APICON
APICON GmbH develops SAP-certified master data management and integration software for enterprises running SAP ECC or S/4HANA, serving 200+ customers in manufacturing and adjacent sectors with its APICON Data Master cockpit and APICONNECT middleware.
- Company typePrivate
- Founded2000
- HeadquartersSchweinfurt, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What APICON does
APICON GmbH is a privately held German software company founded in 2000 and headquartered in Sennfeld (near Schweinfurt), Germany. The company develops SAP-certified solutions for master data management and system integration, targeting enterprise customers running SAP ECC or SAP S/4HANA. Its two core products are APICON Data Master, a cockpit for creating and governing materials, bills of materials, work plans, and business partners with features such as guided workflows, mass changes, duplicate checking, and embedded machine learning; and APICONNECT, a SAP-certified integration layer enabling bidirectional data exchange between SAP ERP and external systems such as CRM, CPQ, CAQ, CAM, and product configuration, built on ABAP-based function modules with 250+ standardized interface functions deployed across 100+ customer installations. APICON supplements its software with SAP Basis consulting, SAP Fiori implementation, and specialized integration modules for CPQ, multi-project planning, and procurement.
The company operates a direct enterprise sales motion with quote-based subscription licensing, an online demo booking system, partner-driven distribution via the SAP PartnerEdge Build Partner ecosystem, and an annual customer conference (APICON Forum). Named enterprise customers include Schaeffler, BHS Sonthofen, Kneipp, JUMO GmbH & Co. KG, Heraeus, Multivac, and Getzner, predominantly in German manufacturing. APICON is founder/management-owned by Managing Directors Steffen Kessner and David Rohrer, has 1–10 employees, no external venture capital, and reports no parent company or M&A activity. Its 2025–2026 strategic focus is explicitly tied to the SAP ECC maintenance end-of-life in 2027 and the resulting S/4HANA migration wave.
APICON firmographics
Firmographics- Name
- APICON
- Legal name
- APICON GmbH
- Website
- https://apicon.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APICON GmbH develops SAP-certified master data management and integration software for enterprises running SAP ECC or S/4HANA, serving 200+ customers in manufacturing and adjacent sectors with its APICON Data Master cockpit and APICONNECT middleware.
- Ownership category
- akta.pro rank
APICON industry classification
Industry- Product category
- Enterprise SAP Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)
- akta.pro secondary industries
- API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA), Application Integration & API/Middleware Services (BPAEAAAF)
Keywords
Where APICON is headquartered
LocationHeadquarters
- HQ city
- Schweinfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
APICON business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licenses and Solutions: Revenue from selling and licensing APICON Data Master and APICONNECT solutions, including SAP-certified add-ons for master data management and system integration.
- Consulting Services: Professional consulting services including SAP Basis consulting, SAP Fiori implementation, and project-based system integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
APICON product offering
Product offeringCore offering
APICON develops and sells SAP-certified software solutions for master data management and system integration. Its two flagship products, APICON Data Master (a cockpit for SAP master data creation, maintenance, and governance across materials, BOMs, work plans, and business partners) and APICONNECT (an integration middleware enabling bidirectional data exchange between SAP ERP and external systems such as CRM, CPQ, and CAQ), are deployed as add-ons within SAP ECC and SAP S/4HANA environments.
Product overview
APICON offers a unified product portfolio centered on SAP master data management and system integration, consisting of two core certified products: the APICON Data Master (intuitive cockpit for SAP master data creation, maintenance and governance across materials, BOMs, work plans, and business partners) and APICONNECT (SAP-certified integration middleware enabling bidirectional data exchange between SAP ECC/S/4HANA and external systems like CRM, CPQ, and CAQ). Both products are certified for SAP ECC and SAP S/4HANA and function as add-ons within the SAP ecosystem. The portfolio also includes specialized integration modules for CPQ, multi-project planning, and procurement, plus SAP Basis consulting and Fiori services. The products are positioned together as complementary solutions for enterprise-wide SAP data quality and process optimization.
Differentiator
Problem solved
Functional benefit
Brands
- APICON Data Master: Certified solution for SAP master data management - intuitive cockpit for data maintenance, transparent metrics, automated processes, and smart task management.
- APICONNECT
Products and services
- APICON Data Master SAP-certified master data management cockpit providing intuitive data maintenance, transparent metrics, automated processes, and smart task management for materials, bills of materials, work plans, business partners and other SAP objects. Includes intelligent editor, guided workflows, mass changes, duplicate checking, real-time analytics, and machine learning capabilities. Targeted at enterprises running SAP ECC or S/4HANA.
- APICONNECT SAP-certified integration solution enabling seamless bidirectional data exchange between SAP ERP (ECC, S/4HANA) and external systems including CRM, CPQ, CAQ, product configuration, and CAM applications. Offers over 250 standardized interface functions (ABAP-based) across more than 100 customer installations worldwide. Targeted at enterprises requiring SAP-to-external system integration.
