CAMAF

What CAMAF does

CAMAF (Chartered Accountants (SA) Medical Aid Fund) is a self-administered, restricted-membership medical aid scheme founded in the early 1950s to serve chartered accountants, professional accountants, and employees of accounting member firms in South Africa. The scheme is governed by a Board of Trustees on a not-for-profit basis under the Council for Medical Schemes regulatory framework, and offers six benefit options structured as Plus and Network pairs (Alliance, Double, Vital, Essential) plus two standalone options (First Choice, Network Choice), spanning chronic-condition coverage of 27–65 conditions, with oncology, infertility, post-hospitalization, and international travel benefits tiered across the plans.

The technology stack is conventional: a secure member web portal, separate employer and provider portals, iOS and Android mobile applications (CAMAF Member App), an online quote calculator, a Content Hub organized by life stage, and a free Online Wellness Club offering follow-along workout videos. Underlying administration is self-run rather than outsourced to a third-party administrator, which the scheme positions as a service-quality differentiator. Distribution is dual-channel: enterprise field sales to ~1,053 accounting employer groups, and direct-to-consumer online applications for eligible individual members; go-to-market is amplified through strategic partnerships with SAICA (the dominant chartered-accountant professional body) and ancillary partnerships with SAIPA and ABASA.

Revenue is generated entirely through recurring monthly member contributions that vary by benefit tier and family composition, with the scheme retaining members' risk pool internally rather than ceding administration. Healthcare delivery relies on designated service provider (DSP) networks anchored by Netcare and Life Healthcare hospitals, plus PPN for optometry and HearConnect for hearing aids. Recent operating scale (using claims paid as a proxy for contribution flow) sits at ~R 1.73 billion (~USD 93M) for 2025, with R 901 million YTD already run through the current annual cycle.

Name

CAMAF

Legal name

Chartered Accountants (SA) Medical Aid Fund

Website

https://camaf.co.za

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

CAMAF (Chartered Accountants (SA) Medical Aid Fund) is a self-administered, restricted-membership medical aid scheme serving South African chartered accountants, professional accountants, and accounting-firm employees for over 70 years through six tiered benefit options and integrated wellness programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical Aid Contributions: CAMAF generates revenue through subscription-based monthly contributions from members. Contributions vary by benefit option selected (Alliance, Double, Vital, Essential, First Choice, Network Choice) and family composition. The scheme is self-administered, managing its own risk pool and benefit payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CAMAF is a self-administered, restricted membership medical aid scheme that provides health insurance coverage exclusively to chartered accountants, professional accountants, and employees of accounting industry member firms in South Africa. The scheme sells six benefit options (Alliance, Double, Vital, Essential, First Choice, and Network Choice) covering hospital care, chronic medication, day-to-day benefits, and wellness programmes, with monthly subscription contributions set by benefit tier and family composition.

Product overview

CAMAF (Chartered Accountants (SA) Medical Aid Fund) is a self-administered, restricted membership medical scheme offering six core benefit options across two tiers (Plus and Network variants): Alliance Plus/Alliance Network (comprehensive, 65 chronic conditions), Double Plus/Double Network (mid-tier, 64 chronic conditions), Vital Plus/Vital Network (mid-tier, 60 chronic conditions), Essential Plus/Essential Network (entry-level, 27 chronic conditions), First Choice (any hospital, 27 chronic conditions), and Network Choice (network-restricted, 27 chronic conditions). These are supplemented by wellness add-ons including an Online Wellness Club with home-workout videos, Disease Management Programmes for chronic conditions (Cancer, Diabetes, Emotional Wellness, HIV/AIDS, Hypertension, Musculo-Skeletal, Respiratory), Mother-to-Be Programme, Preventative Wellness services, a mobile app, International Travel Cover, Interactive Brochure, and Content Hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Alliance Plus & Alliance Network

