Jape

What Jape does

Jape Produkter AB is a Swedish privately held manufacturer of anti-fouling, cleaning and surface-protection products for residential and light-commercial buildings, headquartered in Hässleholm, Sweden. The company's core technology consists of proprietary cleaning and protection chemical formulations — led by the 30-year-old Grön-Fri algae and moss remover — supplemented by Prick-Fri (wood), Mögel-Fri Inne (indoor mold/bacteria/virus/odor), Ytskydd (surface protection), and a Sanera line targeting soot, oil, glass, heat pumps, paint, lime and odors. Around the chemistry, Jape sells an accessories ecosystem of sprayers, brushes, telescopic handles, nozzles and microfiber gloves that reinforce application-specific use cases.

The company addresses two horizontal customer segments: DIY homeowners ("hemmafixare") and professional cleaning contractors and property managers ("proffs"). Distribution runs through three parallel channels within Sweden — retail resellers, a network of professional "expertutförare" service providers, and direct e-commerce via jape.se — and revenue is generated through one-time product sales of branded consumables with pricing not publicly disclosed. With 11–50 employees, no disclosed external funding or parent company, and a 2026 brand redesign plus Sweden Rock Festival sponsorship underway, Jape operates as an organically grown, bootstrapped niche CPG brand focused on Swedish-market brand defense rather than geographic or category expansion.

Name

Jape

Legal name

Jape Produkter AB

Website

https://jape.se

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Jape Produkter AB manufactures anti-fouling and cleaning chemical products for Swedish homeowners and professional cleaners, distributed via retail resellers, professional applicators, and direct e-commerce. Its Grön-Fri brand has been on the market for 30 years, supplemented by surface protection chemistry and application tools.

Ownership category

akta.pro rank

Product category

Building Maintenance & Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Algae removal products
• Mold remediation solutions
• Facade cleaning chemicals
• Surface protection coatings
• Wood cleaning products

Headquarters

HQ city

Hässleholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Cleaning Products Sales: Revenue from selling cleaning, protection and maintenance products for buildings and surfaces. Products include algae removers, mold treatments, surface protection, facade washing, wood cleaning and professional cleaning solutions. Both consumer-packaged products for homeowners and professional-grade products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Jape Produkter AB manufactures and sells a Swedish-made portfolio of anti-fouling, cleaning and surface protection products for buildings and outdoor/indoor surfaces, sold under brands such as Grön-Fri, Prick-Fri, Mögel-Fri Inne, Ytskydd, Underhållstvätt, Målningstvätt, Tvätt Direkt, Trä-Rent and the Sanera line, complemented by application tools (sprayers, brushes, handles) and accessories. The company distributes via retail resellers, professional expert executors and its own e-commerce site to both DIY homeowners and professional cleaning service providers in Sweden.

Product overview

JAPE is a Swedish cleaning products company offering a comprehensive portfolio of cleaning solutions and tools for sustainable property maintenance. The core product lineup centers on growth removal products (Grön-Fri, Prick-Fri, Mögel-Fri Inne) and surface protection (Ytskydd), complemented by specialized cleaning products for various surfaces (Underhållstvätt, Målningstvätt, Tvätt Direkt, Trä-Rent, and the Sanera series for soot, glass, heat pumps, paint, lime, and odors). The product range extends to professional-grade application tools including Fri-Sprutan sprayers, hand brushes (Skurborste, Stålborste), extension handles (Skaft, Teleskopskaft, Miniskaft), and accessories like microfiber cleaning gloves and flat jet nozzles. JAPE serves both homeowners and professional users through retail stores and expert applicators.

Differentiator

Problem solved

Functional benefit

Brands

• Grön-Fri: Flagship product for removal of algae, moss and growth on outdoor surfaces including facades, roofs and terraces.
• Prick-Fri
• Mögel-Fri Inne
• Ytskydd
• Underhållstvätt
• Målningstvätt
• Tvätt Direkt
• Trä-Rent
• Sanera Sot & Olja
• Sanera Glas
• Sanera Luftvärmepump
• Sanera Färg
• Sanera Kalk
• Sanera Lukt