- APICONNECT System Integration for CPQ Specialized system integration module connecting Configure, Price, Quote (CPQ) systems with SAP through APICONNECT technology.
- APICONNECT System Integration for Purchasing Specialized procurement integration module connecting purchasing processes with SAP through APICONNECT technology.
- SAP Consulting (Beratung) General SAP consulting services covering data management strategy, process optimization, and system integration advisory for enterprise customers.
- SAP Fiori Services SAP Fiori consulting and implementation services for modernizing SAP user interfaces and enabling mobile-first access to SAP applications for enterprise customers.
- SAP-Basis Consulting and Support Consulting and support services for SAP Basis administration, helping enterprise customers optimize their SAP infrastructure and system performance.
- APICON Support Technical support services for APICON products and SAP integrations for enterprise customers.
Quantifiable outcome
- Error reduction through guided processes and rule-based field population
- +3 more outcomes
Companies that use APICON
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
APICON technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
APICON partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAPcoreAPICON is an SAP PartnerEdge Build Partner. APICONNECT and APICON Data Master are regularly certified by the SAP Integration and Certification Center for SAP ECC and SAP S/4HANA compatibility.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
APICON competitors and assessment
Company assessmentBroad incumbents
- SAP Master Data Governance: SAP's native Master Data Governance suite embedded in S/4HANA is the primary incumbent alternative to APICON's cockpit and represents the structural substitution risk APICON must defend against.
- Allgeier (Allgeier Enterprise Services): Allgeier is a major German IT and SAP services group providing SAP consulting and integration, overlapping with APICON's SAP Basis, Fiori, and integration consulting offerings in the DACH market.
- NTT Data Business Solutions: A top-tier global SAP consulting and implementation partner that bundles master data and integration services, competing with APICON's consulting arm and able to absorb certified add-ons like APICONNECT into larger transformation deals.
- Informatica: Informatica's data quality and master data management platform includes SAP integrations, positioning it as a broad incumbent alternative for enterprises standardizing MDM across heterogeneous landscapes.
- SAP Signavio / SAP LeanIX: SAP-owned process and transformation analytics tools used in S/4HANA migration programs; adjacent to APICON's positioning as enterprises map master data and process change together during migration.
Direct peers
- Datavard: Datavard specializes in SAP data management, analytics, and migration tooling — closely comparable to APICON's APICONNECT and Data Master offerings in serving SAP ECC/S/4HANA master data and integration use cases.
- SNP Schneider-Neureither & Partner: SNP provides CrystalBridge software and services for SAP data migration and transformation, overlapping with APICON's positioning around master data and integration adjacent to SAP S/4HANA migrations.
- Precisely (formerly Winshuttle): Precisely's data integration and data quality suite, anchored historically by Winshuttle's SAP-centric master data and Excel-to-SAP tools, competes in the same SAP master data governance category as APICON Data Master.
Emerging players
- Stibo Systems: Stibo Systems provides master data and product information management with SAP connectors; less SAP-native than APICON but increasingly competitive in enterprise MDM where SAP is the system of record.
- Tricentis (Tosca): Tricentis focuses on SAP testing, data quality, and integration tooling; partial overlap with APICON's data validation and integration assurance capabilities around SAP landscapes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APICON social profiles
Digital presenceAPICON compliance and trust
Trust signalCompliance2 records
APICON financial estimates
Financial estimateRevenue estimate
Valuation estimate
APICON leadership team
Management profileNumber of profiles
Profiles2 records
APICON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APICON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APICON
What does APICON do?
APICON develops and sells SAP-certified software solutions for master data management and system integration. Its two flagship products, APICON Data Master (a cockpit for SAP master data creation, maintenance, and governance across materials, BOMs, work plans, and business partners) and APICONNECT (an integration middleware enabling bidirectional data exchange between SAP ERP and external systems such as CRM, CPQ, and CAQ), are deployed as add-ons within SAP ECC and SAP S/4HANA environments.
Is APICON a public or private company?
APICON is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APICON founded?
APICON was founded in 2000. It employs 1 to 10 people.
Where is APICON based?
APICON is headquartered in Schweinfurt, Germany, in the Europe region.
How does APICON make money?
Two revenue lines are on record. Software Licenses and Solutions are the primary driver. The others are consulting Services.
Who are APICON's main competitors?
Broad incumbents on record are SAP Master Data Governance, Allgeier (Allgeier Enterprise Services), NTT Data Business Solutions, Informatica and SAP Signavio / SAP LeanIX. Direct peers are Datavard, SNP Schneider-Neureither & Partner and Precisely (formerly Winshuttle). Emerging players are Stibo Systems and Tricentis (Tosca).
Does APICON have an API?
No public API is recorded for APICON.
What industry is APICON in?
APICON's product category is Enterprise SAP Software. Its primary akta.pro industry code is HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes, with a secondary code of HDAEAIAA, API Management Platforms (API Gateways, Developer Portals). Its NAICS code is 513210 and its SIC code is 7372.