Reunion Island Tourism

What Reunion Island Tourism does

Reunion Island Tourism (IRT), also known as Île de la Réunion Tourisme, is the official regional tourism board for Reunion Island — a French overseas department in the Indian Ocean. Incorporated in 2007 as a French Association loi 1901 (non-profit), IRT is designated under Article L211-1 (II) of the French Tourism Code and registered with ATOUT FRANCE (IM 974110007). The organization operates from its headquarters in Saint-Paul, Reunion Island, and is funded through regional government subsidies and European Union co-financing rather than private equity.

IRT's core product is a digital destination platform (reunion.fr and en.reunion.fr) that serves simultaneously as an informational tourism portal and a transactional booking engine. The platform catalogs accommodations across categories (hotels, bed-and-breakfasts, mountain gîtes, holiday rentals, campsites, unique lodging), activities (hiking, canyoning, paragliding, whale watching, agritourism, gastronomy, volcanic exploration), and themed discovery experiences organized around seven territorial 'ambiances.' Supporting services include live webcams (Piton de la Fournaise, Saint-Leu, Boucan Canot), a Météo-France–powered weather vigilance system integrated with the ORSEC alert protocol, and a dedicated mobile app. The platform is multilingual (French, English, German) and integrates with Ingenico for payment processing and Air Austral's loyalty programme.

The business model is a transaction-fee marketplace: IRT acts as an intermediary connecting international tourists with tourism service providers, earning commissions on bookings. Distribution occurs through a direct-to-consumer channel (the official website) plus referral/reseller partnerships with tour operators and receptive agencies in France, Belgium, Luxembourg, Switzerland, Netherlands, South Africa, and India. Pricing follows a 25% deposit / balance-due-30-days-prior structure with tiered cancellation penalties (0–100%). IRT serves a diversified end-customer base of international tourists — primarily European, with growing African and Asian inbound segments — seeking adventure, nature, wellness, and cultural experiences on the island.

Name

Reunion Island Tourism

Legal name

Réunion Island Tourism (IRT)

Website

https://reunion.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Reunion Island Tourism (IRT) is the official French government-designated regional tourism board for Reunion Island, operating reunion.fr — a multilingual booking and information platform connecting international tourists with local accommodations, activities, and tour operators.

Ownership category

akta.pro rank

Product category

Tourism Destination Services

NAICS

Tour Operators (561520), Tour Operators (56152), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Cave, Geology & Volcanic Experiences (THAJAIAI)

Keywords

• Destination tourism marketing
• Tourism booking platform
• Regional tourism board
• Travel information services
• Adventure tourism experiences

Headquarters

HQ city

Saint-paul

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Services Booking Commission: IRT acts as an intermediary platform connecting tourists with tourism service providers (partners) including accommodation, activities, and tour operators. Revenue is generated through booking fees and commissions on transactions processed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Reunion Island Tourism (IRT) operates the official digital tourism portal for Reunion Island, providing a multilingual booking platform where visitors can reserve accommodations (hotels, gîtes, holiday rentals, campsites, unusual lodging), activities (hiking, canyoning, paragliding, whale watching, gastronomy tours, agritourism, volcanic adventures), and access real-time webcam feeds and visitor information. The organization acts as a booking intermediary connecting tourists with third-party tourism service providers across the island and earns revenue through transaction commissions on bookings.

Product overview

Reunion Island Tourism (IRT) operates a comprehensive tourism destination platform offering a unified booking and information service for Reunion Island. The core offering consists of the official tourism website (reunion.fr/en.reunion.fr) serving as both an informational portal and booking engine. The platform enables visitors to book accommodations across multiple categories (hotels, gites, holiday rentals, campsites, unique lodging), activities and experiences (hiking, canyoning, paragliding, gastronomy tours, agritourism, volcanic adventures), and access real-time webcams. Supporting services include a tour operator directory, visitor information (visas, health advisories, weather vigilance), and themed discovery experiences organized around seven regional ambiances. The booking engine integrates with Air Austral loyalty programme and processes payments via Ingenico.

Differentiator

Problem solved

Functional benefit

Products and services

• Reunion Island Tourism Official Website Multilingual (French, English, German) tourism information portal serving as the official digital gateway to Reunion Island. Provides comprehensive travel planning resources, accommodation listings, activities, webcam feeds, and regional experiences across seven distinct ambiances for international visitors and tourists.
• Online Booking Platform Online reservation platform enabling visitors to book accommodations (hotels, gîtes, holiday rentals, campsites, unusual lodging), activities, and tourism experiences directly through the IRT booking engine. Integrates with Air Austral loyalty programme and processes payments via Ingenico, with deposit and cancellation policies governing transactions.
• Accommodation Directory and Booking

Quantifiable outcome

• Since 2010, the 'Pitons, cirques et remparts' have been inscribed on the UNESCO World Heritage List

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• French Tour OperatorscoreChannel Partner/ Reseller/ DistributorTour operators based in mainland France offering packaged circuit tours to discover Reunion Island tailored to various tastes and expectations.
• Belgian Tour OperatorsminorChannel Partner/ Reseller/ DistributorTour operators in Belgium offering vacation packages to Reunion Island including options for relaxation, adventure, and luxury.
• Swiss Tour OperatorsminorChannel Partner/ Reseller/ DistributorTour operators in Switzerland offering flights and circuit options to Reunion Island.
• Luxembourg Tour OperatorsminorChannel Partner/ Reseller/ DistributorThree tour operators in Luxembourg available to help travelers plan their ideal Reunion Island itinerary based on budget and preferences.
• Netherlands Tour OperatorsminorChannel Partner/ Reseller/ DistributorTour operators in the Netherlands available to advise and guide travelers seeking Reunion Island vacation packages.
• South African Tour OperatorscoreChannel Partner/ Reseller/ DistributorSouth African travel agents including Latin American Travel (LAT) offering Reunion Island packages in their websites or brochures. IRT runs promotional campaigns in South Africa as a key market.
• ATOUT FRANCEcoreStrategic or Co-development PartnerFrench tourism development agency. IRT is registered with ATOUT FRANCE (Registration No. IM 974110007) and is a member of the Tourisme & Territoires network.
• Météo-FrancecoreTechnology or IntegrationWeather forecasting service providing meteorological information and alerts for Reunion Island, including the ORSEC vigilance system for weather and flood warnings.
• Vanilla Islands (Îles Vanille)minorStrategic or Co-development PartnerRegional tourism organization grouping Indian Ocean islands including Mauritius, Seychelles, Madagascar, Comoros, Mayotte, and Rodrigues for joint tourism promotion.
• Observatoire Volcanologique du Piton de la Fournaise (OVPF)coreTechnology or IntegrationVolcanic monitoring observatory providing real-time information on Piton de la Fournaise eruptions and volcanic activity for visitor safety.
• La Petite CréoleminorChannel Partner/ Reseller/ DistributorLocal experience provider offering authentic Creole experiences including cooking classes, farm visits, and cultural tours featured on the IRT platform.
• Bazaltik RéunionminorChannel Partner/ Reseller/ DistributorAdventure tourism provider offering potholing and meditation experiences in lava tunnels, featured on the IRT booking platform.
• Association pour la Valorisation et la Préservation du Patrimoine des Hauts de Sainte-Marguerite (AVPPHSM)minorChannel Partner/ Reseller/ DistributorHeritage preservation association offering farm visits and traditional Creole cuisine experiences, featured on the IRT platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reunion.fr
• Instagraminstagram.com/reunion.fr
• Xx.com/ReunionTourisme
• Pinterestpinterest.com/reunionfr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reunion Island Tourism