IMAGEEN

Name

IMAGEEN

Legal name

Imagen en realidad aumentada SL

Website

https://imageen.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cultural Heritage Tourism (VR Experiences)

NAICS

Historical Sites (712120), Historical Sites (71212), Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)

Keywords

• Virtual reality tourism
• Cultural heritage tours
• Immersive historical experiences
• Educational VR experiences
• Augmented reality sightseeing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Guided VR Tours (Per-Person): IMAGEEN sells individual tickets for guided VR tours at various locations (Madrid, Segovia, Tarragona, Béjar, Candelario). Customers book via the website and pay per person. Pricing varies by experience and includes VR glasses use, guided tour, and access to historical VR content.
2. Private Group Bookings: Customized private group experiences for families, friends, or corporate teams. Pricing is per group (e.g., from 350 EUR for Tarragona private groups). Includes personalized guided tours with VR experiences tailored to the group's preferences.
3. Specialized Tours (Tuk Tuk): Private tuk tuk tours in Madrid combining city exploration with VR experiences. Charged per group (up to 4 persons) at 159.99 EUR and up, with 90-minute duration.
4. Gift Cards: Prepaid gift cards for IMAGEEN experiences, valid for 6 months from purchase. Purchasers select a route and number of visitors, and recipients redeem codes for specific tours.
5. B2B Licensing to Tourist Guides and Agencies: Tourist guides and agencies can license IMAGEEN's VR technology and content to enhance their tours. Commercial use requires a commercial agreement with IMAGEEN; private app use is prohibited for for-profit guided tours.
6. Educational Institution Licensing: Schools and educational centers license IMAGEEN experiences for classroom use. Sessions include VR travel through historical periods (Prehistory, Roman Empire, Middle Ages, Modern Age, Contemporary Age) with cost varying by number of participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

IMAGEEN provides guided virtual reality (VR) tours at historical and cultural heritage sites across Spain, combining real-world locations with 360-degree videos and 3D digital reconstructions so visitors can experience how monuments appeared in past centuries. The company operates location-based immersive tours in cities including Madrid, Segovia, Tarragona, Béjar, and Candelario, and also licenses its VR content and technology to tourist guides, agencies, and educational institutions.

Product overview

IMAGEEN is a Spanish company founded in 2014 that provides immersive virtual reality experiences for cultural heritage tourism. The core offering consists of VR tours that combine real locations with digital historical reconstructions using 360° videos and 3D modeling. The main products include the IMAGEEN APP (mobile and web application with 400+ contents), IMAGEEN Experiences (location-specific VR tours), IMAGEEN en las Aulas (educational experiences for schools), and IMAGEEN Team Building (corporate experiences). Individual tour products include Historic Madrid, Madrid Kids, Madrid Modernista, Madrid Tu Tuk Tuk, Tarragona Histórico, Segovia Aqueduct Experience, Béjar Route, and Candelario Route. The company also offers IMAGEEN Gift Cards and the Wikimageen content creator community. Experiences are priced from €9-€28.50 per person with group sizes ranging from 8-25 people.

Differentiator

Problem solved

Functional benefit

Products and services

• IMAGEEN APP Mobile and web application containing over 400 cultural heritage contents including 360-degree videos, 3D recreations, and flat videos covering monuments and heritage sites across the Iberian Peninsula. Available on iOS, Android, Oculus, and web browser for private individual use.
• Historic Madrid Route Guided VR tour through central Madrid covering Plaza de Oriente, Palacio Real, Plaza Mayor, and Puerta del Sol with VR glasses and live expert guide narration in Spanish or English. Adults from €18, children from €15, 90-100 minutes.
• Madrid Modernista Route VR tour covering Gran Vía, Cibeles, Callao, Plaza España, and Templo de Debod that showcases Madrid's 19th-20th century modernization through VR glasses and live guide narration. Duration 120 minutes.
• Madrid Kids Child-friendly VR historical tour of Madrid covering Palacio Real, Plaza Mayor, and Puerta del Sol with age-appropriate content and educational elements designed for children (6+) and families. Duration 90 minutes.
• Segovia Aqueduct Experience VR experience at the Roman aqueduct in Segovia showing how the structure was constructed during the 2nd century AD under emperors Trajan and Hadrian. Adults from €18, children from €15. Duration 60 minutes.
• Tarragona Histórico 360-degree route through historic Tarragona covering Rambla Nova, Balcón del Mediterráneo, Roman Amphitheater, Roman Circus, Cathedral, and Plaça del Fòrum with Roman imperial period recreations including gladiator fights and quadriga races. Adults and children €28.50, 100 minutes, in Catalan, Spanish, English, or French.
• Béjar Route VR guided tour of Béjar covering Ducal Palace, churches, the Moss Man sculpture, and ancient walls. Adults from €15, duration 75 minutes.
• Candelario Route VR tour of Candelario, a UNESCO biosphere reserve village, covering Ermita del Cristo, Ayuntamiento, Church, and Plaza del Solano. Adults and children (up to 12 years) from €15, duration 75 minutes.
• Castillo de Santiago VR Experience (Sanlúcar de Barrameda) First immersive VR project inside a castle, recreating 300+ years of history at the Castillo de Santiago in Sanlúcar de Barrameda, developed for the Spanish Historical Heritage Network (REPAHIS).
• Madrid Tu Tuk Tuk Combined tuk tuk transportation and VR tour experience covering iconic Madrid landmarks including Palacio Real, Templo de Debod, and Plaza de España. Private group tours from €159.99 for up to 4 persons, 90 minutes, in Spanish, English, French, or Portuguese.
• IMAGEEN in the Classroom (IMAGEEN en las Aulas) Educational VR experiences designed for schools, featuring interactive sessions with VR glasses covering Prehistory, Roman Empire, Middle Ages, Modern Age, and Contemporary periods. Includes activities like Trivia histórica and historical character encounters. Cost varies by number of participants.
• IMAGEEN Team Building Corporate team building experiences combining VR historical tours with interactive team challenges including collaborative trivia, storytelling, thematic photography, and collaborative timeline mapping. Custom pricing based on group size and requirements.
• B2B Licensing for Tourist Guides and Agencies Commercial licensing of IMAGEEN's VR content and technology to professional tourist guides and travel agencies who incorporate immersive experiences into their commercial tours. Requires commercial licensing agreement.
• IMAGEEN Gift Cards Prepaid gift cards for IMAGEEN VR experiences, valid for 6 months from purchase. VR experiences starting from €14.99. Purchasers select a route and number of visitors; recipients redeem codes for specific tours via email.