Products and services

• Grön-Fri Proven solution against algae, moss and growth on facades, roofs, terraces and other outdoor surfaces. Applied simply and left to work; growth dies during treatment and breaks down over time with help from weather and wind. For homeowners and professional cleaners in Sweden.
• Prick-Fri Effective product against growth on treated and untreated wood surfaces outdoors. For homeowners and professionals maintaining wooden decks, fences and outdoor wood structures.
• Mögel-Fri Inne New and improved indoor formula that combats mold, bacteria, viruses and bad odors on all hard indoor surfaces. Easy to use, requires no protective equipment during normal use, and surfaces can typically be used directly after treatment. For homeowners and professional cleaners treating indoor environments.
• Ytskydd (Surface Protection) Effective protective coating for outdoor surfaces on ground, roof and mineral facades. Works on wood, deck boards, concrete, eternit, natural stone and more. For homeowners and professionals seeking long-term surface protection after cleaning.
• Underhållstvätt (Maintenance Wash) Maintenance wash for cleaning outdoor surfaces that are not going to be painted. For homeowners and professional cleaners performing routine facade and surface maintenance.
• Målningstvätt (Painting Wash) Wash product for cleaning surfaces before painting, preparing substrates for repainting. For homeowners and professional painters.
• Tvätt Direkt (Wash Direct) Direct wash product for immediate cleaning of surfaces where no longer-term protection is needed.
• Trä-Rent (Wood Clean) Product for cleaning wood surfaces, restoring the appearance of outdoor and indoor wood prior to treatment or finishing.
• Sanera Sot & Olja (Soot & Oil Cleaner) Specialized cleaning product for removing soot and oil stains from interior surfaces.
• Sanera Glas (Glass Cleaner) Specialized cleaning product for glass surfaces, part of the Sanera cleaning line.
• Sanera Luftvärmepump (Air Heat Pump Cleaner) Specialized cleaning product for air source heat pumps and similar HVAC equipment.
• Sanera Färg (Paint Cleaner) Specialized cleaning product for removing paint stains from surfaces.
• Sanera Kalk (Lime Cleaner) Specialized cleaning product for removing lime (calcium) deposits from surfaces.
• Sanera Lukt (Odor Cleaner) Specialized cleaning product for neutralizing and removing bad odors from interior surfaces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frosch (Werner & Mertz): German eco-positioned cleaning products brand offering household and specialty surface cleaners including bathroom and outdoor categories. Comparable in product breadth and growing relevance as greener/biocide-light alternatives challenge Jape's chemical formulations.
• Spray & Forget: Outdoor house and roof cleaner brand that targets mold, mildew, and algae on siding and roofs. Comparable to Jape's outdoor growth-removal portfolio and DIY spray-application model.
• Wet & Forget: Specialty brand focused on outdoor cleaners that remove moss, mold, algae, and mildew with minimal scrubbing. Directly comparable to Grön-Fri and Prick-Fri in mechanism of action and DIY homeowner positioning.
• HG International: Dutch specialty cleaning manufacturer best known for its algae/moss/mold removal and stain-treatment products. Closely comparable to Jape in product category (outdoor growth removal, surface cleaners) and target customers (homeowners and professionals in Benelux/Nordic markets).

Broad incumbents

• Cillit Bang (Reckitt): Mass-market household cleaning brand under Reckitt, with broad SKU coverage including limescale, mold, and kitchen/bathroom cleaners. Comparable as a competitor for shelf space in retail cleaning aisles but with much broader portfolio and larger marketing budget.
• Kärcher: Global cleaning equipment and detergent manufacturer with a strong Nordic presence and combined equipment-plus-chemistry offering for facade and outdoor cleaning. Comparable as a competitor to Jape's Proffs segment and to Ytskydd/facade wash applications.
• Würth: Global supplier of professional-grade cleaning, maintenance, and chemical products with strong B2B/professional channels. Comparable in its Proffs/expert executor distribution approach and in professional cleaning chemical range overlap.
• Tikkurila: Nordic paints and surface protection brand (now part of PPG) including surface pre-treatment and cleaning products for facades and wood. Comparable as an incumbent in surface preparation/protection adjacent to Jape's Ytskydd and facade wash SKUs.

Emerging players

• Bonami: Nordic home care brand retailing cleaning, surface-care, and household maintenance products through e-commerce and resellers. Comparable as a Swedish/Nordic DIY cleaning brand targeting the same homeowners via a similar channel mix.
• Alg- & Mögelborttagare / Jape-style Nordic niche brands: Regional Nordic private-label and small-brand competitors in algae, moss, and mold removers directly overlapping with Grön-Fri. Comparable as direct competitors in Swedish retail and a barometer for niche pricing pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jape.se
• LinkedInlinkedin.com/company/japeprodukter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jape