What Florida Apartment Association does

Florida Apartment Association (FAA) is a private, non-profit 501(c)(6) trade association founded in 1976 and headquartered in Maitland, Florida. The organization advocates for Florida's multifamily rental housing industry, representing more than 1 million apartment homes and an industry serving 3 million+ renters. FAA operates as a federation of nine local affiliate associations across the state (AAGO, BAAA, CCAA, FCAA, NCFAA, NWFAA, SCAA, SEFAA, SWFAA), and membership in any local affiliate automatically confers state (FAA) and national (NAA) membership, creating a three-tiered member value proposition. The association is governed by an Executive Committee, Board of Directors, APAC Board, and the Florida Suppliers Council (FSC), and is led by EVP Chip Tatum, CAE, with a lean staff of 1-10 employees.

FAA's core products and services span education, events, publications, advocacy, and research. The FAA University eLearning platform (learn.faahq.org) delivers paid compliance training such as Crime Prevention Training ($50-$89) and Human Trafficking Awareness Training ($29-$79). Signature events include the Inspire annual conference and trade show (October 14-16, 2026 in Lake Buena Vista; 2026 trade show booths sold out in under two hours) and the Impact legislative conference in Tallahassee ($105-$250 pricing). Publications include the award-winning Multifamily Florida quarterly magazine and the monthly Florida APTitudes e-newsletter. Additional offerings include the NAA Click & Lease Program, Supplier Directory, Smoke-Free Housing Certification, LEESA legal education, Leadership Lyceum, and research tools such as the Legislative Tracking Dashboard, Apartment Scarcity Dashboard (BuildFlorida2030), and Housing Affordability Toolkit. Technology is conventional: Novi AMS association management software with SSO across all nine affiliate platforms, social login (Facebook, Google), and standard eLearning infrastructure. No proprietary technology, algorithms, or AI capabilities are disclosed.

FAA operates a diversified revenue model combining recurring company-based membership dues, one-time event registration fees, trade show exhibitor fees, advertising/sponsorships in publications and events, and separate supplier company memberships. Pricing is tiered by member type (member, non-member, affiliate, supplier, management company, apartment community) with bulk registration discounts. The go-to-market motion is event-driven and affiliate-distributed, with the annual Inspire conference and Impact legislative conference as primary engagement catalysts, supported by content marketing (magazine, newsletter, social media) and the local affiliate referral network. Key partnerships include the National Apartment Association (federal advocacy and national resources), APAC political action committee (state legislative advocacy), Valencia College (workforce education), and the Florida Department of Business and Professional Regulation (compliance training alignment).

Name

Florida Apartment Association

Legal name

Florida Apartment Association

Website

https://faahq.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Apartment Association is a non-profit 501(c)(6) trade association founded in 1976 that advocates for Florida's multifamily rental housing industry through nine local affiliates, representing over 1 million apartment homes and providing education, events, publications, and legislative advocacy to property owners, managers, and suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Company-based membership dues. Members of any of FAA's nine local affiliates automatically become members of FAA and NAA. Membership fees fund advocacy, events, education, and member services.
2. Event Registration Fees: Revenue from signature conferences including Inspire (annual conference & trade show), Impact (legislative conference), and various training workshops. Event pricing varies: Impact conference ranges from $105-$250; Crime Prevention Training $50-$89; Human Trafficking Awareness Training $29-$79.
3. Trade Show Exhibitor Fees: Revenue from supplier/exhibitor booth fees at the annual trade show. The 2026 Inspire trade show sold out booths in under two hours.
4. Advertising & Sponsorships: Revenue from advertising in Multifamily Florida magazine and Florida APTitudes e-newsletter. Sponsorship packages for events and programs. Media kit and rate sheet available.
5. Supplier Membership: Separate supplier company memberships with associated fees and directory listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Florida Apartment Association (FAA) is a nonprofit 501(c)(6) trade association that advocates for Florida's multifamily rental housing industry. It delivers legislative advocacy, professional education through the FAA University eLearning platform, signature events including the annual Inspire conference and Impact legislative conference, industry publications, and a supplier network. Membership is company-based and automatic upon joining any of FAA's nine local affiliates, which also grants membership in the National Apartment Association (NAA).

Product overview

Florida Apartment Association (FAA) offers a comprehensive portfolio of products and services for the multifamily housing industry in Florida. The core offerings include FAA University, an eLearning platform providing web-based training courses including Crime Prevention Training and Human Trafficking Awareness Training. FAA publishes the award-winning quarterly Multifamily Florida Magazine and monthly Florida APTitudes e-newsletter. The association operates major events including the Inspire Conference (annual trade show) and Impact Conference (annual legislative conference). Additional offerings include the NAA Click & Lease Program, Supplier Directory, Smoke-Free Housing Certification, LEESA legal education resource, Leadership Lyceum program, and research tools including the Legislative Tracking Dashboard, Apartment Scarcity Dashboard (BuildFlorida2030), and Housing Affordability Toolkit. Members represent over 1 million apartment homes across Florida through nine local affiliates.

Differentiator

Problem solved

Functional benefit

Brands

• FAA University: Online learning platform offering courses including Crime Prevention Training and Human Trafficking Awareness Training
• LEESA
• Multifamily Florida
• Florida APTitudes
• Leadership Lyceum
• Inspire

Products and services

• FAA Membership Company-based membership program that automatically grants local affiliate, state (FAA), and national (NAA) membership to apartment owners, management companies, and supplier companies across Florida.
• FAA University (eLearning Platform) Online learning and education platform (learn.faahq.org) offering web-based training courses for multifamily housing professionals, including compliance training and professional development programs.
• Crime Prevention Training Web-based training course covering Florida Statute 768.0706 on premises liability and safety/security measures for multifamily apartment communities. Awards 3.00 CEC credits upon completion.
• Human Trafficking Awareness Training Online training course (approx. 2.5 hours) educating apartment industry professionals on identifying and reporting suspected human trafficking at apartment communities.
• Inspire Conference Annual Conference & Trade Show featuring education sessions, networking opportunities, and a trade show floor with supplier exhibitors. The 2026 edition takes place October 14-16 in Lake Buena Vista, FL.
• Impact Legislative Conference Annual Legislative Conference held in Tallahassee, FL, where FAA members advocate for the rental housing industry and meet with legislators. Includes governance meetings, legislative briefings, and office visits.
• Maintenance Labs Educational and hands-on learning event for multifamily maintenance professionals featuring tech, trends, and safety training. Co-presented with Bay Area Apartment Association (BAAA).
• Multifamily Florida Magazine Award-winning quarterly publication (print and digital) providing FAA members with industry trends, best practices, legislative issues, and products and services information.
• Florida APTitudes E-Newsletter Monthly email newsletter delivered to members featuring news and announcements about FAA, NAA, and the apartment industry in Florida, with dedicated supplier updates section.
• NAA Click & Lease Program Industry-standard lease and rental application program offered in partnership with the National Apartment Association for FAA member use.
• Supplier Directory Online searchable directory connecting FAA members with supplier partners providing products and services to the multifamily housing industry.
• Smoke-Free Housing Certification Certification program for apartment communities committing to smoke-free living environments.
• LEESA (Legal Education for the Apartment Industry) Legal information and education resource for apartment industry professionals.
• Leadership Lyceum Leadership development program for FAA members featuring modules on advocacy, governance, and professional development.
• Legislative Tracking Dashboard Online dashboard for tracking Florida legislation affecting the apartment industry during the 2026 legislative session.
• Apartment Scarcity Dashboard (BuildFlorida2030) Research dashboard tracking apartment development flow and housing supply data across Florida metros, part of the BuildFlorida2030 initiative.
• Housing Affordability Toolkit Research resource identifying barriers to housing affordability and providing solutions for multifamily housing challenges in Florida.

