Andre Koch SA

What Andre Koch SA does

André Koch SA operates the Swiss distribution business of Axalta Coating Systems under the legal entity Axalta Axcess Switzerland GmbH, founded in 1972 and headquartered in Urdorf, Switzerland. The company is the exclusive Swiss distributor of Axalta's premium automotive refinish paint brands—Standox, Spies Hecker, and Cromax—serving automotive body shops, collision repair centers, dealerships, and specialty networks including Repanet Suisse, car4rep, and caravan4rep. Its portfolio spans water-based and solvent-based paint systems, industrial coatings (Standofleet), specialty products (LumiLor electroluminescent paints, Exclusive Line XL), and complementary products such as Novol and Beleaf sustainability line.

The company's technical core centers on digital color management: the Standowin IQ Cloud database holds over 200,000 constantly updated color formulas accessible via web and mobile; the Genius IQ2 spectrophotometer performs computer-vision-based color and effect measurement with Wi-Fi data sharing; and the Irus Mix automated mixing system (launched June 2023) reduces labor time by over 60%. Equipment distribution includes the Daisy Wheel 3.0 dosing system from Fillon Technologies and Polarjet application equipment. A 700+ m2 Information Center in Urdorf offers technical training in German, French, and Italian, complemented by the MiKEY e-learning platform (8 modules) and a free Color Hotline (0800 355 355).

The business model combines product distribution (paint, color tools, equipment), technical training services (CHF 265-465 per course), and channel network management. Go-to-market blends enterprise field sales, a webshop for SMBs, and partner network support including free training for Repanet Suisse members. The company functions as an integrated subsidiary within Axalta's European operations, benefiting from global brand backing while maintaining the long-established André Koch brand for Swiss market positioning. Revenue is not publicly disclosed.

Name

Andre Koch SA

Legal name

Axalta Axcess Switzerland GmbH

Website

https://andrekoch.ch

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

André Koch SA is the Swiss distributor of Axalta's premium automotive refinish paint brands (Standox, Spies Hecker, Cromax), serving body shops, dealerships, and specialty networks with paint products, digital color management tools, and technical training since 1972.

Ownership category

akta.pro rank

Product category

Automotive Refinish Coatings Distribution

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive refinish paint
• Color management tools
• Paint distribution services
• Body shop supplies
• Automotive coatings training

Headquarters

HQ city

Urdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Paint and refinish products distribution: Distribution of automotive refinish paint products including Standox, Spies Hecker, Cromax brands to body shops and automotive repair facilities across Switzerland.
2. Color tools and equipment sales: Sale of color management equipment including spectrophotometers (Genius IQ), mixing systems (Irus Mix, Daisy Wheel), and software (Standowin IQ Cloud).
3. Training and education services: Technical training programs and courses for automotive painters, including both in-person training at the Information Center and MiKEY e-learning platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

André Koch SA is the Swiss distributor of Axalta's premium automotive refinish paint brands (Standox, Spies Hecker, Cromax) and a suite of digital color management tools (Standowin IQ Cloud, Genius IQ2 spectrophotometer, Irus Mix and Daisy Wheel 3.0 dosing systems). The company serves automotive body shops, dealerships, and industrial coating customers across Switzerland, complemented by multilingual technical training at its 700+ m2 Information Center in Urdorf and free Color Hotline technical support.

Product overview

Andre Koch SA (Axalta Axcess Switzerland GmbH) is a Swiss automotive refinish paint distributor offering a comprehensive portfolio of paint brands and color management tools. The core offering includes three main paint brands—Standox (German-made premium refinish), Spies Hecker, and Cromax—supported by a suite of digital color management tools including Standowin IQ Cloud, Genius IQ2 spectrophotometer, Irus Mix automatic mixing system, and Daisy Wheel 3.0 dosing system. Specialized products include Standoblue water-based paints, Standofleet industrial coatings, LumiLor electroluminescent paints, and Exclusive Line XL special effect coatings. The company also provides training services through its 700+ m2 Information Center in Urdorf and technical support via Color Hotline.

Differentiator

Problem solved

Functional benefit

Products and services

• Standox Premium automotive refinish paint brand manufactured in Germany, offering high-technology paint systems with OEM approvals and comprehensive technical support for body repair shops, automotive manufacturers, and dealerships.
• Spies Hecker Axalta automotive refinish paint brand offering complete paint systems including Permahyd Hi-TEC water-based products and Speed-TEC systems designed for efficient body shop repairs.
• Cromax Axalta automotive refinish paint brand delivering high-productivity solutions including Cromax Pro and advanced color management tools for body repair professionals.
• Standoblue Water-based automotive paint system from Standox providing environmentally conscious application with VOC-compliant technology for sustainable body repairs.
• Standofleet Industrial coating system from Standox for commercial vehicles and industrial applications, offering durable protection and color matching capabilities.
• Xtreme System Cabin coating system from Standox designed for commercial vehicle cabin application with a high-durability finish.
• Beleaf Environmentally focused product line helping the refinish industry reduce its environmental impact through sustainable paint solutions.
• LumiLor Leuchtlack Electroluminescent paint technology for decorative and functional lighting applications on vehicles and other surfaces.
• Exclusive Line XL Exclusive premium paint line for special effects on vehicles and various objects, featuring unique colors like Atomic Orange, Magic Magenta, and Python Green.
• Novol Automotive refinish paint products distributed by André Koch SA for the Swiss market.
• Axalta Irus Mix Fully automatic mixing system offering highest color accuracy, designed for Axalta's innovative bottles. Reduces mixing time by over 60% compared to manual dosing processes.
• Standowin IQ Cloud Web-based digital color management platform enabling complete color determination without a PC, featuring over 200,000 updated color formulas accessible from mobile devices.
• Genius IQ2 Spectrophotometer with Wi-Fi connectivity for digital color and effect measurement, featuring a compact design with intuitive touchscreen navigation for instant color matching.
• Daisy Wheel 3.0 Computer-controlled fully automatic dosing system from Fillon Technologies offering precise mixing to the hundredth of a gram for perfect paint formulas, with specially designed bottles protecting paint from air and light.
• Colorix Nano Color measurement and analysis tool for precise color matching and quality control in automotive refinish applications.
• Standolux IQ LED lamp for color evaluation and metamerism detection, featuring multi-LED technology with multiple light sources for accurate shade assessment.
• Polarjet Paint application equipment for automotive refinish processes.
• Information Center / Training Center Over 700 m2 training facility in Urdorf offering technical courses for automotive painters, including spray booths, mixing department, 2 spray cabins, UV spot repair, theory rooms, meeting rooms, and cafeteria, complemented by heat recovery and other environmentally friendly technologies.
• Color Hotline Free technical support service for color and technology questions related to Standox, Spies Hecker, Cromax, and Syrox products, reachable via hotline 0800 355 355.

Quantifiable outcome

• Over 60% reduction in labor time compared to manual dosing processes
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• SUVA (Swiss National Accident Insurance Fund)minorOthers · 1 January 2026All course participants are informed about workplace safety and health protection in accordance with SUVA regulations during André Koch SA training programs.
• Axalta Coating SystemscoreOthersAndré Koch SA is the Swiss subsidiary of Axalta Coating Systems (a global coatings company celebrating 150 years in the paint industry). The company distributes Axalta's refinish paint brands including Standox, Spies Hecker, and Cromax in Switzerland.
• Repanet SuisseflagshipChannel Partner/ Reseller/ DistributorRepanet Suisse is a body shop network that supports customers and partners to perform their jobs better. Members receive training benefits including free access to André Koch SA technical courses.
• car4rep agcoreChannel Partner/ Reseller/ DistributorNetwork partner specializing in quick and professional minor vehicle damage repair at competitive prices.
• caravan4repcoreChannel Partner/ Reseller/ DistributorNetwork partner supporting recreational vehicle repair, helping camping enthusiasts start their next adventure.
• Fillon TechnologiescoreTechnology or IntegrationManufacturer of the Daisy Wheel 3.0 fully automatic dosing system, which André Koch SA distributes and services in Switzerland.
• CNS Computer Network Systemengineering GmbHcoreImplementation/ SI/ Consulting PartnerService and installation partner responsible for installation and maintenance of Daisy Wheel systems in Switzerland.
• Standox (Axalta brand)flagshipOthersPremium automotive refinish paint brand headquartered in Wuppertal, Germany, with OEM approvals from major automotive manufacturers. André Koch SA distributes Standox products in Switzerland along with comprehensive training and technical support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hempel A/S: Hempel is a Danish coatings manufacturer with a growing automotive and industrial refinish presence in Europe, competing for some of the same body shop and industrial coating accounts that André Koch SA serves.

Broad incumbents

• Axalta Coating Systems: André Koch SA's parent company and the global manufacturer of Standox, Spies Hecker, and Cromax. Axalta is the broad incumbent supplying refinish products across more than 130 countries, of which André Koch SA is the dedicated Swiss distribution arm.

Direct peers

• PPG Industries: PPG's automotive refinish coatings business competes head-to-head with André Koch SA's portfolio for premium body shop accounts in Switzerland and across Europe, with comparable spectrophotometer and color software ecosystems.
• BASF Coatings (Glasurit, R-M): BASF's automotive refinish paint brands (Glasurit, R-M) directly compete with Standox, Spies Hecker, and Cromax for the same Swiss body shop and dealership customers, offering comparable OEM-approved water-based systems and color management tools.
• AkzoNobel (Sikkens, Lesonal): AkzoNobel's Sikkens and Lesonal refinish brands are direct competitors to Standox/Spies Hecker/Cromax in the Swiss body shop market, offering OEM-approved water-based paint systems and similar training and color management services.
• Sherwin-Williams Automotive Finishes: Sherwin-Williams' automotive refinish division competes in the same Swiss premium body shop segment with comparable product portfolios, technical training programs, and digital color-matching technology.

Regional players

• Nippon Paint Automotive: Asia-headquartered Nippon Paint is expanding its European automotive coatings footprint, presenting indirect competitive pressure on Swiss refinish paint distribution, though it is not a direct Axalta equivalent in the local market today.
• Kansai Paint: Kansai Paint is a Japan-based global coatings group with European refinish operations. It competes in adjacent automotive coatings segments and represents a regional alternative supplier for Swiss body shops and industrial coating customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/axalta.axcess.switzerland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andre Koch SA