Nextkey

What Nextkey does

Nextkey is a privately held Swiss residential real estate brokerage operating as the modern service brand of CSL Immobilien AG. The firm serves individual homeowners, families, and investors seeking to buy or sell residential property across Switzerland, with physical offices in Zürich (Schärenmoosstrasse 77, 8052) and Lausanne (Rue du Pont 1, 1003) covering both the German- and French-speaking linguistic regions of the country. Customers initiate contact through the company website, by phone, or in person, and are matched with dedicated agents who manage the transaction end-to-end.

The company's core offerings are listed on the website as Immobilienvermarktung (real estate marketing) and Immobilien-Verkauf (property sales), supported by a free property valuation tool (Kostenlose Schätzung) and a property financing advisory offered in partnership with Migros Bank. The technology layer is a standard website-based listing portal with bilingual (German/French) content, Matterport-powered 3D virtual tours embedded on individual property pages, Google Maps for office and listing locations, YouTube embeds for video content, and Google Invisible reCAPTCHA for bot protection. There is no proprietary mobile application, no public API, and no disclosed AI or ML tooling. The platform architecture is comparatively conventional and depends on third-party services rather than bespoke technology development.

Nextkey earns revenue through transaction commissions on successful property sales, with a transparent pricing structure starting at 1.5% of the sale price and a minimum fee of CHF 9,500 plus VAT (some French-language sources reference a 1% rate). The go-to-market is sales-led through agent-led consultation, drawing on more than 50 years of claimed combined regional expertise within its core Swiss market areas. The firm markets itself as a low-friction, transparent alternative to traditional Swiss real estate intermediation, supported by a 4.9/5.0 Google rating displayed on its homepage.

Name

Nextkey

Legal name

CSL Immobilien AG

Website

https://nextkey.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nextkey is a privately held Swiss residential real estate brokerage, operating as the digital-first brand of CSL Immobilien AG, serving individual buyers and sellers across German- and French-speaking Switzerland with offices in Zürich and Lausanne. It earns commission-based revenue from property sales supported by a bilingual listings portal and Matterport virtual tours.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Property marketing
• Residential sales
• Property valuation
• Real estate financing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Nextkey earns revenue through commissions on property sales, with a transparent model starting at 1.5% of the sale price, with a minimum fee of CHF 9,500 plus VAT. The company provides brokerage services for both buyers and sellers of residential properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Nextkey is a Swiss real estate brokerage that sells professional property marketing and sales services to homeowners and buyers across Switzerland. Its core offering is commission-based residential brokerage (Immobilienvermarktung) starting at 1.5% with a minimum of CHF 9,500 plus VAT, complemented by free property valuation, financing advisory via Migros Bank, and Matterport 3D virtual tours on property listings.

Product overview

Nextkey is a Swiss real estate brokerage operating as a digital-first maklerservice platform. The company offers a unified, transparent real estate service covering property sales, marketing, free property valuation, and financing advisory. The core offering consists of Immobilienvermarktung (real estate marketing and sales brokerage) with a transparent commission model starting at 1.5% (minimum CHF 9,500). This is complemented by a free property valuation tool (Kostenlose Schätzung), property financing advisory via Migros Bank partnership, and Matterport-powered 3D virtual tours integrated into property listings. The company operates a bilingual (German/French) property listings portal featuring apartments, houses, villas, and land across Switzerland, with regional expertise in multiple cantons supported by offices in Zürich and Lausanne. The parent company is CSL Immobilien AG.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Brokerage (Immobilienvermarktung) Professional real estate marketing and sales brokerage service in Switzerland, supporting both property sellers and buyers with transparent commission-based pricing starting at 1.5% (minimum CHF 9,500 plus VAT).
• Free Property Valuation (Kostenlose Schätzung) Free property estimation/valuation service allowing homeowners to get an initial assessment of their property's market value before deciding to sell.
• Property Financing Advisory (Immobilien-Finanzierung) Real estate financing consultation and advisory services, provided in partnership with Migros Bank to assist buyers with mortgage and financing solutions.
• Bilingual Property Listings Portal Bilingual (German/French) property listings platform displaying apartments, houses, villas, and land across Switzerland. Includes detailed property pages with specifications, gallery images, and contact forms.

Quantifiable outcome

• 4.9/5.0 Google rating from customer reviews

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CSL Immobilien AGcoreOthersCSL Immobilien AG is the parent company operating the Nextkey brand. Nextkey operates as the modern service brand of CSL Immobilien AG, providing residential real estate brokerage services.
• Migros BankminorGTM or Marketing PartnerMigros Bank is featured as a financing partner on Nextkey's website, offering mortgage financing options to property buyers. Nextkey provides referrals to Migros Bank for financing needs.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Proptech Partners Switzerland: Proptech Partners is a Swiss platform supporting property technology and digital brokerage startups. Comparable as an emerging Swiss ecosystem player relevant to Nextkey's digital-first brokerage model and potential partnership/investment pathways.

Direct peers

• Betterhomes: Betterhomes is one of Switzerland's largest real estate brokerages, offering a similar digital-first brokerage model for residential sales and rentals. Directly comparable as a Swiss residential brokerage competing for the same seller/buyer segment with a technology-enabled platform.
• SPG Intercity: SPG Intercity is a Swiss real estate services firm offering brokerage, consulting, and valuation across residential and commercial segments. Directly comparable as a Swiss multi-service brokerage competing for similar transaction mandates.
• Engel & Völkers Switzerland: Engel & Völkers operates premium residential brokerage shops across Switzerland, including Zürich. Comparable as a residential brokerage with a multi-office, agent-led model and similar commission economics on premium listings.
• RE/MAX Switzerland: RE/MAX Switzerland is a major franchise brokerage network operating across Swiss residential markets. Comparable as a commission-based residential brokerage with multi-region coverage and similar agent-driven GTM.

Broad incumbents

• Immoscout24 (Switzerland): Immoscout24 operates a leading Swiss real estate listing portal connecting buyers, sellers, and brokers. Comparable as an incumbent Swiss property platform that competes for listing supply and buyer traffic alongside brokerage brands like Nextkey.
• Wüest Partner: Wüest Partner is a leading Swiss real estate research, valuation, and advisory firm. Comparable as an established Swiss real estate services provider offering valuation and advisory that intersects with Nextkey's free property valuation and brokerage services.
• Comparis: Comparis is Switzerland's largest comparison platform with a significant real estate and mortgage brokerage vertical. Comparable as a digital incumbent offering buyer-side tools (including financing comparison) that overlap with Nextkey's platform value proposition.
• Homegate: Homegate is one of Switzerland's largest property listing platforms, aggregating residential listings from brokers and direct sellers. Comparable as a major Swiss real estate marketplace that competes for buyer/seller attention and potentially disintermediates traditional brokers like Nextkey.

Others

• CSL Immobilien AG: CSL Immobilien AG is the parent company operating the Nextkey brand. Included as a peer because it provides the operational, brand, and likely capital foundation behind Nextkey, and any standalone valuation must consider this relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nextkey