeding Center database, enabling customers to verify the production history of domestic beef. The technology stack is otherwise conventional, comprising a standard corporate website, digital flyer distribution through the Tokubai platform, and a dedicated e-commerce platform called Animo for online direct purchases across Japan.

The business model is predominantly transactional retail. Revenue is generated through one-time purchases at physical retail stores, pay-as-you-go home delivery from select store locations, franchise management fees, and transactional e-commerce sales through Animo. Pricing follows a unit/per-item model with no subscription or membership tiers, supplemented by a monthly promotional 'Meat Day Sale' on the 29th of each month. Customer segments are split between professional/food service buyers (restaurants, izakaya, yakiniku shops) purchasing in bulk volumes and general consumers purchasing for home cooking, BBQ events, and family meals. Geographic operations span the Greater Tokyo area (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki) and the Kansai region (Osaka), with active store expansion continuing through 2025-2026.

Name

Hanamasa

Legal name

株式会社花正

Website

https://hanamasa.co.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hanamasa is a Japanese specialty meat supermarket chain founded in 2008, operating 50+ retail stores across Greater Tokyo and Osaka under its main brand and the Hanamasa Plus+ enhanced format. It serves both professional food service businesses and general consumers with fresh meats, frozen foods, and private-label products, supplemented by e-commerce and home delivery.

Ownership category

akta.pro rank

Product category

Meat Retail Supermarket

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447), Fish and Seafood Retailers (44525)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

akta.pro secondary industries

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB), Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)

Keywords

• Meat retail
• Professional food supply
• Frozen foods retail
• BBQ meat products
• Restaurant meat supply

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Supermarket Retail Sales: Physical retail store operations selling meats, processed meat products, and other food items directly to consumers and professional customers.
2. Home Delivery Service: Delivery service from select stores to nearby residential and business areas.
3. Franchise Management: Franchise (FC) store operations with administration and guidance services.
4. E-commerce (Animo): Online sales of professional-grade products, original Hanamasa products, imported wines, and other items through the Animo e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hanamasa operates a chain of meat supermarkets across the Greater Tokyo and Osaka regions of Japan, retailing fresh meat, processed meat products, frozen foods, and professional-grade ingredients through 50+ company-owned and franchise stores, most of which operate 24 hours. The company also offers home delivery service from select stores and operates the Animo e-commerce platform for nationwide online sales of Hanamasa original products and directly imported wines, beers, and olive oils.

Product overview

Hanamasa operates a chain of meat supermarkets under the main brand 'Niku no Hanamasa' (肉のハナマサ) with the enhanced sub-brand 'Hanamasa Plus+' (肉のハナマサ PLUS). The company offers a comprehensive range of meat products (beef, pork, chicken, lamb), frozen foods, professional-grade ingredients, and ready-made products. Their portfolio includes original curry lines, Taiwanese street food products, hot pot bases, and BBQ-related offerings. They provide home delivery services and operate the 'Animo' e-commerce platform for online purchasing of their products.

Differentiator

Problem solved

Functional benefit

Brands

• 肉のハナマサ PLUS (Hanamasa Plus+): Enhanced store format with expanded product lines and extended operating hours, serving both professional and general customers.
• Animo (アニモ)

Products and services

• Animo (アニモ) E-commerce Platform Online shopping site offering Hanamasa original products, professional-grade seasonings, frozen foods, directly imported wines, Kilmess beer, olive oils, and other international food products. Available for delivery across Japan.
• Home Delivery Service (宅配サービス) Home delivery service available from many Hanamasa store locations, covering designated residential and business areas around each store. Customers can order by phone and receive delivery to nearby homes and businesses within specified zones.
• Frozen Foods (冷凍食品) Frozen food product line including professional peeled shrimp (5L size, 800g packs at ¥1,990本体価格 / ¥2,150 tax-included), Korean frozen oysters (850g at ¥1,690本体価格), gyoza, vegetables, berries, prepared dishes like chicken karaage, Taiwanese-style pepper pork buns, steamed buns, and braised pork buns.

Quantifiable outcome

• Monthly meat day sales events on 29th of each month

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TokubaiminorGTM or Marketing PartnerTokubai platform distributes digital flyers and promotional information for Hanamasa stores, enabling customers to access weekly deals and store information through the Tokubai app and website.

Scale indicators2 records

Recent moves21 records

Expansion highlights5 records

Broad incumbents

• Ito-Yokado (イトーヨーカドー): Major Japanese supermarket operator (part of Seven & i Holdings) with full-service grocery formats including meat and prepared food departments. Competes with Hanamasa for general consumer grocery spend but does not specialize in meat.
• Prima Meat Packers (プリマハム): Japanese processed meat manufacturer supplying sausage, ham, and prepared meat products to retail and foodservice. Adjacent competitor in the prepared meat category that Hanamasa sells through its stores.
• Marudai (丸大食品): Japanese meat processor and brand owner of processed meat products widely distributed through Japanese supermarket channels. Comparable category presence to Hanamasa from a manufacturer and brand perspective.
• Aeon (イオン): Japan's largest supermarket group operating nationwide across multiple banners with extensive meat counters. Overlaps with Hanamasa in food retail and meat merchandising but operates a much broader grocery and general merchandise portfolio.
• Itoham Foods (伊藤ハム米久ホールディングス): Japanese processed meat manufacturer with strong presence in retail packaged meat and deli items. Competes with Hanamasa in the prepared and processed meat category from a manufacturer rather than retailer angle.
• NH Foods / Nippon Ham (日本ハム): One of Japan's largest meat producers and processors with branded packaged meat and processed food lines distributed through retail and foodservice. Comparable meat-category focus but upstream manufacturer rather than specialty retailer.

Emerging players

• Yakiniku Like (焼肉ライク): Japanese quick-service yakiniku chain serving single-person portions of high-quality meat at accessible prices. Comparable meat-quality and value-positioning narrative, though operating in foodservice rather than retail.

Direct peers

• Costco Japan: Membership-based bulk retailer operating across Japan with a heavy emphasis on meat and protein products sold at competitive prices. Comparable to Hanamasa in bulk-format meat retail and professional/consumer dual customer base.
• Meat Factory (ミートファクトリー): Japanese online specialty meat retailer selling premium and BBQ-focused cuts direct to consumers with nationwide delivery. Direct competitor for Hanamasa's e-commerce and Animo customer base, especially outside Hanamasa's store geography.
• Gyomu Super (業務スーパー): Operated by Kyoso Life Well, Gyomu Super is a Japanese bulk food retail chain that sells meat and other food items at near-wholesale prices to both professional and consumer customers. Closest direct analog to Hanamasa's wholesale-to-consumer meat specialty format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanamasa