Whisky Live
- Company typePrivate
- Founded2009
- HeadquartersMascot, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Whisky Live firmographics
Firmographics- Name
- Whisky Live
- Legal name
- Whisky Live Australia
- Website
- https://whiskylive.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Whisky Live industry classification
Industry- Product category
- Whisky Tasting Events
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Whisky Live is headquartered
LocationHeadquarters
- HQ city
- Mascot
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Whisky Live business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Event Ticket Sales: Primary revenue from selling tickets to whisky tasting events. Each ticket includes access to the event with whisky tastings (excluding the Rare & Old Bar which charges per dram), masterclasses, food, water, a tasting glass, and a tasting guide with flavour profiles. Tickets are sold online with limited allocation per session. Ticket transfers between cities or to other people are permitted but tickets are non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General admission ticket (all-inclusive) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Whisky Live product offering
Product offeringCore offering
Whisky Live Australia operates annual whisky tasting events held across multiple Australian cities (Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth, and Gold Coast). The company sells all-inclusive general admission tickets online that provide access to whisky tastings from multiple brand stands, masterclasses, food, a tasting glass, and a tasting guide. An on-site Rare & Old Bar offers rare and premium whiskies charged per dram. Tickets are sold via the company's website linked to the Flicket.io ticketing platform, with limited allocation per session.
Product overview
Whisky Live Australia is a single unified product offering: Australia's longest-running whisky tasting event (since 2009) held annually across multiple Australian cities including Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth, and Gold Coast. The core product includes general admission tickets that provide access to whisky tastings from multiple brands, masterclasses, food, a whisky glass, and tasting guide. Optional add-on offerings include the Rare & Old Bar (charged per dram for premium rare whiskies) and scheduled masterclass sessions. The company also sells individual city-specific event tickets through third-party ticketing platforms. Whisky Live Australia is part of the global Whisky Live family of events spanning Europe, Asia, the Americas, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Whisky Live Australia Events Annual large-format whisky tasting events held across multiple Australian cities since 2009. Tickets include whisky tastings from all brand stands, masterclasses, food, water, a tasting glass, and a tasting guide describing whiskies with flavour profiles. Designed for both the whisky curious and experienced connoisseurs.
- Whisky Live Sydney 2026 Whisky tasting event at Swissotel, Market Street, Sydney held Fri 3rd & Sat 4th July 2026, offering access to multiple whisky brands, masterclasses, and the Rare & Old Bar.
- Whisky Live Canberra 2026 Whisky tasting event at University of Canberra, Bruce held Fri 24th & Sat 25th July 2026.
- Whisky Live Gold Coast 2026 Whisky tasting event at JW Marriott Hotel, Surfers Paradise held Sat 22nd August 2026.
- Whisky Live Perth 2026 Whisky tasting event at Duxton Hotel, Adelaide Terrace held Fri 11th & Sat 12th September 2026.
- Whisky Live Melbourne Whisky tasting event at St Kilda Town Hall, St Kilda, featuring the largest selection of whiskies, masterclasses, hot and cold food, and a welcoming atmosphere; returning 2027.
- Whisky Live Brisbane Whisky tasting event at W Hotel, Brisbane; returning 2027.
- Whisky Live Adelaide Whisky tasting event at Grand Chancellor Hotel; returning 2027.
Companies that use Whisky Live
Customer profileSegments2 records
Ideal customer profiles2 records
Whisky Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Whisky Live partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Whisky Live GlobalcoreWhisky Live Australia is part of the global Whisky Live family of events, with editions across Europe, Asia, the Americas and Australia. This global network connects whisky communities worldwide through whisky education and tasting experiences, providing brand credibility and international recognition.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Whisky Live competitors and assessment
Company assessmentBroad incumbents
- Master of Malt: Large UK-based online whisky and spirits retailer that also hosts tasting events, masterclasses and producer showcases. Comparable in combining tasting-event programming with retail distribution for premium spirits.
- The Whisky Exchange: Major UK-based spirits retailer running tasting events, fairs and educational experiences alongside an online store. Comparable as an established incumbent in whisky tastings and retail with overlapping educational/event activities.
Others
- Dan Murphy's: Australia's largest off-premise liquor retailer, often a sponsor and stockist for whisky tasting events. Comparable as the dominant Australian whisky off-premise channel that influences consumer discovery and can substitute for tasting exposure.
- Whisky Live International: The global parent franchise of Whisky Live Australia, with editions across Europe, Asia and the Americas. Directly comparable as the umbrella brand that grants Australia its licence, content pipeline and international brand recognition.
- Whisky Magazine: International whisky publication that runs tastings, awards and consumer events alongside editorial coverage. Comparable as a media-led tastings and awards operator in the same whisky enthusiast ecosystem.
Direct peers
- The Whisky Show: UK-based large-format whisky tasting event featuring brand stands, masterclasses and rare bottlings. Operates the same tasting-festival format targeted at whisky enthusiasts, making it the closest international direct peer to Whisky Live Australia.
Regional players
- Melbourne Food and Wine Festival: Long-running annual food and wine festival in Melbourne featuring tastings, masterclasses and producer events. Comparable as a premium Australian tasting-festival format where whisky brands and producers appear alongside other beverages.
Emerging players
- Tasting Australia: Multi-day Australian food and beverage festival held in Adelaide featuring tastings, masterclasses and producer meet-and-greets. Comparable as an Australian festival format where whisky is part of a broader tasting experience, potentially competing for the same enthusiast audience.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Whisky Live social profiles
Digital presenceWhisky Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whisky Live leadership team
Management profileNumber of profiles
Whisky Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whisky Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whisky Live
What does Whisky Live do?
Whisky Live Australia operates annual whisky tasting events held across multiple Australian cities (Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth, and Gold Coast). The company sells all-inclusive general admission tickets online that provide access to whisky tastings from multiple brand stands, masterclasses, food, a tasting glass, and a tasting guide. An on-site Rare & Old Bar offers rare and premium whiskies charged per dram. Tickets are sold via the company's website linked to the Flicket.io ticketing platform, with limited allocation per session.
Is Whisky Live a public or private company?
Whisky Live is a private company. It is classified as unknown and is currently operating.
When was Whisky Live founded?
Whisky Live was founded in 2009. It employs 11 to 50 people.
Where is Whisky Live based?
Whisky Live is headquartered in Mascot, Australia, in the Oceania region.
How does Whisky Live make money?
One revenue line is on record: event Ticket Sales.
Who are Whisky Live's main competitors?
Broad incumbents on record are Master of Malt and The Whisky Exchange. Others are Dan Murphy's, Whisky Live International and Whisky Magazine. The Whisky Show is listed as a direct peer. Melbourne Food and Wine Festival is listed as a regional player. Tasting Australia is listed as an emerging player.
Does Whisky Live have an API?
No public API is recorded for Whisky Live.
What industry is Whisky Live in?
Whisky Live's product category is Whisky Tasting Events. Its primary akta.pro industry code is THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 722410 and its SIC code is 5810.