Mer Rouge State Bank

What Mer Rouge State Bank does

Mer Rouge State Bank is a privately-held, state-chartered community bank operating a single branch at 102 W Davenport Ave in Mer Rouge, Louisiana, where it has been continuously chartered since January 12, 1903. The bank serves local individual consumers and small business owners with a traditional community banking portfolio: personal and senior checking (Regular, Senior, NOW, Super NOW), statement savings, business checking and savings, certificates of deposit with terms from 7 days to 5 years, individual retirement accounts, personal and business loans, safe deposit boxes, and electronic services (online banking, mobile banking, and bill pay). It is FDIC-insured and has held Bauer Financial's highest 5-Star Superior Rating for 122 consecutive quarters, earning the Best of Bauer Bank designation.

The bank's core technology is a standard third-party internet banking stack — the web10.secureinternetbank.com platform for online and mobile banking, with Harland Financial Solutions mentioned for document management. There is no proprietary technology, no API, no SDK, no AI/ML layer, and no mobile app beyond the third-party mobile banking web experience. The bank employs 1–10 people across the organization, reflecting a lean operating model for a single-branch institution.

Mer Rouge State Bank generates revenue through three core streams: (1) interest income from personal and business lending, including mortgages and other credit products; (2) deposit and account-related fees such as monthly maintenance fees, per-item check/deposit fees, overdraft charges, and dormant account charges; and (3) net interest spreads on certificates of deposit and IRAs. Pricing is tiered by balance and account type (e.g., $200 minimum to open business checking with a $6 monthly fee; $500 minimum daily balance to avoid $4–$7 personal checking fees; $1,000 minimum for CDs; safe deposit boxes from $20–$50 annually). Its go-to-market motion is sales-led and community-anchored, relying on a single physical branch, word-of-mouth, a basic website, and direct phone/email contact rather than any outbound or digital acquisition channel.

Name

Mer Rouge State Bank

Legal name

Mer Rouge State Bank

Website

https://merrougebank.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Mer Rouge State Bank is a privately-held, state-chartered community bank in Mer Rouge, Louisiana, operating a single branch since 1903. It serves local individual consumers and small businesses with personal and business checking, savings, CDs, IRAs, loans, and standard digital banking services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking services
• Retail deposit products
• Consumer lending
• Small business banking
• Personal savings accounts

Headquarters

HQ city

Mer Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Interest Income from Lending: The bank generates revenue primarily through interest earned on loans extended to personal and business customers, including personal loans, business loans, mortgages, and other credit products.
2. Deposit and Account Fees: Monthly maintenance fees, per-item fees for checks and deposits, overdraft fees, dormant account charges, and other account-related service fees collected from deposit accounts.
3. Certificate of Deposit Interest Spreads: Revenue generated from the spread between interest paid on CDs/IRAs and interest earned on loans and investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Mer Rouge State Bank is a community bank that accepts deposits and originates loans for personal and small business customers in and around Mer Rouge, Louisiana. Its core offerings include multiple checking account types, savings accounts, certificates of deposit, IRAs, safe deposit boxes, personal and business loans, and 24/7 digital banking via online banking, mobile banking, and electronic bill pay. The bank has operated under a Louisiana state charter since January 12, 1903.

