The Kenwood

What The Kenwood does

The Kenwood is a single-location, for-profit senior living community operating from 825 Summit Avenue in Minneapolis, Minnesota. It serves three customer sets: independent living seniors seeking community and maintenance-free living, assisted living seniors who need help with activities of daily living, and short-term/respite stay residents (including post-hospitalization recovery and caregiver respite). The community is staffed by 51–100 employees and reports no proprietary technology platform; its offering is fundamentally a hospitality and care service rather than a software product.

Revenue is generated through monthly residential living fees across the three service lines, billed on a transparent subscription-style model with no entry fees, no large upfront investments, and no hidden charges. Distribution is direct-to-consumer: prospective residents and families inquire via the website (thekenwood.org), phone, or in-person tours, with tour scheduling handled through a HubSpot meeting tool and lead capture routed into HubSpot CRM. The community's functional benefits include chef-prepared meals using local and on-site-grown produce, scheduled transportation via a community van and city bus connections, a daily activities program (exercise classes, poetry discussions, book clubs, newsletter committee), pet-friendly living, and meal delivery. Competitive positioning leans on financial transparency, long-tenured staff and residents, and an emotionally warm, non-corporate community atmosphere rather than luxury amenities; multiple industry badges across care, dining, management, and activities categories support this positioning.

Name

The Kenwood

Legal name

The Kenwood

Website

https://thekenwood.net

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Kenwood is a single-location, for-profit senior living community in Minneapolis offering Independent Living, Assisted Living, and Short Term Stays for older adults, using a transparent monthly subscription pricing model and direct-to-consumer tours booked via HubSpot.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior living community
• Assisted living services
• Independent living
• Residential care
• Respite care stays

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Residential Living Fees: The Kenwood generates revenue through residential living fees for Independent Living, Assisted Living, and Short Term Stays. The community emphasizes straightforward, transparent pricing with no hidden fees, suggesting a subscription or rental model for housing and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Kenwood operates a single-site senior living community in Minneapolis providing Independent Living apartments for self-sufficient seniors seeking community and convenience, Assisted Living apartments with personal care support for daily activities, and Short Term Stays for respite and temporary care. Residents receive chef-prepared meals with local produce, social and enrichment programming, transportation services, and maintenance-free living under a transparent monthly pricing structure.

Product overview

The Kenwood is a senior living community offering a portfolio of residential care services: Independent Living for self-sufficient seniors seeking community and convenience, Assisted Living for those requiring daily living support, and Short Term Stays for temporary or respite care needs. These services are unified by shared amenities including dining services, social programming, transportation, and transparent pricing, creating an integrated living experience where residents progress through care levels as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential living option for seniors who can live independently but desire community amenities, social activities, and the convenience of maintenance-free living with chef-prepared meals, transportation, and a full activities calendar.
• Assisted Living Supportive residential services for seniors who need assistance with daily activities such as bathing, dressing, medication management, and personal care while maintaining independence, with 24/7 caregiving availability.
• Short Term Stays Temporary residential care for seniors, providing respite care services when primary caregivers need a break or for post-hospitalization recovery periods, with full access to community amenities, dining, and activities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering IL, AL, memory care, and skilled nursing nationally — comparable service categories but operates at vastly greater scale and as a publicly-traded corporation, making it a broad incumbent benchmark.
• Sunrise Senior Living: National senior living operator focused on assisted living and memory care with strong brand and standardized care programs — comparable service categories but premium positioning and corporate scale versus The Kenwood's single independent site.
• Life Care Services: Large third-party manager of senior living communities including CCRCs and IL/AL communities nationwide — comparable service categories and management focus, but at portfolio scale and through management contracts rather than ownership of one site.
• Atria Senior Living: Major national operator of independent, assisted, and memory care communities across the U.S. — directly comparable service mix with luxury-leaning positioning versus The Kenwood's relationship-driven mid-market approach.

Emerging players

• WelbeHealth: Tech-enabled PACE program operator serving seniors with integrated medical and social services — comparable elder-care demographic but very different delivery model (community-based day programs), relevant as a competitive alternative for aging-in-place seniors.
• Seniors Helping Seniors: National in-home senior care services provider — comparable elder-care customer segment but delivered in-home rather than in a residential community, making it a partial-overlap emerging peer.

Regional players

• Presbyterian Homes & Services: Minnesota-headquartered nonprofit senior living operator with multiple Twin Cities communities offering independent, assisted, and memory care — directly overlapping The Kenwood's service model and geography, but at larger scale and as a nonprofit.
• Walker Methodist: Minneapolis-based senior living and care provider with multiple campuses offering IL, AL, memory care, and skilled nursing — same Twin Cities market and continuum-of-care positioning as The Kenwood, but with a broader footprint.
• Augustana Care: Twin Cities-based nonprofit senior housing and care organization operating IL, AL, memory care, and skilled nursing — directly comparable continuum-of-care model and Minneapolis geography.
• Ebenezer (Fairview Senior Services): Twin Cities senior living operator affiliated with Fairview Health, providing independent and assisted living plus care coordination — comparable services and Minneapolis geography, with healthcare-system integration The Kenwood lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/163111603618
• LinkedInlinkedin.com/company/the-kenwood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kenwood