Quantifiable outcome

• Represents 1 million+ apartment homes in Florida
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• National Apartment Association (NAA)coreStrategic or Co-development PartnerFAA is affiliated with the National Apartment Association, providing FAA members automatic membership in NAA. This partnership provides access to NAA education programs, advocacy at federal level, Apartmentalize conferences, and national industry resources.
• APAC (Apartment Political Action Committee)coreStrategic or Co-development PartnerAPAC is FAA's political action committee dedicated to supporting candidates who understand the apartment industry's issues. Members invest in APAC to fund legislative advocacy at state level.
• Valencia CollegesupportingStrategic or Co-development PartnerPartnership with Valencia College to offer Property Management Degree Program and Residential Maintenance Technician Program, providing educational pathways for industry professionals.
• Florida Department of Business and Professional RegulationsupportingStrategic or Co-development PartnerFAA's Human Trafficking Awareness Training includes compliance best practices from the Florida Department of Business and Professional Regulation.
• Move For HungerminorGTM or Marketing PartnerMove For Hunger, a national nonprofit, partnered with FAA and NAA for the Apartmentalize 2026 conference to host a food relief initiative in New Orleans. FAA member companies support this community initiative.
• BuildFlorida2030coreStrategic or Co-development PartnerResearch initiative providing housing affordability data, apartment scarcity dashboard, and development resources. FAA conducts/commissions research through this platform.
• Local Affiliate Associations (9 total)coreChannel Partner/ Reseller/ DistributorNetwork of nine local affiliates: AAGO (Greater Orlando), BAAA (Bay Area/Tampa), FCAA (First Coast/Jacksonville), NCFAA (North Central/Gainesville), NWFAA (Northwest/Pensacola), SCAA (Space Coast/Melbourne), SEFAA (Southeast/Boca Raton), SWFAA (Southwest/Fort Myers), CCAA (Capital City/Tallahassee).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Apartment Association: California's statewide apartment industry trade association. CAA conducts rent-regulation advocacy, member education, and operates a legislative conference — a direct structural peer to FAA, though operating in a much more tenant-friendly regulatory environment.
• Texas Apartment Association: The state-level multifamily trade association for Texas — structurally identical to FAA in mission, governance, and revenue mix. TAA operates local affiliates, an annual conference & trade show, legislative advocacy, and supplier council, making it the closest direct peer in another major Sun Belt state.
• Apartment Association of Greater Orlando (AAGO): FAA's largest local affiliate, serving the Greater Orlando region. AAGO functions as one of FAA's nine regional affiliates with overlapping mission, structure, and programs — a useful peer for benchmarking local-level association economics.
• Georgia Apartment Association: The state-level multifamily trade association for Georgia, another Sun Belt state with structural parallels to Florida. GAA operates with similar local affiliates, advocacy focus, and annual conference model — a close comparable peer.

Others

• Apartment List: A national multifamily rental marketplace that serves both renters and operators with advertising, data, and lead-generation services. Apartment List intersects FAA's supplier ecosystem as a technology-enabled marketing channel for multifamily operators.
• Building Owners and Managers Association (BOMA) International: Trade association for commercial real estate, adjacent to FAA's multifamily focus. BOMA offers overlapping education, advocacy, and networking services but serves office/industrial/commercial rather than residential landlords.

Broad incumbents

• National Apartment Association (NAA): FAA's parent affiliate and the national umbrella trade association for the U.S. multifamily industry. NAA offers the federal-level counterpart to FAA's state-level advocacy, education (NALP, CAS credentials), and the Apartmentalize conference, and FAA membership automatically confers NAA membership.
• Institute of Real Estate Management (IREM): An international institute for property managers offering credentials (ARM, CPM, AMO) and education. IREM competes in adjacent education/professional-development territory to FAA University, especially for credentialed property managers.
• National Multifamily Housing Council (NMHC): National trade association representing the largest institutional multifamily owners, developers, and managers. NMHC overlaps with FAA/NAA on federal advocacy and research but skews to the largest operators rather than the broad-based small/mid-market focus of FAA.

Emerging players

• National Association of Residential Property Managers (NARPM): A national membership organization for single-family and small-portfolio residential property managers. NARPM overlaps with FAA in serving residential rental housing professionals but at the smaller-property segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FLApartments
• YouTubeyoutube.com/user/FLApartmentAssoc
• Facebookfacebook.com/FloridaApartmentAssociation
• LinkedInlinkedin.com/company/florida-apartment-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Apartment Association