What Datum Industries does

Datum Industries is a Grand Rapids, Michigan tool and die contract manufacturer specializing in medium-to-large stamping dies — progressive, transfer, and line dies — for automotive OEMs and tier suppliers as well as broader industrial manufacturers. The company operates two domestic facilities totaling 90,000 square feet (40,000 sq ft at 4740 44th Street SE and 50,000 sq ft at 3755 36th Street) equipped with 19 CNC machining centers (travels up to 160 inches), 6 Wire EDM machines networked to CAD/CAM, 7-8 tryout presses ranging from 250 to 1,500 tons, 2 CMM machines, and 38,500 sq ft of assembly space served by 11 cranes. Engineering capability rests on 2 Autoform simulation seats for springback and material-thinning analysis, 12 Unigraphics seats, and 1 Catia seat for 3-D solid die design.

Revenue is generated through project-based B2B contract manufacturing with quote-driven pricing determined by die complexity, scope, and volume. Customers engage Datum on a turnkey basis spanning product design, quotations, prototypes, die design, die build, try-out, and production support, with ISO 9001:2000 certified quality systems and a stated 100% on-time delivery commitment supporting the offering. Direct enterprise field sales (Matt Lockwood, Mike Miller, Tim VanRavenswaay) carry the go-to-market motion, with no public pricing, app presence, or API surface.

Datum is a privately held LLC, a subsidiary within the Huizenga Group conglomerate, and coordinates equipment and capacity with sister firm Competition Engineering (Marne, Michigan). The Global Option program channels builds through a China manufacturing footprint of 1,244 personnel, 37 mills, 54 presses (100-2,500 tons), and 188 design seats, with Datum providing U.S.-based project management across the seamless transition between engineering/tryout in Michigan and build execution in Asia.

Name

Datum Industries

Legal name

Datum Industries, LLC.

Website

https://datumindustries.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Datum Industries is a Grand Rapids, Michigan tool and die contract manufacturer of medium-to-large progressive, transfer, and line stamping dies for automotive and industrial customers, operating two domestic facilities and a China-based Global Option program under the Huizenga Group.

Ownership category

akta.pro rank

Product category

Tool & Die Manufacturing Services

NAICS

Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Tool & Die Making (EDAOAGAC)

Keywords

• Stamping die manufacturing
• Tool and die services
• Progressive die design
• CNC machining services
• Metal stamping tooling

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tool & Die Manufacturing Services: Project-based contract manufacturing for stamping dies including design, build, try-out, and production support. Services include progressive dies, transfer dies, and line dies for medium to large applications.
2. Global Outsourcing Option: Complete outsource or combination of U.S. engineering/design/tryout with China build for customers seeking competitive global pricing and increased capacity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Datum Industries is a contract tool and die manufacturer that designs, builds, and validates medium-to-large stamping dies (Line Dies, Transfer Dies, and Progressive Dies) for automotive and industrial customers. The company operates two Grand Rapids, Michigan facilities totaling 90,000 sq. ft. and offers turnkey services spanning product design, die engineering, CNC machining, Wire EDM, assembly, and try-out validation, with an optional Global Option that combines U.S. engineering with China-based die builds.

Product overview

Datum Industries is a tool and die manufacturing company operating two state-of-the-art facilities totaling 90,000 square feet in Grand Rapids, MI. The company offers an integrated portfolio of services: Engineering Services (processing, simulation, and design), Machining Services (CNC and Wire EDM), Assembly Services, and Try-Out Services. The company specializes in medium to large stamping dies including Line Dies, Transfer Dies, and Progressive Dies. Equipment includes 13 tryout presses, 19 CNC machining centers, 6 Wire EDM machines, and 2 CMM machines. Additionally, the Global Option provides outsourced manufacturing through China-based facilities with 1,244 personnel and extensive press capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineering Services Total die design service covering process development, Autoform simulation for springback and material thinning (2 seats), and 3-D solid design using Unigraphics (12 seats) and Catia (1 seat). Sold to automotive and industrial manufacturers needing stamping die engineering support.
• Machining Services
• Assembly Services
• Try-Out Services
• Global Option

Quantifiable outcome

• 100% on-time delivery commitment
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered parent and sister.

• Huizenga GroupparentStrategic or Co-development PartnerHuizenga Group is a privately held firm that manages Datum Industries as part of its family of companies involved in customer automation machine building, tool & die, electrical contracting, automotive component manufacturing, and custom contract packaging.
• Competition EngineeringsisterStrategic or Co-development PartnerISO 9001 certified company based in Marne, Michigan providing high quality, production ready tooling for the metal stamping industry. Part of the Huizenga Group family. Shares equipment resources with Datum including 6 tryout presses, 4 CNC machining centers, and 1 Wire EDM.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Competition Engineering: Sister company under Huizenga Group, ISO 9001 certified tool and die shop in Marne, Michigan serving the metal stamping industry. Shares equipment resources and customer pipeline with Datum, making it the most direct functional peer.
• C.R. Onsrud: Manufacturer of CNC routers and specialty cutting machinery for metal, plastics, and composites. Comparable to Datum at the level of high-end industrial machinery and machine tool capability used to support tool-and-die workflows.
• Stolle Machinery Company: Long-established specialty machinery and tool builder focused on can-making and metal forming dies/tools, with extensive tryout press capability. Comparable to Datum as a special-purpose die design/build house for industrial metal forming customers.

Broad incumbents

• Martinrea International: Canadian Tier-1 automotive metal forming and stamping supplier with significant in-house tool and die capability. Comparable to Datum as a vertically integrated die-builder and stamper serving North American automotive programs.
• Magna International (Tooling & Stamping): Magna's Cosma/Body & Chassis group operates one of the world's largest tool-and-die and stamping operations for automakers. Directly overlaps with Datum in stamping die design/build/try-out for automotive OEMs and Tier-1s.
• HIROTEC Group: Japanese-founded global supplier of automotive closure panels and stamping dies, including tooling design, die build, and production tryout. Directly comparable to Datum in the design-build-tryout portion of the stamping value chain.
• Gestamp Automocion: Global automotive metal stamping and tool-and-die group serving OEMs worldwide with progressive, transfer, and tandem dies. Comparable to Datum because it competes for the same automotive die programs but at much greater scale with multiple global plants.

Regional players

• ACRO Automation Systems: Michigan-based custom automated machinery, robotic integration, and tooling company serving automotive and industrial manufacturers. Comparable to Datum as a Michigan-rooted Tier-1 tool integrator competing for similar stamping and assembly line programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datum Industries