Product overview

Mer Rouge State Bank offers a traditional community banking portfolio organized around deposit products, lending services, and digital banking channels. The core deposit offerings include multiple checking account types (Regular Personal Checking, Senior Personal Checking, NOW Account, Super NOW Account), savings accounts for personal and business customers, Certificates of Deposit with terms from 7 days to 5 years, and Individual Retirement Accounts. The bank also provides business-specific checking and savings accounts, personal and business loans, and Safe Deposit Boxes. Digital banking is delivered through Online Banking, Mobile Banking, and Bill Pay services accessed via a third-party internet banking platform (web10.secureinternetbank.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Personal Checking Account Non-interest bearing personal checking account requiring a $500 minimum daily balance to avoid monthly maintenance fees ranging from $4.00 to $7.00; first 10 check/debit items per cycle are free, then $0.15 per additional item when balance falls below $500.
• Senior Personal Checking Account Non-interest bearing personal checking account available to customers aged 65 or above with no monthly maintenance fee and monthly statement periods.
• NOW Account Interest bearing checking account requiring a $1,500 minimum opening deposit; no monthly fee when balance is at or above $1,500, with monthly fees from $5.00 to $8.00 for lower balances and interest compounded monthly.
• Super NOW Account Interest bearing checking account requiring a $10,000 minimum opening deposit; no monthly maintenance fee when balance is at or above $10,000, with $5.00 to $7.50 monthly fee and $0.15 per check/debit when balance falls below threshold.
• Regular Statement Savings Account Interest bearing savings account requiring a $300 minimum daily balance to avoid a $3.00 monthly maintenance fee; no withdrawal fees for balances of $1,000 or above and $1.00 per withdrawal fee when balance is below $1,000.
• Certificates of Deposit (CDs) Fixed-term deposit products requiring a $1,000 minimum deposit, with terms ranging from 7 days to 5 years and varying early withdrawal penalties; interest compounds monthly, quarterly, semi-annually, annually, or at maturity depending on term.
• Individual Retirement Account (IRA) Retirement savings account with no monthly maintenance fees, no per-check/debit charges, interest compounded and credited quarterly, and annual statement periods.
• Business Checking Account Non-interest bearing business checking account requiring a $200 minimum deposit to open, with a $6.00 monthly maintenance fee, $0.09 per check/debit posted, $0.045 per item deposited, and a $2.00 monthly dormant account charge.
• Business Savings Account Savings account for business customers using the same fee structure as the Regular Statement Savings Account, with balance-based monthly fee waivers.
• Personal and Business Loans Loan products available to both personal and business customers, originated by contacting the bank's loan officers during business hours.
• Safe Deposit Boxes Secure storage boxes rented annually at the bank branch, available in 4x5 ($20), 3x10 and 4x10 ($40), and 5x10 ($50) sizes.
• Online Banking 24/7 web-based account access via web10.secureinternetbank.com enabling customers to view balances and transactions, transfer funds, and manage accounts using their account number and email enrollment.
• Mobile Banking Mobile application providing 24/7 smartphone access to accounts, transfers, and banking services, integrated with the Online Banking platform.
• Bill Pay Electronic bill payment service accessed through Online Banking that allows customers to pay bills from their computer or mobile phone.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Chime: Digital-first neobank targeting consumer checking, savings, and bill pay, representing the emerging digital-native competitor that threatens small community banks' deposit franchises, particularly among younger customers.

Direct peers

• Investar Bank: Louisiana-headquartered community bank providing personal and business banking, lending, and digital services across Louisiana and Texas, a closely comparable community banking peer operating in the same regional footprint.
• JD Bank: Louisiana-based community bank offering deposit, lending, and digital banking products to retail and small business customers in rural and small-town Louisiana markets, directly comparable to Mer Rouge State Bank's model and geography.
• Home Bank: Louisiana-based community bank offering consumer and commercial banking, mortgage, and digital services, directly comparable to Mer Rouge State Bank as a Louisiana community bank serving similar customer segments.
• BOM Bank: Louisiana-chartered community bank providing personal, business, and agricultural lending alongside deposit products, comparable to Mer Rouge State Bank as a small Louisiana community bank.
• Midsouth Bank: Louisiana community bank focused on small business and consumer banking in similar rural Louisiana markets, directly comparable to Mer Rouge State Bank's deposit and lending focus.
• Peoples Bank of Louisiana: Small Louisiana community bank serving individuals and small businesses with deposit and lending products, comparable in scale and operating model to Mer Rouge State Bank.

Broad incumbents

• Bank of America: National banking incumbent with full-service consumer and small business banking, the primary large-bank competitor for retail deposits and consumer lending in any U.S. market.
• Capital One: Major U.S. consumer and small business bank with strong digital capabilities, comparable as a competitor for deposit accounts and consumer lending products.
• JPMorgan Chase: National banking incumbent offering consumer and small business deposit and lending products, representing the large-scale competitive pressure Mer Rouge State Bank faces for retail deposits and small business banking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mer Rouge State Bank