Quantifiable outcome

• Fast claims processing - turnaround time within a week for hospital claims
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SAICA (South African Institute of Chartered Accountants)coreStrategic or Co-development PartnerSAICA is a key strategic partner for CAMAF. The scheme was established for chartered accountants and their employees. SAICA promotes CAMAF as the preferred medical aid scheme for its members.
• ABASA (African Brazilian Association of South Africa)minorStrategic or Co-development PartnerABASA represents black chartered accountants and is listed as a partner organization, indicating CAMAF's reach within the broader accounting profession in South Africa.
• SAIPA (South African Institute of Professional Accountants)minorStrategic or Co-development PartnerSAIPA represents professional accountants and is partnered with CAMAF, extending the scheme's reach to a broader professional accounting audience beyond chartered accountants.
• Whistle Blowers (Pty) LtdminorOthersIndependent third-party service enabling confidential reporting of unethical or illegal activities including misconduct by healthcare providers. Toll-free number 0800 111 215, email, fax, SMS, and online reporting options available.
• NetcarecoreTechnology or IntegrationNetcare is a designated service provider (DSP) for the Network Choice option. DSP hospitals provide full coverage with no limits for network option members. Used for hospital admissions on specific plan options.
• Life HealthcarecoreTechnology or IntegrationLife Healthcare is a designated service provider (DSP) for Essential, Vital, Double, and Alliance Network options. DSP hospitals provide full coverage with no limits for network option members.
• Network GPs and PharmaciescoreTechnology or IntegrationCAMAF maintains networks of general practitioners and pharmacies for members on network-based options, providing cost-effective healthcare access through designated service providers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medihelp: South African medical scheme offering a range of benefit options across price points and network configurations. Comparable to CAMAF as a competing scheme with tiered plans, hospital network options, and chronic disease benefits under the same Council for Medical Schemes framework.
• Bonitas Medical Fund: One of South Africa's largest open medical schemes offering tiered benefit options and DSP networks. Comparable to CAMAF as a directly competing medical scheme in the same regulatory regime with multiple plan tiers, hospital network arrangements, and chronic disease management programmes.
• Fedhealth: South African open medical scheme with tiered benefit options and DSP networks including hospital and day-clinic arrangements. Comparable to CAMAF as a competing medical scheme with multiple plan tiers and similar regulated offering.
• Profmed: South African restricted medical scheme serving professionals (including lawyers, accountants, and other qualified professionals). Closely comparable to CAMAF because both operate the restricted-membership, professional-vertical model with tiered benefit options and self-administered or specialised administration.
• Genesis Medical Scheme: Small-to-mid South African medical scheme offering tiered benefit plans and network options. Comparable to CAMAF as a competing restricted-style scheme with multiple benefit tiers and similar regulatory positioning.
• KeyHealth: South African medical scheme offering a range of benefit options targeted at employer groups and individuals. Comparable to CAMAF as a competing scheme with tiered plans and employer-group distribution model.
• Momentum Medical Scheme: Open medical scheme in South Africa offering multiple benefit options including network and savings plans. Comparable to CAMAF as a competitor scheme with tiered plans, network hospital arrangements, and chronic-condition coverage in the same regulatory environment.

Others

• Life Healthcare: Major South African private hospital group and core DSP for CAMAF's Alliance, Double, Vital, and Essential Network options. Comparable as a strategic provider partner whose network coverage is integral to CAMAF's tiered benefit design.
• Netcare: Largest private hospital network in South Africa and a core DSP for CAMAF's Network Choice, Essential Network, Vital Network, Double Network, and Alliance Network options. Comparable as a critical healthcare provider partner underpinning CAMAF's network-based benefit economics.

Broad incumbents

• Discovery Health Medical Scheme: South Africa's largest open medical scheme, administered by Discovery Health. Comparable as a competing medical scheme offering tiered benefit plans, network-based options, and integrated wellness programmes, but materially larger in scale and open to the general public rather than restricted to a profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CamafSA
• Facebookfacebook.com/CAMAFMedicalScheme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMAF