Radio Leverkusen

What Radio Leverkusen does

Radio Leverkusen is a local private radio station headquartered in Leverkusen, North Rhine-Westphalia, Germany, broadcasting live music programming and local, regional, national, and international news to Leverkusen residents and surrounding areas. The station operates as part of the Radio NRW network of seven local radio stations in southern Rheinland (Radio Köln, Radio Bonn/Rhein-Sieg, Radio Leverkusen, Radio Erft, Radio Berg, Radio Euskirchen, Radio Rur), with commercial sales coordinated through KSTA Medien.

Core products include a 24/7 live radio broadcast, dedicated iOS and Android mobile applications with streaming, news, weather, traffic, and push notifications, an Amazon Alexa skill, on-demand audio news bulletins, and a portfolio of podcasts and comedy shows distributed via Spotify. The station also provides live coverage and YouTube livestreams for local sports, notably Bayer 04 Leverkusen Bundesliga football and Bayer Giants basketball, alongside community features such as the interview series 'Auf einen Kaffee mit...' and the interactive 'Die geschenkte Minute' segment.

The business model is advertising-led. Revenue is generated primarily by selling radio advertising spots and bundled digital advertising packages (including streaming pre-roll, website display, social media amplification, and weather/traffic/news sponsorships) to local Leverkusen businesses and, via the KSTA Medien network, to regional advertisers across southern Rheinland. Entry-level campaigns start at approximately €1,500 net with spot production from approximately €530 plus VAT, and multi-station regional packages are offered as a single point of contact for buyers.

Name

Radio Leverkusen

Legal name

Radio Leverkusen

Website

https://www.radioleverkusen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio Leverkusen is a local private radio station in Leverkusen, Germany, part of the 7-station Radio NRW network in southern Rheinland, broadcasting live music, news, sports (including Bayer 04 Leverkusen and Bayer Giants), and podcasts via FM, mobile apps, Alexa, YouTube, and Spotify, monetized primarily through advertising sold to local and regional businesses via KSTA Medien.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), News/Talk Radio Networks (MPABABAD)

Keywords

• Local radio broadcasting
• Radio advertising sales
• Digital audio streaming
• Local news coverage
• Podcast production

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Radio Leverkusen generates revenue primarily through selling radio advertising spots to local businesses. Offerings include classic 20-30 second UKW spots, streaming pre-roll ads, sponsorship of weather/traffic/news segments, special promotions, display advertising on websites, and sponsored social media posts.
2. Multi-Station Advertising Packages: Combined advertising campaigns across the network of 7 local radio stations in the Rheinland region, offering regional coverage with unified campaign management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Radio Leverkusen is a local radio station that broadcasts a 24/7 live program of music mixed with local news from Leverkusen, NRW, Germany, and the world, including sports coverage of Bayer 04 Leverkusen and Bayer Giants basketball. The signal is distributed via FM/UKW, a website live stream, iOS and Android mobile apps, and an Amazon Alexa skill. The station sells radio advertising (classic 20–30 second spots, streaming pre-roll, sponsorships, display ads) and multi-station advertising packages to local and regional businesses.

Product overview

Radio Leverkusen is a regional local radio station serving Leverkusen, Germany, operating as part of the NRW local radio network. The station delivers a unified broadcast offering centered on live radio programming combined with multiple digital distribution channels. The core product is the live radio program featuring music and news, which is distributed through the mobile app (iOS and Android), Amazon Alexa voice assistant, and YouTube livestreams. Supplementary products include podcast and comedy content (Podcasts & Comedy), local sports coverage (Bayer 04 Live for football and Bayer Giants for basketball), and community programming (Auf einen Kaffee mit... interview series, Die geschenkte Minute interactive feature). The station also provides advertising services (Radiowerbung) to local and regional businesses, and offers a journalism internship program. Additional service features include weather forecasts, traffic updates, pet search assistance, and leisure activity recommendations, all accessible through the mobile app and website.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Leverkusen Live-Programm 24/7 live radio broadcast featuring a music mix and local, regional, national, and international news from Leverkusen and NRW; the station's core content offering available free to listeners.
• Radio Leverkusen Mobile App Native iOS and Android application providing live streaming, music channels, local news, weather, traffic, push notifications, and podcast access; supports Telekom Stream-On.
• Amazon Alexa Skill Voice-controlled Alexa skill enabling hands-free access to live programming, local news, and over 15 music web channels via Amazon Echo devices and Fire TV.
• Radiowerbung (Radio Advertising) Advertising service for local and regional businesses offering classic 20–30 second UKW radio spots, streaming pre-roll ads, weather/traffic/news sponsorships, display advertising on the station website, and sponsored social media posts, available as single-station or multi-station network packages.
• Podcasts & Comedy On-demand podcast catalogue including 'Kölsch & Jot' (Carnival and cultural stories), 'Things Will Be Fine' (comedy podcast by Sebastian Poullie), 'Daily Hannes' (comedy series by Hannes Höfer), and 'Wat ne Woche' (Atze Schröder comedy podcast), distributed via the website, mobile app, and Spotify.
• Bayer 04 Live Sports Coverage Live Bundesliga match reporting, goal updates, data, and stadium-side commentary for Bayer 04 Leverkusen, streamed via YouTube and broadcast on the radio station.
• Bayer Giants Basketball Coverage Live reporting and livestreams of Bayer Giants Leverkusen basketball (ProA, second division) games, streamed via YouTube.
• Auf einen Kaffee mit... (Interview Series) Ongoing interview series featuring local Leverkusen personalities, including authors, athletes, musicians, and community figures, available on the website and mobile app.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Radio NRW NetworkcoreChannel Partner/ Reseller/ DistributorRadio Leverkusen is part of the Radio NRW network comprising 7 local radio stations: Radio Köln, Radio Bonn/Rhein-Sieg, Radio Leverkusen, Radio Erft, Radio Berg, Radio Euskirchen, and Radio Rur. Combined, these stations reach hundreds of thousands of listeners daily across southern Rheinland.
• KSTA MediencoreChannel Partner/ Reseller/ DistributorKSTA Medien appears to be the parent company/marketing partner for the network, with Julius Henkel representing advertising sales. The contact for radio advertising is [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radioleverkusen
• Instagraminstagram.com/radioleverkusen
• Xx.com/radioleverkusen
• LinkedInlinkedin.com/company/radio-leverkusen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Leverkusen