Quantifiable outcome

• 171 verified TripAdvisor reviews with 5-star ratings indicating high customer satisfaction
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministry of Industry, Tourism and SEGITTURcoreStrategic or Co-development Partner · 26 June 2025The Castillo de Santiago project is coordinated by the Ministry of Industry, Tourism and SEGITTUR, which oversees the digitization of cultural tourism in Spain. SEGITTUR coordinates the initiative to transform heritage visits using technology.
• Castillo de Santiago (Sanlúcar de Barrameda)coreStrategic or Co-development Partner · 26 June 2025IMAGEEN's first immersive VR project inside a castle, recreating 300+ years of history at this emblematic monument. Director Álvaro Taboada de Zúñiga Caballo collaborated on the project, presenting it on Miradas Viajeras.
• Ayuntamiento de Béjar (Béjar Town Hall)minorStrategic or Co-development Partner · 23 June 2025Béjar town hall partnered with IMAGEEN to offer guided VR tours starting July 2025. Tours depart from the Ducal Palace on weekends, promoting local heritage tourism.
• Spanish Historical Heritage Network (REPAHIS)coreStrategic or Co-development Partner · 17 May 2025IMAGEEN partnered with REPAHIS to create the first immersive VR experience applied to a monument in their network, the Castillo de Santiago in Sanlúcar de Barrameda. The president of REPAHIS, Javier Fitz-James Stuart Soto, participated in the project presentation.
• Movistar Plus+ (Miradas Viajeras)minorGTM or Marketing Partner · 17 May 2025IMAGEEN CEO Luis Armengot appeared on Miradas Viajeras (Movistar Plus+ Channel 140, Negocios Televisión) to discuss innovation and heritage, presenting the Castillo de Santiago project to a wider audience.
• Tourist Guides and AgenciesminorChannel Partner/ Reseller/ DistributorIMAGEEN offers its VR content to tourist guides and agencies who want to enhance their tours with immersive technology. High-quality visual content transforms traveler experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Nexus Studios: Award-winning VR/AR storytelling studio with projects for cultural institutions (e.g., UNESCO, British Museum). Comparable as an enabling production partner for heritage VR experiences and a potential collaborator or competitor for institutional VR contracts.
• Lascaux International (Lascaux 4): Operates the immersive replica of the Lascaux prehistoric caves combining 3D reconstructions with guided tours. Comparable as a flagship VR heritage visitor attraction in Europe, though Lascaux International is site-anchored rather than a multi-city VR tour platform.

Emerging players

• Zubr: UK-based provider of VR tours and immersive experiences for the tourism and heritage sectors. Similar product positioning (VR-driven tours and visitor experiences for attractions) though with a more consultancy-led delivery model.
• ARtGlass: AR-based heritage and museum interpretation platform used by European cultural institutions to overlay historical reconstructions at real sites. Closely comparable on the AR-augmented-heritage-tour use case, with overlapping customers in the EU cultural-tourism ecosystem.

Direct peers

• Histovery: French company that builds immersive VR historical reconstructions installed in museums and heritage sites (e.g., Château de Chambord, Musée de l'Orangerie). Operates a very similar model of in-location VR heritage experiences monetized through ticketed visits and institutional partnerships, making it IMAGEEN's closest comparable.
• TimeRide: German VR time-travel experience operator with locations in Berlin, Munich, and elsewhere offering guided VR tours of historical cities. Same core format — paid guided VR tours of historic cityscapes with live narration — and a directly comparable go-to-market.

Broad incumbents

• Museum of the Future (Dubai): Large-scale, government-backed immersive heritage/future-themed visitor attraction with VR/AR installations. Comparable as a high-profile immersive-heritage destination that demonstrates institutional appetite for VR-driven cultural tourism but operates at much larger scale.
• National Geographic VR / Explore VR: Media-brand VR experiences that transport users to historic and natural landmarks. While not location-based, they compete for the same end-user leisure-time budget and shape expectations around the quality and breadth of VR heritage content.
• Google Arts & Culture: Google's free platform for 360° walkthroughs, VR tours, and digitized artifacts of world heritage sites. Serves as a powerful free substitute that sets consumer expectations for heritage VR content and could commoditize the underlying content layer of IMAGEEN's offering.

Regional players

• Acropolis Museum VR / Athens Heritage VR: Greek heritage institutions producing in-museum VR experiences of classical sites. Comparable in using VR to reconstruct antiquity for tourists, but operates within a single institutional footprint rather than as a multi-site commercial tour operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImageenNet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGEEN