Captured by MC

What Captured by MC does

Captured by MC is a Brisbane, Australia-based photography agency operating as a sole proprietorship under Cheri Foster-Greenwood. Founded in 2009 by Mike and Cheri Foster-Greenwood as a husband-and-wife photography duo, the business specializes in natural-light photography across three service lines: portrait sessions (Premium, Newborn, and Standard/Engagement), wedding packages (Exquisite, Traditional, and Eloping), and fine art landscape prints organized into four themed collections (Coast, Land, Rivers, Urban). Deliverables combine digital images on wooden USB drives with premium physical products — linen canvases, resin blocks, and fine art albums — alongside a hosted online client album for sharing.

The underlying technology stack is conventional: natural-light photography using standard digital imaging equipment, a Wix-hosted website, and organic social distribution through Facebook and Instagram. There is no proprietary software, no disclosed automation, and no API or SDK surface. Revenue is generated one session at a time via direct-to-consumer booking through the website enquiries form, with secondary income from additional image purchases ($10 per image beyond package inclusions) and the sale of fine art prints.

Pricing is published and productized across six tiers ranging from $390 (Standard Portrait/Engagement) to $4,199 (Exquisite Wedding), positioning the studio in the premium segment of the Brisbane and Sunshine Coast markets. Customers are individual consumers and SMB clients — couples getting married, families, and fine art print buyers. The business is bootstrapped, has no external funding, no parent company, no documented partnerships, and no recorded M&A activity. Service geography is concentrated in Queensland (Brisbane and Sunshine Coast) with stated willingness to travel nationally and internationally, including Fiji, for assignment work.

Name

Captured by MC

Legal name

Cheri Foster-Greenwood

Website

https://capturedbymc.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Captured by MC is a Brisbane-based, two-person photography sole proprietorship owned by Mike and Cheri Foster-Greenwood, offering productized wedding, portrait, newborn, and fine art landscape photography services to individual consumers and SMB clients across Brisbane, the Sunshine Coast, and select international destinations.

Ownership category

akta.pro rank

Product category

Photography Services

NAICS

Photographic Services (54192), Commercial Photography (541922), Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Wedding photography services
• Portrait photography sessions
• Newborn photography
• Fine art prints
• Engagement photography

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Photography Sessions: One-time photography session fees for portraits, weddings, newborns, and engagements
2. Fine Art Prints and Products: Sale of printed products including canvas prints, resin blocks, linen canvases, fine art albums, and standard prints
3. Additional Image Purchases: Additional professional images available for purchase at $10 each beyond package inclusions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Captured by MC is a Brisbane, Australia-based photography studio operated by husband-and-wife team Mike and Cheri Foster-Greenwood. The studio offers natural-light portrait, newborn, engagement, wedding, and elopement photography sessions, and also sells fine art photographic prints from select named artists.

Product overview

Captured by MC is a Brisbane-based husband-and-wife photography business offering a portfolio of photography services and fine art print products. The core offerings include portrait photography sessions (Premium, Newborn, and Standard/Engagement tiers), wedding photography packages (Exquisite, Traditional, and Eloping tiers), and fine art prints across four themed collections (Coast, Land, Rivers, Urban). Additional services include client album access for sharing photos online. The business serves the Brisbane and Sunshine Coast regions, with capability to travel nationally and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Portrait Session

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• The Knot Worldwide: Global wedding vendor directory and planning platform. Comparable as a customer-acquisition channel for wedding photographers, with influence on local market dynamics in Brisbane and beyond.
• Zola: Wedding planning and vendor marketplace platform. Comparable as an ecosystem player that influences how couples discover and book wedding photographers like Captured by MC.
• Nations Photo Lab: Professional photographic printing service provider. Comparable as a print-production partner/competitor in the consumer fine art and professional photo print category.
• Artifact Uprising: Premium photo printing and fine art print company. Comparable as an adjacent business in the high-end photo product space (canvas, albums, prints) that Captured by MC also sells.

Regional players

• Figtree Wedding Photography: Australian wedding and portrait photography studio operating primarily on the east coast. Comparable as a regional wedding/portrait photography service with similar pricing tiers and direct-to-consumer booking model.
• Bella Brides: Brisbane-based bridal and wedding photography business. Directly comparable as a local competitor serving the same geographic market with overlapping wedding photography services.
• Cloudface Photography: Australian wedding and portrait photography studio. Comparable in service mix, customer base (couples and families), and direct-to-consumer booking model.
• Milky Way Photography: Australian wedding photography business with a focus on natural-light, candid style. Highly comparable in aesthetic, service offering, and target customer (Australian couples and families).

Broad incumbents

• George Street Photo & Video: Larger multi-city wedding photography and videography company. Comparable in core service (wedding photography) but operates at greater scale across multiple U.S. and international markets with a broader team.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/capturedbymc
• Instagraminstagram.com/capturedbymc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captured by MC